The Downfalls of “Like and Share” Campaigns

BY ASKING PEOPLE TO LIKE YOUR PAGE FOR A CONTEST, YOU AREN’T GETTING QUALITY FOLLOWERS

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Many companies are tempted to use “like and share” Facebook campaigns (where a business asks you to like and share their post for a chance to win a prize) as an easy way to increase followers and hopefully sales, but here are a few reasons to avoid them:

  • By asking people to like your page for a contest, you aren’t getting quality followers. The hard truth is that when you ask for likes for the purpose of a contest, most people have no interest in your business and end up hiding your posts after the contest, which has a negative impact on your reach.
  • Because most Facebook privacy settings are set to “friends only,” you are unable to see the entries in your contest. This makes it difficult to capture information about your likes or identify potential leads.
  • Users may complain about seeing your ad in their newsfeeds if they haven’t asked to see them and have little relevance to them. Similarly, this annoyance could turn people away from your brand.
  • Quality fans are more likely to engage with future Facebook posts, which results in higher organic distribution for all of your brand’s posts.

Quality trumps quantity whenever it comes to getting the right Facebook fans. If you need help creating quality marketing materials to promote your website and/or Facebook page, give us a call today at 856.429.0715!

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