I recently read an article about a marine biologist who placed a shark into a large holding tank and then released several smaller fish into the same tank. Of course, the shark quickly ate the smaller fish. The man then inserted a piece of strong fiberglass into the tank, dividing the tank into two separate areas. He released another batch of smaller fish on the empty side and watched as the shark repeatedly rammed into the fiberglass in an attempt to attack the smaller fish on the other side of the tank. This experiment was repeated over several days, until the shark gave up and stopped trying to attack, no matter how many fish it saw on the other side of the partition.
Here’s the way I see it: Many people act like the shark, giving up after experiencing failure. They believe that because they were unsuccessful in the past, they will always be unsuccessful. As William Feather once said, “Success seems to be largely a matter of hanging on after others have let go.” Our creative team would love to help your business succeed with print marketing. Let us know what we can do for you today!