Here’s a humorous little story I thought you would enjoy:
Every day on his way home from school, a young boy stops into a local barbershop to say hello. As he enters the shop, the barber whispers to his customer, “This is the most foolish kid I’ve ever met. Watch this while I prove it to you…”
The barber puts a one dollar bill in one hand, and a five dollar bill in the other, then calls the boy over and asks, “Which do you want, son?” The boy takes the one dollar bill and skips away with a big smile. “What did I tell you?” said the barber to his customer. “We play this game every day, and that kid never seems to learn!”
As the customer is leaving the barbershop, he sees the same young boy coming out of the ice cream store next door. “Hey, kiddo! May I ask you a question? Why did you take one dollar instead of five dollars?” The boy licked his ice cream cone and replied, “Because the day I take the five dollar bill, the game is over!”
Here’s the way I see it: Being underestimated is one of the biggest competitive advantages you can have. Embrace it. If you’d like help creating print materials that will impress your competition, give us a call today!