Trade Show Do’s and Don’ts

ETIQUETTE TIPS FOR TRADE SHOWS

Marketing-329

The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:

  • Use approachable body language by standing in front of your booth, smiling, and keeping your hands at your sides, not in your pockets or folded at your chest.
  • Provide adequate staffing, so the booth is covered during lunch and other breaks, without overwhelming the booth space with employees.
  • Stay attentive. Don’t chat with coworkers or look on your phone or laptop.
  • Don’t solicit guests in the aisles. Let them show interest by arriving at your booth.
  • Be prepared to answer basic questions or know where to obtain more information if necessary.
  • Don’t eat or drink at the booth. Hide snacks, trash, and supplies behind a backdrop or under a skirted table.
  • Dress appropriately, and avoid wearing too much or too little. There is nothing worse than freezing or sweating at a networking event. Dress in comfortable layers that you can easily add or remove as needed, such as a suit jacket over a dress shirt.
  • Be cognizant of your personal hygiene. Use mints or gum to keep your breath fresh. Skip the cologne. Fragrances should be alluring, not overpowering. If you can smell perfume or cologne, within talking distance, it is too strong.
  • Avoid gaudy jewelry. You want to be remembered for your personality or impressive product knowledge, not your giant dangling earrings or over-jeweled hands.

If you’d like help creating supplemental marketing materials for an upcoming event, our creative team has many great ideas to ensure your company is noticed and remembered! Give us a call or visit us online today.

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