The Need for Speed




The speed of your website can affect several metrics, including conversion rates, page views, bounce rates, and often most importantly, reader satisfaction. Page speed is also a ranking factor in Google’s algorithm. The faster your site loads, the higher your rankings are.

Here are a few factors that could be slowing down your site:

  • Large images or carousel sliders that aren’t optimized can significantly slow your page’s download speed.
  • Overloading your page with slow-loading ads, widgets, or plug-ins can slow your load time considerably.
  • Affiliate codes may seem small but can add up to slow your site’s speed.
  • The back-end code of sign-up forms, such as Google Feedburner or Aweber, can affect your speed.

Here are a few ways to test your site’s speed:

Think With Google ( tests your mobile website speed and performance and offers recommendations for improving performance across all devices.

Pingdom Website Speed Test ( enables you to test individual pages on real browsers like Chrome.

Uptrends ( analyzes your website speed on an elemental level, identifying bottlenecks caused by bloat and third-party scripts.

If you’d like help creating marketing materials that will drive visitors to your website, we’d love to help!



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