GET YOUR WEB PAGES ON A DIET
The speed of your website can affect several metrics, including conversion rates, page views, bounce rates, and often most importantly, reader satisfaction. Page speed is also a ranking factor in Google’s algorithm. The faster your site loads, the higher your rankings are.
Here are a few factors that could be slowing down your site:
- Large images or carousel sliders that aren’t optimized can significantly slow your page’s download speed.
- Overloading your page with slow-loading ads, widgets, or plug-ins can slow your load time considerably.
- Affiliate codes may seem small but can add up to slow your site’s speed.
- The back-end code of sign-up forms, such as Google Feedburner or Aweber, can affect your speed.
Here are a few ways to test your site’s speed:
Think With Google (https://testmysite.thinkwithgoogle.com/intl/en-us) tests your mobile website speed and performance and offers recommendations for improving performance across all devices.
Pingdom Website Speed Test (https://tools.pingdom.com/) enables you to test individual pages on real browsers like Chrome.
Uptrends (https://www.uptrends.com/tools/website-speed-test) analyzes your website speed on an elemental level, identifying bottlenecks caused by bloat and third-party scripts.
If you’d like help creating marketing materials that will drive visitors to your website, we’d love to help!