Birthday Marketing You Can Take to the Bank

INCREASE CUSTOMER LOYALTY AND RETENTION

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If your business is looking for a creative way to stay in touch with your customers and increase customer loyalty and retention, you may want to consider sending birthday cards.

Everyone has a birthday. What better reason to reach out at least once a year and offer an exclusive promotion? While online birthday messaging is overdone (such as Facebook and email), nothing makes an impression and grabs attention like an old-fashioned birthday card in the mail. It is a great time to put the focus on your customer and make them feel special. You’ll make an even bigger impression if you hand-write a personalized message.

Whether you choose a typical 5×7 card or a sleek postcard design, you can also increase retention by including a special gift, such as a voucher for a free item or $10 off their next purchase. Chances are, many customers will purchase while they’re picking up or enjoying their birthday gift.

If you’d like help creating the perfect birthday card or promotion, we’d love to help! Call us today at 856.429.0715 or visit http://www.sjprinter.com. 

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