Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

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By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

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