TIMES CHANGE, SO SHOULD YOUR LOGO
Times change, people change, and brands change right along with them.
Change is reflected not only in the core values of your organization but also in your designs. And certain graphic elements age better than others. When shaping your visual identity, it’s essential to consider your logo’s life cycle because a logo is the front door of your brand image.
3 Question to Ask Before Your Rebrand
Does your logo need a refresh? Here are three areas to focus on as you process that question:
1. Graphics: Do the primary shapes and elements in your logo look dated? Can you make minor changes or simplify the artwork to modernize your logo?
2. Color: Is your logo’s color scheme old-fashioned or inconsistent with your branding? Can you refresh it by using different shades of the same color?
3. Typography: Do the logo fonts match your brand personality? Can you fix the design by choosing a more streamlined, timeless font?
If you are planning an update, a partial edit may be less risky than a full rebrand.
But if you do go all in, make sure you carefully consider the life cycle of your new logo. Trends come and go. While it’s fun to be edgy, timeless designs are more likely to connect with your target customers for years to come.
How to Create an Image that Lasts a Lifetime
To create an enduring image:
- Go for colors and graphics that are simple, bold, and easily identifiable (think of the VW Volkswagon emblem, for example)
- Stick to a classic font and make it the focal point of your image
- Try monochrome formats if you’re using more intricate design details (like a tree with many branches)
- Choose elements and fonts that work well across a variety of print and digital media
- Use grainy textures or vintage styles to give your logo a sense of maturity or a look that purposefully leans into the past
Establishing a strong logo may take some time, thought, and market research, but it is certainly worth it! Brand builders must look ahead to stay ahead because the most cohesive brands will last.
If you’re looking for ideas for your logo, our creative team would love to help! Give us a call or send us a message today: info@sjprinter.com or 856.429.0715.
SJ Printer 