Present Like a Pro

FINISH SPEAKING BEFORE YOUR AUDIENCE HAS FINISHED LISTENING

Marketing-327

Larry Hagner once said, “The best speakers in the world are the best story tellers.” Here are a few ways to organize your presentation to ensure you have finished speaking before your audience has finished listening:

  • Start strong and captivate your audience in the first few seconds. The beginning of your presentation is crucial – start by entertaining them. For example, tell a story that leads to a cliffhanger… then use your conclusion of your presentation to reveal the ending.
  • Establish credibility. If you were introduced, don’t repeat your bio, rather find creative ways to mix your background experience into your introduction.
  • Remember the 10-20-30 slideshow rule from Guy Kawasaki (from Apple). Limit your presentation to 10 slides, 20 minutes, and use a font size of at least 30 point.
  • Engage your audience and try to make it a conversation, and less of a presentation. Strive to have a couple of points where you interact with the audience and ask questions.
  • Use your voice and body language. Vary the speed, pitch, and volume when talking, and make your gestures open and confident, and move naturally in the space you’re given.
  • Smile and make eye contact with your audience to help build rapport. It also helps you to feel less nervous because you are talking to individuals, not to a great mass of unknown people.
  • Offer hand-outs that highlight key points and helpful resources you discussed. Also, include your contact information for future inquiries.

If you’d like help designing the perfect handouts for your next presentation, or promotions materials to promote the event, we’d love to help. Visit us online or give us a call today at 856.429.0715!

Advertisements

Social Media Calendar Tips

TIPS FOR CREATING A SOCIAL MEDIA CALENDAR

Marketing-326.jpg

A social media calendar is an excellent way to stay organized and ensure you have timely content that is ready to share. Here are a few tips for creating a social media calendar:

While there are several social media channels available, it is best to build a presence on a small number of channels that are a good fit for your business. You can always start with one or two channels, and add others over time.

  • Remember not to pack your schedule with promotional posts, since the goal of social media is to grow relationships. Limit your promotional content to just 20 percent of your weekly posts, with the other 80 percent focused on engaging and informing your audience.
  • Create post categories or themes so that you can sprinkle different types of content throughout your social sites. Content examples could include tips/tricks, specials, how-to videos, quotes, events, or re-shares. Also include useful content that doesn’t get old, such FAQs from your website, customer testimonials, or other industry tips.
  • Schedule out your categories on specific days. For example, post tips on Mondays, and specials on Fridays.
  • Get organized and include all the information required for posting, including date, time, text, link, imagery, and even character count (for Twitter).
  • Remember that quality trumps quantity when it comes to social media. This is also true when it comes to the size of your audience.
  • Follow engagement metrics (comments, likes, shares, clicks, etc.) to track results and see what types of content your audience prefers.
  • Stick with it! You won’t find social media success overnight, so be diligent to keep going.

If you’d like help creating the perfect print promotions to supplement your overall marketing strategy, our creative team would love to help. Ask us for some creative marketing samples today!

It’s Time to Get Social

A CREATIVE WAY TO INCREASE SOCIAL INTERACTIONS

Marketing-324

Is your business looking for a creative way to increase customer social interactions? Consider sending a direct mail piece with an oversized logo sticker, die-cut card, or other type of promotional piece that your customers can take photos with and then post them online. For every tagged image with your hashtag, your customer/prospect will be automatically entered into a drawing to win a gift card or free product.

Since you are mailing your audience something to physically take photos with, be sure to include a brief info card or flyer in your mailing with simple directions that encourage a call to action.

If you’d like help creating a direct mail piece that will get your audience talking, give us a call today! Our creative team would love to help.

The Unexpected Benefits of Returns

A STRATEGIC RETURN APPROACH CAN HELP YOUR BUSINESS THRIVE.

Marketing-323

Can a return policy boost sales? The answer is yes! While it may sound counterproductive, a stellar return policy can increase customer loyalty and also boost additional sales after returns are made. This is because the majority of shoppers who return or exchange an item will make another purchase if the return experience was positive.

While returns are a growing issue for many businesses, a strategic return approach can help your business thrive. Here are a few tips to create a return policy that can help boost sales:

  • Create a simple policy with clearly outlined rules (for example, must return with receipt within 60 days from original purchase date).
  • Make it easy to find your return policy. Consider printing your return policy on your receipts, including a return policy card with all purchases, and ensure your return policy is easily available on your website.
  • If you are an e-commerce business, offer free return shipping, which will boost your customer’s confidence and encourage future purchases.
  • Promote your return policy on social media and in product advertising. For example, “free shipping on purchases and returns” can be a tremendous selling point.

If you’d like help promoting a return policy that will build customer loyalty, our creative team would love to help! Stop by or give us a call today at 856.429.0715

Communicate Faster

AN IMPORTANT SKILL FOR SOCIAL AND PROFESSIONAL COMMUNICATIONS

Marketing-322.jpg

Keyboarding has become an important skill for social and professional communications. The faster and more accurately you can type, the better you can communicate with your audience.

If you’re not feeling up to speed on a keyboard, here are a few ways to improve your typing skills:

  • Place your hands properly on the keyboard. Your fingers on your left hand should be on A, S, D, and F. The fingers on your right hand should be on H, J, K, and L.
  • Once you are comfortable knowing key placement, avoid looking at the keyboard. This prevents you from editing your copy in real-time, which means more mistakes and wasted time editing later.
  • Chat with family or friends to have fun while learning to type. Programs such as Skype can help you not only keep in contact with others but also help fine tune your typing skills.
  • Check out free online typing resources, such as www.typing.com. It is a great learning tool for all ages and levels.
  • Consider online typing games that make learning more manageable. While many popular resources are designed for children, they can be used for any age to learn typing skills one step at a time. Qwerty Warriors is a fun example.
  • Once you have become more comfortable in your typing skills, test yourself often to improve the speed of your communication. Check out this free tool on Live Chat.

As with everything, practice makes perfect. The more you type, the more familiar you will become with the position of the keys. If you’d like help creating a newsletter or other marketing materials to increase communications with your audience, give us a call today at 856.429.0715!

Creative Folding

STAND APART FROM THE COMPETITION

Marketing-321.jpg

Creative folding techniques not only demand attention but can also entice the reader to open and read your marketing piece. While most people think about the common half-fold and tri-fold techniques used on brochures and pamphlets, we have many creative folding options available that can help your marketing piece stand apart from the competition. Here are a few of our favorite creative folding options:

  • A single-gate fold means the paper is folded inwards on both sides, meeting in the middle, to create six panels (three panels on the front and three panels on the back).
  • A double-gate fold involves folding the paper inwards on the left and right side, meeting in the middle, and then folding it again at the center, creating eight panels (four panels on the front and four panels on the back).
  • A Z-fold involves folding the paper in thirds, in a zig-zag pattern. A brochure with a Z-fold will open like an accordion in the shape of the letter Z.
  • A double-parallel fold means the paper is folded in half twice, in the same (parallel) direction, which creates eight panels (four in the front and four in the back).
  • Accordion folds can be ideal for brochures, making each section a different width as “tabs” for product names or services.

If you have questions about which folding technique is right for your project, our team of experts would love to help. Give us a call or stop by to see some folding samples today!

Why Wikipedia Matters for Your Business

IMPROVE YOUR REPUTATION AND CREDIBILITY

Marketing-320_001

Using Wikipedia for business can enhance your online visibility and help bring you to the top of organic searches on Google. A Wikipedia page can also improve your reputation and credibility. If you are new to creating a Wikipedia page, here are a few ways to avoid page deletion and ensure sure your Wikipedia page sticks:

  • Before starting, be sure to read Wikipedia’s guidelines for organizations. Because Wikipedia is an online encyclopedia, you should use neutral language with facts only and no advertising.
  • Your Wikipedia page content needs to be substantial and thorough. A lacking page suggests you’re either not notable or have something to hide. Start by creating an outline offline and include at least three or four sections, with several paragraphs in each. You will need several citations to back up your information.
  • Ensure you have several credible sources (media coverage, press releases, books, or any other kind of public highlight outside of your own control), that specifically talk about your business or your topic. Also, note traditional media trumps online media within Wikipedia.
  • Avoid using resources or articles that appear to be biased toward your company. For example, if your vice president is on the advisory board for a magazine, and that magazine runs a feature story on your business, the article will appear biased.
  • When using photos, ensure that you have written permission from photographers.
  • If you don’t create a Wikipedia entry, be aware that someone may do it for you. There are thousands of bloggers online that document information. Make sure you take the initiative to create a Wikipedia page that represents your organization in the best way possible.
  • Because Wikipedia wants to have a neutral point of view on all subjects, be aware that anyone can edit your Wikipedia page. Therefore, you will want to assign someone at your business to regularly monitor your page for accuracy, adding citations where appropriate, and stopping any potential vandalism.