Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

Preshow Event Marketing

Preshow Event Marketing

PROMOTE YOUR ORGANIZATION AND BOOST ATTENDANCE

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Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

    • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts.
    • Request a pre-show attendance list, so you market directly to show attendees.
    • Announce exclusive specials and discounts that will be available only to event attendees.
    • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.
    • Offer an invite-only sneak peek at new products or services that are coming soon.
    • Create table tents, flyers, and other customized marketing materials that are specific for your audience.
    • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.
    • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.
    • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.
    • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ 08003.

Our creative experts are here to help.

Social Media Dimensions

DIMENSIONS TO KEEP IN MIND WHEN POSTING SOCIAL CONTENT

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It can be challenging to remember the correct image sizes for each social platform. Here are a few popular dimensions to keep in mind when posting social content:

Facebook

    • Profile photo: 180 x 180 px
    • Cover photo: 820 x 312 px
    • Shared image: 1200 x 630 px (Note: these are the images that appear in your timeline and news feeds)
    • Event image: 1920 x 1080 px

Twitter

    • Profile photo: 400 x 400 px
    • Header photo: 1500 x 500 px
    • In-stream photo: 440 x 220 px (Note: these photos will appear in your followers’ streams and the streams of their followers, if retweeted).

Instagram

    • Profile photo: 110 x 110 px
    • Photo thumbnails: 161 x 161 px
    • Photo size: 1080 x 1080 px

 

LinkedIn

    • Personal profile image: 400 x 400 px
    • Personal background image: 1584 x 396 px
    • Company logo: 300 x 300 px
    • Company cover Image: 1536 x 768 px
    • Shared image: 1104 x 736 px

If your business would like help promoting your brand in print, remember our creative experts are here to help! Give us a call today at 856.429.0715

Ways to Promote Content

USE YOUR EXISTING CONTENT TO TARGET NEW AUDIENCES

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Content promotion helps you work smarter, not harder. It enables you to use your existing content for retargeting new audiences or repurposing it for new channels, without having to create new content each time.

Here are just a few creative ways to promote your content:

    • Get creative when sharing on social media. You can share directly to your page or a to someone else’s page, in groups that you are in, or target specific people or brands whenever possible with mentions and tagging.
    • Create a referral marketing program where you reward loyal customers for sharing your content and promotions. According to a study by Nielsen, 84 percent of people trust recommendations from people they know, making them the most influential form of advertising.
    • Consider social marketing tools like Hootsuite or Buffer to help you schedule content to post at later dates. When cross-posting, try to change up the message slightly for each platform.
    • Create a blog as a content host on your website. Blog posts not only boost SEO rankings, but they are a great place to house product announcements, newsletters, upcoming events or promotions, white pages, industry content, and more. Remember to add social sharing buttons to all blog posts.
    • There is nothing wrong with recycling old content, but be sure to update it with new sources, statistics, and a fresh outlook.
    • Share content links in your email signature, and change them frequently. If recipients are reading your email, chances are they will notice your signature as well.
    • Share your content on relevant subreddits. Find a Subreddit for your industry or niche and then share your content there.

Instagram Marketing Tips

POPULAR WAYS FOR BUSINESSES TO PROMOTE THEIR PRODUCTS AND SERVICES

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Instagram has become a trendy way for many businesses to promote their products and services to a targeted audience at a meager cost. Here are a few creative ways to use Instagram to promote your business:

  1. Consider posting a unique, behind-the-scenes look at your business on Instagram Stories, which can be a fun way to experiment with different types of content, such as videos, photos, live clips, and more.
  2. Offer useful tips and how-to clips that appeal to your audience.
  3. Give loyal followers an exclusive sneak peek at teaser photos or videos about exciting announcements, upcoming events, new products, or grand openings.
  4. Consider partnering with a charity or non-profit who aligns with your company’s core values and tag and mention them in fundraising campaigns.
  5. Expand your reach with hashtags. You should also create your own business hashtag and use it across Instagram and Twitter, which makes it easier for followers to find content related to your business.
  6. Measure your online success by checking your follower count, engagement, and clicks. Use these helpful tools to refine and improve your marketing strategy to see what is working or needs improvement.

If you’d like low-cost ideas of how to grow your business with print, we’d love to send you some sample ideas. Send us an email today at info@sjprinter.com!

Anniversary Marketing

IDEAS TO HELP YOU SPREAD THE WORD

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If your organization will be celebrating an important anniversary or milestone, here are a few creative marketing ideas to help you spread the word:

  • Send personalized thank you cards to show customers your appreciation for helping you get where you are today.
  • Apply corporate anniversary seals or stickers to everything you send out, including letterhead, envelopes, invoices, brochures, proposals, etc.
  • Pair your anniversary with an enticing promotion to make your milestone more memorable, such as “save 20% during our 20th-anniversary celebration.”
  • If you’re having an anniversary open house event, create custom invitations, flyers, or postcards to promote your event.
  • Highlight testimonials from loyal customers, which can help enhance and strengthen the brand identity that you’ve been building for years.
  • Post a “fact-a-day” or “did you know?” on social media about your company a few days before your celebration.

Give us a call if you’d like additional ideas on how to promote your important events!

Survey Subject Line Tips

CREATIVE SUBJECT LINES TO CONSIDER

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Did you know that nearly half of email recipients decide whether or not to open an email based on the subject line? Here are a few tips to consider when choosing a subject line for your next customer survey:

    • Offer an incentive, such as giving something away to the first XX people who respond, or entering responders into an exciting giveaway drawing.
    • Create a personalized survey to segmented lists and solicit feedback for services and products you know they have experienced, such as recently ordering room service in a hotel.
    • Consider timeliness and be sure to request feedback shortly after their experience.
    • Use compelling language to invoke a sense of urgency, and encourage the recipient to read your email and take the survey as soon as possible.

Here are a few subject line examples:

    • We can’t wait to hear if you enjoyed your massage today?
    • We’re offering a special gift for telling us about your experience!
    • We value your opinion, {Name}! Click here to review our services.
    • Tell us about your experience for a XX% off coupon off your next visit!

Printed survey cards can also be a great way to gather feedback from customers during their visit. Let us know if you’d like help creating a survey card that your customers will enjoy filling out.