Differentiate Your Marketing Materials

HELP CUSTOMERS THINK OF YOUR BUSINESS FIRST

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Many businesses resell products from other manufacturers and use the marketing materials that they provide. While this is often an easy and inexpensive way to promote product lines, the problem is your competition is likely using the same marketing materials.

Customized marketing materials can differentiate your products and services and help you stand apart from your competition. Marketing materials that also reflect and promote your business will help customers think of your business first, rather than just the product brand they are interested in purchasing.

If you’d like help creating booklets, flyers, and other professional print materials, stop by today. Our creative team would love to help you bring your ideas to life.

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The Need for Speed

GET YOUR WEB PAGES ON A DIET

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The speed of your website can affect several metrics, including conversion rates, page views, bounce rates, and often most importantly, reader satisfaction. Page speed is also a ranking factor in Google’s algorithm. The faster your site loads, the higher your rankings are.

Here are a few factors that could be slowing down your site:

  • Large images or carousel sliders that aren’t optimized can significantly slow your page’s download speed.
  • Overloading your page with slow-loading ads, widgets, or plug-ins can slow your load time considerably.
  • Affiliate codes may seem small but can add up to slow your site’s speed.
  • The back-end code of sign-up forms, such as Google Feedburner or Aweber, can affect your speed.

Here are a few ways to test your site’s speed:

Think With Google (https://testmysite.thinkwithgoogle.com/intl/en-us) tests your mobile website speed and performance and offers recommendations for improving performance across all devices.

Pingdom Website Speed Test (https://tools.pingdom.com/) enables you to test individual pages on real browsers like Chrome.

Uptrends (https://www.uptrends.com/tools/website-speed-test) analyzes your website speed on an elemental level, identifying bottlenecks caused by bloat and third-party scripts.

If you’d like help creating marketing materials that will drive visitors to your website, we’d love to help!

 

Trade Show Do’s and Don’ts

ETIQUETTE TIPS FOR TRADE SHOWS

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The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:

  • Use approachable body language by standing in front of your booth, smiling, and keeping your hands at your sides, not in your pockets or folded at your chest.
  • Provide adequate staffing, so the booth is covered during lunch and other breaks, without overwhelming the booth space with employees.
  • Stay attentive. Don’t chat with coworkers or look on your phone or laptop.
  • Don’t solicit guests in the aisles. Let them show interest by arriving at your booth.
  • Be prepared to answer basic questions or know where to obtain more information if necessary.
  • Don’t eat or drink at the booth. Hide snacks, trash, and supplies behind a backdrop or under a skirted table.
  • Dress appropriately, and avoid wearing too much or too little. There is nothing worse than freezing or sweating at a networking event. Dress in comfortable layers that you can easily add or remove as needed, such as a suit jacket over a dress shirt.
  • Be cognizant of your personal hygiene. Use mints or gum to keep your breath fresh. Skip the cologne. Fragrances should be alluring, not overpowering. If you can smell perfume or cologne, within talking distance, it is too strong.
  • Avoid gaudy jewelry. You want to be remembered for your personality or impressive product knowledge, not your giant dangling earrings or over-jeweled hands.

If you’d like help creating supplemental marketing materials for an upcoming event, our creative team has many great ideas to ensure your company is noticed and remembered! Give us a call or visit us online today.

Marketing Habits To Break

COMMON MARKETING MISTAKES MANY BUSINESSES MAKE

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Here are a few of the common marketing mistakes many businesses make:

  • Jumping on the bandwagon. Some marketers blindly follow new social media trends because “everyone is doing it,” regardless if it is right for their business and product line.
  • Not tracking campaign performance. Whether you are using print media or email/social campaigns, it is important to track coupon codes, click-through rates, engagement rates, leads, and more.
  • Linking to a random website page rather than creating a landing page that is specific to your campaign. Increase conversions and ensure that visitors can easily find the information they are looking for by creating a custom landing page.
  • Set it and forget it. Always remember: if it is worth doing, it is worth doing well. Regularly review Google AdWords and other paid social campaigns frequently so you can adjust as needed.
  • Using the wrong types of content on social networks. For example, you should use images on Instagram and Pinterest. Use videos on YouTube, Facebook, and Snapchat. Publish industry news, white papers, and company updates on LinkedIn, Twitter and forums.
  • False scarcity. Avoid pressuring people to buy with messaging such as “Buy Now! Limited Quantities” especially if this is not true and you plan to promote something for more than a few days.

Focusing on product features, not benefits. Customers want to know how a product will solve their problem and what value it will offer them.

Present Like a Pro

FINISH SPEAKING BEFORE YOUR AUDIENCE HAS FINISHED LISTENING

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Larry Hagner once said, “The best speakers in the world are the best story tellers.” Here are a few ways to organize your presentation to ensure you have finished speaking before your audience has finished listening:

  • Start strong and captivate your audience in the first few seconds. The beginning of your presentation is crucial – start by entertaining them. For example, tell a story that leads to a cliffhanger… then use your conclusion of your presentation to reveal the ending.
  • Establish credibility. If you were introduced, don’t repeat your bio, rather find creative ways to mix your background experience into your introduction.
  • Remember the 10-20-30 slideshow rule from Guy Kawasaki (from Apple). Limit your presentation to 10 slides, 20 minutes, and use a font size of at least 30 point.
  • Engage your audience and try to make it a conversation, and less of a presentation. Strive to have a couple of points where you interact with the audience and ask questions.
  • Use your voice and body language. Vary the speed, pitch, and volume when talking, and make your gestures open and confident, and move naturally in the space you’re given.
  • Smile and make eye contact with your audience to help build rapport. It also helps you to feel less nervous because you are talking to individuals, not to a great mass of unknown people.
  • Offer hand-outs that highlight key points and helpful resources you discussed. Also, include your contact information for future inquiries.

If you’d like help designing the perfect handouts for your next presentation, or promotions materials to promote the event, we’d love to help. Visit us online or give us a call today at 856.429.0715!

Social Media Calendar Tips

TIPS FOR CREATING A SOCIAL MEDIA CALENDAR

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A social media calendar is an excellent way to stay organized and ensure you have timely content that is ready to share. Here are a few tips for creating a social media calendar:

While there are several social media channels available, it is best to build a presence on a small number of channels that are a good fit for your business. You can always start with one or two channels, and add others over time.

  • Remember not to pack your schedule with promotional posts, since the goal of social media is to grow relationships. Limit your promotional content to just 20 percent of your weekly posts, with the other 80 percent focused on engaging and informing your audience.
  • Create post categories or themes so that you can sprinkle different types of content throughout your social sites. Content examples could include tips/tricks, specials, how-to videos, quotes, events, or re-shares. Also include useful content that doesn’t get old, such FAQs from your website, customer testimonials, or other industry tips.
  • Schedule out your categories on specific days. For example, post tips on Mondays, and specials on Fridays.
  • Get organized and include all the information required for posting, including date, time, text, link, imagery, and even character count (for Twitter).
  • Remember that quality trumps quantity when it comes to social media. This is also true when it comes to the size of your audience.
  • Follow engagement metrics (comments, likes, shares, clicks, etc.) to track results and see what types of content your audience prefers.
  • Stick with it! You won’t find social media success overnight, so be diligent to keep going.

If you’d like help creating the perfect print promotions to supplement your overall marketing strategy, our creative team would love to help. Ask us for some creative marketing samples today!

It’s Time to Get Social

A CREATIVE WAY TO INCREASE SOCIAL INTERACTIONS

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Is your business looking for a creative way to increase customer social interactions? Consider sending a direct mail piece with an oversized logo sticker, die-cut card, or other type of promotional piece that your customers can take photos with and then post them online. For every tagged image with your hashtag, your customer/prospect will be automatically entered into a drawing to win a gift card or free product.

Since you are mailing your audience something to physically take photos with, be sure to include a brief info card or flyer in your mailing with simple directions that encourage a call to action.

If you’d like help creating a direct mail piece that will get your audience talking, give us a call today! Our creative team would love to help.