Using Bitmojis in Business

A PERSONALIZED CARTOON AVATAR OF YOURSELF

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Bitmojis are becoming a favorite way for companies to connect and communicate with their followers. A Bitmoji is essentially a personalized cartoon avatar of yourself. Once creating a bitmoji, your avatar will automatically be created with a variety of moods and stickers.

Bitmojis are specifically appealing to the millennial market, who already use them in everyday conversations. Bitmojis have made communication between users simultaneously more personal while still being extremely informal. A simple Bitmoji can help communication, ranging from a serious message to a hilarious response without having to type anything.

Bitmojis have become a key player in the social media marketing world, helping to increase brand awareness and build relationships with customers. Bitmojis can be used to add a fun and energetic face to a name, allowing you to connect with customers and prospects. They can also be a great way to grab attention and announce promos and contests.

To create your own Bitmoji, go to https://www.bitmoji.com/ or download the app on your smartphone. Follow the steps to create your avatar and share it across other social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.). Bitmojis can also be used in print media, such as postcards, business cards, brochures, and much more.

If you’re looking for unique ways to add Bitmojis to your marketing piece, our creative team would love to help! Contact us today at 856.4290715.

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Digital + Print = Success

A BLEND OF PRINT AND DIGITAL MARKETING

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If your business is struggling to find the perfect mix to stay in touch with your customers, you may want to consider a blend of print and digital marketing.

Chances are you are already using digital marketing to promote your business, whether it be your website, online ads, or social media. While digital media is essential, print is also a powerful marketing tool that is universal, credible, durable, and portable.

Many people still prefer looking at print materials at their leisure without being connected to a computer. The chances of a customer flipping through more pages in a print catalog are much higher than randomly clicking through various pages on your website, increasing exposure to a wider variety of products. In addition, print materials can easily be shared with others and offer an enduring message that can be seen again and again.

By joining your print and digital marketing efforts, you can create a powerful campaign that gets noticed and remembered. For example, your print marketing can direct traffic to your website, and your emails can remind customers to keep an eye out for a catalog or exclusive coupon in their mailbox. You can also use campaign hashtags on print to funnel traffic to social media.

If you’d like ideas or help to create the perfect print campaign to complement your digital efforts, our team would love to help! Stop by or give us a call today at 856.4290715.

Event Printing

MAKE A POSITIVE IMPRESSION AT YOUR NEXT EVENT.

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Here are a few creative yet affordable print marketing ideas to make a positive impression at your next event or trade show:

    • Conference and event booklets are a great way to provide a detailed schedule, information on keynote speakers, workshops, map, and more.
    • Posters and banners can be placed anywhere you want to grab attention.
    • Table tents are a creative way to turn any table or counter at your event into a marketing opportunity to promote your products and services.
    • Labels and stickers are a great conference giveaway and can enhance your marketing materials, add a distinctive finishing touch, and get your branding and messaging in front of your audience.
    • Conference journals or lined notepads are an ideal giveaway during conferences, seminars, and business meetings.
    • Presentation folders are perfect for organizing sales packets, business proposals, promotional materials, free samples, press kits, and more!
    • Flyers are a very flexible, cost-effective, and efficient way to promote an endless variety of products and services or educate your audience.
    • Membership directories are a favorite industry resource which also offers advertisers continuous exposure throughout the year.
    • Post-show mailers are a great way to follow-up after an event. Prepare your post-show mailer in advance, so it’s ready to go soon after the show is over and your business is still fresh in your attendee’s memories. By creating a similar look as your pre-show message and your booth materials, you can increase brand recognition.

Give us a call if we can help create the perfect print materials for your next event.

Tips for Replying to Happy Customers

BUILD A LOYAL FOLLOWING AND A POWERFUL REFERRAL NETWORK

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Responding to happy customers on social media platforms often remains sidelined as businesses tend to focus on damage control for customer complaints. However, communicating with customers who already enjoy your products or services is the perfect way to build a loyal following and a robust referral network.

Here are a few tips to consider when responding to happy customers on social media:

    • Say thanks! While this seems obvious, many companies overlook positive comments and focus on fixing negative comments. If your resources are slim, at least “like” or “favorite” happy comments to show customers that you’ve seen their comment.
    • If you receive a great comment, take the opportunity to praise a specific worker. It will make other readers want to check his or her skills for themselves!
    • Engage with the customer and ask them questions about their experience.
    • Reinforce the positive by mentioning the behind-the-scenes reasons they had a great experience. For example, if they comment on your delicious burgers, you could say “Thank you for your comment! Did you know we only use all-natural Angus beef with no antibiotics or hormones?”
  • Share or retweet positive comments, which not only shows recognition for your customer but also offers customer-centric feedback about your business.

Reel in Prospects by Adding Print to Your Content Marketing

Content is king in advertising and communication concept, colorful arrows pointing to the word CONTENT at the center with chess king on black cement wall, creativity of brand website and social mediaResearchers estimate that in 1984 a person saw an average of 2,000 ads per day.

By 2014, they saw about 5,000. With the explosion in spam and social media ads, that number increases daily. But consumers are fed up with in-your-face advertising that seems disruptive or manipulative. Instead, they’re attracted to authenticity and friendliness in a brand.

How can you build that kind of culture in your business?

It’s All About Content

Narratives and content marketing can bring fresh life to your marketing mix!

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It shifts your team away from a “message” focus to a more optimal “people focus,” building trust and driving more profitable consumer action.

Content marketing generates stronger leads, increases sales, and enhances customer loyalty. Consider these facts:

  • 77% of internet users read blogs
  • Small businesses with blogs get 126% more lead growth than small businesses without blogs
  • Content marketing costs 62% less than traditional marketing and generates about three times the leads
  • A 2014 Brandshare survey found that the majority of consumers are suspicious of brands’ intentions, but 87% said they would like a more meaningful relationship with their preferred brands

Why Print + Content Marketing = Success

When people consider content marketing, they typically think of digital media.

However, true diversification means thinking bigger. The Content Marketing Institute suggests two out of three marketers don’t include print in their content marketing, but there is strategic value to including printed content elements.

Why?

1. The Information Factor

Nielson found about 56% of consumers rely on printed matter for sales information, and:

  • 56% preferred mailed or delivered circulars
  • 52% relied on newspaper circulars
  • 37% relied on in-store printed pieces or store-generated e-mails
  • 27% relied on store websites

Print is seen as a concrete, reliable source, especially by prospects nearing a decision. If you neglect printed content marketing you may minimize your chance of landing a valuable client.

2. The Trust Factor

With today’s “fake news” paranoia, trust in digital media has decreased.

A 2017 study showed that printed news magazines are the most trusted news source (72% rated them positively) while only 33% believed social media provided honest information.

Even print versions of national newspapers were regarded as more trustworthy than the websites of that exact same publication!

Because of the physical nature of the medium, print is naturally viewed as more informative and trustworthy than digital media.

So how can you add print to your content marketing strategies?

  1. Use embedded QR codes in game-style promotions or in-store displays. Check some inspiring examples here or here.
  2. Look for ways to get your business or product featured in magazine or newspaper articles.
  3. Employ printed “how to” postcards or maintenance checklists with online coupon discounts included in the text.
  4. Print inserts for invoices or point-of-sale kiosks that highlight an excerpt of your blog to lead them online.
  5. Consider generating your own quarterly or bi-annual niche publication.
  6. Print custom thank-you notes with a snippet of your brand story or the first paragraph of your blog on the back.

Printed content marketing should be used as “bait” to generate nibbles from your potential customers.

If you don’t have a place to reel them in (like a “get started today” link) or a way to keep them in the net (a defined sales funnel or a customer retention program), all your time and energy will be useless. So be strategic, be customer-focused, and get out there and fish!

Out-of-Office Messages with Personality

Market-353For many people, taking time away from work can be difficult, but setting up your out of office (OOO) message is one of the first steps that can help you disconnect and feel less stressed when you are away from work.

Many people are hesitant to disconnect entirely from their email, even when on vacation, and fear an OOO could lead to missed opportunities. However, OOO messages can be a creative way to create emotional connections with prospects, clients, and coworkers.

Regardless of why you are out of the office, your message can help recipients feel more connected to you socially and can even serve as a conversation starter the next time you speak.

For example, you could say “Hi, I’m away from the office celebrating our 20th Anniversary with my beautiful wife. I’m hoping to perfect my sailing skills, and if I’m lucky, I will have a story to tell you about catching a few great fish! I won’t be checking my emails until (date), but if you need something urgent, please contact (add name and email).”

Another creative OOO that you can customize for contacts already in your address book could include sharing a helpful resource, such as saying, “I’m out of the office at a conference until (date), but in the meantime, I wanted to share this article featuring 20 great tips for XX. Enjoy!”

Not only can a well-crafted OOO give you the separation you need from your business emails, but it can also give you the opportunity to connect with your contacts more deeply upon your return.

Promote it with a Postcard

A VERSATILE AND AFFORDABLE MARKETING TOOL

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Postcards are a versatile and affordable marketing tool that can boost recognition and sales. Because postcard coupons don’t have an exterior envelope, they grab attention with a bold message and get to the point quickly. Here are a few creative postcard ideas to consider for your next marketing campaign:

    • Express your gratitude by sending a postcard with a handwritten thank you note.
    • Design your postcard as a coupon to help increase sales.
    • Use postcards as a tradeshow pre-mailer, with a convenient tearaway portion to drop at your booth for a chance to win door prizes or other giveaways.
    • Demand attention with a folded or oversized postcard, which also has more room for information.
    • Extend the life of your mailing with a tearaway reply card, information request form, or business card.
    • Save on postage and envelope costs by designing your newsletter, brochure, or catalog as an oversized postcard.
    • Create a “we’ve missed you” or product reorder reminder campaign to help reactivate old customers and boost sales.
    • Consider adding a magnet to the back of “save the date” postcards to increase their staying power.
    • Create a monthly product spotlight postcard campaign that highlights various products or services you offer, and includes a coupon discount.

If you need help creating the perfect postcard your customers will love, let us know today!