Survey Subject Line Tips

CREATIVE SUBJECT LINES TO CONSIDER

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Did you know that nearly half of email recipients decide whether or not to open an email based on the subject line? Here are a few tips to consider when choosing a subject line for your next customer survey:

    • Offer an incentive, such as giving something away to the first XX people who respond, or entering responders into an exciting giveaway drawing.
    • Create a personalized survey to segmented lists and solicit feedback for services and products you know they have experienced, such as recently ordering room service in a hotel.
    • Consider timeliness and be sure to request feedback shortly after their experience.
    • Use compelling language to invoke a sense of urgency, and encourage the recipient to read your email and take the survey as soon as possible.

Here are a few subject line examples:

    • We can’t wait to hear if you enjoyed your massage today?
    • We’re offering a special gift for telling us about your experience!
    • We value your opinion, {Name}! Click here to review our services.
    • Tell us about your experience for a XX% off coupon off your next visit!

Printed survey cards can also be a great way to gather feedback from customers during their visit. Let us know if you’d like help creating a survey card that your customers will enjoy filling out.

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Tips to Remember Names

TIPS TO HELP YOU REMEMBER SOMEONE’S NAME

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Remembering other people’s names is very important when building personal and professional relationships. By recognizing a person by name, you make them feel like they are important to you and have a connection to you. As Dale Carnegie said, “A person’s name is to him or her the sweetest and most important sound in any language.”

Here are a few tips to help you remember someone’s name:

  • When meeting someone, immediately repeat their name by responding, “Nice to meet you, Mark. I’m John.”
  • When you part ways, use their name again, “It was great talking to you, Mark.”
  • Make a connection between the person you’re talking to, and someone else you know with the same name, for example, “Andy, like my uncle.”
  • Don’t call people by abbreviated names or nicknames unless that is how they introduce themselves. For example, someone named Gabrielle may not want to be called Gabby or Gabs.
  • Ask the person to repeat or spell unique names to ensure you can say it correctly. It will also help you remember their name, and the other person will appreciate you making an effort to pronounce their name correctly.
  • Ask the person if they have a business card or contact card. Seeing their name in writing will help you remember it.

If you’d like help creating a personalized business card or contact card, we have lots of creative ideas to ensure you make a memorable connection. Ask us to see card examples today!

Sourcing Emails Without Buying Lists

WAYS TO SOURCE EMAILS WITHOUT BUYING LISTS

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While purchasing email lists sounds like an easy way to increase your database, it can also be a fast way to ruin your credibility and get in trouble with many email services. Here are a few alternative methods to source emails without buying lists.

 

  • Ask for emails online. For example, if you have a “contact us” form on your website, include a checkbox to subscribe to your newsletter and other updates.
  • Create a contest, start a blog, or and ask people to sign up using their email address.
  • Use a signup sheet at trade shows and other events which gives customers an easy way to follow your business.
  • Add a “would you like to subscribe” box to sign-in sheets, order forms, and other customer communications.
  • When customers are checking out at your business, ask if they would like to add their email and opt-in to receive coupons and additional marketing information.
  • Use social share buttons and encourage customers to refer a friend. They can then sign up for your information and double your audience.

Also, don’t forget the power of direct mail, which can help direct traffic to your online signup pages. If you’d like help creating the perfect promotional piece, give us a call today at 856.429.0715!

Mission Statement Card Marketing

MAKE A MEMORABLE CONNECTION

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In the business world, an inspirational mantra, or mission statement, can help your organization make a memorable connection with your customers and clients.

Once you have created the perfect message, mission statement cards can be a great way to put your mantra to work and ensure it is read and remembered. While mission statement cards can be printed in any size and shape, they generally range from playing card size to postcard size and are printed on heavy stock paper to ensure they stand apart and make an impact.

Mission statement cards differ from typical thank you cards because they offer an intimate glimpse into your brand’s personality, purpose, and goals.

Include mission statement cards with your packages, as statement stuffers in existing mailings, to hand out at important events, or to include with your receipt for purchases. Mission statement cards can also be distributed in training and recruitment materials. Not only can your mission statement act as a screening tool, but it can also provide an overview of your organization’s mission and core values during training or on-boarding.

If you’d like help creating the perfect mission statement card for your organization, our creative team would love to help. Give us a call today!

Running A Successful Giveaway

Flat line design word content concept of content digital marketing TIPS FOR CREATING A SUCCESSFUL GIVEAWAY CONTEST

 

Giveaway contests can be a fun way to increase audience engagement, boost online traffic, and gain new customers. Here are a few tips for creating a successful giveaway contest:

  • Determine your goal, such as increasing your Twitter followers by 10 percent.
  • Make your contest simple for your audience to complete and simple for you to track the results.
  • Promote your contest frequently across multiple platforms. Mention it in your social media, newsletter, blog, direct mailings, handouts, and other email blasts. Also, ask employees to share social content to their followers so your exposure can grow exponentially.
  • Consider an easy online tool such as Gleam or Rafflecopter, which encourages your audience to fulfill multiple objectives, including social engagement, link traffic, and sharing your contest with others.
  • Offer reminders during the giveaway timeline so people won’t forget to enter.
  • Consider submitting your giveaway to sites that promote giveaways and contests, such as The Balance Everyday Sweepstakes, Contest Girl, Blog Giveaways, Sweepstakes Lovers, and more.

If you’d like help creating posters, postcards, or other print materials to promote your giveaway, we’d love to help! Give us a call today at 856.429.0715

Increase Brand Awareness

ENSURE YOUR BRAND GETS NOTICED AND REMEMBERED

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In today’s competitive business world, it’s becoming more challenging to ensure your brand gets noticed and remembered. Here are a few creative ways to increase your brand awareness:

    • Position your business as an expert by creating useful content, such as blog posts, infographics, and white papers. You can also build credibility and trust by writing articles for well-known industry and trade publications.
    • Increase your direct mail campaigns and ensure they complement your other marketing efforts.
    • Industry events are the perfect place to introduce your organization to new customers, show off unique products, provide samples, and gather a qualified prospect list.
    • Encourage your customers to do the selling for you by rewarding customer referrals.
    • Consistently post quality information and engaging content on social media.
    • Make an effort to interact with your customers on social media. If someone asks a question, answer it. If they have a problem, solve it.
    • Update your marketing portfolio. For example, consider creative business card options, such as a vertical card, a personalized photo card, label business card, folded business card, tear-away card, die-cut shape, UV spot color, and much more.
    • Consider partnering with other (larger) brands on events, product giveaways, or products.
    • Communicate on a more personal level by sending customer birthday or anniversary cards, a handwritten thank you note, or an exclusive coupon as a thank you for being a loyal customer.

Give us a call if you’d like more ideas on how to boost your brand awareness in print!

Engage Your Audience with Direct Mail

AN EFFECTIVE AND ENGAGING WAY TO REACH YOUR AUDIENCE

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While electronic marketing often steals the spotlight in today’s digital world, print marketing continues to be an effective and engaging way to reach your audience. Here are a few examples to grab attention with direct mail.

    • Make your audience feel special by sending exclusive invites or coupons to your top customers.
    • Use creative packaging such as oversized boxes, translucent envelopes, preview windows, or lumpy mailers to ensure your direct mail piece is opened amongst a pile of flat envelopes.
    • Consider unique papers, such as a shimmery or velvety finish, waterproof options, or even a seed paper that your recipient can plant.
    • Use direct mail to make an announcement, such as an exciting new product or service. Use your direct mail piece as a teaser that piques interest and follows up with a conversation to answer any questions.
    • Ensure your direct mail piece is useful by incorporating a list of handy resources, a calendar, or a map, to extend the life of your mailer.
    • Consider an oversized postcard newsletter filled with expert tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Address your mail by hand. A simple yet authentic handwritten gesture not only grabs attention but can help you connect with your audience on a personal level.
    • Mail exclusive coupons, discounts, and other promotions that customers look forward to receiving.
    • Double your impact by teaming print and electronic marketing together, such as sending a postcard to grab attention that directs recipients to a coordinating landing page with additional information and links to your contact information.

If you need ideas for the perfect direct mail piece that can help boost sales and awareness, our creative team would love to help. Give us a call today at 856.429.05.15!