Running A Successful Giveaway

Flat line design word content concept of content digital marketing TIPS FOR CREATING A SUCCESSFUL GIVEAWAY CONTEST

 

Giveaway contests can be a fun way to increase audience engagement, boost online traffic, and gain new customers. Here are a few tips for creating a successful giveaway contest:

  • Determine your goal, such as increasing your Twitter followers by 10 percent.
  • Make your contest simple for your audience to complete and simple for you to track the results.
  • Promote your contest frequently across multiple platforms. Mention it in your social media, newsletter, blog, direct mailings, handouts, and other email blasts. Also, ask employees to share social content to their followers so your exposure can grow exponentially.
  • Consider an easy online tool such as Gleam or Rafflecopter, which encourages your audience to fulfill multiple objectives, including social engagement, link traffic, and sharing your contest with others.
  • Offer reminders during the giveaway timeline so people won’t forget to enter.
  • Consider submitting your giveaway to sites that promote giveaways and contests, such as The Balance Everyday Sweepstakes, Contest Girl, Blog Giveaways, Sweepstakes Lovers, and more.

If you’d like help creating posters, postcards, or other print materials to promote your giveaway, we’d love to help! Give us a call today at 856.429.0715

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Increase Brand Awareness

ENSURE YOUR BRAND GETS NOTICED AND REMEMBERED

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In today’s competitive business world, it’s becoming more challenging to ensure your brand gets noticed and remembered. Here are a few creative ways to increase your brand awareness:

    • Position your business as an expert by creating useful content, such as blog posts, infographics, and white papers. You can also build credibility and trust by writing articles for well-known industry and trade publications.
    • Increase your direct mail campaigns and ensure they complement your other marketing efforts.
    • Industry events are the perfect place to introduce your organization to new customers, show off unique products, provide samples, and gather a qualified prospect list.
    • Encourage your customers to do the selling for you by rewarding customer referrals.
    • Consistently post quality information and engaging content on social media.
    • Make an effort to interact with your customers on social media. If someone asks a question, answer it. If they have a problem, solve it.
    • Update your marketing portfolio. For example, consider creative business card options, such as a vertical card, a personalized photo card, label business card, folded business card, tear-away card, die-cut shape, UV spot color, and much more.
    • Consider partnering with other (larger) brands on events, product giveaways, or products.
    • Communicate on a more personal level by sending customer birthday or anniversary cards, a handwritten thank you note, or an exclusive coupon as a thank you for being a loyal customer.

Give us a call if you’d like more ideas on how to boost your brand awareness in print!

Engage Your Audience with Direct Mail

AN EFFECTIVE AND ENGAGING WAY TO REACH YOUR AUDIENCE

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While electronic marketing often steals the spotlight in today’s digital world, print marketing continues to be an effective and engaging way to reach your audience. Here are a few examples to grab attention with direct mail.

    • Make your audience feel special by sending exclusive invites or coupons to your top customers.
    • Use creative packaging such as oversized boxes, translucent envelopes, preview windows, or lumpy mailers to ensure your direct mail piece is opened amongst a pile of flat envelopes.
    • Consider unique papers, such as a shimmery or velvety finish, waterproof options, or even a seed paper that your recipient can plant.
    • Use direct mail to make an announcement, such as an exciting new product or service. Use your direct mail piece as a teaser that piques interest and follows up with a conversation to answer any questions.
    • Ensure your direct mail piece is useful by incorporating a list of handy resources, a calendar, or a map, to extend the life of your mailer.
    • Consider an oversized postcard newsletter filled with expert tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Address your mail by hand. A simple yet authentic handwritten gesture not only grabs attention but can help you connect with your audience on a personal level.
    • Mail exclusive coupons, discounts, and other promotions that customers look forward to receiving.
    • Double your impact by teaming print and electronic marketing together, such as sending a postcard to grab attention that directs recipients to a coordinating landing page with additional information and links to your contact information.

If you need ideas for the perfect direct mail piece that can help boost sales and awareness, our creative team would love to help. Give us a call today at 856.429.05.15!

Using Bitmojis in Business

A PERSONALIZED CARTOON AVATAR OF YOURSELF

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Bitmojis are becoming a favorite way for companies to connect and communicate with their followers. A Bitmoji is essentially a personalized cartoon avatar of yourself. Once creating a bitmoji, your avatar will automatically be created with a variety of moods and stickers.

Bitmojis are specifically appealing to the millennial market, who already use them in everyday conversations. Bitmojis have made communication between users simultaneously more personal while still being extremely informal. A simple Bitmoji can help communication, ranging from a serious message to a hilarious response without having to type anything.

Bitmojis have become a key player in the social media marketing world, helping to increase brand awareness and build relationships with customers. Bitmojis can be used to add a fun and energetic face to a name, allowing you to connect with customers and prospects. They can also be a great way to grab attention and announce promos and contests.

To create your own Bitmoji, go to https://www.bitmoji.com/ or download the app on your smartphone. Follow the steps to create your avatar and share it across other social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.). Bitmojis can also be used in print media, such as postcards, business cards, brochures, and much more.

If you’re looking for unique ways to add Bitmojis to your marketing piece, our creative team would love to help! Contact us today at 856.4290715.

Digital + Print = Success

A BLEND OF PRINT AND DIGITAL MARKETING

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If your business is struggling to find the perfect mix to stay in touch with your customers, you may want to consider a blend of print and digital marketing.

Chances are you are already using digital marketing to promote your business, whether it be your website, online ads, or social media. While digital media is essential, print is also a powerful marketing tool that is universal, credible, durable, and portable.

Many people still prefer looking at print materials at their leisure without being connected to a computer. The chances of a customer flipping through more pages in a print catalog are much higher than randomly clicking through various pages on your website, increasing exposure to a wider variety of products. In addition, print materials can easily be shared with others and offer an enduring message that can be seen again and again.

By joining your print and digital marketing efforts, you can create a powerful campaign that gets noticed and remembered. For example, your print marketing can direct traffic to your website, and your emails can remind customers to keep an eye out for a catalog or exclusive coupon in their mailbox. You can also use campaign hashtags on print to funnel traffic to social media.

If you’d like ideas or help to create the perfect print campaign to complement your digital efforts, our team would love to help! Stop by or give us a call today at 856.4290715.

Event Printing

MAKE A POSITIVE IMPRESSION AT YOUR NEXT EVENT.

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Here are a few creative yet affordable print marketing ideas to make a positive impression at your next event or trade show:

    • Conference and event booklets are a great way to provide a detailed schedule, information on keynote speakers, workshops, map, and more.
    • Posters and banners can be placed anywhere you want to grab attention.
    • Table tents are a creative way to turn any table or counter at your event into a marketing opportunity to promote your products and services.
    • Labels and stickers are a great conference giveaway and can enhance your marketing materials, add a distinctive finishing touch, and get your branding and messaging in front of your audience.
    • Conference journals or lined notepads are an ideal giveaway during conferences, seminars, and business meetings.
    • Presentation folders are perfect for organizing sales packets, business proposals, promotional materials, free samples, press kits, and more!
    • Flyers are a very flexible, cost-effective, and efficient way to promote an endless variety of products and services or educate your audience.
    • Membership directories are a favorite industry resource which also offers advertisers continuous exposure throughout the year.
    • Post-show mailers are a great way to follow-up after an event. Prepare your post-show mailer in advance, so it’s ready to go soon after the show is over and your business is still fresh in your attendee’s memories. By creating a similar look as your pre-show message and your booth materials, you can increase brand recognition.

Give us a call if we can help create the perfect print materials for your next event.

Tips for Replying to Happy Customers

BUILD A LOYAL FOLLOWING AND A POWERFUL REFERRAL NETWORK

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Responding to happy customers on social media platforms often remains sidelined as businesses tend to focus on damage control for customer complaints. However, communicating with customers who already enjoy your products or services is the perfect way to build a loyal following and a robust referral network.

Here are a few tips to consider when responding to happy customers on social media:

    • Say thanks! While this seems obvious, many companies overlook positive comments and focus on fixing negative comments. If your resources are slim, at least “like” or “favorite” happy comments to show customers that you’ve seen their comment.
    • If you receive a great comment, take the opportunity to praise a specific worker. It will make other readers want to check his or her skills for themselves!
    • Engage with the customer and ask them questions about their experience.
    • Reinforce the positive by mentioning the behind-the-scenes reasons they had a great experience. For example, if they comment on your delicious burgers, you could say “Thank you for your comment! Did you know we only use all-natural Angus beef with no antibiotics or hormones?”
  • Share or retweet positive comments, which not only shows recognition for your customer but also offers customer-centric feedback about your business.