A GREAT WAY TO CUSTOMIZE AND ENHANCE YOUR BUSINESS PAGE
Facebook apps are a great way to customize and enhance your business page. While there are an endless variety of Facebook apps available, here are a few of the most popular Facebook app options:
- If you are a MailChimp user, you can integrate Mailchimp with your Facebook page to grow your email list and share your campaigns.
- Pagemodo enables you to create custom tabs for your Facebook page, such as creating a welcome page, offering coupons, or featuring your products.
- Polldaddy allows you to run surveys, quizzes, and polls through your Facebook page, with results available in your Polldaddy dashboard.
- LiveChat offers an integration for your Facebook Page so that you can easily chat with your customers while they are using Facebook.
- The YouTube Tab displays your latest YouTube channels’ videos in a tab on your Facebook Page.
- Heyo allows you to easily create contests and campaigns for Facebook with customizable templates.
- Facebook Shop enables you to sell products directly on your Facebook page and allows customers to go through the complete checkout process without ever leaving Facebook.
- Livestream allows you to stream live videos from your Facebook Page in real time and track their performance.
- Page Yourself allows you to customize, drag, and drop elements on your Facebook Pages, so it looks similar to your blog.
GREAT OPPORTUNITIES TO ENCOURAGE CUSTOMERS TO TAKE ACTION
Many businesses add customer testimonials on their website and expect them to increase sales. If this is the only place you are posting testimonials, you are missing out on lots of great opportunities to encourage customers to take action! In addition to posting them on your website, here are a few creative ways to maximize the power of your customer testimonials:
- Add them to your email signature. Update them weekly or monthly to ensure fresh information.
- Include a powerful quote on your business card to reiterate the benefits of choosing your company.
- Add relevant testimonials on your product pages that speak to the benefits of specific products.
- Sprinkle brief testimonials throughout your newsletter.
- Design artistic quotes and images for Facebook posts or ads.
- Add a pop-out quote in your email campaigns.
- Create a testimonials statement stuffer campaign which features a different success story with every mailing.
- Feature testimonials on your telephone advertising on-hold messages.
- Highlight success stories on your blogs to promote products or services.
- Consider adding a great quote on your promotional swag, such as cups, pens, t-shirts or magnets.
When it comes to selling your products and services with testimonials, the options are endless. If you’d like more creative ideas for how to market your business, give us a call today at 856.429.0715!
ENHANCE YOUR CUSTOMER INTERACTIONS AND SALES
A good business reputation will not only enhance customer interactions and sales but can also increase your overall revenue and profit. Here are some excellent tips to manage your business reputation:
- Commit to providing timely responses to all inquiries, comments, complaints or requests on social media, emails, phone calls, letters, and those left with customer service reps.
- Handle negative feedback and comments politely and constructively, and use feedback as goals for improvement.
- Promote customer testimonials, success stories, and customer references on your website and print promotional materials.
- Create a customer referral program that encourages happy customers to spread the word and invite their friends and family to try your products or services. Also, encourage happy customers to write reviews about their experience online.
- Actively use social media to interact and engage with the customers by answering questions, asking questions, or replying back to positive or negative comments.
- Create newsletters, blogs, and vlogs to keep customers informed about new products or services, industry news, and other helpful tips or resources.
- Set up social management tools and Google alerts so you can track and respond to brand mentions on the web.
- Create branded hashtags, which can help your brand stand out, help you track mentions, and enable readers to easily mention you when they share your posts.
- Set up a BBB (Better Business Bureau) profile so consumers can check your credibility.
- Create customer appreciation events that are focused on thanking your customers for their loyal business.
- Sponsor local organizations and teams, or donate time, money, or services to a charity to show your community support.
- Create customer surveys and offer a valuable coupon in exchange for your customer’s time.
If you’d like help creating print materials that enhance your business’ reputation, our creative team is eager to help. Call us today at 856.429.0715!
A UNIQUE WAY TO REACH OUT TO YOUR PROSPECTS OR CUSTOMERS
If you’re looking for a unique way to reach out to your prospects or customers, you may want to consider a remote business lunch.
Instead of meeting at a restaurant, you can order your customer or prospect’s favorite meal to be delivered to the convenience of their office/desk, so they can enjoy a complimentary meal while you’re talking business over the phone, video chat, webinar, etc. It’s similar to a regular lunch meeting but done remotely.
While it is hard to beat the personal touch of a one-on-one meeting or luncheon, sometimes it can be nearly impossible to find the time (or travel the distance) to make this possible. A remote lunch date is a creative way to show customers that you value their time and are truly interested in engaging with them.
If you’d like help creating professional lunch invites or ideas for other unique ways to reach out to your audience, you know who to call! And remember, other businesses may be nearby, but nobody comes close.
A CLEAR PROMISE IN A SCANNABLE, EASY-TO-ABSORB FORMAT
Historically speaking, lists have always been very popular. The Ten Commandments. The Seven Wonders of the World. Benjamin Franklin’s Thirteen Virtues. The list literally goes on because they work!
Not only do lists appeal to our general tendency to categorize information, but they also offer a clear promise in a scannable, easy-to-absorb format.
Here are five reasons to use lists in your content marketing:
- Lists are more likely to be read because they are often short and sweet. By creating a “Top 10” list, readers also have a clue to the length of your article.
- Lists are memorable. By ranking things in order, your brain subconsciously helps you remember key items.
- Lists can spark emotions. If one of your favorite restaurants appears in a “Top 10 Restaurants of XYZ,” you are likely to feel validated.
- Lists reduce information overload and enable your readers to focus on each bit of information separately.
- Lists create curiosity. When used with an engaging topic, readers are often eager to view the next point.
If you’d like help creating engaging marketing materials that are sure to get read, our creative team would love to help. Give us a call today!
SEE HOW YOUR BUSINESS COMPARES
Competitive analysis should be an important part of your business plan. By keeping tabs on your competition, you can view the market from a customer perspective and see how your business compares. It can also help you plan strategies to keep your current customers, and even win customers from your competitors.
While there are an endless amount of tools available to help you track your competition, here are just a few popular ways to help you gather information on your competition:
- Google AdWords Keyword Planner is a keyword research tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.
- Follow your competition on social media. One example, Hootsuite can keep on top of chatter in real time on social media platforms such as Facebook, Twitter, and LinkedIn.
- Sign up for your competitor’s newsletter or blog posts, which will often include information on their newest products and services, upcoming specials, events they are attending, and much more.
- Mention is a tool similar to Google Alerts, that can help you scour the web for information on your competition and market insights.
- SpyFu is a tool for keyword and ad monitoring. You simply type in your competitor, and you can download an entire list of these keywords and Adwords your competition is buying.
- Attend industry trade shows and conferences to learn who your competitors are and what they are offering. Visit competitor booths to check out their products and pick up literature.
- Website Grader created by HubSpot, is a free tool to measure the strengths and weaknesses of your website. Simply plug in your website or your competitor’s site, and view areas that need improvement.
- SimilarWeb is a paid tool for web rankings that provides traffic insights for any website.
Ask your customers about the competition. If you win a new customer, ask why they switched. If you lose a customer, identify what they preferred about your competition. Or consider creating a survey.
Ways to Get to Know Your Customers
Thomas Watson said, “Doing business is a game. The greatest game in the world if you know how to play it.” The better you understand the needs of your customers, the better you can adapt your approach and give them exactly what they want or solve their problems. Here are a few ways to get to know your customers:
- Stay active on social media. Encourage customers to comment on your posts, share opinions, and discuss problems. You can use these discussions to create more relevant products and campaigns.
- Research keywords that customers search. This will not only tell you the products or services that people need, but it will also show you from whom they want to purchase.
- Host events, such as customer appreciation parties, open houses, grand openings, or training events. Make an effort to interact with customers and get their feedback.
- Encourage customer surveys or online reviews through a variety of platforms, ranging from Google reviews, Yelp, social media, online questionnaires, emailed follow-ups, and much more.
- Don’t make assumptions based on previous purchases. Remember that customers’ interests, needs, and finances may change over time.
- Research your competitors. This will not only tell you what they are successful at but also help you avoid mistakes that other businesses have already made.
If you’d like help creating print communications to stay in touch with your audience, our team would love to help. Visit our website to check out our products or give us a call today at 856.429.0715!