Differences Between Brochures, Booklets & Catalogs

AN ESSENTIAL ROLE IN TODAY’S BUSINESS WORLD

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Marketing materials such as brochures, booklets, and catalogs play an essential role in todayБ─≥s business world. How do these marketing products differ from one another? A good way to identify the differences is by comparing their sizes and uses. Here are a few common differentiators:

Brochures:
Brochures are typically folded paper (such as a bi-fold, tri-fold, or one large flat sheet folded into panels). Brochures commonly provide a brief company overview, or a spotlight on one product or service.

Booklets:
Booklets include multiple pages but typically have a narrow product focus. Booklets often provide in-depth information and details about a specific product or service. They usually feature many product photos and in-depth marketing information.

Catalogs:
Catalogs usually have more pages and promote a larger variety of products, often including a complete list of products or services available, with minimal descriptions and product imagery.

If you need ideas for your next marketing piece, give us a call today at 856.429.0715. Our creative team would love to help!

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Mini Brochures Get Noticed!

STAND APART FROM THE COMPETITION AND CREATE A LASTING IMPRESSION

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Are you looking for creative ways to think outside the box on your next promotional piece? You may want to try mini brochures!

Mini brochures not only stand apart from the competition and create a lasting impression, but they offer a convenient size that is small enough to fit into pockets and wallets.

While they are small, mini brochures can pack a big punch for their size. While everyone else is passing out business cards, you can offer mini brochures packed with industry resources, upcoming promotions, helpful tips, a calendar of events, and much more. You can even include your business card design directly into your mini brochure to ensure your contact information is easy to find. You may also consider leaving a blank area to handwrite your own custom message.

Box Toppers

A GREAT WAY TO PROMOTE YOUR BUSINESS

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If your business or fundraising organization provides to-go food containers or pizza boxes, don’t miss out on a valuable marketing opportunity to include a “box topper.”

Box toppers are essentially a flyer that is attached to the top of a box or food container that includes valuable marketing information, coupons, a calendar of events, or other important information for your audience.

Box toppers can also be a great addition to any event with catered or boxed lunches, which can be a great way to promote your business or provide exclusive messaging on the top of boxed lunches.

Box toppers can be created in any shape, size, or color, with finishing touches to suit any promotion. For example, box toppers can feature die-cut shapes, perforated coupons, tear-away business cards, or can even be designed as a tri-fold menu brochure.

If you’d like help creating the perfect box toppers for your business, drop us an email today or visit: http://www.sjprinter.com!

In Your Pocket.

04 SmFd.jpgThere’s a lot that can fit into a pocket! Custom-printed folders can vary from presentation size down to mini-folders just big enough for your business card and a ticket to the event of the year. With a fold and tuck, your full-color print pieces never had a better surrounding. Safe and secure inside a folder that holds your brand and message, you’ll feel the difference a sturdy folder will make. Let us line your pockets with vibrant color by custom printing folders of any size and shape to hold your assets securely. Call today 856.4290715 or visit: http://www.sjprinter.com

Slim Business Cards

A MEMORABLE WAY TO DIFFERENTIATE YOUR BRAND

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Slim business cards are a sleek, bold way to make your business stand apart from your competition. While most of your competitors are printing traditional business cards, slim cards grab attention and are a memorable way to differentiate your brand.

In addition to exchanging cards during introductions, slim business cards are also an excellent tool for hangtags, leave-behinds, mailing inserts, and promotional tear-aways. Slim business cards can also be designed as a dual purpose way to combine your contact information with a coupon, event reminder, save the date, or website promotion.

While slim business cards are typically a narrow rectangular shape, they are available in a variety of dimensions, and can also include creative accents, such as die cuts, embossing, foil stamping, and much more.

If you’d like help creating the perfect slim business card that fits your style, we’d love to visit with you today!

Welcome Materials

A GREAT WAY TO BUILD TRUST AND FORM A STRONG RELATIONSHIP

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Welcome materials are a great way to build trust and form a strong relationship with new customers or members of your organization. Here are a few creative welcome ideas your audience will love:

  • Provide a handwritten note or thank you letter that expresses your gratitude for choosing your business or organization.
  • Consider organizing important information, such as product warranties, billing and return policies, FAQs (frequently asked questions), and contact information in a convenient pocket folder.
  • Welcome posters and booklets are a great helpful way to identify an event, offer directions, information on keynote speakers, workshops, a schedule of events, and more.
  • Provide a timeline with interesting background information about your organization throughout the years.
  • Nametags are a helpful way to identify attendees, increase socializing, and help others remember names.
  • Boost loyalty with customer testimonials or success stories from satisfied customers or members.
  • Consider creatively stacked or stepped inserts as a great way to introduce your organization, highlight various products or services, welcome new customers/patients, introduce new team members, promote various locations, etc.
  • Encourage ongoing contact with a calendar of upcoming events, celebrations, sales, etc.
  • To ensure that welcome booklets are timeless, include separate page inserts for time-sensitive information, such as event invitations, coupons, announcements, etc.

If you’d like help creating welcome materials for your organization, give us a call today!

Binder Cover Inserts

GIVE YOUR BINDERS A PROFESSIONAL TOUCH

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Whether you use binders to organize your internal information, provide hands-outs at presentations, or simply distribute binders to help customers to track their product or warranty information, custom binder cover inserts are a great marketing tool that can provide custom branding and give your information a professional touch.

When a binder is sitting on a shelf, its spine is the only way to know what’s inside. Ensure that your important information is used and remembered. Our creative team can help you design a binder spine and cover that’s easy to identify and so enticing, the binder won’t sit on that shelf for long.

We can also help you make organizing even easier. Don’t forget we can also print your three-hole drilled pages, inserts, and custom tab dividers. If you have questions or would like a custom quote, give us a call today at 856.429.0715!