A Helping Hand

kirkOne day, a first-grade teacher asked her students to draw a picture of something they were thankful for. The teacher quietly walked around the room and watched as most students drew pictures of their pets, toys, or favorite food. One young boy caught her attention, as he drew a simple picture of a hand. Curious, the teacher asked the boy whose hand this was. The boy looked up and replied, “It’s your hand.” With a heartwarming smile, she recalled the many times she offered her hand to teach him how to hold his pencil, help him with his homework, help him when he fell, or help him tie his shoes.

Here’s the way I see it: Even though people may not always say thank you, they’ll never forget a helping hand. Our team is always available if you need help with an upcoming print project. Remember, other printers may be nearby, but no one comes close.

Themes of Thinking: Communicating Design Ideas Efficiently

EASY-TO-READ DESIGNS

Designers often face the challenge of fitting large quantities of information into formats with limited space.

If you have that problem, there are practical tools that can help. Three “themes of thinking” can be used to inform this process and overcome its challenges.

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1. Ockham’s Razor

Ockham’s razor is a principle attributed to a fourteenth-century English logician, William of Ockham.

Ockham’s razor (sometimes referred to as the law of economy) is based on the idea that the simplest solution is always the best. In using this principle, elements that are not needed should be pared back to produce something simpler.

When evaluating your designs, analyze each element and “shave away” as many as possible, without compromising the overall function. This will minimize inconsistency and redundancy as much as possible while retaining features that still work perfectly.

Want to take it a step further? Ask another artist to critique your work and to identify spots that aren’t clear or effective

2. KISS

KISS is a design acronym for “Keep It Short and Simple.”

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Similar to Ockham’s razor, the idea is to pare back a design, so it is as easy as possible to understand and interpret. KISS means keeping layouts clean, text basic and easy to read, and your graphic flow a breeze to navigate.

Beyond just minimalism, KISS requires a sharp understanding of the message that must be communicated and the mindset of the audience you’re targeting.

3. Focus

A company may have many products or projects, but focused designs should accentuate only the most important.

The principle of focus demands you ask one question: what is the first piece of information people should encounter? To employ the principle of focus, accentuate key graphics or headlines, and avoid featuring equally weighted objects on one page. When several objects are a similar size, it forces competition among them and fatigues the reader.

Focus also requires you to streamline content. Information about non-focal points of the product or company can be distributed via other print materials, brochures, or your website.

Activate Empty Space to Stretch Your Designs

In the flatness of 2D screens, it is easy to forget that a third, spatial dimension is available to you.

Graphic artists who activate space-savvy designs have the ability to reach into the paper and stretch the depth of their space. Try these three principles to craft aesthetically compelling, easy-to-read designs! If you need help with your next design project, please give a call at 856-429-0715. We would love to help!

Social Distancing Floor Decals

Round shape 12″ circle floor social distancing decal – Please Keep Social Distance – Stand Here sign/floor sticker

floor decals
-Peel and stick – easy to install
-Removable and waterproof
-Durable, Made for retail facilities
-Protective gloss laminate.

social distance

Super fast shipping! Most orders shipped same or next business day!

Check them out on our Etsy store: https://www.etsy.com/listing/822791720/social-distancing-floor-decals-12-circle?ref=listings_manager_grid

 

Fundraiser Flyers

SPREAD THE WORD AND PROMOTE A FUNDRAISING EVENT

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Printed flyers are a great way to spread the word and promote a fundraising event. Here are a few reasons why you should consider fundraiser flyers:

    • Flyers are affordable and can be printed on low-cost paper. The more you order, the cheaper they are!
    • Most fundraiser flyers are single-sided and have a speedy turnaround to print.
    • Fundraiser flyers are easy to distribute. Flyers can be handed out in person, folded and mailed as a self-mailer, or posted on bulletin boards. Flyers can also be left at the check-out counter of local businesses and be folded and added to existing mailings to save postage
    • Physical flyers have staying power because they give people a tangible object to hold and look at. This is an important experience for many people (especially an older audience).
    • Fundraiser flyers can act as a teaser that encourages people to visit your website or social media page for additional details and information.
    • For added exposure, digital versions of your flyers can be shared on social media or posted on your website to boost marketing efforts.

If you’d like help designing a fundraiser flyer that is sure to get noticed and remembered, give us a call today at 856.429.0715 or visit http://www.sjprinter.com

Press On

kirkI read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was very ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. If you need help reaching the finish line with your next big printing project, our team is here to help!

WordPress Image Optimization

IMPROVE SPEED, ENHANCE USER EXPERIENCE, AND SUPPLEMENT SEO EFFORTS

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Website image optimization is essential for many reasons. Optimized images improve your website page speed, enhance user experience, and supplement your other SEO efforts. Here are a few examples of WordPress plugins that not only optimize images as you upload them but also optimize images you’ve already uploaded:

    • Optimole automatically reduces image size without visually altering them. Once Optimole is installed, it will do its job without you needing to do extra work.
    • Imagify has a bulk optimization feature and allows users to choose between three different levels of compression: normal, aggressive, and ultra. It has a restore feature, so if you want to change the quality, you can restore the image(s) and re-compress at a more suitable level.
    • ShortPixel will compress 100 images per month and will compress multiple types of files, including PNG, JPG, GIF, WebP, and PDF files.
    • Smush scans and strips unneeded data from the images, compresses them, and even resizes them if necessary.

While these are helpful imager optimization tools, you shouldn’t solely rely on the plugins themselves. The best method is to resize images before uploading to your website, and use one of the following plugins to optimize them further. If you ever have questions about image size requirements for print, our team is here to help! Remember, other printers may be nearby, but nobody comes close.

Tri-Fold Announcements

SHOWCASE DETAILS FOR AN UPCOMING EVENT

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Exciting events deserve special announcement cards to honor the occasion. Tri-fold announcements and invitations are a high-impact way to showcase details for an upcoming event, whether personal or professional.

When printed front and back, tri-folds offer six panels of display area for photos, event details, achievements, maps, inspirational quotes, scripture, and other relevant information. The tri-fold design provides organized sections and makes it easy to display a memorable announcement on a table or shelf.

Tri-fold announcements can be designed to fit USPS mailing guidelines as a convenient self-mailing, all-in-one card. Another creative option is adding a perforated tearaway panel, which can be great for an RSVP card or even a coupon.

You can also customize your tri-fold announcements with embossing, foil stamping, custom die-cuts, and more. If you’d like more ideas or samples of announcement cards, our print professionals are here to help! We look forward to hearing from you. Visit us ar http://www.sjprinter.com or call: 856-429-0715

Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

Woman demonstrating modern smartphone with blank white screen

By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

Social Distance Signs – Symptoms and Prevention Posters for Public Safety

Over 3300 orders shipped through our Amazon store since we started a year ago! Our store currently offers over 110 printed items: from pretend kids passports to notebooks, from inspirational notepads to giant coloring posters!

New this week: social distancing signs!

corona virus signs

Infographic style signs provides clear guidelines for social and physical distancing to prevent the spread of illness. Available in two sizes: 8.5×11 and 11×17, with and without lamination! Prices start at $9.99 for pack of 5. Free Shipping! Custom orders always welcome!

Available on our Amazon or Etsy store: www.sjprinter.com.

Welcome Visitors sign order here: https://www.amazon.com/dp/B08BXHS7YQ?ref=myi_title_dp

Mockup tablet with blank white screen and bath towel with soap o

Keep Distance sign, order here: https://www.amazon.com/dp/B08BXH56G8?ref=myi_title_dp

Stand Mock up Menu frame tent card blurred background design key

Social Distancing sign, order here: https://www.amazon.com/dp/B08BXGTZ43?ref=myi_title_dp

Mock up wooden frame with green books  on white table

 

 

4 FAQs on Prepping Your InDesign Document for Printing

YOUR SHORTCUT TO SUCCESSFUL PRINTING!

Preparing your InDesign project for print can be a daunting task, especially if you’re new to the program.

Print errors can be costly and confusing — but have no fear! Here are answers to four frequently asked questions to save on time and stress.

How Do I Find and Change a Missing Font?

By default, any type that is using a missing font will be highlighted in pink.

If you open a document and realize a font is missing (e.g., inactivated or not yet installed), select the highlighted section and go to Type>Find Font. InDesign will display a small warning triangle next to the problem font.

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o replace the missing font, go to the “Replace With” section. Select a new “Font Family” and “Font Style” from the respective menus, then click “Change All.” Creative Cloud accounts will update documents for you if you log into your Adobe Fonts account and activate the missing font.

How Do I Find and Change a Missing Link?

If any of the image files linked to your document are moved to a new location, the link between the document and image is broken.

InDesign will notify you by displaying a red “?” icon on the offending images. To resolve this, open the Window>Links panel, and the broken image link will appear with the same symbol. To relink items, Right-click on the filename in the “Links” panel, choose “Relink,” and select the image from its new location.

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How Do I Check Image Resolution for Printing?

To print high-quality pieces, it is best to place images at a minimum of 300PPI.

When you don’t use high-res images, InDesign will alert you. Once you’ve placed an image, you can go into the “Info” panel or the “Links” panel to see the PPI settings for the selected image.

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Low-res images can still be used if you reduce the size, as effective PPI will increase. If you absolutely must use low-res images, aim for a PPI greater than 240PPI. To display larger poor-quality images, always return to the source of the original image and request a higher resolution file.

How Do I Save Time with Print Templates?

Many printers supply free templates for business cards, letterhead, and flyers so you can easily build documents to their exact specifications.

These are available through InDesign download links, which will typically arrive in IDML format. Click on the link then open the download in your version of InDesign.

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Templates include layers that display the bleed, trim, and safe areas in which to create your artwork, along with instructions on how to use the template and upload files. IDML files can also be saved as an InDesign Template File (.indt) for future use.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) – Ideas Collection.