Paper Coasters

A FUN AND COST-EFFECTIVE MARKETING TOOL

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Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today at 856.429.0715. We’d love to help!

Preshow Event Marketing

Preshow Event Marketing

PROMOTE YOUR ORGANIZATION AND BOOST ATTENDANCE

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Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

    • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts.
    • Request a pre-show attendance list, so you market directly to show attendees.
    • Announce exclusive specials and discounts that will be available only to event attendees.
    • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.
    • Offer an invite-only sneak peek at new products or services that are coming soon.
    • Create table tents, flyers, and other customized marketing materials that are specific for your audience.
    • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.
    • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.
    • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.
    • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ 08003.

Our creative experts are here to help.

6 Ways to Speed Up Your Next Print Project

modern printing houseDo you have a print deadline that needs the fastest possible turn-around time?

If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print:

1. Plot Your Course and Communicate Early

Early planning and communication are vital when starting a print project.

When possible, get your printer’s input early regarding design, project checkpoints, and final editing. Setting a schedule with your printer regarding design, estimated turnaround, and print presets can directly impact the speed with which your project is finished.

As soon as you coordinate these details, you’ll establish a timely framework that both parties can stick to.

2. Ask Questions Upfront

When partnering with a design professional, be sure to clarify the contract at the get-go.

Will you be paying a project fee or an hourly rate? What services are included in this fee? Clarify how long the project will take, how often you’ll review the work, and how many revisions are allowed in this agreement.

3. Allow for More Margin on Larger Projects

Professional printers are very efficient, but big projects still take time.

Designing one piece can be quick, but re-branding or crafting large-scale exhibit pieces can take a significant amount of time, especially if there is confusion about the parameters or design presets for a particular project. One costly mistake can disrupt an entire campaign, so allow extra time for big projects, and both parties will have leeway to handle hiccups in the most efficient, cost-effective way.

4. Assemble All the Elements

Attend to the precise details of copy, timeline, and photography at the get-go, and be sure those in authority have given these elements the green light before the task proceeds.

Your project will involve many pieces, and when they are aligned from the start, it will allow your design dollars to be maximized with fewer delays. While you may not have precise details ironed out, clarifying project parameters is key to finishing on time and on budget!

5. Err on the Side of Simplicity

Creativity is cool, but if swiftness is your goal, you should keep designs simple.

Don’t go overboard. If you’re short on time, design something that is easy on the eyes and uses very basic graphics, fonts, and materials. If you have templates on hand (from previous projects), consider whether you can adapt or edit these for the fastest possible output.

If you are pressed for time, consider using an online design tool. Or your professional print specialist may be willing to combine a pre-ordered template with the custom design you want. This may be the simplest (and cheapest!) way for everyone to get a project across the finish line.

6. Avoid Alterations Once a Design Has Been Sent

Check your design before sending it to the printer.

Proof everything with multiple editors before it leaves your office. Every alteration or edit can cost you valuable time. Once the design has already been received by the printing company, there should be no need to make changes unless it is vital to do so.

Better Together

Want to save on time, labor, or unnecessary stress?

Whether you need high-level graphic design or full-service printing, our capable team is dedicated to providing you with prompt, knowledgeable, one-on-one service, and bringing you carefully printed materials you can be proud of.

We’re here to make things flow as smoothly as possible! Call us today to discuss your next printing project: 856.429.0715 or visit http://www.sjprinter.com

Beyond Fitness: 5 Ways to Foster Well-Being in Your Workplace

Busy woman doing gymnastics for body relaxing

According to the World Health Organization, health is central to human happiness and well-being.

Healthy populations live longer, are more productive, save resources, and make important contributions to sustainability, a better world, and economic progress.

But well-being involves more than just fitness. It includes physical comfort, mental stability, and emotional connectivity. In short, well-being is the “feel-good factor.”

5 Workplace Well-Being Factors

Companies that prioritize safety, work environment, and the emotional well-being of employees will improve morale, reduce absenteeism, and be more productive in the long run.

Aside from fitness incentives, here are five factors that contribute to well-being in the workplace.

1. Physical Comfort and Safety

Do you do your best work when you are shivering or dripping with sweat?

The physical comfort of employees has a significant effect on company outputs each year. The design and “unwritten rules” of a workspace are key factors in meeting employees’ most basic needs – including everything from temperature control, air quality, access to daylight, ergonomics, noise control, and safety risks.

Allowing for discussions about problem areas and individual control for the adjustment of conditions can be critical to overall well-being.

2. Autonomy

Difficult co-workers are hard, but micro-managing bosses can be harder.

When managers are too controlling, employees fail to excel in their collaborative environments. This disengagement has high costs over time: studies show that apathetic workers have rates of absenteeism 37% higher than average, and they work with a dampened sense of creativity. Strategic leaders need to keep a close eye on how company managers are encouraging or squashing employee morale.

3. Remote Work Options

When autonomy is given full expression, there is a permissiveness for working off-site.

This may seem insignificant, but allowing employees to flex their schedule, work around a sick child, or extend family vacations with remote work days can do wonders to keep people motivated. When there is a greater balance between office and domestic life, conflict is reduced, and productivity grows.

4. Positive Culture

Do you work well when you’re having more fun?

Workplace well-being spikes when social connections are strong. The Harvard Business Review found this so necessary that they identified six characteristics of a supportive work culture:

  1. Caring for colleagues as you would friends
  2. Providing support and compassion
  3. Avoiding blame and forgiving mistakes
  4. Inspiring one another
  5. Emphasizing the meaningfulness of the work
  6. Instilling trust, integrity, and gratitude across all levels of the organization.

Whether it’s monthly lunch cookouts or goofy employee awards, strong companies prioritize transparent relationships from the top down.

5. Collaborative Competition

Why are shows like The Amazing Race or Dancing with the Stars so engaging?

Maybe it’s because watching teams work toward a common goal fosters community – even between reality TV stars and their audience!

When companies encourage supportive competition, it can build bridges between employees, generate untapped creativity, and spark engagement or support that wouldn’t exist otherwise. Whether you post department “step counting” challenges or have people compete for the best new marketing hook, collaborative competition is one of the easiest ways to boost the physical, mental, and social environment at work.

The Long View of Well-Being

The core of every strong well-being program is behavior change.

If you launch a well-being initiative, identify a long-term impact that you are targeting as well. The best programs are good at helping people adopt AND maintain healthy behaviors, including how they feel about work, and if they’re giving their best each day.

Addressing all levels of well-being optimizing company potential and allows each individual to be personally fulfilled.

Add Color and Charm with 3 Unique Banner Options

Vertical banner designAs a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.

Grab attention and set your business apart with gorgeous custom banners!

Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.

Distinct Banner Options to Get All Eyes on You

Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.

1. Pole Banners

Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.

Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.

Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.

2. Tabletop Banners

Think banners have to be huge to be effective? Think again!

Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!

3. Step and Repeat Banners

Looking for a fun way to build a social media presence for your business?

Try step and repeat banners and offer people a creative photo op they can hashtag!

Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.

For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!

Flex Some Marketing Muscle with Extraordinary Custom Banners

Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.

Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

The Power of One

I came across this inspirational message and thought you would also enjoy it:

One tree can start a forest,
One smile can begin a friendship,
One hand can lift a soul,
One star can guide a ship at sea,
One act can inspire a movement,
One candle can wipe out darkness,
One laugh can conquer gloom,
One hope can raise our spirits,
One touch can show you care,
One voice can wake up everybody,
One person can make the difference.
Be that one today.

Here’s the way I see it: Gavin Armstrong said it best, “I’m a big believer in the power of one, that one person, one action, can have a ripple effect that can make a difference.”

Design Trends to Look Forward to in 2020

2019 was a year where taking risks in design was considered normal.

2020 trend concept. Hand flip wood cube change year 2019 to 2020

What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.

Here’s a sneak peek at five design trends to watch for in 2020:

1. Beautiful Flowing Shapes & Lines

The last few years have brought an abundance of geometric, rigid, proper shapes.

In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.

2. Neutral, Natural-Looking Stock Photos

Several years ago, bright, colorful stock images were all the rage.

Graphic artists were boosting saturating and enriching color contrasts, to the point that some photos didn’t even look real. But as color trends have relaxed, audiences are embracing more muted palates, colors similar to what you might find in a soft sunset, a misty morning, or the corner of a woodworker’s craft shop.

As stock photos follow, this year, you can expect to see more muted, genuine, and neutral stock photos. This includes a focus on candid faces, shadowed silhouettes, and seemingly unfiltered photos. A step back from air-brushed perfection, look to use stock photos that seem more reserved, harmonious, and real.

3. Textured Bevels and Chisels

While designers seek to bring a more authentic vibe in 2020, one way they can do this is through texture.

By creating 3-D forms like buttons, icons, or coins, bevels and chisels create a 3-D effect on a 2-D (flat) surface. Typically, this is done with tight layering, shadowing, and some degree of opacity. Look for beveled knock-offs of real-life objects. The result will be a flat image that looks tantalizingly real enough to touch.

4. Creative Typography

Creativity is just not limited to vibrant designs and unusual color combinations.

Font choices also play a prominent role in the tone and personality of every design.

Whether it is a paper coffee cup, a wild banner, or a funky poster, sometimes creative typography is all it takes to drive home your message. And while typography can stand alone as its own design (like this), it can also be woven into the image itself to give unique expression to the artwork (like this). With great font selection, sometimes the words are the graphic, and just a small amount of creativity can truly spice up the project.

5. Bold, Clean Colors

Finally, with a move toward expediency, simple, bold colors are taking the stage once again.

We’re not talking about 80’s neon vaporwave, but dreamy, vibrant, full colors like enchanting blues, tomato reds, and radiating purples. Colors are a key driver of attractive designs, and 2020 will see an emphasis on gradient blends replaced with things like filled color canvases with no white space between hues.

As you play with bold shades in your graphics, avoid using too many bright colors that make designs hard to read. Instead, use bright, energetic colors with simple, clean design to create contrast.

Stay Ahead of the Curve

Ready to kickstart the year with a new style?

To do so, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends and let us know if we can help you infuse your designs with a fresh look in the months to come!