Top Five Ways to Work Less and Enjoy Life More

ThinkstockPhotos-200317523-001.jpgEverything today is about “more”: more money, more time, more pressure, and ultimately, more stress. However, does this rat-race life leave you feeling flat and defeated and constantly chasing an ideal you’re no longer sure exists? If this sounds like you, it’s probably time to downshift and find ways to work less and truly enjoy your life more. Working less sounds like a scary prospect, but once you see how achievable it is and how much peace it will return to your life, you will be sold!

1. Make Changes at Work

We often get caught up in the tidal wave of rushing to get to the next level at work. So caught up, in fact, that we don’t realize we are no longer enjoying the work that we do and aren’t even sure that we’re adding value. How do you make an honest shift towards happiness while not letting down your co-workers or your boss, and continuing to pay your bills? Fortunately, there are more options available than ever before. There are simple steps that you can take such as walking at lunch as a way to get away from your desk or more drastic options such as requesting a lower-stress (and likely lower-paid) position. However, there are some great middle ground opportunities at businesses today as long as you get creative. Have you ever considered flex time? More than ever, organizations are allowing their employees to work one day a week from home or create a more flexible schedule that doesn’t inconvenience office mates or negatively impact work.

2. Pick Your Battles

Think of everything that you need or want to accomplish in the next five years. Maybe it’s saving up for a big trip, or getting that huge promotion you’ve had your heart set on. Physically write down what is most important to you in the short-term and the long-term, and those are the things that you don’t want to compromise on. Everything else is up for negotiation. If a short jaunt with friends comes up that will require you to skip a vacation day with family later in the year, just say no! The same goes for things like eating out on a weekly basis. The costs associated with feeding a family of three or four outside the home can really mount up, and keep you from reaching longer-term goals for a short-term convenience. This trade-off may not be worth it and may cause you to have to work overtime to support your fast-food habits.

3. Stop Multitasking

Taking the time to focus on one topic at a time truly does pay off. While multitasking feels efficient, a recent study at Stanford University showed how productivity can plummet when your brain attempts to focus on more than one thing at the same time. Instead, be intentional about what you need to accomplish — focus, complete the task, and then move on.

4. Automate Your Savings

Ever find it difficult to get enough money together at the end of each month for savings? If so, it’s time to outsmart yourself! Even if it’s only ten to twenty dollars per week, start sending a small chunk of change from each paycheck to a savings account that you can’t easily access, and do it automatically. The theory being that if you never see the money, you’ll never miss it. Before you know it, you’ll be able to buy something you’ve really wanted without having to work overtime or take on extra shifts to make it happen.

5. Get Motivated

Sometimes, the way to do your best work is simply to have fun! When you are energized and enjoying what you do, work just comes more naturally. Creative juices flow, relationships with co-workers have more synergy, and life is good. When you’re at work, look for ways to enjoy it! The positive mood will spill over into your personal life, and you’ll find yourself enjoying life more every day.

These are just a few of the ways you can find more peace and joy in your daily life, simply by finding the balance between hard work and hard play. Multitask less, focus more, and bring fun to everything you do!

Personalization Matters: Why Going the Extra Mile is Always Worth It

_ThinkstockPhotos-508197435.jpgWhen people talk about the decline of “mom and pop” businesses in favor of the giant, national retailers, one of the things they bring up is that it’s hard to find a store that you can walk into these days where the person behind the counter actually takes the time to learn your name. You can’t walk into a national brand and expect someone to go “Hey, Phil – how did that new garden hose you bought last week work out for you? I’ve been thinking about you, and I thought you might like this other new product, too.”

But the fact of the matter is that these days are not over – not by a long shot and especially not in the world of marketing. You absolutely can inject this much more intimate, fulfilling level of personalization into your marketing collateral – provided that you’re willing to go the extra mile.

Personalization in Marketing: By the Numbers

If you ever wanted a clear cut example of why “going the extra mile” is an investment that pays off in more ways than one, look no further than the following statistics:

  • According to a recent study from Digital Trends, an incredible seventy-three percent of consumers prefer to do business with brands that use personal information to help create more enriching, more relevant shopping experiences.
  • According to a completely separate study from Infosys, eighty-six percent of consumers said that the level of personalization (or the lack thereof) absolutely plays a role in their purchasing decisions.
  • If you think that personalization is only a game for digital and internet-centric businesses, think again: direct mail success rates are continuing to trend upwards because, you guessed it, people find actual mail that they can hold in their hand much more personal and rewarding than something that is easily ignored like an email.

It’s About “Walking the Walk”

The major benefits of personalization in marketing extend far beyond just statistics like these, however. It all comes back to the values that your brand represents and the promise that you’re making to each and every one of your customers. Simply put, it’s one thing to say that you care about all of your customers – it’s another thing entirely to do the types of things that turn this from catchphrase into irrefutable fact.

Put yourself in their shoes. If you get two pieces of marketing collateral in the mail – one of which is addressed “Dear Sir or Madame” and another that has your name and maybe even specific information about past purchases that you’ve made – which one are you going to put more faith in? Which one would you bet cares about you more? Which one would you believe has a vested interest in making your life better?

Your customers have made their opinion loud and clear – they don’t just want you to sell to them. It isn’t just enough to have a product or service that is objectively better than anyone else’s. They want to be a part of something larger than a single purchase. They want something that they’re not going to get anywhere else – a true relationship with the people they give their hard-earned money to. Personalization and going the extra mile are just among the many, many ways that you can now do that in the modern era.

The Power of Facebook Apps

A GREAT WAY TO CUSTOMIZE AND ENHANCE YOUR BUSINESS PAGE

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Facebook apps are a great way to customize and enhance your business page. While there are an endless variety of Facebook apps available, here are a few of the most popular Facebook app options:

  • If you are a MailChimp user, you can integrate Mailchimp with your Facebook page to grow your email list and share your campaigns.
  • Pagemodo enables you to create custom tabs for your Facebook page, such as creating a welcome page, offering coupons, or featuring your products.
  • Polldaddy allows you to run surveys, quizzes, and polls through your Facebook page, with results available in your Polldaddy dashboard.
  • LiveChat offers an integration for your Facebook Page so that you can easily chat with your customers while they are using Facebook.
  • The YouTube Tab displays your latest YouTube channels’ videos in a tab on your Facebook Page.
  • Heyo allows you to easily create contests and campaigns for Facebook with customizable templates.
  • Facebook Shop enables you to sell products directly on your Facebook page and allows customers to go through the complete checkout process without ever leaving Facebook.
  • Livestream allows you to stream live videos from your Facebook Page in real time and track their performance.
  • Page Yourself allows you to customize, drag, and drop elements on your Facebook Pages, so it looks similar to your blog.

Report Covers

A POLISHED, FINISHING TOUCH

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If you’re looking for a great way to add a polished, finishing touch to important business reports, custom-printed report covers are a great solution! In addition to serving as a professional branding tool, report covers provide document organization and privacy. 

Report covers are available in a variety of sizes and shapes, with many custom options available, including custom pocket folders, document pouches, foil stamping, and much more. 

If you’d like help creating the perfect report cover for your upcoming project, our creative team would love to help. Give us a call today at 856.429.0715 or visit: http://www.sjprinter.com!

5 Ways to Toot Your Own Horn

ONE, TWO, THREE, LOOK AT ME!

With the rise of email and digital marketing, you might be under the impression that print promotions are “dead,” but nothing could be further from the truth. Reach your interested customers who are staggering under the weight of spam emails and poorly-targeted digital advertising with an impactful and beautifully designed print promotion.

Rules of the Road

Whether you’re looking for a quick response to a particular promotion or your goal is to build interest over time with advertising, these key design rules will ensure that your message has the desired impact for your next project.

Repetition, Repetition, Repetition Sending out just one mailing piece will not provide you with the results that you would like. Instead, design a series of staggered, targeted promotions.

Make an Impact There’s no need for subtlety in advertising. Insert a clear call to action, or next step, for your customers within the design.

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Types of Promotions

No matter the promotion type, execution is critical. Poorly-presented type or design could ruin an otherwise clever idea — taking it from eye-popping to eye-rolling in a moment. Below are five common promotion design types depending on your goal:

Self-Promotion

Is your business the best at what it does? Say so! Create a booklet that details your specific offerings or a simple postcard that drives people to a web-based landing page or to give you a call.

Brag Promotions

Brag promotions are the ideal way of letting your audience know that you’ve done something impressive. Win an award recently or get recognized within your community? Create a brag promotion as part of a larger project and include messaging about how the award will benefit your customers.

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Capabilities Promotions

Want to let your clients know how many options you have available at their fingertips? Capabilities promotions are a great way to explain the breadth or depth of services that you offer.

Invitations

Let your customers know you have a special event coming up soon. Host an open house, a business gala, or a community fundraiser, and use a creatively designed and printed invitation to spread the word.

“Just Because”

There is never a bad time to say “Thanks” or celebrate a special occasion. Send a printed and well-designed note to your customers for corporate anniversaries, holidays, or after a large order.

Ready to design and create print promotions and advertising that makes people take action? Give us a call, and we’ll help you craft the perfect promotional piece that will get you noticed!

Who Doesn’t Love Free Ice Cream?

kirkHere’s a humorous little story I thought you would enjoy:

Every day on his way home from school, a young boy stops into a local barbershop to say hello. As he enters the shop, the barber whispers to his customer, “This is the most foolish kid I’ve ever met. Watch this while I prove it to you…”

The barber puts a one dollar bill in one hand, and a five dollar bill in the other, then calls the boy over and asks, “Which do you want, son?” The boy takes the one dollar bill and skips away with a big smile. “What did I tell you?” said the barber to his customer. “We play this game every day, and that kid never seems to learn!”

As the customer is leaving the barbershop, he sees the same young boy coming out of the ice cream store next door. “Hey, kiddo! May I ask you a question? Why did you take one dollar instead of five dollars?” The boy licked his ice cream cone and replied, “Because the day I take the five dollar bill, the game is over!”

Here’s the way I see it: Being underestimated is one of the biggest competitive advantages you can have. Embrace it. If you’d like help creating print materials that will impress your competition, give us a call today!

The “Foot in the Door” Technique

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Nobody questions the value of getting “a foot in the door.” We all strive at one point or another to get a foot in the door with an employer, an institution of higher learning, or even a romantic relationship.

As a marketer, however, your interest in getting a foot in the door is more likely with your customers and a hopeful precursor to a big sale! A salesman who gets a foot in the door by getting customers to agree to a small initial request will undoubtedly find greater success with larger requests (think major sales $$!) down the line.

Freedman and Fraser’s Compliance Experiment

One of the first studies to scientifically investigate the “foot in the door” phenomenon was the 1966 compliance experiment by Jonathan L. Freedman and Scott C. Fraser. This experiment took place in two independent phases that used different approaches and test subjects. Because these studies were conducted on weekdays during the more conservative 1960s, the vast majority of test subjects were housewives.

The first Freedman and Fraser study divided 156 subjects into two basic groups. Both of these groups were telephoned by researchers who pretended to be from the consumer goods industry. One of the groups was contacted only once with a relatively large request. The other group was contacted twice, first with an initial small request and then with the much larger second request. In this case, the small request was to simply answer a few questions about kitchen products while the larger request, which came three days after the small request, was to allow someone to come into the home and catalog the contents of all their cabinets.

The second study essentially followed the same template as the first, but used the posting of a small and discrete window sign as its small request and the installation of a large and unattractive yard billboard as its large request.

The Effectiveness of the “Foot in the Door” Technique

The results of the Freedman and Fraser experiment were quite revealing. In the kitchen products study, subjects who agreed to the small first request were more than twice as likely to comply with the large second request. The results of second study backed up those of the first with significantly more people agreeing to place an eyesore of a billboard in their yard after previously agreeing to place a small sign in the window of their home or automobile. Perhaps most surprising, it did not even seem to matter that the promotional social message of the small sign (keeping California clean) was entirely different from that of the gaudy billboard (driving safely).

Modern Marketing Implications

The use of the phrase “a foot in the door” usually conjures images of the old fashioned door-to-door salesman who manages to wedge his wingtips against the doorjamb of your entryway after you answer your doorbell. And we all know that after he gets his foot in the door (or gets you to agree to a small initial request), he will undoubtedly try to make his way into your house (or get you to agree to a much larger second request).

But how does this sales technique work in the modern marketing landscape? In short, it’s all about calls-to-action (CTAs).

Call Them into Action

If you are distributing printed material that ends with a CTA, you may want to consider how far to push your customer base with your initial request. Don’t scare away a potential sale by asking too much too soon.

You can wait a bit for that big sale if it means building a comfortable and lasting rapport with your customers. Consider closing your marketing materials with a modest request or CTA and gain compliance for a big future payday!