Preshow Event Marketing

Preshow Event Marketing

PROMOTE YOUR ORGANIZATION AND BOOST ATTENDANCE

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Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

    • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts.
    • Request a pre-show attendance list, so you market directly to show attendees.
    • Announce exclusive specials and discounts that will be available only to event attendees.
    • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.
    • Offer an invite-only sneak peek at new products or services that are coming soon.
    • Create table tents, flyers, and other customized marketing materials that are specific for your audience.
    • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.
    • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.
    • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.
    • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ 08003.

Our creative experts are here to help.

Add Color and Charm with 3 Unique Banner Options

Vertical banner designAs a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.

Grab attention and set your business apart with gorgeous custom banners!

Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.

Distinct Banner Options to Get All Eyes on You

Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.

1. Pole Banners

Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.

Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.

Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.

2. Tabletop Banners

Think banners have to be huge to be effective? Think again!

Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!

3. Step and Repeat Banners

Looking for a fun way to build a social media presence for your business?

Try step and repeat banners and offer people a creative photo op they can hashtag!

Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.

For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!

Flex Some Marketing Muscle with Extraordinary Custom Banners

Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.

Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

Design Trends to Look Forward to in 2020

2019 was a year where taking risks in design was considered normal.

2020 trend concept. Hand flip wood cube change year 2019 to 2020

What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.

Here’s a sneak peek at five design trends to watch for in 2020:

1. Beautiful Flowing Shapes & Lines

The last few years have brought an abundance of geometric, rigid, proper shapes.

In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.

2. Neutral, Natural-Looking Stock Photos

Several years ago, bright, colorful stock images were all the rage.

Graphic artists were boosting saturating and enriching color contrasts, to the point that some photos didn’t even look real. But as color trends have relaxed, audiences are embracing more muted palates, colors similar to what you might find in a soft sunset, a misty morning, or the corner of a woodworker’s craft shop.

As stock photos follow, this year, you can expect to see more muted, genuine, and neutral stock photos. This includes a focus on candid faces, shadowed silhouettes, and seemingly unfiltered photos. A step back from air-brushed perfection, look to use stock photos that seem more reserved, harmonious, and real.

3. Textured Bevels and Chisels

While designers seek to bring a more authentic vibe in 2020, one way they can do this is through texture.

By creating 3-D forms like buttons, icons, or coins, bevels and chisels create a 3-D effect on a 2-D (flat) surface. Typically, this is done with tight layering, shadowing, and some degree of opacity. Look for beveled knock-offs of real-life objects. The result will be a flat image that looks tantalizingly real enough to touch.

4. Creative Typography

Creativity is just not limited to vibrant designs and unusual color combinations.

Font choices also play a prominent role in the tone and personality of every design.

Whether it is a paper coffee cup, a wild banner, or a funky poster, sometimes creative typography is all it takes to drive home your message. And while typography can stand alone as its own design (like this), it can also be woven into the image itself to give unique expression to the artwork (like this). With great font selection, sometimes the words are the graphic, and just a small amount of creativity can truly spice up the project.

5. Bold, Clean Colors

Finally, with a move toward expediency, simple, bold colors are taking the stage once again.

We’re not talking about 80’s neon vaporwave, but dreamy, vibrant, full colors like enchanting blues, tomato reds, and radiating purples. Colors are a key driver of attractive designs, and 2020 will see an emphasis on gradient blends replaced with things like filled color canvases with no white space between hues.

As you play with bold shades in your graphics, avoid using too many bright colors that make designs hard to read. Instead, use bright, energetic colors with simple, clean design to create contrast.

Stay Ahead of the Curve

Ready to kickstart the year with a new style?

To do so, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends and let us know if we can help you infuse your designs with a fresh look in the months to come!

How Innovative Print Partnerships Save You Time and Money

GettyImages-922780438.jpgAlmost every business needs paper products (like brochures, letterhead, and large-scale marketing) to build and strengthen their brand.

Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Consistently partnering with the same printer can make things much more efficient and convenient.

Creative, Collaborative Marketing

Since each company has its own unique needs, a professional printer can work with you on an individual basis to design and print materials that are just right for your business.

Beyond commercial printing, today’s print professionals can make a huge difference through graphic design services, brand building creative elements (like logo and packaging design options), or through securing “extra” promotional products (like magnets, notebooks, or water bottles). Innovative printers serve as true marketing partners, often costing less than you would pay to individually produce or order these items yourself.

Most businesses don’t have the capacity to produce and develop high-quality marketing on their own, so it is vital to consider a collaborative partnership with a print and design company. A professional printer can easily adapt your designs or logos to work for professional booklets and brochures, banners and flags, letterhead and business cards, presentation folders and flyers, and more.

And craftsmanship is paramount in printing, which ensures your projects receive meticulous attention to detail, seamless color matching, and superior finishes. Collaborative printers stand behind their products as they combine an experienced eye, a skillful touch, and unrivaled personal service.

Questions to Ask When Evaluating a Professional Print Partnership

To be successful with graphic print production you need a close working relationship with a quality provider. How do you find the right printer? Here are six questions to consider:

1. What Level of Competence and Quality is Needed?

Competence and quality are often the most important factors in weighing commercial print options.

Although it can be difficult to evaluate skill levels before you’ve worked with someone, there are several indicators to look for. Request to see samples of jobs done for other customers. Inquire about areas of specialization and if bundled pricing or services are included. Also, ask your printer what work steps they see as critical for obtaining good results. If you know in advance how they prefer to manage projects, it helps ensure good workflow and communication along the way.

2. Does This Printer Have a Large Personnel or Production Capacity?

How large is the printing staff? If you need substantial output in a short time, does the printer have the equipment or workforce to handle this?

3. How Will We Optimize Communication?

Is there a key contact person you will always correspond with? What is the preferred method of communication?

4. Does This Printer Offer Concrete Delivery Times or Guarantees?

How dependable is the printer and how quickly can projects be delivered? Is there a timeframe guarantee?

5. What is the Level of Environmental Consciousness?

Is your printer committed to eco-friendly standards or procedures? Some companies may have special requirements in regard to environmental impact issues, and this may influence the printing practices they are able to approve.

6. Are Proximity and Availability Important to Me?

How geographically close do you want your printer to be? If high-quality service and fast delivery times are important, proximity may be more of an issue.

A Wise Long-Term Investment

Your time is valuable, so making wise choices is of utmost importance. Taking time to enter a print partnership that maximizes your investment is well worth your consideration. Often, choosing the right printer means you are beginning a relationship that will last for years.

Social Media Dimensions

DIMENSIONS TO KEEP IN MIND WHEN POSTING SOCIAL CONTENT

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It can be challenging to remember the correct image sizes for each social platform. Here are a few popular dimensions to keep in mind when posting social content:

Facebook

    • Profile photo: 180 x 180 px
    • Cover photo: 820 x 312 px
    • Shared image: 1200 x 630 px (Note: these are the images that appear in your timeline and news feeds)
    • Event image: 1920 x 1080 px

Twitter

    • Profile photo: 400 x 400 px
    • Header photo: 1500 x 500 px
    • In-stream photo: 440 x 220 px (Note: these photos will appear in your followers’ streams and the streams of their followers, if retweeted).

Instagram

    • Profile photo: 110 x 110 px
    • Photo thumbnails: 161 x 161 px
    • Photo size: 1080 x 1080 px

 

LinkedIn

    • Personal profile image: 400 x 400 px
    • Personal background image: 1584 x 396 px
    • Company logo: 300 x 300 px
    • Company cover Image: 1536 x 768 px
    • Shared image: 1104 x 736 px

If your business would like help promoting your brand in print, remember our creative experts are here to help! Give us a call today at 856.429.0715

Ensure Staying Power for Your Business with Great Local Marketing

GettyImages-1145054296.jpgEarlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania.

To gain traction in their township of 20,000, these entrepreneurs knew that their new business must be intricately tied to a community connection. Curran and Wessner chose to use print as their primary marketing channel. The Jersey Mike’s staff distributed nearly 7,500 sandwich coupons throughout the community, encouraging patrons to enjoy a free sub and also to donate the cost of that sandwich to the Muhlenberg Township Athletic Association.

In the end, the promotion helped raise over $15,000, and the franchise gained an admirable reputation as a devoted community partner.

Stand Out in Your Community

Print marketing can be especially effective in creating a local marketing presence, especially when combined with integrated campaign efforts.

Smart business owners know that catering to a local market can be a point of power. But how do you leverage this connection? Here are several ways to connect your on- and off-line presence in compelling ways.

Demonstrate Community Connection

Integrate your business into local festivals, sponsorship opportunities, and regional traditions.

Does your community host a lobster festival? Find fun ways to weave this crustacean into your flyers or sales. Share pictures or postcards about your brand participating in local fundraisers, theme weeks, or service drives. Start conversations on things that are happening locally and, whenever possible, relate them to your business.

Personalize Advertisements

When advertising for your business, highlight testimonies or quotes from real, local customers. Try before and after pictures, photos of your customers in well-loved parks, or advertisements featuring your content in front of an area mascot.

Another option is to tailor your ads to regional events. Is your city sponsoring a music festival? Offer helpful content like advice on cheap parking, a schedule of places where kids eat for a discount, or print coupons that correspond to a felt need of these visitors. Creating ads with local content will connect with your audience on a very personal level.

Invent Reasons to Make a Difference

Too often, organizations focus on community involvement with a selfish perspective: more profits, more marketing, etc.

Instead, take a “community in the front, business in the rear” approach. Whether you build a nature center with other businesses or create a contest for local charities, genuinely help people, and the benefits will follow. Plus, employees and volunteers will love submitting their photos to your company newsletter or your social media pages.

Tell Your Story

If you’re from the area you’re targeting, do your best to tell the story of how your business came to life.

Make a video, print inserts for your bags or envelopes, or have a brand story display onsite. Customers love to support local businesses, especially those founded or run by a hard-working local resident.

Find, Engage, Repeat

While your brand may serve customers beyond your region, an enormous 85% of business owners depend on word-of-mouth referrals, so it is vital to actively influence your friends and neighbors!

When satisfied local customers are committed to your success, your business can do more with less while continuing to succeed.

Need help giving your brand an extra boost in the community? We’d be happy to help with your local marketing needs. Contact us today to find out more!

Warranty Documents

WARRANTY DOCUMENTS BENEFIT BOTH YOUR BUSINESS AND YOUR CUSTOMER

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Warranty documents benefit both your business and your customers in resolving problems quickly and efficiently. Warranty documents should clarify the warranty terms and conditions and include the warranty period and any other relevant information.

Here are a few different types of warranty documents to consider:

    • Warranty registration cards can be an essential way for manufacturers to track purchases and distribute any follow-up product information.
    • Warranty postcards can be mailed after the purchase, and are a great way to thank a customer for their purchase, as well as provide your contact information should any issues arise.
    • Warranty stickers or seals can be affixed directly on products or packaging, such as an embossed “5-Year Warranty” seal.
    • Warranty certificates are often created as unique documents that are required to claim repairs.
    • Warranty flyers, brochures, and manuals are a great way to offer detailed information. Details should include what product parts and issues the warranty covers, as well as what it does NOT cover. Also, explain how your business will correct warranty issues, such as fixing parts or providing a replacement.

If you need help creating the perfect warranty documents that will highlight the quality of your products and services, give us a call today at 856.429.0715.