Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

Rally Support with Custom Campaign Printing

BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

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Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close! Call us today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com

Kids Activity Worksheet

A GREAT WAY FOR BUSINESSES TO EDUCATE CHILDREN ABOUT THEIR INDUSTRY

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Custom printed activity worksheets are an excellent way for businesses to educate children about their industry. For example, a dentist could create custom activity worksheets that provide a mix of educational tips for dental care, as well as fun facts, trivia questions, and a challenging maze or other game.

While activity worksheets are often designed to educate and entertain children waiting for an appointment, they can also include important information for parents, such as stats and facts about why dental care is essential for children, a guide to dental care, and your contact information.

Activity worksheets can range from a simple handout to a folded brochure or multi-page booklet and can be customized with endless varieties of information. Do you have a “No Cavity Club” that features monthly give-away prizes that you’d like to promote? An activity worksheet would be a great place to mention this!

Activity worksheets can also be a fun way to distribute your newsletter, providing a mix of news updates with fun facts and industry tips.If you’d like help creating the perfect kids activity worksheet for your business, our team would love to help!

4 Irresistible Hooks for Your Next Ad

FishingWant to catch a fish?

Then use the right bait!

If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.

Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.

Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:

1. Paint an Incredible Vision

Human beings are selfish, and they are never satisfied with their present situation.

Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.

Here are a few samples:

  •    Save $500 a month and buy your next car with cash
  •    Own your own little piece of paradise
  •    Rock that bikini this July

2. Press the Pain Point

It’s true. People make buying decisions based on emotions.

Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.

How do these examples impact you?

  •    Three million children die of hunger each year. Be part of a simple solution.
  •    You can never outrun your fork. We have a better way.
  •    Put a stop to this before it puts a stop to YOU.

3. Demand a Response

Sometimes the best approach in sales is an aggressive stance.

Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:

  •    Hackers steal 75 records every second. Build a security wall around your future!
  •    Stop wasting money on hearing aids that STINK.
  •    Recycle. Because there is no “Planet B.”

4. Let Others Brag About You

A testimonial headline is one of the best ways to grab attention.

Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.

Here are some easy taglines to plug into your print and photo testimonials:

My money’s on _______________

My ________________ guarantee

I was there when ____________

I’m obsessed with my new ________________

I chose _____________ because _____________

I discovered _____________ that _______________

I made an extra _________________ because _______________

Here’s how I ______________ in just ________________

They laughed when ________________. Until I _______________

Here’s what it feels like to __________________

Here’s how I beat _______________ by _____________

Appeal to Their Unique Interests

When you want to connect with your target audience, appealing to their unique interests is key.

Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.

Preshow Event Marketing

Preshow Event Marketing

PROMOTE YOUR ORGANIZATION AND BOOST ATTENDANCE

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Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

    • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts.
    • Request a pre-show attendance list, so you market directly to show attendees.
    • Announce exclusive specials and discounts that will be available only to event attendees.
    • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.
    • Offer an invite-only sneak peek at new products or services that are coming soon.
    • Create table tents, flyers, and other customized marketing materials that are specific for your audience.
    • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.
    • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.
    • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.
    • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ 08003.

Our creative experts are here to help.

Add Color and Charm with 3 Unique Banner Options

Vertical banner designAs a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.

Grab attention and set your business apart with gorgeous custom banners!

Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.

Distinct Banner Options to Get All Eyes on You

Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.

1. Pole Banners

Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.

Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.

Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.

2. Tabletop Banners

Think banners have to be huge to be effective? Think again!

Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!

3. Step and Repeat Banners

Looking for a fun way to build a social media presence for your business?

Try step and repeat banners and offer people a creative photo op they can hashtag!

Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.

For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!

Flex Some Marketing Muscle with Extraordinary Custom Banners

Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.

Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

Design Trends to Look Forward to in 2020

2019 was a year where taking risks in design was considered normal.

2020 trend concept. Hand flip wood cube change year 2019 to 2020

What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.

Here’s a sneak peek at five design trends to watch for in 2020:

1. Beautiful Flowing Shapes & Lines

The last few years have brought an abundance of geometric, rigid, proper shapes.

In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.

2. Neutral, Natural-Looking Stock Photos

Several years ago, bright, colorful stock images were all the rage.

Graphic artists were boosting saturating and enriching color contrasts, to the point that some photos didn’t even look real. But as color trends have relaxed, audiences are embracing more muted palates, colors similar to what you might find in a soft sunset, a misty morning, or the corner of a woodworker’s craft shop.

As stock photos follow, this year, you can expect to see more muted, genuine, and neutral stock photos. This includes a focus on candid faces, shadowed silhouettes, and seemingly unfiltered photos. A step back from air-brushed perfection, look to use stock photos that seem more reserved, harmonious, and real.

3. Textured Bevels and Chisels

While designers seek to bring a more authentic vibe in 2020, one way they can do this is through texture.

By creating 3-D forms like buttons, icons, or coins, bevels and chisels create a 3-D effect on a 2-D (flat) surface. Typically, this is done with tight layering, shadowing, and some degree of opacity. Look for beveled knock-offs of real-life objects. The result will be a flat image that looks tantalizingly real enough to touch.

4. Creative Typography

Creativity is just not limited to vibrant designs and unusual color combinations.

Font choices also play a prominent role in the tone and personality of every design.

Whether it is a paper coffee cup, a wild banner, or a funky poster, sometimes creative typography is all it takes to drive home your message. And while typography can stand alone as its own design (like this), it can also be woven into the image itself to give unique expression to the artwork (like this). With great font selection, sometimes the words are the graphic, and just a small amount of creativity can truly spice up the project.

5. Bold, Clean Colors

Finally, with a move toward expediency, simple, bold colors are taking the stage once again.

We’re not talking about 80’s neon vaporwave, but dreamy, vibrant, full colors like enchanting blues, tomato reds, and radiating purples. Colors are a key driver of attractive designs, and 2020 will see an emphasis on gradient blends replaced with things like filled color canvases with no white space between hues.

As you play with bold shades in your graphics, avoid using too many bright colors that make designs hard to read. Instead, use bright, energetic colors with simple, clean design to create contrast.

Stay Ahead of the Curve

Ready to kickstart the year with a new style?

To do so, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends and let us know if we can help you infuse your designs with a fresh look in the months to come!