Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

Rally Support with Custom Campaign Printing

BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

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Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close! Call us today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com

Kids Activity Worksheet

A GREAT WAY FOR BUSINESSES TO EDUCATE CHILDREN ABOUT THEIR INDUSTRY

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Custom printed activity worksheets are an excellent way for businesses to educate children about their industry. For example, a dentist could create custom activity worksheets that provide a mix of educational tips for dental care, as well as fun facts, trivia questions, and a challenging maze or other game.

While activity worksheets are often designed to educate and entertain children waiting for an appointment, they can also include important information for parents, such as stats and facts about why dental care is essential for children, a guide to dental care, and your contact information.

Activity worksheets can range from a simple handout to a folded brochure or multi-page booklet and can be customized with endless varieties of information. Do you have a “No Cavity Club” that features monthly give-away prizes that you’d like to promote? An activity worksheet would be a great place to mention this!

Activity worksheets can also be a fun way to distribute your newsletter, providing a mix of news updates with fun facts and industry tips.If you’d like help creating the perfect kids activity worksheet for your business, our team would love to help!

Add Color and Charm with 3 Unique Banner Options

Vertical banner designAs a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.

Grab attention and set your business apart with gorgeous custom banners!

Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.

Distinct Banner Options to Get All Eyes on You

Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.

1. Pole Banners

Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.

Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.

Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.

2. Tabletop Banners

Think banners have to be huge to be effective? Think again!

Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!

3. Step and Repeat Banners

Looking for a fun way to build a social media presence for your business?

Try step and repeat banners and offer people a creative photo op they can hashtag!

Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.

For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!

Flex Some Marketing Muscle with Extraordinary Custom Banners

Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.

Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

Design Trends to Look Forward to in 2020

2019 was a year where taking risks in design was considered normal.

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What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.

Here’s a sneak peek at five design trends to watch for in 2020:

1. Beautiful Flowing Shapes & Lines

The last few years have brought an abundance of geometric, rigid, proper shapes.

In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.

2. Neutral, Natural-Looking Stock Photos

Several years ago, bright, colorful stock images were all the rage.

Graphic artists were boosting saturating and enriching color contrasts, to the point that some photos didn’t even look real. But as color trends have relaxed, audiences are embracing more muted palates, colors similar to what you might find in a soft sunset, a misty morning, or the corner of a woodworker’s craft shop.

As stock photos follow, this year, you can expect to see more muted, genuine, and neutral stock photos. This includes a focus on candid faces, shadowed silhouettes, and seemingly unfiltered photos. A step back from air-brushed perfection, look to use stock photos that seem more reserved, harmonious, and real.

3. Textured Bevels and Chisels

While designers seek to bring a more authentic vibe in 2020, one way they can do this is through texture.

By creating 3-D forms like buttons, icons, or coins, bevels and chisels create a 3-D effect on a 2-D (flat) surface. Typically, this is done with tight layering, shadowing, and some degree of opacity. Look for beveled knock-offs of real-life objects. The result will be a flat image that looks tantalizingly real enough to touch.

4. Creative Typography

Creativity is just not limited to vibrant designs and unusual color combinations.

Font choices also play a prominent role in the tone and personality of every design.

Whether it is a paper coffee cup, a wild banner, or a funky poster, sometimes creative typography is all it takes to drive home your message. And while typography can stand alone as its own design (like this), it can also be woven into the image itself to give unique expression to the artwork (like this). With great font selection, sometimes the words are the graphic, and just a small amount of creativity can truly spice up the project.

5. Bold, Clean Colors

Finally, with a move toward expediency, simple, bold colors are taking the stage once again.

We’re not talking about 80’s neon vaporwave, but dreamy, vibrant, full colors like enchanting blues, tomato reds, and radiating purples. Colors are a key driver of attractive designs, and 2020 will see an emphasis on gradient blends replaced with things like filled color canvases with no white space between hues.

As you play with bold shades in your graphics, avoid using too many bright colors that make designs hard to read. Instead, use bright, energetic colors with simple, clean design to create contrast.

Stay Ahead of the Curve

Ready to kickstart the year with a new style?

To do so, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends and let us know if we can help you infuse your designs with a fresh look in the months to come!

Save-the-Date Door Hangers

A GREAT WAY TO SPREAD THE WORD TO LOCAL RESIDENTS

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Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

    • Consider including a label for recipients to add to their calendar as a conveniently added reminder.
    • Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.
    • Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.
    • Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.
    • Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website: http://www.sjprinter.com or call: 856-429-0715! And remember, other printers may be nearby, but no one comes close.

How Innovative Print Partnerships Save You Time and Money

GettyImages-922780438.jpgAlmost every business needs paper products (like brochures, letterhead, and large-scale marketing) to build and strengthen their brand.

Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Consistently partnering with the same printer can make things much more efficient and convenient.

Creative, Collaborative Marketing

Since each company has its own unique needs, a professional printer can work with you on an individual basis to design and print materials that are just right for your business.

Beyond commercial printing, today’s print professionals can make a huge difference through graphic design services, brand building creative elements (like logo and packaging design options), or through securing “extra” promotional products (like magnets, notebooks, or water bottles). Innovative printers serve as true marketing partners, often costing less than you would pay to individually produce or order these items yourself.

Most businesses don’t have the capacity to produce and develop high-quality marketing on their own, so it is vital to consider a collaborative partnership with a print and design company. A professional printer can easily adapt your designs or logos to work for professional booklets and brochures, banners and flags, letterhead and business cards, presentation folders and flyers, and more.

And craftsmanship is paramount in printing, which ensures your projects receive meticulous attention to detail, seamless color matching, and superior finishes. Collaborative printers stand behind their products as they combine an experienced eye, a skillful touch, and unrivaled personal service.

Questions to Ask When Evaluating a Professional Print Partnership

To be successful with graphic print production you need a close working relationship with a quality provider. How do you find the right printer? Here are six questions to consider:

1. What Level of Competence and Quality is Needed?

Competence and quality are often the most important factors in weighing commercial print options.

Although it can be difficult to evaluate skill levels before you’ve worked with someone, there are several indicators to look for. Request to see samples of jobs done for other customers. Inquire about areas of specialization and if bundled pricing or services are included. Also, ask your printer what work steps they see as critical for obtaining good results. If you know in advance how they prefer to manage projects, it helps ensure good workflow and communication along the way.

2. Does This Printer Have a Large Personnel or Production Capacity?

How large is the printing staff? If you need substantial output in a short time, does the printer have the equipment or workforce to handle this?

3. How Will We Optimize Communication?

Is there a key contact person you will always correspond with? What is the preferred method of communication?

4. Does This Printer Offer Concrete Delivery Times or Guarantees?

How dependable is the printer and how quickly can projects be delivered? Is there a timeframe guarantee?

5. What is the Level of Environmental Consciousness?

Is your printer committed to eco-friendly standards or procedures? Some companies may have special requirements in regard to environmental impact issues, and this may influence the printing practices they are able to approve.

6. Are Proximity and Availability Important to Me?

How geographically close do you want your printer to be? If high-quality service and fast delivery times are important, proximity may be more of an issue.

A Wise Long-Term Investment

Your time is valuable, so making wise choices is of utmost importance. Taking time to enter a print partnership that maximizes your investment is well worth your consideration. Often, choosing the right printer means you are beginning a relationship that will last for years.