Add Color and Charm with 3 Unique Banner Options

Vertical banner designAs a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.

Grab attention and set your business apart with gorgeous custom banners!

Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.

Distinct Banner Options to Get All Eyes on You

Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.

1. Pole Banners

Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.

Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.

Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.

2. Tabletop Banners

Think banners have to be huge to be effective? Think again!

Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!

3. Step and Repeat Banners

Looking for a fun way to build a social media presence for your business?

Try step and repeat banners and offer people a creative photo op they can hashtag!

Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.

For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!

Flex Some Marketing Muscle with Extraordinary Custom Banners

Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.

Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!

Design Trends to Look Forward to in 2020

2019 was a year where taking risks in design was considered normal.

2020 trend concept. Hand flip wood cube change year 2019 to 2020

What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.

Here’s a sneak peek at five design trends to watch for in 2020:

1. Beautiful Flowing Shapes & Lines

The last few years have brought an abundance of geometric, rigid, proper shapes.

In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.

2. Neutral, Natural-Looking Stock Photos

Several years ago, bright, colorful stock images were all the rage.

Graphic artists were boosting saturating and enriching color contrasts, to the point that some photos didn’t even look real. But as color trends have relaxed, audiences are embracing more muted palates, colors similar to what you might find in a soft sunset, a misty morning, or the corner of a woodworker’s craft shop.

As stock photos follow, this year, you can expect to see more muted, genuine, and neutral stock photos. This includes a focus on candid faces, shadowed silhouettes, and seemingly unfiltered photos. A step back from air-brushed perfection, look to use stock photos that seem more reserved, harmonious, and real.

3. Textured Bevels and Chisels

While designers seek to bring a more authentic vibe in 2020, one way they can do this is through texture.

By creating 3-D forms like buttons, icons, or coins, bevels and chisels create a 3-D effect on a 2-D (flat) surface. Typically, this is done with tight layering, shadowing, and some degree of opacity. Look for beveled knock-offs of real-life objects. The result will be a flat image that looks tantalizingly real enough to touch.

4. Creative Typography

Creativity is just not limited to vibrant designs and unusual color combinations.

Font choices also play a prominent role in the tone and personality of every design.

Whether it is a paper coffee cup, a wild banner, or a funky poster, sometimes creative typography is all it takes to drive home your message. And while typography can stand alone as its own design (like this), it can also be woven into the image itself to give unique expression to the artwork (like this). With great font selection, sometimes the words are the graphic, and just a small amount of creativity can truly spice up the project.

5. Bold, Clean Colors

Finally, with a move toward expediency, simple, bold colors are taking the stage once again.

We’re not talking about 80’s neon vaporwave, but dreamy, vibrant, full colors like enchanting blues, tomato reds, and radiating purples. Colors are a key driver of attractive designs, and 2020 will see an emphasis on gradient blends replaced with things like filled color canvases with no white space between hues.

As you play with bold shades in your graphics, avoid using too many bright colors that make designs hard to read. Instead, use bright, energetic colors with simple, clean design to create contrast.

Stay Ahead of the Curve

Ready to kickstart the year with a new style?

To do so, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends and let us know if we can help you infuse your designs with a fresh look in the months to come!

Save-the-Date Door Hangers

A GREAT WAY TO SPREAD THE WORD TO LOCAL RESIDENTS

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Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

    • Consider including a label for recipients to add to their calendar as a conveniently added reminder.
    • Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.
    • Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.
    • Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.
    • Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website: http://www.sjprinter.com or call: 856-429-0715! And remember, other printers may be nearby, but no one comes close.

How Innovative Print Partnerships Save You Time and Money

GettyImages-922780438.jpgAlmost every business needs paper products (like brochures, letterhead, and large-scale marketing) to build and strengthen their brand.

Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Consistently partnering with the same printer can make things much more efficient and convenient.

Creative, Collaborative Marketing

Since each company has its own unique needs, a professional printer can work with you on an individual basis to design and print materials that are just right for your business.

Beyond commercial printing, today’s print professionals can make a huge difference through graphic design services, brand building creative elements (like logo and packaging design options), or through securing “extra” promotional products (like magnets, notebooks, or water bottles). Innovative printers serve as true marketing partners, often costing less than you would pay to individually produce or order these items yourself.

Most businesses don’t have the capacity to produce and develop high-quality marketing on their own, so it is vital to consider a collaborative partnership with a print and design company. A professional printer can easily adapt your designs or logos to work for professional booklets and brochures, banners and flags, letterhead and business cards, presentation folders and flyers, and more.

And craftsmanship is paramount in printing, which ensures your projects receive meticulous attention to detail, seamless color matching, and superior finishes. Collaborative printers stand behind their products as they combine an experienced eye, a skillful touch, and unrivaled personal service.

Questions to Ask When Evaluating a Professional Print Partnership

To be successful with graphic print production you need a close working relationship with a quality provider. How do you find the right printer? Here are six questions to consider:

1. What Level of Competence and Quality is Needed?

Competence and quality are often the most important factors in weighing commercial print options.

Although it can be difficult to evaluate skill levels before you’ve worked with someone, there are several indicators to look for. Request to see samples of jobs done for other customers. Inquire about areas of specialization and if bundled pricing or services are included. Also, ask your printer what work steps they see as critical for obtaining good results. If you know in advance how they prefer to manage projects, it helps ensure good workflow and communication along the way.

2. Does This Printer Have a Large Personnel or Production Capacity?

How large is the printing staff? If you need substantial output in a short time, does the printer have the equipment or workforce to handle this?

3. How Will We Optimize Communication?

Is there a key contact person you will always correspond with? What is the preferred method of communication?

4. Does This Printer Offer Concrete Delivery Times or Guarantees?

How dependable is the printer and how quickly can projects be delivered? Is there a timeframe guarantee?

5. What is the Level of Environmental Consciousness?

Is your printer committed to eco-friendly standards or procedures? Some companies may have special requirements in regard to environmental impact issues, and this may influence the printing practices they are able to approve.

6. Are Proximity and Availability Important to Me?

How geographically close do you want your printer to be? If high-quality service and fast delivery times are important, proximity may be more of an issue.

A Wise Long-Term Investment

Your time is valuable, so making wise choices is of utmost importance. Taking time to enter a print partnership that maximizes your investment is well worth your consideration. Often, choosing the right printer means you are beginning a relationship that will last for years.

Memo Pads

A COST-EFFECTIVE AND CREATIVE WAY TO PROMOTE YOUR BUSINESS

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Custom printed memo pads are a cost-effective and creative way to promote your business. Unlike many promotional items, memo pads are a welcomed, useful item that your audience will enjoy receiving. They are also a great way to keep your contact information at their fingertips day after day, so when they are ready to make a purchase, they will think of your company first.

Memo pads can be created in any size or shape, and commonly have 25, 50, or 100 sheets per pad. While you can customize the design by adding lines, graphics, and contact information, the most popular memo pads downplay advertising and maximize usability.

Memo pads can be distributed at tradeshows and other events, be made available at your checkout counter, and even mailed to your customers and prospects as a lumpy mailer.

If you’d like help creating the perfect memo pad to promote your business, visit us online or give us a call today at 856-429-0715!

 

Mastering the Psychology of Discounts to Make More Sales

price reduction 3D render illustrationWhat is the right strategy when it comes to discount marketing: presenting strong visuals, mystery offers, or the word “free” in your print ads?

Everyone is attracted to a deal, no matter the size. By using coupons or discounts, you appeal to shoppers in a unique way.

Incentives Prompt Action

When shoppers feel like they’re getting a good deal, they are excited and more willing to purchase.

Incentives also create urgency, build goodwill with clients, and dissuade people from looking for other offers.

Want to move more products? Experiment with discount tactics like these:

1. Dollar or Percentage Off

This discount type is the most widely used, simply offering a reduction on the original price, such as $50 savings or 40% off.

Discounts can be placed on specific products or applied to an entire order.

2. BOGO

Short for, “Buy One, Get One,” this discount type prompts customers to purchase additional items.

Examples of BOGO include, “Buy One, Get One Free” or “Buy One, Get 50% Off the Next Item.”

3. Quantity Discounts

Quantity discounts encourage shoppers to increase their order value to receive a discount.

For example, “Purchase two items and get the third free,” or, “Receive 30% off your $100 purchase.”

4. Rebates

A rebate is an amount that’s returned or refunded to customers after their initial purchase.

Often used for large-ticket items, the most common is a mail-in rebate. One example? Listing a price as, “$499 after rebate.”

5. Free Shipping

Increasingly popular among online business owners, this removes the shipping cost associated with any order.

Many merchants offer free shipping for a specific order amount, such as “Free shipping when you spend $25 or more.”

Test Discount Variations to Find A Formula for Success

Since there are so many ways to frame discounts, it can be helpful to test multiple variations of a discount to see which are most impactful.

For example, you could offer a segment of your VIP customers a percentage discount and another segment a dollar-off discount to test which discount best appeals to core customers. Or you can experiment with varying communication channels, length of promotions, or discount “add-ons” (like free shipping or store credit for a future purchase).

Here are some examples to consider:

Catherine’s Women’s Clothing: Private Offer

In an ad pitching swimwear specials, Catherine’s framed a gleaming yellow swim ring afloat a dreamy blue pool.

The overlaid text offered one of two choices: a “Buy 1 Get 1 Free Clearance Item,” or “Private Offer Up To $100 Off.” Catherine’s used imagery that transports viewers to a place they want to be, evoking an emotional fondness for swimwear. The bright floaty draws eyes to the deal, and the company wisely gave two sale options to accommodate the price points of individual customers.

J. Crew: Flash Sale

In a spread featuring outdoor apparel, J Crew positioned a yellow sailboat cruising the waves of a dark blue backdrop, using this pitch: “Smooth seas and clear skies – perfect conditions for a flash sale. Extra 30% Off & Free Shipping, Use Code: SetSale.”

For this flash sale, J. Crew took advantage of good sailing weather to create urgency and nostalgia that tied to real life. Because this ad catered to unique preferences and behaviors of a particular market segment, the piece moved beyond a sale into the emotional story of its readers. This, combined with a compelling offer (and clever coupon code), brings a winning combination.

Once you have a better understanding of your most effective offers, you’ll be a great position to mix up your campaigns and boost customer engagement.

Three Fantastic Print Ads (and how to make yours more memorable)

GettyImages-543217912.jpgDoes your brain ever feel tired? Some days, that’s probably due to information overload.

According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make a lasting impression).

Want to increase exposure and impact for your marketing messages?

To stick with viewers, your print ads need to be creative and clear! Here are three compelling print ad examples, with a few insights into what makes them so great.

A Better Job is Waiting

Created by Joe Public United, this print campaign for a job portal aims to motivate people to stop slogging it out in a job they don’t like. Smartly retouched photos show bored workers at their desks, workers who sat still for so long that mold started growing on their bodies.

Need the motivation to break out of your slump? There’s nothing like spiders building webs in your hair (while you play computer solitaire) to kick your complacent butt into gear.

The Secret to Success: This ad is powerful because it resonates with the job portal’s target customers in a way that elicits extreme emotion (i.e., dismay or disgust). Move your prospects forward with messages that ring true and deliver a message that is personally meaningful to your viewers.

You Eat What You Touch

Love dogs? You might feel a little less inclined after viewing this ad.

This unconventional ad shaped a pet Pug into a perfect replica of a loaf of bread on a cutting board to stress the importance of using soap. Something about fuzzy bread just makes a viewer shudder (while immediately taking action with good hygiene).

The Secret to Success: This ad is impossible to ignore because the visual is surprising and memorable. Viewers have to look twice to find the Pug on the cutting board, and once the image hits home, the message does too. Humor is linked to higher recall and increased sharing, and funny brands are seen as more relatable, human, and trustworthy. Have fun and make people laugh with your surprising, memorable print ads!

Neighbors

In 2010, FedEx wanted to display the accessibility of its global shipping options.

A rustic map of North and South America showed a man reaching out of a window near Florida to hand a Fed Ex box across the ocean to a woman reaching out her window in Brazil. DDB Brazil used a simple visual to convince viewers that sending a package to another country takes as little time as it would to place it in the hands of a neighbor.

The Secret to Success: By using a map of Brazil as well as an easy-to-understand visual concept, DDB was able to tap into the needs and desires of its local market. When crafting your ad, look to clearly communicate how your product or service fits into consumers’ lives or work, and how it can make them better, happier, and more fulfilled.

Tactile, Memorable Print

Print is tactile. Use this to your advantage by creating ads that are relatable, memorable, and clear. Increasing print engagement will help your advertising break through the clutter of not only the hundreds of ads people see each day but the thousands of brands that are competing for your customer’s attention.