Custom Window Envelopes

ENSURE YOUR ENVELOPE GETS OPENED

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Custom window envelopes are a great way not only to ensure your envelope gets noticed in a pile of mail but also ensure your envelope gets opened.

Window envelopes can be customized to meet the needs of any document or mailing. Whether you want to increase the visibility of inserts, grab attention with an unusual window shape, or create an oversized window that allows your imagery to shine through, we can help you create the perfect envelope for any need. Envelopes can also be designed with a full view window or multiple windows on the front or back to demand extra attention.

If you’d like help designing the perfect custom window envelope for your next project, stop by or give us a call today at 856.429.0715 or visit: http://www.sjprinter.com!

3 Reasons Direct Mail is Still Effective

Long before television and online marketing, direct mail ruled.

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One of the most popular examples of direct mailing can be traced back to Sears in 1888. The company sent a printed mailer to potential customers advertising watches and jewelry. Not long after, the Sears, Roebuck and Company catalog became extremely popular nationwide.

Today direct mail has received a bit of a bad rap. The term “junk mail” isn’t exactly a compliment! Some refer to direct mail as an “old” form of advertising, thinking of direct mail as antiquated or off-target.

But is that really the case?

The fact is, many companies do use direct marketing. According to a 2015 study by the Data & Marketing Association, 57 percent of total mail volume was comprised of direct mail pieces.

Response to direct mail continues to be strong every year, generating leads for businesses across a range of industries. Consider customer response rates from these common marketing methods:

  • 0.9% — Online Displays
  • 0.6% — Social Media
  • 0.5% — Paid Search
  • 0.45% — E-mail Marketing
  • 6.0% — Direct Mail to Household

Why is Direct Mail Effective?

Direct mail is easy.

Direct mail marketing is helpful because it’s easy to process.

In an age of digital noise, the tactile presence of a physical mailing is refreshing! One study found it takes 21% less cognitive effort to process physical mail, so your audience can digest it quickly and easily.

Direct mail is interesting.

The USPS found that 47% of Millennials check their physical mailbox each day, and many consider perusing mail a leisurely activity.

According to the Data & Marketing Association and the USPS, 18-21 year-olds’ response rates to direct mail are as high as 12.4%. If you have a new business or are willing to offer coupon discounts, millennials are quite likely to respond!

Direct mail is memorable.

People who spend time with physical ads have a stronger emotional response and a better memory of this material.

Of course, a clever message goes a long way too! If you send direct mail, do your best to create colorful, memorable messages, like this:

IKEA wanted to feature the simplicity of its inexpensive furniture so they engineered a 3D postcard. When customers “opened” the postcard, this flat mailing turned into a replica of the LACK side table, available for under $10 at IKEA.

The postcard perfectly demonstrated one of IKEA’s clever design concepts – minimalist furniture that ships flat but pops to life upon arrival. IKEA’s postcard allowed users to experience the simple assembly of the LACK table, which left a deep, memorable impression.

Go Face-to-Face Through Distinct Direct Mail

Whether you send mass e-mails, many people will toss your message without reading it.

But if you send direct mail, some will offer you one-on-one attention they wouldn’t give to any other medium. Paul Entin, owner of New York City-based EPR marketing, said he uses direct mail because it stands tall in a digital generation:

“Except for the many catalogs that clog our mailboxes between Halloween and Christmas, most of us receive very little snail mail, certainly far less than in years past,” Entin said. “This means your direct mailer has a far greater chance to stand out from the rest of the mail and get noticed.”

If you need help creating the perfect direct mail piece that will stand out, we can help you every step of the way.

Sourcing Emails Without Buying Lists

WAYS TO SOURCE EMAILS WITHOUT BUYING LISTS

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While purchasing email lists sounds like an easy way to increase your database, it can also be a fast way to ruin your credibility and get in trouble with many email services. Here are a few alternative methods to source emails without buying lists.

 

  • Ask for emails online. For example, if you have a “contact us” form on your website, include a checkbox to subscribe to your newsletter and other updates.
  • Create a contest, start a blog, or and ask people to sign up using their email address.
  • Use a signup sheet at trade shows and other events which gives customers an easy way to follow your business.
  • Add a “would you like to subscribe” box to sign-in sheets, order forms, and other customer communications.
  • When customers are checking out at your business, ask if they would like to add their email and opt-in to receive coupons and additional marketing information.
  • Use social share buttons and encourage customers to refer a friend. They can then sign up for your information and double your audience.

Also, don’t forget the power of direct mail, which can help direct traffic to your online signup pages. If you’d like help creating the perfect promotional piece, give us a call today at 856.429.0715!

Increase Brand Awareness

ENSURE YOUR BRAND GETS NOTICED AND REMEMBERED

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In today’s competitive business world, it’s becoming more challenging to ensure your brand gets noticed and remembered. Here are a few creative ways to increase your brand awareness:

    • Position your business as an expert by creating useful content, such as blog posts, infographics, and white papers. You can also build credibility and trust by writing articles for well-known industry and trade publications.
    • Increase your direct mail campaigns and ensure they complement your other marketing efforts.
    • Industry events are the perfect place to introduce your organization to new customers, show off unique products, provide samples, and gather a qualified prospect list.
    • Encourage your customers to do the selling for you by rewarding customer referrals.
    • Consistently post quality information and engaging content on social media.
    • Make an effort to interact with your customers on social media. If someone asks a question, answer it. If they have a problem, solve it.
    • Update your marketing portfolio. For example, consider creative business card options, such as a vertical card, a personalized photo card, label business card, folded business card, tear-away card, die-cut shape, UV spot color, and much more.
    • Consider partnering with other (larger) brands on events, product giveaways, or products.
    • Communicate on a more personal level by sending customer birthday or anniversary cards, a handwritten thank you note, or an exclusive coupon as a thank you for being a loyal customer.

Give us a call if you’d like more ideas on how to boost your brand awareness in print!

Engage Your Audience with Direct Mail

AN EFFECTIVE AND ENGAGING WAY TO REACH YOUR AUDIENCE

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While electronic marketing often steals the spotlight in today’s digital world, print marketing continues to be an effective and engaging way to reach your audience. Here are a few examples to grab attention with direct mail.

    • Make your audience feel special by sending exclusive invites or coupons to your top customers.
    • Use creative packaging such as oversized boxes, translucent envelopes, preview windows, or lumpy mailers to ensure your direct mail piece is opened amongst a pile of flat envelopes.
    • Consider unique papers, such as a shimmery or velvety finish, waterproof options, or even a seed paper that your recipient can plant.
    • Use direct mail to make an announcement, such as an exciting new product or service. Use your direct mail piece as a teaser that piques interest and follows up with a conversation to answer any questions.
    • Ensure your direct mail piece is useful by incorporating a list of handy resources, a calendar, or a map, to extend the life of your mailer.
    • Consider an oversized postcard newsletter filled with expert tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Address your mail by hand. A simple yet authentic handwritten gesture not only grabs attention but can help you connect with your audience on a personal level.
    • Mail exclusive coupons, discounts, and other promotions that customers look forward to receiving.
    • Double your impact by teaming print and electronic marketing together, such as sending a postcard to grab attention that directs recipients to a coordinating landing page with additional information and links to your contact information.

If you need ideas for the perfect direct mail piece that can help boost sales and awareness, our creative team would love to help. Give us a call today at 856.429.05.15!

Coupon Postcards Get Results!

A WIN-WIN FOR YOU AND YOUR AUDIENCE

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Are you looking for a fun and creative way to ensure your direct mail postcards get noticed? Consider designing your postcard as an oversized coupon!

Coupon postcards are a win-win for you and your audience. Not only are they an affordable way to spread your message, but they also provide valuable savings for your customers.

Here are a few ways to add pizzazz to your coupon postcards:

  • Design the full postcard as a coupon, so when it is redeemed, you can easily track redemption by using the customer information on the back.
  • Consider a unique die-cut shape that is relative to your promotion.
  • Super-size it. Consider an oversized postcard that demands more attention, or even a fold-over postcard coupon, using half as an advertisement, and half as a tear-away coupon.
  • Design your postcard as a heartfelt thank you, and include an exclusive coupon that shows customers how much you appreciate their business.
  • Create a monthly product spotlight postcard campaign that highlights various products or services you offer, and includes a coupon discount.

5 Tips for Effective Direct Mail

ThinkstockPhotos-LS019313.jpgEvery day but Sunday, the mailbox delivers surprises. Of course, much of what arrives in the mail is expected, but that element of surprise never wanes. The mail might contain a card from a loved one, a check you didn’t expect, or a great offer from a local company, via direct marketing. Successful direct marketing campaigns don’t happen by accident, but a small business doesn’t need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing. When businesses use effective direct mail marketing, they not only boost their bottom line, but add excitement to the routine of picking up the mail.

1. Set Your Goals

As a business, what do you expect this mailing to accomplish? Have a firm plan in mind ahead of time. What is your budget for this mailing? What kind of ROI do you think you’ll receive? Crunch the numbers before embarking on a direct mail campaign.

Have a projected number of new customers in mind. For small businesses doing much of the work on their own, one of the best measures is sending out a mailer-only coupon for a percentage off a purchase or free item with purchase. Ensure that keeping track of the number of people who redeemed the coupon, including new customers, is quite simple.

2. The Mailing List

When it comes to an effective direct marketing campaign, nothing is as crucial as the mailing list. That seems obvious, but too many companies waste time and money sending direct mail to people with little interest in their product or service. You want a “Goldilocks” mailing list – not sending too many or too few mailers, but just the right amount.

While you will need to purchase some lists, focus on your own lists of previous customers. In fact, if you don’t have a solid database of customer names and addresses as well as strong prospects, avoid direct marketing until you do.

3. The Demographic

Who are your customers? What is their primary age and income level? Where do they live? This information is essential for a small business conducting a direct marketing campaign. You’re looking for your ideal customer, whether that person is a senior citizen, millennial, parent of young children, individuals with X amount of disposal income – that’s necessary  information before you start your campaign. The more personally you can delineate the target, the better the response rate. You can then consider the type of mailing list you want to purchase.

4. Clarity Rules

No matter what type of mailing format you decide to go with, the potential customer must instantly “get” what you offer. All the fancy graphics in the world won’t make up for a confusing message. That doesn’t mean your direct mail has to be boring – far from it. You only have a few seconds for the recipient to decide whether your offer is one worth saving or throwing in the trash. Funny, clever copy can help get the message across, but it must be absolutely clear. The person must instantly recognize they can get a special deal on your product or service and understand exactly what they must to do to take advantage of the offer. For best results, repeat that call-to-action a few times.

5. From Direct Mail to Online

Social media and direct mail marketing are not mutually exclusive. A direct mail campaign is a good way to get customers to follow you online.  The cheapest form of direct mail, the postcard, can get you more online customers and followers. You want to drive traffic to your website, and direct mail is a useful vehicle. A coupon code on the postcard for online sales or some other promotion can gain you the customer info that you can then follow up on via an email or social media marketing campaign.

Print Marketing: Never Underestimate the Value of Letting Someone Unplug

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Technology is all around us. As recently as ten or fifteen years ago, computers weren’t quite the ever-present part of our lives that they are today. They were usually reserved for when you got home from a hard day at work or school and not something you used all day every day. Flash forward to today, where 77% of adults in the United States own a smartphone according to Pew Research – a device that’s literally more powerful than the combined computing that NASA used to send men to the moon in the 1960s.

All of this may underline how important our digital lives are becoming with each passing day, but it also helps to illustrate perhaps the most critical benefit that only print marketing collateral can bring to the table: that it isn’t digital at all.

The Digital Divide

Technology addiction, and specifically smartphone addiction, is a very real concern across the United States. According to one study, 89% of Americans check their smartphones “at least one or two times a day.” That may not seem too bad, but when you consider that 36% admit to “constantly checking and using” their phones, things get a little more concerning.

Of those surveyed, 21% of people said that they checked their smartphone at least once every hour. When you add in people between the ages of 18 and 24, that number rises to 36%. According to another study by IDC Research, 80% of smartphone users, in particular, check their mobile devices within fifteen minutes of waking up in the morning. Taking a shower? Brushing your teeth? Getting breakfast ready? All of these things take a back seat to finding out what your friends are up to on Facebook or checking your work email account for new messages.

While this may sound alarming, it again perfectly illustrates one of the reasons why print marketing is, and will always be, so valuable. Whether you realize it or not, you’re giving someone a chance to unplug. You’re giving them permission to take a breather from the internet and to check in with something tangible, something that they can hold in their hands, and something that they can pass along to their friends. You’re letting them tap into an experience – a physical one, at that – that people don’t get nearly enough of these days.

What This Means For Direct Mail

This digital divide is likely a large part of the reason why in the last ten years, direct mail response rates have shot up 14%. What else happened during the last ten years, you ask? That’s right – the Apple iPhone was released in 2007 and the smartphone explosion occurred, changing large portions of our lives for all time.

According to yet another survey, an incredible 92% of younger shoppers say they actually prefer direct mail when it comes time to make purchasing decisions – the same demographic who check their phones constantly. These ideas may seem like they’re in conflict with one another, but they really aren’t.

With print marketing, you’re giving people an opportunity to do something they want more of but just can’t seem to find time for: stop thinking about their digital lives for a minute or two so that they can focus on the real world around them. If anything, this is something that is only going to get MORE precious as time goes on, which is why print marketing is and will always be one of the most effective ways to reach out to someone to make a strong, emotional connection that benefits you both.