Paper Coasters

A FUN AND COST-EFFECTIVE MARKETING TOOL

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Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today at 856.429.0715. We’d love to help!

Ways to Promote Content

USE YOUR EXISTING CONTENT TO TARGET NEW AUDIENCES

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Content promotion helps you work smarter, not harder. It enables you to use your existing content for retargeting new audiences or repurposing it for new channels, without having to create new content each time.

Here are just a few creative ways to promote your content:

    • Get creative when sharing on social media. You can share directly to your page or a to someone else’s page, in groups that you are in, or target specific people or brands whenever possible with mentions and tagging.
    • Create a referral marketing program where you reward loyal customers for sharing your content and promotions. According to a study by Nielsen, 84 percent of people trust recommendations from people they know, making them the most influential form of advertising.
    • Consider social marketing tools like Hootsuite or Buffer to help you schedule content to post at later dates. When cross-posting, try to change up the message slightly for each platform.
    • Create a blog as a content host on your website. Blog posts not only boost SEO rankings, but they are a great place to house product announcements, newsletters, upcoming events or promotions, white pages, industry content, and more. Remember to add social sharing buttons to all blog posts.
    • There is nothing wrong with recycling old content, but be sure to update it with new sources, statistics, and a fresh outlook.
    • Share content links in your email signature, and change them frequently. If recipients are reading your email, chances are they will notice your signature as well.
    • Share your content on relevant subreddits. Find a Subreddit for your industry or niche and then share your content there.

How T-Shirt Giveaways Led to a Cool Million

Sujan Patel likes to do things unconventionally.

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Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key that opened the door for his marketing success:

“As soon as I started making money with Single Grain, one of the first things I did was to go out and get some T-shirts made. Not because I thought it’d be some genius marketing move, but because I knew I’d be able to wear them every day and never have to go clothes shopping again. I started out with an order of 25-30 shirts and . . .  I decided to give [several] away to friends. I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after the message.”

Patel quickly realized he was onto something bigger than a simple merchandise rush.

Patel started printing a variety of shirts and giving four or five to everyone interested. More than 500 people began wearing them around town, and eventually, Single Grain credited the T-shirts for nearly $980,000 in profits. By 2013, Single Grain had developed into a powerhouse agency with revenues above $3 million.

The Exponential Power of Promotional Products

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build good will, name recognition, and expanded brand exposure.

Patel said his T-shirts had three obvious benefits:

1. They initiated great business conversations.

Since Patel wore his shirts everywhere, people would continually ask, “What is Single Grain?” Patel was ready with a 30-second elevator pitch and corresponding business cards. Patel said the opportunities this generated were astounding:

“No joke – this happened everywhere.  It happened while I was waiting for a haircut at Super Cuts, while I was working out at the gym and while I was racing at the track . . . I even landed a 50K client while I was getting a massage!  These conversations alone led to about 40% of the 500K I made through my T-shirts.”

2. They opened doors into larger companies.

Because Patel was in the Silicon Valley area, his friends often wore his shirts to work at high power companies like Apple, HP, Google, and Wells Fargo.

Co-workers and bosses were intrigued and couldn’t help asking about Single Grain. Eventually, Patel credited 30% of returns to the nibbles he got from this networking.

3. They significantly increased brand recognition.

Single Grain started with almost no marketing budget and little hope of launching massive ad campaigns.

T-shirts offered an inexpensive way to build momentum. Eventually, potential customers became much more comfortable considering Single Grain because the brand was familiar. When prospects came with questions, they were more trusting because the brand already had a life of its own.

Add A Personal Touch with Your Giveaways

While the T-shirts built momentum, Patel says the authenticity drove single Grain’s success, so when YOU give away freebies, remember it’s about the relationship, not just the merchandise:

“When I go in my bag, hand a T-shirt to someone and say “Thanks for being an awesome customer” or “I’d love you to be one of our customers,” they don’t forget that. It’s not just the T-shirt. It’s that experience, and the memory of it, that’s so powerful.”

5 Elements of an Irresistible Offer

ARE YOU SIMPLY IRRESISTIBLE?

Want to take some new territory with your next marketing push?

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch.

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five elements to include when structuring an irresistibly good offer:

1. Value

The heart of your sale lies in the value you bring.

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Before you package your message, ask yourself, “What is the most valuable thing I can do for my customer?”

How can you take your client from Point A to Point B in a way that creates a win? Sell the outcome, because this is really the crux of your offer.

2. Language

What style or slang terms do your customers use?

Every bubble has its lingo, and companies do well in using the common language of their people. Offering ski apparel? You’ll sell more if you throw in jargon like kickers, white rooms, throw downs, etc.

3. Reasons Why

Ever wondered, “what’s the catch?” or refused a deal because it seemed too good to be true?

People are so used to being short-changed that when they receive a value-filled offer, they find it hard to accept. Include a solid reason behind your offer (an overstock, warehouse relocation, or a once/year sales blowout), and clients will be more eager to engage.

4. Payment Plans

High-ticket items carry high risk.

People generally think of costs in terms of monthly expenses, so breaking a hefty price tag into segments can mean the difference between a customer balking or a prospect proceeding. Incentivize customers with payment plans, and it will make large purchases seem more realistic.

5. A Great Close

Many prospects consider buying but never pull the trigger.

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Use elements of scarcity (limited supply, time, or resources) to gain leverage. If you have a running countdown of time or available stock, spread the word to drive response. Add a bonus item (free frosting with your cake mix) or an outrageous guarantee (think 30-day, no-questions-asked return policy), and you may reverse the hesitation someone has about doing business with you.

Sell, Don’t Slack

Don’t slack when it comes to structuring an offer that sells. Before your next campaign, craft a compelling, thoughtful offer. Your conversion rate will skyrocket and so will your bottom line.

Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards

SMALL IN SIZE, BIG IN RESULTS

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

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When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients – only to give them a 5¢ business card?!? Why not consider a business card that would really wow a customer and adds to the overall good impression?

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  1. Feature your company name prominently, with your name and title smaller. Using your company logo is important because it will help people associate your name with the product you are selling.
  2. Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, email address, and website.
  3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
  4. Don’t overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
  5. It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

If you’d like help designing a perfect business card, we’d love to help! Ask us for ideas today: 856-429-0715 or visit: http://www.sjprinter.com.

Anniversary Marketing

IDEAS TO HELP YOU SPREAD THE WORD

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If your organization will be celebrating an important anniversary or milestone, here are a few creative marketing ideas to help you spread the word:

  • Send personalized thank you cards to show customers your appreciation for helping you get where you are today.
  • Apply corporate anniversary seals or stickers to everything you send out, including letterhead, envelopes, invoices, brochures, proposals, etc.
  • Pair your anniversary with an enticing promotion to make your milestone more memorable, such as “save 20% during our 20th-anniversary celebration.”
  • If you’re having an anniversary open house event, create custom invitations, flyers, or postcards to promote your event.
  • Highlight testimonials from loyal customers, which can help enhance and strengthen the brand identity that you’ve been building for years.
  • Post a “fact-a-day” or “did you know?” on social media about your company a few days before your celebration.

Give us a call if you’d like additional ideas on how to promote your important events!

How to Sell Your Brand Through Story

GettyImages-648215006.jpgHave you ever been introduced to an overly chatty person?

They pause briefly to learn your name, then launch into an extended monologue about their life and interests. After finally “escaping” the interlude, you realize they didn’t ask you a single question.

When you meet someone like this, does it raise a red flag?

This pushy demeanor causes you to lose trust in their entire character. The same can be true in marketing when companies spend too much time talking about themselves instead of authentically connecting with consumers. Without building adequate rapport, marketers prematurely oversell or repel prospects for good.

How can you avoid this mistake? By building connections through story.

The Human to Human Connection

Building brand stories sets buyers at ease and creates the best possible customer experience.

Today’s consumers prefer an increasingly personalized experience, and sharing your brand through story is one of the best ways to build relationships. Brand stories offer a friendly introduction to your company, building trust with a generation that craves distinct, authentic connections.

Many companies don’t think of themselves as a brand or believe they have a story to tell. And that’s just not the case! A brand story isn’t simply a chronological account of your history, it’s a portrait of who you are. Your brand story consists of:

  • What your brand says about itself
  • What your brand does in the world
  • What others believe and say about your brand
  • How people interact with your brand

Here’s an example of one business bringing their story to life:

Chipotle’s Mexican Grill is a brand known for serving “food with integrity.” Chipotle has labeled itself “as real as it gets,” using only 51 ingredients and no heat lamps, freezers, or microwaves. A recent print ad included the line: “For real foods. For real actions. For real change.”

Chipotle seeks to fulfill people’s desire for clean eating and to change the way people think about fast food. The core of this ethos includes respect for farmers, animals, and the environment, and transparent displays of ingredients and producers on every menu. Tipping toward satire, the brand’s recent 51 ingredient billboard campaign featured this phrase: The only ingredient that’s too hard to pronounce at Chipotle is “Chipotle.”

Finding Connection

On a neural level, the brain actually “feels” a story.

Story-based communication brings greater comprehension and allows your listeners to grow in confidence and receptivity because people buy in to what they trust!

To create meaningful customer connections, begin by intentionally discovering who you are talking to and deliver the message your audience wants or needs to engage with.

Build a narrative that is captivating, concise, consistent, and conversational. Then do your best to share this everywhere! Think of your brand story as a steady IV drip of content, delivered to multiple audiences, over many years, in a variety of formats.

Whether it involves large-scale displays, mounted core values, or social media content, ensure your story stays consistent across mediums. Keeping attributes simple and clear will allow consumers to recognize you in every setting and to feel at home with all that your brand stands for.

Bring Your Story to Life

Stories make life interesting because they fulfill curiosity and craving in every person.

Telling your brand story is mission-critical in forging relationships with a generation that desires to buy into more than just a product, but into a narrative that gives meaning and pleasure to their daily lives.