The Power of Press Releases

SHARE COMPANY NEWS AND ANNOUNCEMENTS.

While social media has transformed how many businesses communicate, the press release continues to be an essential way to share company news and announcements. Here are just a few reasons to use press releases:

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    • They can boost your company’s visibility and increase your chances of getting media coverage in newspapers, trade journals, magazines, blogs, podcasts, and other publications.
    • Press releases with industry and company-specific keywords give your SEO a boost and can increase your website traffic.
    • They allow you to control your story and highlight important details and quotes.
    • Press releases can help your organization build trust and credibility and help you be perceived as an expert in your industry.
    • They can be used for proactive reputation management, such as alerting the public to recalls, safety concerns, security breaches, and more.
    • There are many free and paid press release distribution services that can help your newsworthy updates spread across multiple channels, including traditional news outlets and blogs.
    • Published press releases are indexed and searchable, and provide a historical record of your important announcements.

If you’d like help promoting your business in print, remember, other printers may be nearby, but no one comes close. Give us a call today at 856.429.0715

Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

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By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

5 Reasons to Consider a Rebrand for Your Business

TIME FOR A WHOLE NEW LOOK?

Rebrand Strategy, Marketing and Brand Management Concept.

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?

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Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded

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Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today! Visit us online: http://www.sjprinter.com or stop by: 1400 Berlin Road, Cherry Hill, NJ 08003

Marketing S.W.O.T. Analysis

IMPROVE YOUR MARKETING STRATEGY AND MESSAGING

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If you’re looking for a way to gain a better understanding of your business and marketing strategy, conduct a S.W.O.T. analysis.

S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By recognizing both positive and negative factors that affect your business, you can compare your business to the competition and use the results to improve your marketing strategy and messaging.

Here are a few guides to keep in mind when creating your S.W.O.T. analysis:

    • S. – Strengths describe the positive attributes to your organization, such as an experienced team, reputation, patented products, lifetime warranty, and established customer base.
    • W. – Weaknesses are factors that are within your control that reduce your competitive edge, such as poor location, inferior products, lack of technology, or limited resources.
    • O. – Opportunities refer to external chances for your business to grow and prosper. Opportunities can include market growth, lifestyle changes, or the ability to offer greater value that will create a demand for your services.
    • T. – Threats include external factors beyond your control, such as competition, political decisions, economic downturns, consumer trends, or government regulations.

After completing your S.W.O.T. analysis, you should not only work to improve your weaknesses but also ensure your marketing materials highlight your strengths.

If your marketing materials need a facelift, our creative team would love to help! Remember, other printers may be nearby, but nobody comes close. Call us today to discuss your next printing project: 856-429-0715

Folded Self-Mailers

STRETCH YOUR MARKETING DOLLARS AND REACH MORE PROSPECTS

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If your business is looking for an inexpensive yet creative way to increase awareness and boost sales, folded self-mailers are a great choice. Not only is there no extra cost for an envelope, but they are easier to assemble (no need to match addressee on letter with envelope or reply card) and require less handling (no inserting costs). Stretch your marketing dollars and reach more prospects with a creative self-mailer!

Folded self-mailers can be used in an endless variety of ways, such as invitations, sales promotions, and new product announcements. They can include perforated tear-away coupons, business cards, directions, reply or RSVP cards, and more.

Here are a few important details to consider when creating your folded self-mailer:

    • Size: Minimum size is 3.5”x5” folded. Maximum size is 6” x 10.5” folded.
    • Weight: The maximum weight is 3 oz. regardless of the number of folds or paper weight.
    • Folds: Final fold must be on the bottom.
    • Seals: The folding configuration of your mailer will determine the location and quantity of seals required. If required, you must use a minimum of two seals, and the seal size is based on mailer weight.

If you’re considering a folded self-mailer for your next campaign, we’d be happy to provide creative ideas, as well as our expertise in postal regulations and rates. Stop by or give us a call today at 856.4290715!

4 Irresistible Hooks for Your Next Ad

FishingWant to catch a fish?

Then use the right bait!

If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.

Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.

Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:

1. Paint an Incredible Vision

Human beings are selfish, and they are never satisfied with their present situation.

Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.

Here are a few samples:

  •    Save $500 a month and buy your next car with cash
  •    Own your own little piece of paradise
  •    Rock that bikini this July

2. Press the Pain Point

It’s true. People make buying decisions based on emotions.

Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.

How do these examples impact you?

  •    Three million children die of hunger each year. Be part of a simple solution.
  •    You can never outrun your fork. We have a better way.
  •    Put a stop to this before it puts a stop to YOU.

3. Demand a Response

Sometimes the best approach in sales is an aggressive stance.

Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:

  •    Hackers steal 75 records every second. Build a security wall around your future!
  •    Stop wasting money on hearing aids that STINK.
  •    Recycle. Because there is no “Planet B.”

4. Let Others Brag About You

A testimonial headline is one of the best ways to grab attention.

Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.

Here are some easy taglines to plug into your print and photo testimonials:

My money’s on _______________

My ________________ guarantee

I was there when ____________

I’m obsessed with my new ________________

I chose _____________ because _____________

I discovered _____________ that _______________

I made an extra _________________ because _______________

Here’s how I ______________ in just ________________

They laughed when ________________. Until I _______________

Here’s what it feels like to __________________

Here’s how I beat _______________ by _____________

Appeal to Their Unique Interests

When you want to connect with your target audience, appealing to their unique interests is key.

Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.

Paper Coasters

A FUN AND COST-EFFECTIVE MARKETING TOOL

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Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today at 856.429.0715. We’d love to help!

Ways to Promote Content

USE YOUR EXISTING CONTENT TO TARGET NEW AUDIENCES

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Content promotion helps you work smarter, not harder. It enables you to use your existing content for retargeting new audiences or repurposing it for new channels, without having to create new content each time.

Here are just a few creative ways to promote your content:

    • Get creative when sharing on social media. You can share directly to your page or a to someone else’s page, in groups that you are in, or target specific people or brands whenever possible with mentions and tagging.
    • Create a referral marketing program where you reward loyal customers for sharing your content and promotions. According to a study by Nielsen, 84 percent of people trust recommendations from people they know, making them the most influential form of advertising.
    • Consider social marketing tools like Hootsuite or Buffer to help you schedule content to post at later dates. When cross-posting, try to change up the message slightly for each platform.
    • Create a blog as a content host on your website. Blog posts not only boost SEO rankings, but they are a great place to house product announcements, newsletters, upcoming events or promotions, white pages, industry content, and more. Remember to add social sharing buttons to all blog posts.
    • There is nothing wrong with recycling old content, but be sure to update it with new sources, statistics, and a fresh outlook.
    • Share content links in your email signature, and change them frequently. If recipients are reading your email, chances are they will notice your signature as well.
    • Share your content on relevant subreddits. Find a Subreddit for your industry or niche and then share your content there.

How T-Shirt Giveaways Led to a Cool Million

Sujan Patel likes to do things unconventionally.

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Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key that opened the door for his marketing success:

“As soon as I started making money with Single Grain, one of the first things I did was to go out and get some T-shirts made. Not because I thought it’d be some genius marketing move, but because I knew I’d be able to wear them every day and never have to go clothes shopping again. I started out with an order of 25-30 shirts and . . .  I decided to give [several] away to friends. I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after the message.”

Patel quickly realized he was onto something bigger than a simple merchandise rush.

Patel started printing a variety of shirts and giving four or five to everyone interested. More than 500 people began wearing them around town, and eventually, Single Grain credited the T-shirts for nearly $980,000 in profits. By 2013, Single Grain had developed into a powerhouse agency with revenues above $3 million.

The Exponential Power of Promotional Products

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build good will, name recognition, and expanded brand exposure.

Patel said his T-shirts had three obvious benefits:

1. They initiated great business conversations.

Since Patel wore his shirts everywhere, people would continually ask, “What is Single Grain?” Patel was ready with a 30-second elevator pitch and corresponding business cards. Patel said the opportunities this generated were astounding:

“No joke – this happened everywhere.  It happened while I was waiting for a haircut at Super Cuts, while I was working out at the gym and while I was racing at the track . . . I even landed a 50K client while I was getting a massage!  These conversations alone led to about 40% of the 500K I made through my T-shirts.”

2. They opened doors into larger companies.

Because Patel was in the Silicon Valley area, his friends often wore his shirts to work at high power companies like Apple, HP, Google, and Wells Fargo.

Co-workers and bosses were intrigued and couldn’t help asking about Single Grain. Eventually, Patel credited 30% of returns to the nibbles he got from this networking.

3. They significantly increased brand recognition.

Single Grain started with almost no marketing budget and little hope of launching massive ad campaigns.

T-shirts offered an inexpensive way to build momentum. Eventually, potential customers became much more comfortable considering Single Grain because the brand was familiar. When prospects came with questions, they were more trusting because the brand already had a life of its own.

Add A Personal Touch with Your Giveaways

While the T-shirts built momentum, Patel says the authenticity drove single Grain’s success, so when YOU give away freebies, remember it’s about the relationship, not just the merchandise:

“When I go in my bag, hand a T-shirt to someone and say “Thanks for being an awesome customer” or “I’d love you to be one of our customers,” they don’t forget that. It’s not just the T-shirt. It’s that experience, and the memory of it, that’s so powerful.”