Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

4 Irresistible Hooks for Your Next Ad

FishingWant to catch a fish?

Then use the right bait!

If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.

Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.

Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:

1. Paint an Incredible Vision

Human beings are selfish, and they are never satisfied with their present situation.

Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.

Here are a few samples:

  •    Save $500 a month and buy your next car with cash
  •    Own your own little piece of paradise
  •    Rock that bikini this July

2. Press the Pain Point

It’s true. People make buying decisions based on emotions.

Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.

How do these examples impact you?

  •    Three million children die of hunger each year. Be part of a simple solution.
  •    You can never outrun your fork. We have a better way.
  •    Put a stop to this before it puts a stop to YOU.

3. Demand a Response

Sometimes the best approach in sales is an aggressive stance.

Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:

  •    Hackers steal 75 records every second. Build a security wall around your future!
  •    Stop wasting money on hearing aids that STINK.
  •    Recycle. Because there is no “Planet B.”

4. Let Others Brag About You

A testimonial headline is one of the best ways to grab attention.

Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.

Here are some easy taglines to plug into your print and photo testimonials:

My money’s on _______________

My ________________ guarantee

I was there when ____________

I’m obsessed with my new ________________

I chose _____________ because _____________

I discovered _____________ that _______________

I made an extra _________________ because _______________

Here’s how I ______________ in just ________________

They laughed when ________________. Until I _______________

Here’s what it feels like to __________________

Here’s how I beat _______________ by _____________

Appeal to Their Unique Interests

When you want to connect with your target audience, appealing to their unique interests is key.

Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.

Paper Coasters

A FUN AND COST-EFFECTIVE MARKETING TOOL

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Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today at 856.429.0715. We’d love to help!

Save-the-Date Door Hangers

A GREAT WAY TO SPREAD THE WORD TO LOCAL RESIDENTS

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Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

    • Consider including a label for recipients to add to their calendar as a conveniently added reminder.
    • Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.
    • Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.
    • Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.
    • Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website: http://www.sjprinter.com or call: 856-429-0715! And remember, other printers may be nearby, but no one comes close.

Social Media Dimensions

DIMENSIONS TO KEEP IN MIND WHEN POSTING SOCIAL CONTENT

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It can be challenging to remember the correct image sizes for each social platform. Here are a few popular dimensions to keep in mind when posting social content:

Facebook

    • Profile photo: 180 x 180 px
    • Cover photo: 820 x 312 px
    • Shared image: 1200 x 630 px (Note: these are the images that appear in your timeline and news feeds)
    • Event image: 1920 x 1080 px

Twitter

    • Profile photo: 400 x 400 px
    • Header photo: 1500 x 500 px
    • In-stream photo: 440 x 220 px (Note: these photos will appear in your followers’ streams and the streams of their followers, if retweeted).

Instagram

    • Profile photo: 110 x 110 px
    • Photo thumbnails: 161 x 161 px
    • Photo size: 1080 x 1080 px

 

LinkedIn

    • Personal profile image: 400 x 400 px
    • Personal background image: 1584 x 396 px
    • Company logo: 300 x 300 px
    • Company cover Image: 1536 x 768 px
    • Shared image: 1104 x 736 px

If your business would like help promoting your brand in print, remember our creative experts are here to help! Give us a call today at 856.429.0715

Ensure Staying Power for Your Business with Great Local Marketing

GettyImages-1145054296.jpgEarlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania.

To gain traction in their township of 20,000, these entrepreneurs knew that their new business must be intricately tied to a community connection. Curran and Wessner chose to use print as their primary marketing channel. The Jersey Mike’s staff distributed nearly 7,500 sandwich coupons throughout the community, encouraging patrons to enjoy a free sub and also to donate the cost of that sandwich to the Muhlenberg Township Athletic Association.

In the end, the promotion helped raise over $15,000, and the franchise gained an admirable reputation as a devoted community partner.

Stand Out in Your Community

Print marketing can be especially effective in creating a local marketing presence, especially when combined with integrated campaign efforts.

Smart business owners know that catering to a local market can be a point of power. But how do you leverage this connection? Here are several ways to connect your on- and off-line presence in compelling ways.

Demonstrate Community Connection

Integrate your business into local festivals, sponsorship opportunities, and regional traditions.

Does your community host a lobster festival? Find fun ways to weave this crustacean into your flyers or sales. Share pictures or postcards about your brand participating in local fundraisers, theme weeks, or service drives. Start conversations on things that are happening locally and, whenever possible, relate them to your business.

Personalize Advertisements

When advertising for your business, highlight testimonies or quotes from real, local customers. Try before and after pictures, photos of your customers in well-loved parks, or advertisements featuring your content in front of an area mascot.

Another option is to tailor your ads to regional events. Is your city sponsoring a music festival? Offer helpful content like advice on cheap parking, a schedule of places where kids eat for a discount, or print coupons that correspond to a felt need of these visitors. Creating ads with local content will connect with your audience on a very personal level.

Invent Reasons to Make a Difference

Too often, organizations focus on community involvement with a selfish perspective: more profits, more marketing, etc.

Instead, take a “community in the front, business in the rear” approach. Whether you build a nature center with other businesses or create a contest for local charities, genuinely help people, and the benefits will follow. Plus, employees and volunteers will love submitting their photos to your company newsletter or your social media pages.

Tell Your Story

If you’re from the area you’re targeting, do your best to tell the story of how your business came to life.

Make a video, print inserts for your bags or envelopes, or have a brand story display onsite. Customers love to support local businesses, especially those founded or run by a hard-working local resident.

Find, Engage, Repeat

While your brand may serve customers beyond your region, an enormous 85% of business owners depend on word-of-mouth referrals, so it is vital to actively influence your friends and neighbors!

When satisfied local customers are committed to your success, your business can do more with less while continuing to succeed.

Need help giving your brand an extra boost in the community? We’d be happy to help with your local marketing needs. Contact us today to find out more!

Warranty Documents

WARRANTY DOCUMENTS BENEFIT BOTH YOUR BUSINESS AND YOUR CUSTOMER

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Warranty documents benefit both your business and your customers in resolving problems quickly and efficiently. Warranty documents should clarify the warranty terms and conditions and include the warranty period and any other relevant information.

Here are a few different types of warranty documents to consider:

    • Warranty registration cards can be an essential way for manufacturers to track purchases and distribute any follow-up product information.
    • Warranty postcards can be mailed after the purchase, and are a great way to thank a customer for their purchase, as well as provide your contact information should any issues arise.
    • Warranty stickers or seals can be affixed directly on products or packaging, such as an embossed “5-Year Warranty” seal.
    • Warranty certificates are often created as unique documents that are required to claim repairs.
    • Warranty flyers, brochures, and manuals are a great way to offer detailed information. Details should include what product parts and issues the warranty covers, as well as what it does NOT cover. Also, explain how your business will correct warranty issues, such as fixing parts or providing a replacement.

If you need help creating the perfect warranty documents that will highlight the quality of your products and services, give us a call today at 856.429.0715.