Event Tents

SPREAD THE WORD AT INDUSTRY EVENTS

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Event schedule table tents are an excellent way to spread the word about various happenings at industry events, such as conferences and trade shows. For example, trade shows may offer an expo timeline, different speaker tracks, meals, social events, and much more.

Event tents are a convenient way to keep everyone informed and also encourage social collaboration visiting with other attendees about upcoming events.

Table tents can easily be displayed on counter tops, social gathering areas, bar tables, registration areas, presentation conference rooms, and much more. When placed in hard to miss locations, table tents are sure to get noticed and read. And, because event tents are so affordable, they can easily be changed daily to keep up with busy schedules and keep your messaging fresh.

If you’d like help creating the perfect table tent for your upcoming event, give us a call today at 856.429.0715!

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The Persisting Power of Loyalty

 

What is loyalty? Loyalty is words combinedThinkstockPhotos-484012828.jpg with actions. It is devotion tested by time. It is steadfast security that grows from a most prized character quality. Theodore Roosevelt said, “It is better to be faithful than famous.” American author Elbert Hubbard agreed: “If put to a pinch, an ounce of loyalty is worth a pound of cleverness.”

Relationally, loyalty builds trust, security, affection, and the ability to thrive. The same is true professionally – only as we build loyal customers and employees will we begin to see business prosper and flourish to its fullest potential. So how can you grow something so intangible, yet so critical, to the foundation of your organization?

Three Primary Pathways

The good news is, you already have buy-in at some level. Whether you have a small business or thousands of employees, customers and co-workers have entrusted you with their money, their well-being, or their future. And people who have “bought in” are looking for reassurance that they’ve made a good decision! How can you move them from the point of trial commitment to a place of wholehearted ownership? Here are three pathways to press into:

  1. Cultivate Loyalty. Being so focused on bringing prospects through the front door, sometimes, you can forget about those going out the back. Enduring connections happen when you urge your clients and employees to stay the course by encouraging them to renew their commitments and helping them VALUE what is VALUABLE.
  2. Celebrate Loyalty. This can be as simple as a Christmas card or as heartfelt as a personal phone call. As a company, be sure to set tangible goals and conspicuously celebrate the progress that’s been made. Look for strategic ways to cast vision, gather testimonies, craft impact pieces, and honor important milestones. Creatively appreciate your clients and co-workers, and publicly commemorate a job well done!​
  3. Reward Loyalty. According to the book Marketing Metrics, the probability of selling to an existing customer is 60-70 percent, and they typically spend 67 percent more than first-time clients. Additionally, persuasive personal recommendations are most likely to flow from your base. What are you doing to reward that devotion? Aren’t your most valuable clients or employees worth a little extra expense? Consider personalized incentives, tailored service packages, or preferential terms, discounts, or benefits. Give these influencers personal access to your leadership and go the distance to meet and exceed their expectations. Don’t forget, authentic personal relationships are a powerful motivator.

Prioritize People

Are you looking to cement your customer base so your organization can flourish to the fullest? Prioritize people as you cultivate, celebrate, and reward loyalty. Companies that can do this will experience enormous benefits through a thriving reputation, consistent customer retention, and enhanced employee satisfaction.

Labels that Shine

ADD AN ELEGANT TOUCH OF CLASS

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The eye-catching, shiny metallic finish of foil labels can be a great way to grab attention and add an elegant touch of class to your products, packaging, and envelopes.

Foil labels are a favorite marketing tool for corporate anniversary events and other celebrations, florists, gift shops, awards, upscale packaging, address labels, warranty seals, and much more.

While popular colors include gold, silver, blue, and red, foil labels are completely customizable, so you can choose any color, die-cut shape, or size to complement your design. You can also add extra effects, such as custom embossing, which creates a raised 3-D impression that can add depth, or use holographic foil imprints which can be layered on top of artwork to enhance the appearance of your foil labels. Labels can be printed on rolls or per page.

If you have questions or would like ideas for the perfect foil label for your next event or promotion, give us a call today!

 

Social Media Calendar Tips

TIPS FOR CREATING A SOCIAL MEDIA CALENDAR

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A social media calendar is an excellent way to stay organized and ensure you have timely content that is ready to share. Here are a few tips for creating a social media calendar:

While there are several social media channels available, it is best to build a presence on a small number of channels that are a good fit for your business. You can always start with one or two channels, and add others over time.

  • Remember not to pack your schedule with promotional posts, since the goal of social media is to grow relationships. Limit your promotional content to just 20 percent of your weekly posts, with the other 80 percent focused on engaging and informing your audience.
  • Create post categories or themes so that you can sprinkle different types of content throughout your social sites. Content examples could include tips/tricks, specials, how-to videos, quotes, events, or re-shares. Also include useful content that doesn’t get old, such FAQs from your website, customer testimonials, or other industry tips.
  • Schedule out your categories on specific days. For example, post tips on Mondays, and specials on Fridays.
  • Get organized and include all the information required for posting, including date, time, text, link, imagery, and even character count (for Twitter).
  • Remember that quality trumps quantity when it comes to social media. This is also true when it comes to the size of your audience.
  • Follow engagement metrics (comments, likes, shares, clicks, etc.) to track results and see what types of content your audience prefers.
  • Stick with it! You won’t find social media success overnight, so be diligent to keep going.

If you’d like help creating the perfect print promotions to supplement your overall marketing strategy, our creative team would love to help. Ask us for some creative marketing samples today!

Conversational Marketing: Increasing Consumer Engagement

ThinkstockPhotos-495388524.jpgAs a business owner, you undoubtedly understand the importance of marketing. What you may not be familiar with, however, is which marketing techniques work best.

One marketing tactic that has proven itself to be of the utmost value regardless of the industry you are operating in is conversational marketing. Increasing customer engagement and boosting profit levels, this form of marketing has great potential.

The Ellen Degeneres 2014 Oscar selfie that largely boosted the popularity of the Samsung Galaxy phones is a great example. Samsung didn’t push out the photo everywhere. Instead, it marketed itself and the platforms it was shared because they included conversational engagement. The same can be accomplished across offline marketing platforms when print media is properly integrated.

What is conversational marketing?

Conversational marketing intertwines digital marketing mediums with marketing methods that include actual conversations, such as face-to-face or telephone marketing. With today’s internet applications, like Facebook Messenger, conversational marketing has become extremely simplified. The goal of conversational marketing is to make existing and prospective customers feel heard.

What is different about conversational marketing?

A key feature of conversational marketing that is different from most other forms is that it engages customers through one-on-one conversations. Both inbound and outbound marketing strategies are unified through conversation marketing because data is tracked and analyzed to produce targeted messages that create and promote consumer-specific offers.

Another notable aspect of conversational marketing is that it overcomes channel fragmentation. For example, traditional marketing platforms placed their focus on automated direct communications through outbound channels; mobile messaging, emailing, outbound telemarketing, etc. These automated messages were not producing engagement because they were not ‘real.’ With conversational marketing, though, inbound channels, including website chat tools, instant messaging, and call centers, use real people to carry out real conversations with consumers which greatly improves customer engagement.

Marketers have been challenged to take advantage of inbound interactions as a way to drive their marketing campaigns, and conversational marketing has served as a viable, effective, and cost-efficient strategy for achieving this goal. While outbound marketing tactics are limited in the number of customer interactions they can provide, conversational marketing increases customer response rates.

Developing Conversational Marketing Campaigns

An effective conversational marketing campaign allows businesses to capture consumer conversations and points of contact to develop the right message with the right offer, all the while using the right channel of communication. Developing this type of campaign means using a real-time recommendation engine that allows businesses to anticipate and prepare for consumer interactions before they take place.

Just like the popular 2014 Oscar selfie, your business needs to integrate conversational marketing techniques into its overall marketing strategy. Offline printing, including flyers, newsletters, and advertisements are a great way to accomplish this goal.

You Can Never Have Too Many Purchase Points

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The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. In truth, you can never have too many purchase points in today’s modern climate for a number of key reasons.

How Freedom Gave Way to Multi-Point Marketing

The internet, in particular, has naturally led purchasing decisions to become more complex over time. Because more information is now readily available than at any point in the history of consumerism, people now spend huge volumes of time researching before they make that move towards a purchase. They’re also getting their information from many different sources. Dimensional Research conducted a study that revealed 90% of people are influenced by online reviews before making a purchase. Another study revealed that 36% of people use a company website before making a purchase, another 22% rely on face-to-face interaction, and 59% even find out what their friends or family members have to say before they make a decision one way or the other.

You might think that this massive influx of information would make the sales funnel simpler, as it’s now easier than ever to find the actionable information you need to make the most informed decision with your hard-earned money. However, it’s actually had the reverse effect. Things have gotten significantly more complex as even the average consumer’s opinion is now being pulled in a number of different directions.

The 21st Century Sales Funnel

This massive shift in the way that consumers operate has created a ripple effect, changing the way businesses operate at the same time. It requires marketers, in particular, to respond in more diverse ways, starting with not just how they’ve optimized their sales funnel to take into consideration 21st-century buying practices, but how they’ve designed the funnel in the first place.

According to a piece that first appeared in Forbes, content marketing is one of the primary keys to helping address these modern day challenges. Essentially, modern businesses need to assume that EVERY point in the sales funnel is a potential purchase point and content needs to be created to match. Content marketing lets businesses created and distribute relevant, valuable, and consistent content to attract their clearly-defined audience. If you’re assuming that your audience could be ready to buy at the drop of a hat, naturally how you design that content will have to respond.

In essence, content and your larger marketing efforts must now be ready to address problems earlier in the buying cycle than ever before. The only purchase point in your sales funnel can no longer be the one at the end. Any point can now be a purchase point if you know what you’re doing. These types of techniques also give way to an added benefit of allowing marketers to take advantage of more diverse channels to attract the largest audience possible from the outset.

So, not only are you getting consumers who are ready to buy sooner than ever before, but you’re also getting a larger number of leads entering into the funnel. It may be trickier to manage, but it’s the type of situation that our marketing ancestors would have gladly killed for.

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

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While it’s true that your brand’s reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper.

 

The Importance of Reputation Management: Facts and Figures

Consider the following statistics to help paint a vivid picture of the situation you’re dealing with:

  • According to one study, an incredible 74% of people now consult Yelp or a similar service when looking for some type of business or service provider – even if they plan on carrying on a relationship exclusively in “real life.”
  • The above statistic may actually be on the conservative side – another study indicated that 97% of consumers say that they read online reviews about local businesses on a regular basis before deciding whether or not to make a purchase.
  • Speaking of which, a one-star rating hike on a service such as Yelp often equates to a 5% to 9% rise in overall revenue. Let that sink in for just a second.
  • Another study by the World Economic Forum revealed that on average, more than 25% of a company’s market value could be tied back directly to its reputation and general perception.
  • A massive 86% of people say that they would pay more for services if they could guarantee they were being provided by a company with higher ratings and a larger number of positive reviews.

As these and other statistics indicate, reputation management is a lot more than just doing what you can to control word of mouth. Even people who discover your brand, your products, or your services entirely independently of anyone else could still shy away from that purchase if your reputation isn’t what they were expecting.

The most alarming statistic of all, however, is the fact that 50% (!) of business owners say that they have found incorrect information on their business listings. This means that not only is this info damaging your reputation in a potentially harmful way to your bottom line, but it’s doing so needlessly as it is incorrect in the first place.

Getting a Grip on Your Reputation

The most important thing to understand about reputation management is that it is NOT something you do once and then forget about. This will require you to look online on a regular basis to see what people are saying about you, what information is getting posted, and taking advantage of any opportunities for course correction as they present themselves.

But even going beyond just correcting false information, there are a number of other essential proactive steps you can take to help strengthen your reputation as much as possible.

Send follow-up surveys to buyers to see what you did properly and, more importantly, what mistakes you made. If someone sends you an email with a legitimate issue, be sure to follow-up on that issue within 24 hours.

Never, under any circumstances, encourage people to leave “fake” or “artificial” reviews about you or a competitor. The consequences far outweigh anything you will gain. This includes offering gifts for good reviews.  If you’re caught, and you likely will be, there is no telling what damage you might sustain.

In the end, reputation management is something that you will have to do on a regular basis moving forward. It’s a large part of why many businesses hire employees with this particular job in mind. But then again, when you’re talking about what is arguably the most valuable asset your business has, it makes perfect sense that this amount of effort would be required.