Senior Rep Cards

A FUN TWIST ON TRADITIONAL LOYALTY CARDS

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Customized rep cards can be an excellent tool for any business that is looking for an easy and inexpensive way to get their name and brand seen by more people.

Senior rep cards offer a fun twist on traditional loyalty marketing when promoting a business or service, such as senior photo shoots. For example, a photographer can enlist a handful of high school seniors to distribute customized rep cards featuring their own photos to close friends and other students.

The senior receives a discount off their photo package for distributing the rep cards, and the recipients receive a discount off their photo package when using the rep card. Not only do senior rep cards enable photographers to show off their best images, but they also combine powerful word-of-mouth advertising.

Loyalty cards can be created in any size or shape, ranging from skinny business cards to oversized postcards. If you’re looking for a way to make your rep card stand out, consider printing on extra-thick stock paper, choosing a custom die-cut shape, or adding a custom finish such as UV printing or metallic foil embossed text.

If you’d like more creative marketing ideas for your business, our team would love to help. Visit our website today: http://www.sjprinter.com

Kids Activity Worksheet

A GREAT WAY FOR BUSINESSES TO EDUCATE CHILDREN ABOUT THEIR INDUSTRY

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Custom printed activity worksheets are an excellent way for businesses to educate children about their industry. For example, a dentist could create custom activity worksheets that provide a mix of educational tips for dental care, as well as fun facts, trivia questions, and a challenging maze or other game.

While activity worksheets are often designed to educate and entertain children waiting for an appointment, they can also include important information for parents, such as stats and facts about why dental care is essential for children, a guide to dental care, and your contact information.

Activity worksheets can range from a simple handout to a folded brochure or multi-page booklet and can be customized with endless varieties of information. Do you have a “No Cavity Club” that features monthly give-away prizes that you’d like to promote? An activity worksheet would be a great place to mention this!

Activity worksheets can also be a fun way to distribute your newsletter, providing a mix of news updates with fun facts and industry tips.If you’d like help creating the perfect kids activity worksheet for your business, our team would love to help!

Attract Clients You Love with Consistent, Stylish Marketing

Confident female designer working on a digital tablet in redIn building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.

Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.

What does that look like in real life?

3 Examples of Brand-Building Marketing

Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.

1. Charity: Water

Charity: Water” is a non-profit organization that provides drinking water to people in developing nations.

As of 2019, the organization has raised $370 million, funding 44,000 water projects in 28 countries.

Charity: Water gives 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. The organization’s logo is a goldfinch jerry can that keeps the branding present across all platforms and keeps the charity’s focus top of mind.

Charity: Water has mastered the art of getting people to form personal connections with their brand, including online fundraising campaigns where people can link to personal events like birthdays, marathons, or life milestones. Their highly sharable content always connects incredible impact stories and graphics, including the jerry can logo.

Whether launching a campaign or publishing an annual report, Charity: Water is always on brand.

Takeaways: Build powerful connections with people through relatable stories, engaging participatory campaigns, and on-brand imaging in all you print and share.

2. FedEx

When it absolutely, positively has to be there overnight . . . count on FedEx.

FedEx provides people worldwide with transportation, e-commerce, and business services. Offering “The World On Time,” FedEx has created a strong corporate identity for its professionalism and efficiency.

In addition to reliable service, the brand garnered trust through its “We Understand” campaign, which communicates the pricelessness of people’s treasures, livelihoods, and futures. Packages mean a lot to people, and FedEx hammers this home through story-based marketing, reward programs, and regular social media interactions.

Takeaways: Find slogans and campaigns that get to the heart of what people truly desire: to be heard, understood, and valued. When you think of people as a person – not just a number – they respond.

3. Target

Do people see Target as a discount store?

Probably not. With trendy campaigns and high-end designers, Target delivers more than just products, but an experience.

Beyond quality merchandise at reasonable prices, Target offers easy-to-maneuver layouts, stunning branded displays, and contemporary styles aimed directly at a specific customer persona (higher-income shoppers ages 55 and younger). Target customers appreciate the brand’s sophisticated, affordable merchandise, including an ever-changing array of trendy clothing and home accessories.

Takeaways: Solidify customer personas and identify key themes that bring a fresh, consistent viewpoint through your products and marketing. Match the theme of your marketing with the personal experience people have doing business with you.

An Artful Tapestry

The heart of consistent marketing is your brand message.

Identify personable, engaging themes, and share them through your products, in-store displays, and print pieces. Weave these elements into a beautiful tapestry, and the benefits will last well beyond any savvy marketing campaign!

5 Keys to a Simple Design Update

GettyImages-807016930.jpgThe United States Open Tennis Championships is a professional tennis tournament that takes place in New York City around Labor Day each summer.

The US Open draws fans from around the world to watch players like Roger Federer, Rafael Nadal, and Serena Williams compete. The 2019 US Open set an all-time attendance record with 737,872 fans coming to the National Tennis Center, with the largest stadium (Arthur Ashe) selling out 23 of 24 sessions.

In 2018, the United States Tennis Association announced it was introducing a new logo for the tournament. This featured a speeding tennis ball with an updated font while dispensing with several elements of the old logo. The previous icon (a flaming ball with a red swoosh) was a dated image that presented challenges in digital media and failed to represent the US Open as a premium sporting brand.

By keeping elements of the original logo, the USTA was able to redesign in a way that captured the excitement and movement of their world-class event. The entire Tennis Center (including grounds, merchandise, and courts) received a surge of energy as the logo came to life at the tournament.

How to Overcome Frumpy Designs

Are your designs starting to fade with age?

After many years in business, your branding may not feel as contemporary as it should. Your 1990’s neon-colored bubble letters could certainly use a fresh take, or maybe your mascot (or your photos) look like they need plastic surgery. Some companies may require a total design overhaul, while others need to freshen up a logo, a catalog, or point of purchase display.

No matter the scope of your project, here are five steps to guide you through graphic re-designs:

1. Start with the focal point

Decide what it is you want viewers to see first.

Unless you have a very symmetrical, consistent design, be sure your focal point leaps out by providing strong contrasts in font size, color, typeface, etc.

2. Organize information into logical groupings

If items are related to each other, group them into closer proximity (like a title with a subtitle or an address with a phone number).

The most important groupings should be the focal point of the page. Create generous visual space between the focal point groupings and less prominent pairings.

3. Build and maintain strong alignments

If you see a strong edge (such as a photograph or vertical line), strengthen this edge by aligning it with other texts or objects within the design.

4. Create repetition

Brainstorm ways that specific colors, symbols, or fonts can be repeated in a design.

In multi-page pieces (like a brochure), create connection through the repetition of bold typeface, spatial arrangements, or unique bullet or list icons. In a simple logo, repetition can be used by highlighting key letters or adding shadows or overlaid shapes for depth.

5. Use bold contrasts

Contrast is everything because the eye is irresistibly attracted to distinct differences.

For example: if all your elements are bold and flashy, nothing will stand out. Contrast a logo with a graphic, a bold typeface with a script font, a dark sidebar with a white text box, or a rigid graphic with a free-flowing tagline.

A Visual Identity That Better Carries Your Brand

When announcing its logo update, the USTA said the new design “better captures and expresses the dynamism of the US Open,” with a visual identity that will confidently carry the tournament forward in years to come.

What about your image? By refreshing your look in five simple steps, you can transform your look from one that drags to one that excites!

Three Show-Stopping Print Ads (and How to Make Yours More Memorable)

Does your brain ever feel tired?

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Some days, that’s probably due to information overload. It’s been said that the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads actually make a lasting impression).

But amidst the explosion of digital advertising, industry reports remind us that print holds steady. 70% of Americans prefer to read on paper, and 67% prefer printed materials over email. Additionally, 55% of consumers say they trust print marketing more than any other advertising messages.

Want to evoke emotions with your next print masterpiece? Draw from three creative examples of print ads that recently stole the show.

Keloptic: Bringing Life Into Focus

Keloptic is an online optician that sells sunglasses and eyewear.

Looking for a clever way to express value, Keloptic took classic impressionistic paintings and added clarity. In one example, viewers gaze at Van Gogh’s post-impressionistic self-portrait through the lens of an overlaid pair of glasses. The portrait, known for its abstract brush strokes and blurry color scheme, leaps into view as the glasses bring Vincent’s face into focus. His eyes penetrate from the page while the whiskers of his beard bring a sense of dramatic 3D texture. In contrast, Van Gogh’s body (appearing outside the eyeglass lenses) remains dull and fuzzy.

Add Your Twist: By allowing viewers to experience the difference Keloptics glasses make, the optician taps into the needs and emotions of its viewers. When crafting your ad, look to clearly reveal how your service can change a bad situation into a better one.

Jeep: See What You Want to See

Jeep is well-known for its terrain vehicles, manufacturing cars that can take you anywhere (so you can “see what you want to see”).

Jeep’s marketers used this motto to design print ads with a variety of animals shown from different viewpoints. The ad’s rugged burlap background featured taglines printed normally (but also upside down!) to alert viewers to the alternate ad angle. As the ad is rotated, vintage drawn animals morph into another species (like a giraffe transforming into a penguin, or an elephant into a tropical bird).

Add Your Twist: By matching its motto with an interactive photo, Jeep gives viewers the power to control their user experience. Play on your customer’s perceptions by using hidden pictures, adding 3D elements that leap off the page, or by using clever messages that make readers dig for deeper meaning.

Pedigree: Adopt

Images convey emotion in ways words never can.

Pedigree puts this principle to work in an ad highlighting adoption. Featuring two side-by-side photos of a man standing on an empty beach, one ad showed a man standing alone with a downcast countenance. In the next image, the man’s head is drooping for a reason: because he’s looking at his dog. The gleeful canine sports a tail in mid-wag and a big sloppy smile. The first ad contains no text, while the second says this: “A dog makes your life happier. Adopt.”

Add Your Twist: Pedigree’s ad is effective because it contrasts a need (loneliness) with a solution (a companion). Since Pedigree is selling to people WITH dogs (not those without dogs), this sentimentality directly appeals to the emotions of its best clients. When selling to the heart, use contrasting images, problem/solution narratives, and graphics that convey an immediate, obvious message.

Tactile, Memorable Print

Print is nothing if not tactile. Use this to your advantage by creating ads that are relatable, memorable, and clear.

Have fun, and make your message stick! Please give us a call to discuss your next printing project, we are here to help: 856.429.0715.

 

5 Elements of an Irresistible Offer

ARE YOU SIMPLY IRRESISTIBLE?

Want to take some new territory with your next marketing push?

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch.

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five elements to include when structuring an irresistibly good offer:

1. Value

The heart of your sale lies in the value you bring.

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Before you package your message, ask yourself, “What is the most valuable thing I can do for my customer?”

How can you take your client from Point A to Point B in a way that creates a win? Sell the outcome, because this is really the crux of your offer.

2. Language

What style or slang terms do your customers use?

Every bubble has its lingo, and companies do well in using the common language of their people. Offering ski apparel? You’ll sell more if you throw in jargon like kickers, white rooms, throw downs, etc.

3. Reasons Why

Ever wondered, “what’s the catch?” or refused a deal because it seemed too good to be true?

People are so used to being short-changed that when they receive a value-filled offer, they find it hard to accept. Include a solid reason behind your offer (an overstock, warehouse relocation, or a once/year sales blowout), and clients will be more eager to engage.

4. Payment Plans

High-ticket items carry high risk.

People generally think of costs in terms of monthly expenses, so breaking a hefty price tag into segments can mean the difference between a customer balking or a prospect proceeding. Incentivize customers with payment plans, and it will make large purchases seem more realistic.

5. A Great Close

Many prospects consider buying but never pull the trigger.

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Use elements of scarcity (limited supply, time, or resources) to gain leverage. If you have a running countdown of time or available stock, spread the word to drive response. Add a bonus item (free frosting with your cake mix) or an outrageous guarantee (think 30-day, no-questions-asked return policy), and you may reverse the hesitation someone has about doing business with you.

Sell, Don’t Slack

Don’t slack when it comes to structuring an offer that sells. Before your next campaign, craft a compelling, thoughtful offer. Your conversion rate will skyrocket and so will your bottom line.

Expand Sales with Responsive Customer Surveys

GettyImages-1061305892.jpgAirbnb is one of the most iconic names for startup success in our generation, quickly becoming one of the world’s fastest-growing companies with over 80 million reservations booked per year through their service.

A considerable part of Airbnb’s marketing strategy includes its responsiveness to both customers and hosts. The company regularly surveys hosts and guests and makes this a priority in their business.

Why? Here’s what Airbnb says:

“At the center of everything we do is community. Our community of hosts is what delivers magical travel to our community of guests. For more than ten years, we have worked to build this community, which now includes hosts in nearly 100,000 cities.”

A typical Airbnb survey invite looks something like this:

Hi ____,

Thanks for using Airbnb. We really appreciate you choosing Airbnb for your travel plans.

To help us improve, we’d like to ask you a few questions about your experience so far. It only takes 3 minutes, and your answers will help us make Airbnb even better for you and other guests.

Thanks,

The Airbnb Team

Airbnb politely asks for customers’ opinions after their stay, giving them the space to decide whether they want to share their feedback or not. In fact, Airbnb has increased the number of bookings by 25% with their referral program alone.

Companies like Airbnb recognize that surveys are a powerful way to:

  • Grow new sales opportunities
  • Recognize and help dissatisfied clients before they leave
  • Create deeper relationships with VIP customers
  • Build competitive advantages for a business

Six Tips for Building a Successful Survey

When it comes to customer success and satisfaction, your team must collect feedback about your product or service.

As you assess customer needs, you increase value for your company and validate strategic decisions that your leaders make.

Want to build more sustainability and growth into your business? Here are six tips for building a successful survey.

1. Keep it short and simple.

Concentrate on the 5-10 most important questions.

2. Avoid loaded questions.

Leading questions taint your survey because you tempt people to give answers they THINK you want to hear.

3. Start with basic questions that have straightforward answers.

This increases the confidence of the customer and encourages them to continue the survey (rather than abandoning the process). If open-ended questions are important to you, use them at the end of the questionnaire.

4. Avoid compounded questions.

Avoid grouping multiple questions together in one line, like: “Did you understand what the product did? Why or why not?” This increases your likelihood of gathering unclear data.

5. Target the right people.

Don’t waste your time on people who are not prospects or target customers. The RIGHT data is much more important than a plethora of unhelpful feedback!

6. Include enough people.

To know how many people to send surveys to, take your sample size (how many responses you’d like to receive) and divide it by your estimated response rate.

For example, if you want a sample of 100 customers at an estimated response rate of 10%, you would divide 100 by .10 to find that your survey should be sent to 1000 customers.

A Customer-Centric Experience

Every product or service revolves around customers and their experiences.

Well-structured survey campaigns are well worth the time and expense they involve because they allow you to assess customer needs, provide effective solutions, and increase client retention. Start with the basics and build from there. Your business will thank you later!