How T-Shirt Giveaways Led to a Cool Million

Sujan Patel likes to do things unconventionally.

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Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key that opened the door for his marketing success:

“As soon as I started making money with Single Grain, one of the first things I did was to go out and get some T-shirts made. Not because I thought it’d be some genius marketing move, but because I knew I’d be able to wear them every day and never have to go clothes shopping again. I started out with an order of 25-30 shirts and . . .  I decided to give [several] away to friends. I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after the message.”

Patel quickly realized he was onto something bigger than a simple merchandise rush.

Patel started printing a variety of shirts and giving four or five to everyone interested. More than 500 people began wearing them around town, and eventually, Single Grain credited the T-shirts for nearly $980,000 in profits. By 2013, Single Grain had developed into a powerhouse agency with revenues above $3 million.

The Exponential Power of Promotional Products

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build good will, name recognition, and expanded brand exposure.

Patel said his T-shirts had three obvious benefits:

1. They initiated great business conversations.

Since Patel wore his shirts everywhere, people would continually ask, “What is Single Grain?” Patel was ready with a 30-second elevator pitch and corresponding business cards. Patel said the opportunities this generated were astounding:

“No joke – this happened everywhere.  It happened while I was waiting for a haircut at Super Cuts, while I was working out at the gym and while I was racing at the track . . . I even landed a 50K client while I was getting a massage!  These conversations alone led to about 40% of the 500K I made through my T-shirts.”

2. They opened doors into larger companies.

Because Patel was in the Silicon Valley area, his friends often wore his shirts to work at high power companies like Apple, HP, Google, and Wells Fargo.

Co-workers and bosses were intrigued and couldn’t help asking about Single Grain. Eventually, Patel credited 30% of returns to the nibbles he got from this networking.

3. They significantly increased brand recognition.

Single Grain started with almost no marketing budget and little hope of launching massive ad campaigns.

T-shirts offered an inexpensive way to build momentum. Eventually, potential customers became much more comfortable considering Single Grain because the brand was familiar. When prospects came with questions, they were more trusting because the brand already had a life of its own.

Add A Personal Touch with Your Giveaways

While the T-shirts built momentum, Patel says the authenticity drove single Grain’s success, so when YOU give away freebies, remember it’s about the relationship, not just the merchandise:

“When I go in my bag, hand a T-shirt to someone and say “Thanks for being an awesome customer” or “I’d love you to be one of our customers,” they don’t forget that. It’s not just the T-shirt. It’s that experience, and the memory of it, that’s so powerful.”

Memo Pads

A COST-EFFECTIVE AND CREATIVE WAY TO PROMOTE YOUR BUSINESS

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Custom printed memo pads are a cost-effective and creative way to promote your business. Unlike many promotional items, memo pads are a welcomed, useful item that your audience will enjoy receiving. They are also a great way to keep your contact information at their fingertips day after day, so when they are ready to make a purchase, they will think of your company first.

Memo pads can be created in any size or shape, and commonly have 25, 50, or 100 sheets per pad. While you can customize the design by adding lines, graphics, and contact information, the most popular memo pads downplay advertising and maximize usability.

Memo pads can be distributed at tradeshows and other events, be made available at your checkout counter, and even mailed to your customers and prospects as a lumpy mailer.

If you’d like help creating the perfect memo pad to promote your business, visit us online or give us a call today at 856-429-0715!

 

Seven Sizzling Summer Promotions

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Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure.

But, sometimes the biggest barrier to distributing great products is finding the right idea.

Looking for affordable and effective items to catch the attention of your prospects? Here are seven promo products to bring heat to your marketing mix this summer:

1. Zip-Front Drawstring Bags

Want your brand to travel with people as they go?

High-quality, colorful, customized drawstring bags will get your message circulating! Sturdy but lightweight, these comfortable, machine washable bags are great for goodie bags, thank you gifts, and life on the go.

Zipper pouches make the bags more convenient, accessible, and fun. Add coupons or gift incentives to bring more traffic your way.

2. Clip & Go Hand Sanitizers

Try a squeaky-clean message on promotional hand sanitizer!

Travel-size hand sanitizers can be stashed in totes, diaper bags, backpacks, and purses for a little germ-fighting squirt before meals, after handling animals, or when spending time in public.

Hand sanitizer promotional products are effective message-bearers for restaurants, doctors’ offices and health clinics, independent contractors, and more.

3. Customized Lip Balms

From flavorful scents to serious sun protection, promotional lip balm is affordable, enjoyable, and always in style.

Perfect for health professionals, dental promotions, and all of your trade show needs, customized balms can give their lips some serious love.

4. Water Bottles & Tumblers

Promotional water bottles are a smart giveaway item that boosts your branding efforts at racing events, school activities, corporate outings, trade shows, or anywhere thirsty patrons travel.

Choose shapes, sizes, or lid styles from any variety of materials, including stainless steel tumblers, water bags with attachable carabiners, vacuum insulated copper travelers, and so much more.

5. Absorbent Snap Cooling Tool

Lightweight and refreshing, cooling towels bring a consistent cooling effect that lasts for hours.

Wet it, wring it, and snap to activate. Great for the gym, in the field, or on the go, this high-performance product will stand the test of time.

6. Pocket Notebooks

Want to keep your name at their fingertips?

Handy mini-pocket notebooks are sure to stick around. Try eco-friendly custom recycled notebooks, custom debossed mini journals, or jotter pads with attached pens. Make your product useful and your name will be a companion and stays close at hand.

7. Stadium Cushions

Want to switch it up and get more than just your logo noticed?

Stadium cushions offer a soft place to land for customers who will love you immensely when enjoying this gift. From traditional cushions to amusing shapes, stadium cushions make your logo pop against a minimalist background. From law firms and insurance agencies to VIP customer or employee picnic giveaways, this giveaway will be their grab-and-go for outdoor concerts and sporting events of every kind.

Want to know more? We’re here to simplify your shopping experience and bring your brand to life! Give us a call today to learn more.

Four Reasons Great Promotional Products Work

GettyImages-1046622928.jpgBranded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive.

These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight.

Another Washington First

The first known example of distributing promotional products was in 1789.

Commemorative buttons, created to celebrate George Washington’s inauguration, featured a crisp, stamped profile of Washington and the Latin phrase “Pater Patriæ,” meaning “Father of his Country.”

Sported by patriotic Americans, the buttons celebrated American democracy and support for the first president. The passion behind this message continues to live on: in February of 2018, one of the inaugural buttons was auctioned for $225,000!

The Gift That Keeps On Giving

Washington’s buttons fueled momentum, and your customers are wired to respond to promotional products too.

Eight out of 10 U.S. consumers own at least one giveaway item, and 60 percent of people who receive a promotional gift keep it for up to two years! If those stats don’t speak for themselves, here are four reasons that branded merchandise will work for businesses of any size:

1. Free Stuff Grabs Attention.

Like candy at a parade, free stuff draws people.

Promotional gifts catch their eye and make them wonder what the hype is about. When you give gifts, people are attracted to you. Whether its curiosity, playful interest, or eye-catching designs, giveaways generate interest and ignite conversation.

2. Product Giveaways Pave Pathways for Loyalty.

Once you have their attention, you open the door for further interaction.

This happens, in part, as new customers warm in their perception of your brand. According to Tourism Consumer Insights, 52% of those who receive your product are more likely to think highly of both you and your business. As affinity increases, so does their interest in your business, because it’s human nature to want to give back to someone who has given to us.

In a Promotional Products Association International (PPAI) study, 85% of consumers who received a promo product said they ultimately did business with the advertiser.

3. Brand Recognition Peaks Through Repeat Exposure.

What is the ultimate goal of branded products? To engage and influence buyers.

Tangible, useful products offer your business endless opportunities to distinguish itself and to do it repeatedly! According to PPAI, 73 percent of those who receive a promo product said they used it at least once a week.

Offering free items to consumers is an incredible marketing tactic that will keep your company on their minds anytime your product is in use.

4. Giveaways Extend the Life of your Message.

How long does it take you to forget a text message or delete an e-mail? Seconds.

But tangible products (especially stylish or fun items) are much harder to toss aside. As you weigh your best product option, consider the interests and needs of your target customers and create the kind of products they’ll actually want. If 75% of your prospects use public transportation, tasteful branded umbrellas might become a constant companion during their morning commute.

People love stuff. It’s just a fact. And while only 28 percent of people are able to recall a TV ad, 57 percent are typically able to recall an advertiser on a mug.

While promotional pieces bring upfront expense, the longevity and brand recognition they create is an investment that keeps on giving.

Promote it with a Postcard

A VERSATILE AND AFFORDABLE MARKETING TOOL

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Postcards are a versatile and affordable marketing tool that can boost recognition and sales. Because postcard coupons don’t have an exterior envelope, they grab attention with a bold message and get to the point quickly. Here are a few creative postcard ideas to consider for your next marketing campaign:

    • Express your gratitude by sending a postcard with a handwritten thank you note.
    • Design your postcard as a coupon to help increase sales.
    • Use postcards as a tradeshow pre-mailer, with a convenient tearaway portion to drop at your booth for a chance to win door prizes or other giveaways.
    • Demand attention with a folded or oversized postcard, which also has more room for information.
    • Extend the life of your mailing with a tearaway reply card, information request form, or business card.
    • Save on postage and envelope costs by designing your newsletter, brochure, or catalog as an oversized postcard.
    • Create a “we’ve missed you” or product reorder reminder campaign to help reactivate old customers and boost sales.
    • Consider adding a magnet to the back of “save the date” postcards to increase their staying power.
    • Create a monthly product spotlight postcard campaign that highlights various products or services you offer, and includes a coupon discount.

If you need help creating the perfect postcard your customers will love, let us know today!

How to Bring in Trade Show Traffic

GettyImages-887680492.jpgPicture this: it’s three weeks before your next trade show, and you’re no closer to formulating a plan of attack. Last year, the public milling about your booth was polite but lackluster. Your IT business may not be the most exciting one at the trade show, but you know you can do better. The good news is that you can. Here are some unique things you can combine with your print marketing efforts for maximum trade show results:

Look for Ways to Be Different

A company in Los Angeles called Finders Key Purse found they got the notice they wanted at trade shows by thinking slightly outside the box. Their product was aimed to make it easier for women to find their keys in their overflowing purses. Because they wanted to market their product primarily to college women, they decided to dress up as cheerleaders to make their booth both themed and identifiable.

The tactic had nothing to do with looking like a group of sorority sisters. The actual staff of the company was mostly composed of older women. With tennis shoes and silly outfits, they looked fun, friendly, and focused. You certainly don’t have to dress up as cheerleaders to gain attention to your IT booth. But you may want to come up with a way to give your company a fresh makeover when it comes to your trade shows. Clothing is one major way that you can set your company apart, but it’s certainly not the only way.

Stock Up on Freebies

Trade show freebies are some of the best parts of going to a trade show. Practically every company is giving out some type of gadget or item with their name splayed all over it. These are a great way to get noticed because it provides immediate gratification and keeps your company name front and center.

And of course, you’re going to need a friendly staff and excellent printed materials. Once you hook people in with a little gimmick, you have the opportunity to introduce your business and give people an idea of how you can really help them get where they’re going.

Get Proactive With These Summer Marketing Ideas for Outdoor Events

Family Relaxing At Outdoor Summer EventWith school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.

Summertime creates both opportunities and challenges for marketing to clients. While you may have more opportunities to provide products and materials for events, getting customers to walk in your front door is more difficult. Customers who like to participate in summer activities spend as much time as possible out of doors including taking vacations, days off and leaving early. So how do you take advantage of summertime doings instead of having them take advantage of you?

Opportunities

Let’s start with the opportunities. Since people are out and about during summer at farmer’s markets, fairs and concerts, you may run into clients in one or more of these casual setting simply by participating in them yourself. You should always be ready to hand out marketing materials everywhere you go, especially if most of your clients are local. Fill a pouch or tote with apropos marketing handouts for people you meet when out. Handouts should be family-friendly and summer appropriate such as:

  • Water bottles
  • Water toys
  • Lip Balm
  • Sunscreen
  • Visors
  • Hats

If you give out marketing items that people actually will use in the summer, they will love getting them which puts your contact information in front of them for at least that day. Parents will also love anything that you hand out to occupy their children’s time such as foam fingers or other toys.

Beat the Heat

If handing out materials isn’t appropriate for an event, another idea is setting up a mister tent to help people beat the heat. In fact, handheld fans, water bottles (with water in them), squirt guns and other products that help people cool off will always be appreciated by prospects. Just be sure that your logo and contact information is big and bold. Misters are so delightful during hot summer events that they are very popular with all ages. To engage prospects, hand them small towels with your logo and information to dry off after they get wet.

Keeping Drinks Cool

For food events, cup or can holders that insulate are a fantastic handout. Arrange with food vendors to give them to every customer that gets a drink. Or create event promotional materials such as cups that have a coupon imprinted on them. The ultimate goal is to invite people into your brick-and-mortar business or visit your website, so a coupon offer for a free or discounted service is ideal for giveaways.

Challenges

The biggest challenge for marketers during summertime is to drive customers indoors to your business. People are inclined to spend time outside during warm weather. Additionally, customers may be out of the office for a significant number of days and can’t be reached. Therefore, it is important to think outside the box creatively to find prospects and offer them an incentive that will overcome their reluctance to come in. Every locale has one or more special events unique to that area. Go out of your office to where you will find crowds of people and offer them something that they can’t wait to use.

Branded Promotional Products Make a HUGE Marketing Impact

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People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn’t even necessarily matter what “it” is. So long as it’s free, people are going to come running.

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they’re functional in a way that people truly appreciate. If you’re thinking about experimenting with branded promotional products but aren’t sure if it’s something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Branded Promotional Products Earn You the Right Kind of Attention

According to a recent study, 53% of people used some type of promotional product at least once per week. More than that, six out of every 10 of them said that they tend to keep promotional products for up to two years.

This means that when you invest money in creating that attractive and helpful branded tote bag, you’re essentially putting a piece of marketing collateral out into the world that someone will carry with them for around two years. That is 24 months worth of opportunities for them to use that bag in public, acting essentially as a walking billboard. That’s a long period of time to effortlessly keep your brand at the forefront of someone’s mind.

Integrating Branded Promotional Products Into Your Larger Campaigns

Branded promotional products compliment your other marketing efforts and earn a place among all the other techniques you’re using. You also need to know when and where to roll them out. If you’re the type of company that will be appearing at a trade show, for example, branded promotional products like USB chargers or even fidget spinners are terrific because they can attract attention to your booth and help guarantee that every personal interaction gets off on the right foot.

Think about it like this – the first known use of branded products as a form of marketing dates all the way back to 1789 when a guy you may have heard of named George Washington was trying to get elected president. The commemorative buttons he used at the time undeniably made an impact on the message he was trying to spread. If it worked for George Washington, you could bet that it will work pretty well for you, too.

When you also consider the fact that adding a promotional product into your larger marketing strategy can increase the effectiveness of your other types of collateral by up to 44%, you begin to get a better understanding of why the “all of the above” strategy is one that is more than worth exploring.