Press On

kirkI read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was very ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. If you need help reaching the finish line with your next big printing project, our team is here to help!

WordPress Image Optimization

IMPROVE SPEED, ENHANCE USER EXPERIENCE, AND SUPPLEMENT SEO EFFORTS

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Website image optimization is essential for many reasons. Optimized images improve your website page speed, enhance user experience, and supplement your other SEO efforts. Here are a few examples of WordPress plugins that not only optimize images as you upload them but also optimize images you’ve already uploaded:

    • Optimole automatically reduces image size without visually altering them. Once Optimole is installed, it will do its job without you needing to do extra work.
    • Imagify has a bulk optimization feature and allows users to choose between three different levels of compression: normal, aggressive, and ultra. It has a restore feature, so if you want to change the quality, you can restore the image(s) and re-compress at a more suitable level.
    • ShortPixel will compress 100 images per month and will compress multiple types of files, including PNG, JPG, GIF, WebP, and PDF files.
    • Smush scans and strips unneeded data from the images, compresses them, and even resizes them if necessary.

While these are helpful imager optimization tools, you shouldn’t solely rely on the plugins themselves. The best method is to resize images before uploading to your website, and use one of the following plugins to optimize them further. If you ever have questions about image size requirements for print, our team is here to help! Remember, other printers may be nearby, but nobody comes close.

Tri-Fold Announcements

SHOWCASE DETAILS FOR AN UPCOMING EVENT

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Exciting events deserve special announcement cards to honor the occasion. Tri-fold announcements and invitations are a high-impact way to showcase details for an upcoming event, whether personal or professional.

When printed front and back, tri-folds offer six panels of display area for photos, event details, achievements, maps, inspirational quotes, scripture, and other relevant information. The tri-fold design provides organized sections and makes it easy to display a memorable announcement on a table or shelf.

Tri-fold announcements can be designed to fit USPS mailing guidelines as a convenient self-mailing, all-in-one card. Another creative option is adding a perforated tearaway panel, which can be great for an RSVP card or even a coupon.

You can also customize your tri-fold announcements with embossing, foil stamping, custom die-cuts, and more. If you’d like more ideas or samples of announcement cards, our print professionals are here to help! We look forward to hearing from you. Visit us ar http://www.sjprinter.com or call: 856-429-0715

Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

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By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

Social Distance Signs – Symptoms and Prevention Posters for Public Safety

Over 3300 orders shipped through our Amazon store since we started a year ago! Our store currently offers over 110 printed items: from pretend kids passports to notebooks, from inspirational notepads to giant coloring posters!

New this week: social distancing signs!

corona virus signs

Infographic style signs provides clear guidelines for social and physical distancing to prevent the spread of illness. Available in two sizes: 8.5×11 and 11×17, with and without lamination! Prices start at $9.99 for pack of 5. Free Shipping! Custom orders always welcome!

Available on our Amazon or Etsy store: www.sjprinter.com.

Welcome Visitors sign order here: https://www.amazon.com/dp/B08BXHS7YQ?ref=myi_title_dp

Mockup tablet with blank white screen and bath towel with soap o

Keep Distance sign, order here: https://www.amazon.com/dp/B08BXH56G8?ref=myi_title_dp

Stand Mock up Menu frame tent card blurred background design key

Social Distancing sign, order here: https://www.amazon.com/dp/B08BXGTZ43?ref=myi_title_dp

Mock up wooden frame with green books  on white table

 

 

4 FAQs on Prepping Your InDesign Document for Printing

YOUR SHORTCUT TO SUCCESSFUL PRINTING!

Preparing your InDesign project for print can be a daunting task, especially if you’re new to the program.

Print errors can be costly and confusing — but have no fear! Here are answers to four frequently asked questions to save on time and stress.

How Do I Find and Change a Missing Font?

By default, any type that is using a missing font will be highlighted in pink.

If you open a document and realize a font is missing (e.g., inactivated or not yet installed), select the highlighted section and go to Type>Find Font. InDesign will display a small warning triangle next to the problem font.

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o replace the missing font, go to the “Replace With” section. Select a new “Font Family” and “Font Style” from the respective menus, then click “Change All.” Creative Cloud accounts will update documents for you if you log into your Adobe Fonts account and activate the missing font.

How Do I Find and Change a Missing Link?

If any of the image files linked to your document are moved to a new location, the link between the document and image is broken.

InDesign will notify you by displaying a red “?” icon on the offending images. To resolve this, open the Window>Links panel, and the broken image link will appear with the same symbol. To relink items, Right-click on the filename in the “Links” panel, choose “Relink,” and select the image from its new location.

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How Do I Check Image Resolution for Printing?

To print high-quality pieces, it is best to place images at a minimum of 300PPI.

When you don’t use high-res images, InDesign will alert you. Once you’ve placed an image, you can go into the “Info” panel or the “Links” panel to see the PPI settings for the selected image.

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Low-res images can still be used if you reduce the size, as effective PPI will increase. If you absolutely must use low-res images, aim for a PPI greater than 240PPI. To display larger poor-quality images, always return to the source of the original image and request a higher resolution file.

How Do I Save Time with Print Templates?

Many printers supply free templates for business cards, letterhead, and flyers so you can easily build documents to their exact specifications.

These are available through InDesign download links, which will typically arrive in IDML format. Click on the link then open the download in your version of InDesign.

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Templates include layers that display the bleed, trim, and safe areas in which to create your artwork, along with instructions on how to use the template and upload files. IDML files can also be saved as an InDesign Template File (.indt) for future use.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) – Ideas Collection.

Maximize Your Wi-Fi When Working Remotely

GET THE MOST OUT OF YOUR WI-FI

Home internet router on desk.

Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

    • Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.
    • If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.
    • Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.
    • Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.
    • Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).
    • If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.
    • Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today at 856.429.0715!

5 Reasons to Consider a Rebrand for Your Business

TIME FOR A WHOLE NEW LOOK?

Rebrand Strategy, Marketing and Brand Management Concept.

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?

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Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded

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Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today! Visit us online: http://www.sjprinter.com or stop by: 1400 Berlin Road, Cherry Hill, NJ 08003

Save-the-Date Card Calendar

A FUN AND MEMORABLE WAY TO SPREAD THE WORD

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Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close. Give us a call to discuss your next printing project: 856-429-0715

Sourcing Images Online

POPULAR REVERSE IMAGE SEARCH ENGINES

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While there are a plethora of images available online, you should confirm that you can use an image before using it in your marketing materials or sharing on social media, since images can be copyrighted or have a license with specific guidelines for usage.

Another benefit of locating the original source is that you may find alternate sizes (perhaps in a higher resolution) or different orientations of the image.

Instead of searching with keywords, here are three popular reverse image search engines to consider:

    • Google – easily upload an image or search by image URL.
    • Bing – allows you to find similar images, pinpoint locations, identify dog breeds, and much more.
    • Tin Eye – find out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.

If you have questions about recommended image resolution sizes for printing, give us a call today – we’d be happy to help: 856.429.0715