Top 5 Ways to Create an Eco-Friendly Workplace

Many organizations today are looking for ways to become more sustainable. While there are some pretty out-there options for going green, most businesses can find more moderate ways to reduce their overall impact on the environment. Improving the energy efficiency of your office is really only the first step as there are plenty of options such as rescheduling offsite meetings as a conference call and more. See how these eco-friendly workplace initiatives not only tell a great story for the public but also benefit your employees and other stakeholders.

1. Limit Disposables

Many offices have a shared kitchen or break room, and you might find them stocked with a multitude of plastic cutlery and plates. One quick way to make your office more eco-friendly is to limit the number of disposables that you use in the office. You can easily encourage staff to use coffee mugs instead of foam or paper coffee cups, spoons instead of stir sticks, and real silverware instead of disposable options. Getting everything washed up only takes a few seconds, but this small measure can have a dramatic impact in terms of saving our environment.

2. Ditch Bottled Water

One of the perks available in many offices is bottled water or other drinks. Water bottles are one of the key issues with overfilled landfills, and swapping from individual bottles to a filtered water system or larger bottles can make a significant difference in the long-term quality of life on the planet.

3. Use Recycled Materials

Whether you are updating some of your office’s interior or moving into a new place, look for ways to incorporate recycled materials in your office scheme. Using recycled materials allows you to reduce your carbon footprint and show your customers your commitment to doing something nice for the environment. Look for opportunities to recycle in all corners of your office — from using recycled paper for your business cards to upcycling older office chairs and furnishings.

4. Adjust Your Thermostat

Did you know that a single degree adjustment can save you hundreds or even thousands of dollars a year based on the size of your office? Your employees are unlikely to even notice a small change of only a degree or two. You might be surprised to find that many of your staff actually appreciate not freezing in the summer and sweating bullets in the winter!

5. Update Your Appliances and Light Bulbs

Your appliances and light bulbs could be costing you money! That little red standby light that you can see on many electronics means that there’s actually a trickle of electricity pumping through at all times. Turning items completely off will save you energy.  Swapping traditional light bulbs for low-energy fluorescents is another eco-smart change!

Have you gained some inspiration for ways to make your office more eco-friendly? These easy tips are ones that — once you get in the habit — you’re unlikely even to notice are there. Some of the changes may even benefit your staff, and all will help make the world a better place to live both now and in the future.

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Connecting Your Online and Offline Marketing Campaigns

GettyImages-674565164.jpgNo matter the industry your business operates in, it is imperative to connect online and offline marketing techniques. Many entrepreneurs have found that the better they market themselves offline, the more well-known they become online, and vice versa. For now, let’s take a closer look at how you can connect your online and offline marketing campaigns to improve lead generation and increase your sales revenue.

Tracking URLs Is a Must

Many website development service providers provide a variety of automated analytics that are simple to use and easy to understand. When you market yourself offline through print advertising, it’s a good idea to make sure to use unique tracking URLs for the links you provide in your ads and direct mail. In doing this, your web analytics can track how many people are coming to your site via the URLs on your offline marketing. You’ll love being able to see how well your offline marketing efforts are paying off, and these unique tracking URLs enable you to do this.

Promoting Yourself Online to Attract Offline Customers

Tom is a freelance writer and the majority of his clients connect with him online. They perform a search for freelance writers, and they hire him through his website or one of the content creation platforms he is featured on. Still, there are several clients that he has secured via offline tactics, including direct mail, trade shows, and conferences. To boost prospective clients’ awareness that he is going to be present at these events, he uses social media. Posting on social media can educate your prospects about the reasons they should connect with you at an offline event.

Use Your Social Media Profiles to Boost Brand Awareness

Any offline marketing materials you distribute should include your unique social media profile URLs. When a person connects with you via social media profiles, this shows up in their news feed, which is viewable by their friends and followers. Tom has had numerous clients tell him they became aware of his services due to a friend following him on one of his social media profiles. When advertising your presence on social media on your printing materials, make sure to include an actual URL to each of your profiles. If you only include a social media logo, this doesn’t help them find you on each platform.

Provide Coupons In Person to be Used Online

When marketing yourself offline, such as through direct mail, or at a tradeshow or conference, make sure you include printed coupon codes. There’s a good chance the people you give them to will stuff in them their wallets or lay them on their desks once they get back to the office. Either of these places is a great place for your coupon code to be because it will give them a reminder of your brand and the services you offer. More so, it will entice them to hop online and visit your site to make a purchase using the discount code you gave them.

The Takeaway

No matter the industry you are operating in, connecting your offline and online marketing efforts is crucial. As your business grows, you will quickly see how the two of these interconnect with one another. More importantly, the more you integrate the two together, the quicker you will become an industry leader.

How Has the Internet Changed Lead Generation?

GettyImages-536026639.jpgThere is no denying that technology has greatly revolutionized lead generation, especially in regard to the internet. Gone are the days of having to cold call prospects and knock on their doors. Sure, these tactics still work, but business owners are continually finding ways for lead generation to be more cost-efficient and effective. For now, let’s take a quick look at how the internet has changed lead generation and the many reasons you need to be taking advantage of technology to expand your customer base.

Artificial Intelligence Technology Enhances Lead Generation

Thanks to advancements in artificial intelligence technology, you can engage with leads online like never before. In fact, you don’t even have to be the one engaging with them. An AI software program can do the engaging for you. Take, for example, if your website offers a chat feature. Before connecting the customer with an actual representative, artificial intelligence software can engage them in a natural-sounding conversation to determine which department the customer needs to be directed to.

Targeting Leads Has Become Incredibly Simple

When you distribute content, whether through direct mail print marketing or online, you need to have a specific target audience in mind. This target audience, of course, needs to represent people who are likely to be interested in the product/service you are selling. Thanks to the internet, it is now easier than ever to target leads.

It’s All About the Analytics

If you aren’t using analytics to track website visitors, you need to be. An easy-to-use tracking platform that is excellent for determining which pages on your site are performing the best is Google Analytics. There is a good chance the service provider that is hosting your site also provides some type of analytics to take advantage of. Regardless of the tracking tools you use, though, analyzing data on page performance can help you pinpoint which pages need to be further optimized and which ones need to be left alone. This enables you to improve time management because you can focus your attention on the pages that need improvement rather than wasting time on the ones that are already attracting quality leads.

Automated Email Sequencing

You want your emails to be as personable as possible to improve the odds of turning a cold lead into a warm lead, but you can’t accomplish this through a single email. Instead, you need to create an email sequence that is automated; this will engage your leads in a systemized manner and it allows you to warm them up to an offer.

The Takeaway

Your existing customers deserve your attention, but at the same time, you need to be focusing some of your operations on lead generation. Thanks to advancements in technology and the internet, it is now easier than ever to generate leads in a timely and cost-efficient manner. By deploying the four tips outlined above, you’ll be well on your way to capturing leads and improving customer satisfaction at the same time.

6 Over the Top Things to Look for in Business in the Future

ThinkstockPhotos-502868039.jpgBusiness isn’t going anywhere. In fact, here’s where the most probable types of market exchange will happen with customers according to famous futurists:

  • Remember those Star Trek episodes where people used a transporter to go from place to place? In the future, it’s likely that business will use something similar to deliver goods, from your printed materials to food to durable products delivered right into a person’s room as ordered, bought, and sent from a business electronically.
  • Michio Kaku sees a technology-driven convergence of thinking, consciousness, and the internet. Instead of thinking of the internet as a tool, people will become the Net by connecting their brain to it for full immersion and interaction, as well as contributing to real-time synergies in information generation and use. Business, no surprise, will become far more intangible as a result, adapting to the mind-environment to keep pace with where the new demand exists.
  • Personal augmentation with technology will be commonplace. Just being a regular, average human being won’t be good enough. Instead, people will carry their technology within them. Not to be confused with “on” them, but tech actually integrated with their bodies. We won’t need a computer to design what we want to print; the idea will come straight from a digital connection to our minds translated to electronics and then produced by a vendor as we desired.
  • James Canton sees robots and artificial intelligence giving human-led business a run for its money due to the fact that robots and AI will be able to easily grind millions of bits of statistical data and produce probabilities of what consumers want well before any humans can realize that want or need on their own.
  • Some folks don’t even look at business in typical environments. Instead, Jason Silva sees cars becoming so advanced, our need to drive will be replaced by our need to get lots done in a car while it dries itself. And that includes business, generating new ideas, printing and producing inside a car, and getting work and life done while traveling from point A to point B every day. Business services will tailor themselves to people working remotely all over the place, delivering what they need where they are, and when they need it.
  • Finally, our bodies won’t necessarily want to live longer just because our technology advances. So instead of relying on a failing system, the medical community will embrace body part production and printing, creating organ replacements designed by computer to work specifically with an individual patient. The term “batch order” printing replacement organs will take on a whole new meaning in hospitals.

    Long story short, business will likely still be around years from now, but how it delivers goods and services to consumers will change dramatically.

Break the Rules; It’s Okay as a Market Disruptor

ThinkstockPhotos-638949820.jpgWho are the folks who really define a market these days? It’s definitely not those companies who follow the market rules and play nice with everyone. More often than not, the key players and new leaders of the pack are the ones who are writing their own rules on how to operate, sell, and grow – the market disruptors.

Being a disruptor is not to be confused with being an anarchist. Unlike the political zealot, the disruptor is not fixated on tearing things down. Instead, this is a company that wants to redesign the stage to work in its favor, not the existing market.

More Than Traditional

Take the example of Growup Urban Farms. In the food business, the idea is to produce food or distribute food products from producers. This assumes that one is either a traditional manufacturer as a grower or making a profit on someone else’s work either growing plants in soil or raising animals on a farm. But what happens when someone decides to create food in an unorthodox method that doesn’t require the traditional resources of soil and land? That’s the case with Growup Urban Farms.

A Company Redefined

The company has found a way to mass market food production of vegetables and fish without the large land outlay or ocean harvesting. While the traditional model requires a rural setting, the disruptive aspect of Growup is that it can literally be operated in the most urban of settings, using physical stacking and space efficiency inside artificial walls and city streets. Their product is natural but created in warehouses. It uses natural methods of growth but there is no soil, ocean or land consumption involved.

The founders of the company, Kate Hudson and Tom Webster, have redefined what it is to be a modern farmer. And that has the potential to redefine how food is produced and where. The old rules don’t apply anymore that farms must be rural and need soil, or that fish can only be harvested from ocean stock. Growup disrupts the food market and not just with its cost model. The company also redefines placement of farm fresh food, eliminating the need for long-distance transportation into cities. Instead, the farm is literally in the city just blocks from the businesses it feeds with the product.

Go Where No One Else Does

The idea of being a market disruptor is not some trendy new 21st-century concept; every major market inventor or new breakout leader was essentially following the path of a disruptor by going down a path nobody else was considering at the time. Whether it was Nikola Tesla or Google’s founders, every breakout has been driven by a unique prospect that seemed rogue or maverick to the mainstream.

So if you want your company to get beyond just surviving and breaking even, then you have to find that spot that differentiates everything about you. Don’t follow existing models, create a new one that has its own rules for success.

Best Practices For Integrating Your Remote Workforce

ThinkstockPhotos-498832710As technology continues to evolve, so do the lives we lead – both personally and professionally. According to one study conducted by Gallup, nearly 43% of employees in the United States spent at least some time working remotely in 2016 – a significant 4% jump from just a few years earlier in 2012. Remote work is such an attractive proposition that it has even begun to play a major role in an employee’s decision of whether to work for a particular company – something that poses a number of interesting implications for their employers.

Chief among them is the idea of what a “team” is supposed to be. Your employees are all important individually, but their contributions are supposed to add up to a larger, more critical whole. How is that possible when a large part of your workforce barely sets foot in the office, if they do so at all? In truth, integrating your remote workforce into your in-office one is a lot more straightforward than you might think; you just have to keep a few key things in mind.

Integration Begins With Leadership

The absolute best practice for integrating your remote workforce in with your “live and in-person” employees begins and ends with you: their leader. Never overlook an opportunity, no matter how small, to bring remote employees into the fold and make them feel like they’re a part of the greater good. If you start an email chain, for example, don’t just include the “in-person” employees.  Make sure that everyone who needs to know is involved, regardless of location.

Don’t hold those weekly meetings on-site and then send remote workers a summary after the fact. Embrace the benefits of teleconferencing and allow them to dial-in live and in person. If you’re hosting a company get-together or are taking employees out for a well-deserved meal, make sure that you extend the invitation to those outside the office. This is especially important if they work from home (or elsewhere) 100% of the time. These are small moves, but they’re also meaningful ones that help remind people that wherever they are, they are equally valued in your eyes.

Encouragement and Communication

Another critical step to take to integrate your remote workforce better involves slightly adjusting the way your in-person teams communicate. Make it a priority to embrace instant messaging or collaboration platforms like Slack to keep team members connected together. Not only will this make in-person employees feel a bit like they’re a part of the “remote” world, but the reverse will also be true. Your remote workers will feel more connected to your office as well.

Always remember the one factor that matters the most: encouragement. If someone does a terrific job or blows your expectations away, acknowledge them on the most prominent stage even if they work remotely. Just because someone isn’t regularly in the office or the other employees don’t see them every day doesn’t mean that they don’t deserve their fair share of recognition. Any move that you would make to reward an in-person employee should be extended to your remote workforce. Not only will this help make them feel like they’re equal contributors, but it will also go a long way towards bringing your teams together to form the cohesive whole that you need them to be.

A Blockhead Digital Character Shows 4 Ways to Do Marketing Right

ThinkstockPhotos-816490846.jpg

Stampy Longnose.

It’s not the kind of name that immediately translates visions of millionaire status or successful CEO personas leading fast-moving, highly successful companies. However, this moniker represents one of the most prolific and successful YouTube operations based on the concept of entertaining kids with Minecraft stories and humor all while generating real-time dollars in advertising income monthly. The marketing approach is one of the most effective used online today.

Simple Equals Incredible

Stampy Longnose, otherwise known as Joseph Garrett of Portsmouth, U.K., in real life is a young fellow in England at the ripe age of 23 years. He currently brings in a respectable gross income of 200,000 British pounds a month creating cartoons of his video game adventures in the world of Minecraft. The game itself is extremely simple to play, like an electronic world of toy building blocks, and the tools used to make the videos don’t require rocket science either. However, Mr. Garrett has managed to generate an incredible following online which in turn has created a viable advertising channel that he then monetizes for access to Mr. Garrett’s audience.

The marketing approach is grassroots and simplistic as well and can be broken down into four steps.

1) Have a recognizable and distinct voice that people remember.

Mr. Garrett’s online voice as he moves across the screen with his character is so different from his normal conversation that he easily translates into a memory-sticking character that then makes it easy to attach a brand to. Mental stickiness is a key factor in customer reception of brand development.

2) Have lots of content and be a good storyteller.

If you can’t tell good stories, find someone who can. Particularly for online marketing, a library of content is a must. Viewers don’t stop with one video; they want to consume and consume a lot. In fact, many of Mr. Garrett’s young viewers are so enamored with his Minecraft stories, they would rather watch his videos than play the game (shocking!).

3) Don’t go it alone.

As soon as the Stampy Longnose idea became a hit, Garrett built a solid team of helpers who provided additional characters to work with as well as give hands-on support with production. It’s not easy to write a 20-minute humor dialog that will appeal to a 9-year-old, but that’s the goal and to do it 100 times or more each month.

4) Don’t stop with a good thing; diversify!

The various characters of Stampy Longnose have also included Stampy the Cat, Stampy, Stampylonghead and so on. Each one of them is now fertile ground for additional merchandising for Mr. Garrett. The production potential is so big, he has now branched across the pond and set up shop in Los Angeles to partner with additional revenue ideas based on the original online Minecraft characters Garrett created. Subscribing to the maxim that good ideas don’t stay good or unique for long, Mr. Garrett is actively seeking new venues for his entertainment product and audiences not yet familiar with his funny way that makes kids laugh.

What Do You Want to be When You Grow Up?

So, when you ask your young child tonight what they want to be when they grow up, don’t be surprised if he or she says a YouTuber instead of an astronaut or scientist. Given Mr. Garrett’s example above, more up and coming business owners should be looking at what worked for the online star and why they aren’t doing the same things to achieve marketing success with their customers.