AUTOMATED UPDATES BY EMAIL OR WEB FEED
Google Alerts is a free online service that can help support your marketing strategy and give your organization a competitive edge. Google Alerts can be used to monitor your own company online, as well as gather ideas for content marketing, stay current on industry trends or news stories, and help you keep an eye on what’s new with your competition and key customers.
Google Alerts allow you to receive automated updates by email or web feed of the latest relevant Google results available regarding topics or keywords you choose.
To create your own Google Alerts, visit www.google.com/alerts. Make sure you’re logged in with a Google account. Enter unique keywords that you want to monitor, such as a business name or topic. If you are searching for a phrase or set of words, use quotes (such as “Grand Opening Denver”) to ensure your words will be searched together as a phrase. To make your alerts more effective, avoid generic or common keywords. You may also consider including common misspellings of your business name or keywords.
Google Alerts can also help you stay aware of compliments or complaints. For example, create alerts that include your company name and keywords, such as “company name + terrible” or “company name + amazing.”
Select the type of results you are looking for (news, blogs, videos, discussions, groups, or everything) and choose how often you want to receive notifications (as it happens, once a day, or once a week).
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