Add Logos on YouTube Videos

DRIVE SUBSCRIBERSHIP TO YOUR CHANNEL

Adding a logo to your YouTube channel is a great way to brand your videos and drive subscribership to your channel. Here’s how to add your logo to videos on your YouTube channel:

  • Log into your YouTube account and open the Studio dashboard.
  • Go to Customization on the left menu, and click the Branding tab.
  • Scroll down to Video Watermark.
  • Choose an image of your logo that is preferably one color (such as all white) and has transparency.
  • Customize the display time by choosing from the following options: end of video, custom start time, or entire video. The logo watermark will appear on your videos in the right-hand corner of the video player.

If you’d like helpful tips for branding your print projects, we’d love to help! Give us a call or stop by anytime. We are conveniently located in Woodcrest Shopping Ctr, Cherry Hill, NJ 08003

http://www.sjprinter.com or http://www.sjprintstore.com

Retail Packaging

ADD A CREATIVE TOUCH TO YOUR PACKAGING

Hot off the press: bottle labels for Ziggels Famous All-Purpose Sauce!

After many months of designing, adding creative touch and tweaking, labels are finally ready to see the world!

Branding your products doesn’t have to be complicated or expensive. Here are a few ways to add a creative touch to your packaging:

-Hang tags can be a great way to differentiate products and increase perceived value. As the name suggests, hang tags are essentially a custom printed tag that hangs off of a product. While hang tags are typically associated with clothing retailers, they are great for any type of product or packaging.

-Custom printed bag toppers are ideal for loose items or multiple pieces and feature a custom printed fold-over header card attached to a polybag using staples, tape, or glue. Bag toppers can be printed on both sides and include a hole for hanging and easy display.

-Product labels and stickers can be stuck to just about anything, including packaging, shipping boxes, etc.

-Packaging sleeves (or belly bands) can be wrapped around a box, book, or directly around a product, improving shelf appeal with branding and product identification.

If you’d like other creative ideas to ensure your products are noticed and recognized, give us a call today or email: info@sjprinter.com! We look forward to the opportunity to help your business succeed.

#sjprinter #customprinting #printing #printmarketing #printondemand # #branding #cherryhillprinter #winelabels #bottlelabels

Building Your Direct Mail List

GET YOUR MESSAGE IN THEIR HAND

Direct mail offers an engaging customer experience and is the preferred advertising method for many consumers. But how do you get your message into the hands of your ideal prospects?

Here are a few strategies to consider when building your direct mail address list:

  • Exchange customer and prospect databases with non-competitive industry partners and create co-branded direct mail campaigns as an introduction.
  • Request recipient addresses when offering content marketing, such as when downloading white papers, case studies, blogs, and informational newsletters that offer industry resources and helpful tips.
  • Create an enticing giveaway or drawing, gathering addresses during signups.
  • Request addresses when offering exclusive discounts or coupons, which is a win-win for customers and businesses.
  • Gather addresses from public trade directories, association directories, chamber of commerce directories, and news articles and stories about people and businesses in your target community.
  • Consider purchasing attendee lists from trade shows in your vertical market, as well as subscriber lists from trade magazines and specialty magazines.

If you’d like direct mail campaign ideas that can help ensure your business is noticed and remembered, our creative team would love to help. Stop by or send us an email today: info@sjprinter!

The Importance of Typography

EXPRESS EMOTION AND COMMUNICATE WITH YOUR AUDIENCE

Typography is more than just choosing a font for your website or print documents. Type is a powerful design tool that can attract readers, express emotion, and communicate with your audience. Here are a few typography tips to consider:

  • Typography can grab the readers’ attention and control where the eyes move across text according to their importance. A consistent hierarchy of typefaces should be used for headers, sub-headers, and call-outs.
  • While fonts can be used to evoke emotion and convey a mood or feeling, avoid using more than two or three fonts per document, and keep decorative fonts to a minimum.
  • Typography can build brand recognition and enhance your brand’s personality. Choose a font appropriate for your business, such as modern, informal, professional, or elegant. For example, Comic Sans font may be a great choice for a daycare center, but not for most businesses.
  • Your choice of fonts can help you gain trust and provide your audience with an excellent user experience. For example, large, sans serif fonts (like Arial or Helvetica) are best for elderly audiences.
  • Avoid typographical speed bumps that slow down reading. Common examples include italic text, all caps, acronyms and abbreviations, and long quotations.

Our creative team is available if you’d like help designing the perfect marketing materials for your audience. Let us know if you’d like to see some examples.

The Way I See It

I read a story about a famous tightrope walker named Charles Blondin and thought you’d enjoy it.

In 1859, Blondin became the first man to walk on a tightrope across Niagara Falls. More than 25,000 people gathered to watch him and cheered loudly with excitement as he safely reached the Canadian side.

In the days that followed, he walked across the tightrope on stilts and even took a chair and stove, sat down midway, cooked an omelet, and ate it. He also pushed a wheelbarrow across and asked the crowd if they thought he could push a man across sitting in a wheelbarrow. The crowd roared in approval. But when he asked if anyone would get in his wheelbarrow, the crowd got quiet, and he had no takers.

Here’s the way I see it: It’s one thing to believe something is possible, but it’s another thing to put all your trust in someone else. When it comes to printing, you can trust us for quality printing you can look back on and enjoy years later. Give us a call today to discuss your next printing project: 856-429-0715

Creating Print-Ready PDFs

Creating Print-Ready PDFs. ENSURE YOUR PDF IS READY FOR PRINT.

PDFs are a great way to share files without losing important information in the process. However, creating print-ready PDFs is not foolproof. Here are a few ways to ensure your PDF is ready for print:

Ensure the page size (size after trimming) is correct.

Export your document as single pages, not “spreads.”

Choose the Adobe preset “Press Quality,” or ask what print preset is preferred.

All fonts should be embedded or converted to outlines in your PDF file. This streamlines opening your files without needing to load the proper fonts first.

Use high-resolution JPG, TIFF, or EPS images of at least 300 dpi. Avoid grabbing images from websites, which typically have a low resolution of 72 DPI and are too blurry for print materials. Convert RGB images to CMYK before printing.

Be aware that converting colors from RGB to CMYK can change the colors slightly. If printing with spot colors, the correct PMS (Pantone Matching System) spot colors should be included in the file for an exact color match.

Ensure that any artwork you want to print to the edge of your finished print extends past the edge of your page and into the bleed area. And use the document bleed settings with crop marks when converting to a PDF.

If you have any questions about creating a print-ready PDF, our team of printing experts is just a phone call away. And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project at 856-429-0715 or visit: http://www.sjprinter.com

#sjprinter #printing #artwork #pdfconversion #customprinting #printondemand

Moving Announcement Cards

KEEP YOUR CUSTOMERS INFORMED

If your business is considering a move or is adding a new location, an announcement card can be a great way to keep your customers informed.

Moving cards can be designed as postcards that can be mailed, distributed at your front counter, given out with purchases, or added to existing mailings.

Another creative way to spread the word to new prospects is by distributing “new to the neighborhood” door hanger cards. These can be distributed to local businesses as well as residential neighborhoods. This is an excellent opportunity to promote an exclusive offer, provide a coupon, and invite locals to an open house or re-opening celebration at your new location.

If you’re looking for other ideas on how to increase business traffic at a new or existing location, we’d love to help! Give us a call at 856-429-0715 or email: info@sjprinter.com

The Way I see It

I came across this inspirational message and thought you would also enjoy it.

Rivers do not drink their own water; trees do not eat their own fruit; the sun does not shine on itself, and flowers do not spread their fragrance for themselves. Living for others is a rule of nature. We are all born to help each other. No matter how difficult it is, life is good when you are happy but much better when others are happy because of you.

Here’s the way I see it: As Nishan Panwar said, “Don’t try to figure out where you will find true happiness. Just try to make others happy, and happiness will find you.”

The Way I See It

I came across this beautiful story about butterflies and thought you would also enjoy it.

One day, a young girl was playing outside when she noticed some butterfly chrysalides getting ready to open. She watched as the first butterfly struggled and took a long time to come out. By the time the butterfly got out, it was exhausted and had to lay on the tree branch and rest a while before it flew off into the sky.

When the little girl saw the second chrysalis getting ready to open, she didn’t want it to go through the same struggle, so she opened the chrysalis herself, took the butterfly out, and laid him on the branch.

Shortly after, the second butterfly died.

Distraught, the little girl ran to her grandma and told her what had happened. Her grandmother explained that butterflies have a liquid in the core of their body, and as they struggle to get out, that liquid is pushed into the veins in the butterfly wings, where it hardens and makes the wings strong. If the butterfly doesn’t push and pull and fight to get out, its wings won’t be strong enough to fly, and the butterfly dies.

Here’s the way I see it: Butterflies offer a great reminder that struggles make us stronger. Maya Angelou said it best, “We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”

Print Reminders

BOOST SALES AND CUSTOMER LOYALTY

Print reminders can be a great way to increase sales and customer loyalty. Just because a customer buys from you once or twice doesn’t mean they will immediately think of or remember your business again. Print reminders ensure customers think of your business first and can also highlight your contact information, business hours, and other products and services the customer may be interested in.

Here are a few examples of print reminders to keep your business top of mind:

  • Appointment reminder cards not only keep patients on track for regular exams and appointments, but they also increase the likelihood of customers returning to your business rather than a competitor.
  • Postcards or statement stuffers can offer a friendly reminder to schedule appointments or order additional supplies.
  • Reminder stickers can easily be placed on the outside of envelopes and can even be created for customers to remove and stick on their calendars as a handy reminder.
  • Event or promotion reminders can not only build excitement but can offer a boost in attendance and sales.
  • Reorder forms in the last shipment box can offer a helpful reminder and include information to reorder the same products easily.

If you’d like help creating print reminders that will make your customers’ lives easier and your business more profitable, stop by today. We’ll help you create a reminder they’ll never forget!

Give us a call today or visit: http://www.sjprinter.com

Thank You Coasters

ADD FLAIR TO YOUR CELEBRATION DECOR

Custom printed thank you coasters are a fun and creative way to add flair to your celebration decor while showing appreciation and protecting table surfaces.

Thank you coasters on tables at celebrations, such as corporate anniversaries, weddings, and birthday parties can be thoughtful souvenirs for guests to keep. Custom-designed coasters can include a heartfelt thank you message, as well as a photo, fun fact, and highlight the date to make it more memorable.

While the most popular size for cardstock paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. If you’d like design ideas for a coaster that shows your appreciation, give us a call today at 856.429.0715!

The Way I See It

How often do you say “I have to…” when you could be saying, “I get to…”? For example, I get to go to work. I get to clean my house. I get to make supper for my family. I get to take care of the people I love. One simple change of a word can remind you to think positively and give you an attitude of gratitude.

Here’s the way I see it: It’s a real game-changer when you change your mindset and start thinking of your obligations as opportunities. What do you GET to do today?

The Way I See It

Have you ever been so disappointed and overwhelmed that you wanted to give up on a dream? We encounter frustrating situations we don’t understand regularly, and it’s easy to become discouraged and sour. We may also wonder why these things keep happening. However, in times like these, we need to step back and remember that a seed cannot grow without dirt. If a seed is not exposed to the elements (such as dirt and darkness), it will never become what it was created to be.

Here’s the way I see it: Sandra Kring said it best, “The tiny seed knew that in order to grow it needed to be dropped in dirt, covered in darkness, and struggle to reach the light.”

The Way I See It

A bottle of water in the supermarket is worth about 50 cents. The same bottle in a restaurant can easily cost two dollars. In a nice hotel or airport, it can be worth up to five dollars. The bottle and brand may be exactly the same – the only thing that changed is the place. Each place gives a different value to the same product.

Here’s the way I see it: If you ever feel like you are worth nothing, change places and do not stay there. Have the courage to go somewhere you are given the value you deserve. Surround yourself with people who really appreciate your worth.

Mirror Android Phone to TV

INSTEAD OF HUDDLING AROUND YOUR PHONE.

Did you know you can easily mirror the content from your Android phone to your smart TV? This can be a handy way to show family or friends photos from a recent vacation instead of huddling around your phone.

To find the screencast feature on an Android phone:

  1. Swipe down from the top and click the “Smart View” option.
  2. Make sure your phone is connected to the same Wi-Fi as your TV.
  3. Choose your TV from the list, and after a few seconds, your TV should mirror your phone’s display.

If your phone doesn’t have a screencast button in the quick settings options, or you’re having issues with native casting, you may also download free or paid screen mirroring apps. Note: You will need to download the app on both your phone and smart TV.

Remember, whenever you’re mirroring your screen, anything and everything that shows up on your phone’s display will show up on the TV. This means that texts, alerts, and other notifications will be visible for all to see. Using your “Do Not Disturb” feature on your phone can help keep the disruptions at a minimum.

Over-sized Booklets.

A THOUGHTFUL MARKETING TOOL FOR OLDER AUDIENCES.

Over-sized booklets can be a very thoughtful marketing tool for older audiences. The extra space is ideal for large text and images, and a larger booklet also makes it easier to flip pages.

Welcome Booklets are an excellent example. They can be used to build trust and form a strong relationship with new members or customers and are ideal for non-profits, businesses, churches, banks, and other types of organizations. In addition to a friendly welcome message, these handy booklets can include contact details, historic information or a timeline, frequently asked questions, helpful tips, and more.

If you’d like to see examples or get a custom quote for oversized booklets, we’re here to help! Give us a call at 856.429.0715 or stop by today. We areconveniently located in Woodcrest Shopping Center, Cherry Hill, NJ.

#marketing #sjprinter #printmarketing #printondemand #brochureprinting #cherryhillprinter #printing

Pinning a Facebook Post

MAKE SURE YOUR POST STAYS VISIBLE

If you’ve ever created an important post on Facebook and wanted to make sure your post stays visible to your followers or Facebook group, you can simply pin it to the top of your page. It will remain pinned to the top of your page or group until you choose to unpin it or pin another post.

To pin Page posts, you need to be an admin or editor of the account you are accessing. Simply open the Facebook profile or business page and find the post you want to pin. Then click the three dots (More) in the upper right corner of the post and click “Pin Post.” If you are pinning a post on a Group page, you will see the option “Mark As Announcement” (instead of Pin Post).

To unpin a post, tap the three dots (More) next to the post again, and select “Unpin Post.” To unpin an announcement, tap “Remove Announcement.”

After you unpin a post or remove an announcement, it will restore its original position on the page.

The Way I see It

As the year winds down, we find ourselves with time to reflect. The past 12 months have been challenging, to say the least. Navigating though “Covid” restrictions we have been more fortunate than most. We never missed a day of “bricks & mortar” business and our two-year-old online store packed and shipped a whopping 11,680 orders!!! Phew! Tired and Happy while dancing in the Isles with bloodshot eyes! When not packing and shipping, we are creating, designing and printing new items to bring you on a consistent basis.

Kudos to everyone who supported us thru these difficult times. To everyone who contributed to our success, placed orders thru our online stores or in person, everyone who took time to leave a review! Your support means the world to us! Thank you for your business. We hope to work with you again in the future. We know you have many printers to choose from, and we thank you for choosing us. We wish you a safe and Happy Holiday season and a peaceful and prosperous New Year.

Saving the world – One budding artist at a time!  

www.sjprintstore.com

Pet Rescue Stickers.

ALERT EMERGENCY RESPONDERS ABOUT PETS IN YOUR HOME.

Animal lovers will agree that pets are family, too. In the unfortunate case of an emergency, pet rescue stickers can alert emergency responders about how many dogs, cats, birds, etc., are inside a home. Pet rescue stickers can be applied to entry doors, windows, and more.

Pet rescue stickers can also be reassuring for elderly pet owners who live alone. If anything happens to the pet owner, the pet rescue stickers will make others aware of their pet(s) to locate and care for them.

Pet rescue stickers can be an invaluable tool that offers peace of mind for many pet owners. They are also a thoughtful and inexpensive gift that veterinarians can provide as a creative addition to holiday or pet birthday cards, as well as new patient welcome packets.

If you’d like a quote for pet rescue stickers, give us a call today at 856-42-0715 or visit: http://www.sjprinter.com

#sjprinter #printondemand #cherryhillprinter #customprinting #stickerprinting

The Way I See It 

Ships do not sink because of the water around them. Ships sink because of the water that gets into them. Don’t let what’s happening around you get inside you and weigh you down.

Here’s the way I see it: Steve Maraboli said it best: “Let go of the people who dull your shine, poison your spirit, and bring you drama. Cancel your subscription to their issues.”

USPS Delivers for Marketers

USPS Delivers for Marketers. CUT THROUGH THE DIGITAL CLUTTER WITH POSTCARDS.

Did you know the United States Postal Service (USPS) increased the maximum size of a presorted or automated First-Class postcard from 4.24”x6” to 6”x9”? This offers a considerable increase in marketing real estate while still receiving the preferred rate.

Because the larger-sized postcard now falls under a First-Class postcard, you receive the speed of First-Class Mail, plus added features like return to sender, free forwarding, and address correction.

Postcards have become a popular way for many businesses to cut through the digital clutter. They are an effective marketing tool for boosting customer engagement and sharing information. A larger-sized postcard not only grabs attention in a pile of mail but also offers more room to communicate, promote, and inform effectively.

If you have any questions regarding mailing sizes or USPS requirements or would like a custom quote, please contact us today at 856-429-0715 or visit: http://www.sjprinter.com

#marketing #postcarddesign #postcards #sjprinter #customprinting #customprint #printondemand

The Way I See It

As we get ready to celebrate Thanksgiving, here is an inspirational quote about gratitude and how it makes everything better.

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.

Here’s the way I see it: William Arthur Ward said it best, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”

We want to offer our sincerest appreciation for your business, and we are grateful for the trust you’ve placed in us. We know you have many printers to choose from, and we thank you for choosing us.

Profitable Postcard Marketing: Finding the Right Frequency

If you haven’t tried postcard marketing yet, you are missing a golden opportunity.

Stats in 2019 show that direct mail advertisements have a better reputation among modern consumers: 73% of consumers claim to prefer direct mail over other channels for brand communications, and 40% of consumers claim they will try new services and products if they receive direct mail from the business that offers them.

According to recent research, direct mail has a response rate of 5.1%. That may not sound like much, but when you compare it to 0.2% from online ads, 0.4% from social media, 0.6% from paid search, and 0.6% from email campaigns, you see how significant that number is.

Why You Should Increase Your Mailing Frequency

You can bump the response rate even higher by increasing your mailing frequency.

After you’ve invested time and money to design a postcard or purchase a mailing list, it’s essential that you mail to the same prospects more than once. In fact, experienced direct mail strategists recommend mailing to the same customers every 2-3 weeks for the entire year.

1.     Timing is Everything.

You never know when someone will need your product or service.

Maybe today is the day someone has a back injury and has decided to permanently hand over their lawn care to a professional service – BINGO, that’s you!

2.     Frequency Breeds Familiarity.

Postcards build up over time.

You can mail people every month for three years and have someone call and say, “I have all the postcards you sent me, but I just now found a reason to use you.” Conversely, someone might call and say they just received your postcard for the first time. Although this is not true, here you see that consistent mailings build a subconscious connection that pays off when a prospect is finally ready to pay attention.

If you have a list of 2000 people you want to send your postcard to, it isn’t enough to mail 200 and consider it a failure. At a minimum, you should mail 500-1000 of these people before determining the success of your efforts. Or try directing a different card to each group of 500 to see which one worked best. Later you can mail the highest-performing card to the other 1500 people on your list.

Mail more, sell more. Regular and frequent contact is the name of the game!

Give us a call if you have any questions at all or wish to discuss your next printing project: 856-429-0715 or visit http://www.sjprintstore.com

The Way I See It


I came across this quote by Danielle Doby, and I thought you would also enjoy it:

“When you create a difference in someone’s life, you not only impact their life, you impact everyone influenced by them throughout their entire lifetime. No act is ever too small. One by one, that is how to make an ocean rise.”

Here’s the way I see it: We may not ever know how acts of kindness can impact another person. In a world where you can be anything, be kind

Free Consultations.

A WIN-WIN FOR CUSTOMERS AND BUSINESSES.

A free expert consultation is a win-win for customers and businesses.

A discussion upfront can help you understand prospective customers’ needs and expectations, and it also gives them the chance to get to know more about you and your business. By offering expert advice, you will also build trust and confidence with potential customers.

In addition to educating customers about your business, free consults also give you the opportunity to recommend products and services that address a wider range of needs, often resulting in additional sales. During your consultation, you can also provide customer references, which will enable your happy customers to promote your business for you.

Here’s an example of how you can promote a free consultation: “Are you planning an upcoming XX project but wondering how to make it a reality? Our experts can take away the guesswork and make the process easy for you! Contact us for a free consultation.”

If you’d like help promoting consultations in print, such as a postcard marketing campaign, we’d love to help! Give us a call or stop by today. We are conveniently located in Woodcrest Shopping Ctr, Cherry Hill, NJ 08003.

How to Avoid the Temptation to Over-Design

DESIGNING WITH CONSTRAINT

“Good design is as little design as possible. Less, but better.”

–Dieter Rams, 10 Principles of Good Design 

Have you ever been sucked into the vortex of Twitter?

Individual tweets are forceful because Twitter forces people to say things succinctly: anyone who writes a tweet has to do it in 140 characters. That’s not a lot of space! And, as any practiced writer knows, it’s not easy to distill a message to its essential core.

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.

Want to keep your concepts as sharp as possible? These tips will help.

4 Tips for Creating More with Less

1. Know What Your Design is Trying to Achieve

Over-designing is often a way to compensate for a lack of concept.

If you feel like you have to keep adding more to a design, you should stop and ask why. No amount of randomly applied bevels, embosses, patterns, or lens flares will get you closer to solving the problem.

2. Design with Constraint

Just because a design seems simple doesn’t mean it was easy to achieve.

Efficient designs use fewer visuals and create room for viewers to bring their own understanding or interpretations to the work. By limiting the number of components in your design, you leave space for active viewers to engage deeply and experience authentic emotions.

3. Simplify Complexities

What do you picture when you think of a bird?

Maybe flying, nests, or freedom? If you are trying to simplify your designs, brainstorm symbols that best convey your idea’s meaning. Instead of showing a bird in its entirety, you could sketch a feather, nest, or wingspan. Each viewpoint communicates a different sentiment, so choose symbols carefully and layer the background or colors to add emotional depth. Try footprints instead of a sneaker, smoke instead of a fire, or a steaming teacup instead of a cafe.

4. Don’t Be Afraid to Start Over

One of the hardest things to do with your design is to admit it’s not working.

It takes bravery to disconnect from your work and be honest about its effectiveness. Though it’s hard to give up on a concept, remember that by starting over, you’re not returning to square one. By scrapping a prototype, you’re just looking at your work from a different perspective. The work you’ve already done is still part of your journey to the final solution. Your time was not wasted – it was just part of the process!See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) – Ideas Collection.

The Way I See It

When a flashlight grows dim or quits working, do you just throw it away?

Of course not. You change the batteries.

When a person messes up or finds themselves in a dark place, instead of casting them aside, you may need to help them change their batteries.

  • Some people need AA batteries (attention and affection)
  • Some need AAA (attention, affection, and acceptance)
  • Some need C (compassion), and
  • Some need D (direction).

And if nothing else works and they still don’t seem to shine, they may need you to simply sit with them quietly and share your light.

Here’s the way I see it: Helping one person may not change the whole world, but it could change the world for one person.

Pyramid Table Tents

ENSURE YOUR MESSAGING GETS NOTICED

When most people think about table tents, they think of the traditional A-frame design. If you’re looking for a unique way to stand apart from the competition and ensure your messaging gets noticed, you may want to consider pyramid table tents!

You only have one chance to make a first impression, and pyramid table tents can help make sure that it’s a great one. Not only does the unique 3D shape of pyramid tents grab attention, but they also offer additional space for advertisements and messaging.

While pyramid table tents already have a unique look, you can enhance them with custom die cutting or creative finishing touches, such as foil stamping, embossing, or metallic inks.

Table tents can be used in a wide variety of ways, such as point of sale displays, tradeshow displays, corporate messaging, and promotional marketing at banks, salons, hotels, coffee shops, gyms, restaurants, bars, and much more!

If you’d like help creating the perfect pyramid table tent to help you spread the word, our creative team is here to help! And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project: 856-429-0715

For our products, please visit: http://www.sjprintstore.com

Facebook Business Page Roles

HELP WITH YOUR FACEBOOK BUSINESS PAGE

As you add additional team members to help with your Facebook business page, assigning roles can help you ensure that employees only have access to what they need.

To find your Page roles, go to your Facebook Business page and choose Settings from the menu on the left side. Then click “Page Roles.” You can add, remove, and change people and their roles. Keep in mind that each person needs their own personal Facebook account to be added to a Page.

Here are the types of roles you can assign:

  • Admins have the highest level of access and can manage all aspects of the Page. This role should be limited only to people you trust highly.
  • Editors have all of the access of an admin, except for adding and assigning Page roles.
  • Moderators can’t post content, but they can respond to comments, send messages, create ads, and see Facebook Insights.
  • Advertisers are limited to only creating Facebook or Instagram ads for the Page, viewing Facebook Insights, and seeing who published as the Page.
  • Analysts are restricted to viewing Facebook Insights and seeing who published as the Page only.
  • Custom allows you to create a combination of permissions and tailor user roles based on unique needs. Custom settings are only available to Pages using Business Manager.

We have lots of great print ideas to boost your social media following and website traffic. Let us know if you’d like to hear more! You can reach us at 856.429.0715 or email: info@sjprinter.com

T-Cross Mailers. A NEW TWIST ON CLASSIC SELF-MAILERS.

T-Cross Mailers. A NEW TWIST ON CLASSIC SELF-MAILERS.

T-cross mailers put a new twist on classic self-mailers. T-cross mailers fold out from a relatively small size to create a multi-paneled, cross-shaped brochure. The unique design allows you to include a wide variety of information and acts as an interactive storyteller as readers open its multiple fold-out pages.

T-cross mailers can be used as self-mailers or inserted into envelopes with additional documents. They can also be created as dual-purpose mailers and tradeshow/industry handouts.

T-cross mailers are popularly used for product launches, announcements, event promotions, and can even be used to replace a traditional trifold brochure. Because they have multiple panels, they are ideal for adding tearaway cards, invitations, contact cards, RSVP cards, and more.

If you’d like help designing a T-cross mailer that is sure to get noticed and remembered, our creative team would love to help!

Give us a call today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com

#design #creative #sjprinter #customprinting #customprint #printondemand

How to Stand Out in a 3-Second World

In our information-saturated generation, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily.

Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Understanding Your Customers

Want to build a following or generate big profits?

In this micro-attention age, you’ll need a Hook Point that taps into the problems that keep your prospects awake at night. A Hook Point is different than general branding. Instead, it’s the bait that lures people to bite (that is, to pay attention to what your brand offers).

You can’t take a person someplace unless you start where they’re at. To create your Hook Point, work hard to understand your key customers. Ask questions like:

  • How can I solve my audience’s specific pain point or problem?
  • What is an outcome this audience has been seeking that they’ve yet to find?
  • What ideas or themes intrigue my primary prospects?

Now use this consumer-focused angle to craft a succinct, attention-grabbing catchphrase. Here are some examples:

  • “The scariest movie of all time is a true story” (The Blair Witch Project)
  • “No late fees” (Netflix)
  • “Elon Musk made the Cybertruck ugly on purpose – and it’s the smartest thing he’s ever done” (Tesla)

Crafting Your Hook Point

After you define what makes your product unique and relevant, work through some of these steps to craft your Hook Point:

  1. Choose one distinct selling point to attract attention
  2. Highlight why this makes you completely different than others in your field
  3. Develop a brief, attention-grabbing phrase (using as few words as possible)
  4. Emphasize scarcity, exclusivity, or the possibility of loss
  5. Break your information into bite-size, manageable, actionable chunks
  6. Surprise people with an unexpected angle (like Tesla’s Cybertruck example)
  7. Present familiar concepts in an original way (like Geico’s money-saving Hook Point: “So easy a caveman can do it!”)
  8. Craft a phrase that briefly describes the essence of your identity (like the Harley tagline, “The Great American Freedom Machine”)

Make Complicated Information Clear and Accessible

Building a solid Hook Point is a process that includes creativity, testing, and refining.

Brainstorm more variations than you think possible – from 50 to 100 options. Stretching your creative capacity will help you come up with better ideas and sharper content. Making this information bite-sized and compelling will fuel brand awareness and growth.

For all your printing needs, please visit: http://www.sjprinter.com

The Way I See It

Here’s a simple little prayer that I came across that I thought you might enjoy:

Please untie the knots that are in my mind, my heart, and my life.

Remove the have nots, the can nots, and the do nots.

Erase the will nots, may nots, and might nots that may find a home in my heart.

Release me from the could nots, would nots, and should nots that obstruct my life.

And most of all, please remove from my mind, my heart, and my life all of the “am nots” that I have allowed to hold me back, especially the thought that I am not good enough.

Essential Dos and Don’ts for Adding Beauty to Your Page

Some rules are made to be broken.

But graphic design is an art that is anchored in the appropriate use of typography, composition, color, and images. Only after you have mastered some basics can you tease out variants or challenge the status quo.

Want some quick tips to add beauty to your page? Here are some design “dos” and “don’ts” from four world-renowned graphic artists.

DON’T limit yourself to just a handful of fonts

Many designers champion the theory that you need only 12 strong typefaces.

In the past, commercial options were limited, but now gorgeous alternatives hit the market daily! Build a catalog you favor, but keep adding to it, and never stop searching for perfection.

DO reward strong body typefaces with a long-term commitment

When you find a classy, confident body text, stick with it. These fonts create stability and design anchor points to build from. Commit to the best, and don’t waste time flirting with others.

DO choose colors for a reason 

Everyone has favorite colors, but your design elements should reflect the brand and its personality – not your own. Pick colors with purpose, not just because you like them.

DON’T be afraid to be bold with your color choices

Bold color choices communicate power and confidence. Bold colors aren’t just neon but include anything unexpected (like combinations of avocado green with bright orange or deep brown with magenta).

DO check that all images have an effective 300ppi resolution

This creates sharp designs that won’t get distorted when resized. And never enlarge a 300ppi image beyond 100 percent within your layout.

DON’T import images with too high a resolution

If 300ppi is the industry standard, won’t 600ppi look twice as nice? Nope. A larger resolution will enlarge your file size and slow down prepress processing. Larger resolutions can also cause an uneven gradation of tone.

DO always apply some sharpening to digital images

Many photos shot with a digital camera will appear slightly blurred. Use Unsharp Mask or Smart Sharpen tools to bring a crisp finish to your image.

DON’T get sharp-happy

Oversharpened images look worse than “straight from the camera” shots, so take it easy. And remember to complete all other image adjustments before you apply sharpening. Sharpening should be your last imaging step before importing a photo into your layout.

These rules serve as a guide, but creative concepts are all yours. Keep things simple, clean, and uncluttered, and let the design speak for itself.

If you have any questions or wish to discuss your next print project, please contact us at 856-429-0715 or visit: http://www.sjprinter.com.

Hero Cards

A FUN AND ENGAGING WAY FOR INDIVIDUALS OR TEAMS TO BUILD A FAN BASE.


Hero cards are a fun and engaging way for individuals or teams to build a fan base and showcase partners who support them.
Bigger than a baseball card, hero cards are typically 6”x8” or 8”x10”. Hero cards are popularly used to promote and showcase race car drivers, statistics, and sponsors and are a fun marketing tool for fans of any age to collect and showcase.
Hero cards can be given out at personal appearances and “meet and greets” and promoted through websites and social media. Many hero cards are designed as oversized business cards for autograph sessions, and teams often include hero cards in their media kits.
If you’d like help creating the perfect hero card, we’re here to help! And remember, while other printers may be nearby, nobody comes close. Give a call today to discuss your next printing project: 856-429-0715 or visit: www.sjprinter.com
#marketing #printing #sjprinter #printondemand #printshop #customprinting #customprint

The Way I See It

I read a story about a farming father who told his children, “When you turn 12, I will tell you the secret of life.”

When the farmer’s oldest child turned 12, he anxiously asked his father the secret of life. The father said he would tell him, but only if he didn’t reveal the secret to his siblings yet. He agreed.

The father slowly said, “The secret of life is this: Cows do not give milk.”

The boy looked very confused and asked, “What does that mean?!” The father replied, “It simply means cows do not give milk. Rather, you have to milk them. You have to get up at four in the morning, bring the cows into the barn, sit on the stool, place the bucket, and do the work yourself. That is the secret of life; cows do not GIVE milk. You either go through the hard work and effort to milk them, or you don’t get milk.”

Here’s the way I see it: You get what you work for, not what you wish for.

Netflix Keyboard Shortcuts

KEYBOARD SHORTCUTS TO MAKE YOUR VIEWING EXPERIENCE MORE ENJOYABLE

If you frequently watch Netflix from your computer, here are some handy keyboard shortcuts to make your viewing experience more enjoyable:

  • Play/Pause = Enter or Space bar
  • Full-Screen = F
  • Exit Full-Screen = ESC
  • Rewind or Fast Forward = Left or right arrow
  • Volume Up or Down = Up or down arrow
  • Mute = M
  • Skip Intro = S
  • Toggle by Frame (SlowMo) = Space + Ctrl

If you’re looking for printing tips and tricks to save you time, check out our website today: http://www.sjprinter.com! Or feel free to reach out with a specific question. We look forward to hearing from you!

Mini Brochures

GET YOUR MESSAGE INTO THE HANDS OF YOUR AUDIENCE

Mini brochures, also known as pocket brochures, are a high-impact, low-cost marketing tool that provides a great way to get your message into the hands of your audience.

While mini brochures feature a small and compact size, expandable panels offer spacious marketing real estate to entice your audience to visit your website, landing page, or social media to learn more about your products and services.

Mini brochures have all the same benefits as standard brochures, except they are created as a smaller, more flexible option that fits in pockets or wallets. After all, anything a brochure can do, minis can do smaller.

If you’d like to see samples of mini brochures or need a custom quote, our experienced team is here to help. Give us a call at 856.429.0715 or stop by today.

The Way I See It

Many people work most of their lives to earn money and buy stuff. We even create attachments to inanimate objects, thinking they will bring us happiness. But eventually, all of the “stuff” that we work so hard to buy and accumulate won’t mean a thing.

One day, people will be cleaning out our “stuff,” going through our “stuff,” and figuring out what to do with all of this “stuff” we’ve accumulated in our life. The only things of real value that remain are the memories and joy we bring to others.

Here’s the way I see it: May we all learn to spend less time accumulating stuff and spend more time experiencing life and making lasting memories with others. After all, that is the “stuff” that matters.

How Colors Impact Our Emotions

THE MOST APPEALING COLORS TO CONSIDER

Color psychology can be an important factor to consider when creating product labels and other marketing materials.

According to color experts, colors can impact consumer emotions and affect our decisions and behavior.

Here are a few of the most appealing colors to consider and the emotions they convey.

  • Green is warm and inviting and is often associated with health, happiness, and relaxation. Green has the potential to reduce blood pressure and is often used to relax customers and promote environmental issues.
  • Blue is the preferred color of men. It has a calming effect and is known to promote trust, intelligence, and reliability. It also mixes well with many complementary colors.
  • White is associated with feelings of cleanliness, purity, and safety. It also tends to make people feel secure.
  • Orange represents creativity, adventure, and enthusiasm. Orange is a great way to grab attention and evoke positive energy.
  • Red and yellow create a sense of urgency and are often used for sale or clearance promotions. They are associated with movement, excitement, and passion and appeal to impulse buyers.
  • Black is often used to portray sophistication and class and is often associated with authority, power, stability, and strength.

If you’d like help creating the perfect product label or other marketing materials, our creative team is here to help! So stop by or give us a call today at 856-4290715.

Free PDF Editors

OPTIONS THAT ENABLE YOU TO MODIFY PDF FILES

While Adobe Acrobat Pro DC reigns as the best PDF editor, here are some of the best free runner-up options that enable you to modify PDF files:

  • Smallpdf.com offers a free online plan that features 21 tools to easily convert, compress, and edit PDFs. In addition, their free plan enables you to process up to two documents per day.
  • Sejda offers a free option with limited usage and features, including documents up to 200 pages or 50 Mb and three tasks per hour. It features a user-friendly interface for adding text, links, images, and signatures to PDF documents.
  • PDFescape.com is a free online PDF editor and form filler. The online version allows you to edit PDFs, annotate and fill out PDF forms, create basic PDF forms, and more.
  • PDFsam Basic is a free and open-source solution for casual users to split, merge, extract pages, rotate, and mix PDF files.

If you need help creating new forms, documents, and other critical business materials, give us a call today at 856-429-0715, and we’ll take your worries away!

Ways Kids Hide Smart Phone Apps

POPULAR WAYS THAT KIDS HIDE APPS

If you are the parent of a tween or teenager, it’s essential to know what apps and types of content are on their phones. Even if you review your child’s phone, they can hide apps and other content. Here are a few popular ways that kids can hide apps on a smartphone:

  • A simple way to hide apps is burying them in folders that are either mislabeled and/or dragged to pages on the far right, so they are not visible at first glance at a folder.
  • Many smartphones have a “hide applications” feature built-in. When “hidden,” the app is out of view and not available. Or the settings on apps can be changed to turn off “Show in Search,” and you can choose to toggle off “Show App” so they don’t appear as they typically would.
  • There are also many apps that hide apps. For example, the app “Calculator Lock” features a calculator which looks like and can be used exactly as the system calculator but actually hides private photos, videos, and files behind the calculator interface, requiring a password to view the content. Other examples include AppLocker, Hide It Pro, and Vault Hide.

When it comes to keeping your kids safe, it’s best to have an open dialogue about technology. And it doesn’t hurt to use parental controls and monitor their smartphone activity. Most kids are not malicious, but all kids need guidance on staying safe online.

Create Interactive Experiences through Sensory Design

DESIGNING FOR THE SENSES

Great art is experienced, not just seen, but often design is geared toward viewing only.

Consider how most design is caged by image – we “look” at design rather than sensing, feeling, or experiencing it. (Think of high-production, polished images flattened to social media, or framed artwork beneath sheets of glass in a gallery.)

What if you could change that, re-structuring your approach so that the primary aim of your designs was to engage or delight? Appealing to other senses can enliven your designs and shift your perspective toward a more immersive user experience.

Push Past Your Visually-Dominated Design Parameters

Here are three prompts to spark sensory engagement in your next piece.

1. Start with a Blindfold

Sometimes the visual so dominates our imagination that we need to shut down sight to allow our brain to explore other possibilities.

When you have a theme in mind (like coffee or hiking), try placing yourself in similar environments (like a coffee shop or the woods) while sitting blindfolded for five minutes. Because you only have one center of attention, blocking out sight can help you tune in to sensory and emotional cues you might otherwise miss.

2. Design for a Sense of Taste

Food is a deep and defining part of our culture, playing a central role in our celebrations, sacraments, and satisfaction.

Experiment with bright colors of vegetables, abstract candlelit plates, or foods that carry heavy scent cues to trigger pathways to memory and awaken viewer emotion.

3. Design the Feeling of an Idea

Neuroscience tells us we are emotional decision-makers, not rational spreadsheets.

How can you translate intellectual ideas into emotional realities for your audience? Incorporate visual cues to elicit strong reactions: shock, disgust, curiosity, intimidation, or a desire to touch, to name a few. Think of James Bond’s sleek Aston Martin or a heap of delicate moist bubbles floating in a luxurious hot bath. How do these visceral designs prompt a powerful gut reaction?

Before putting pen to paper, consider how you want your designs to make people feel, and build from there. As design professor Bruce Claxton once said, “people are seeking out products that are not just simple to use, but a joy to use.”

Living designs focus on the viewer’s experience, not just your message. Take responsibility for the story you want viewers to experience and incorporate sensory design to move your audience with beauty and delight!

If you’d like help designing your next promotional piece, our team can suggest various cost-effective and creative ideas. Give us a call today at 856-429-0715 or visit: http://www.sjprinter.com.

Retirement Celebration

CELEBRATE A SOON-TO-BE RETIREE

After years of dedicated service, a well-deserved retirement is worthy of a celebration! Here are a few creative ideas to help celebrate a soon-to-be retiree.

  • Postcard invitations are an affordable and efficient way to spread the word and can be mailed or handed out at your business or local events.
  • Statement stuffers announcing a retirement party are a great way to spread the word to customers about an upcoming celebration. They can be added to monthly mailings or included with purchases.
  • Stickers are a fun way to add a thoughtful date reminder or build excitement and are a great way to make your announcement stick on receipts, mailings, invitations, and much more.
  • Door hangers are a fun and personalized way to spread the word in a small community or neighborhood.
  • Posters are a great way to honor the retiree. They can feature photos, inspiration quotes, and include a thoughtful message of thanks, and can even be signed by all party attendees as a keepsake.

If you’d like other creative ways to spread the word in print, our team of print professionals would love to help! Give us a call today at 856-429-0715 or visit http://www.sjprinter.com

The Way I See It

Here’s a humorous little story about the influence of social media that I thought you would enjoy:

Presently, I am trying to make friends outside of Facebook while applying the same principles.

Therefore, every day while I walk around, I tell everyone I meet what I have eaten, how I feel, what I have done the night before, and what I plan to do tomorrow night.

Then I give them lots of selfies of myself, as well as pictures of my family, my pets, foods that I ate, and photos of me gardening and relaxing in my pool. I also listen closely to their conversations, and I tell them I love them and frequently give them a thumbs up or a hug.

And believe it or not, it works! I already have three people following me: two police officers and a psychiatrist.

The Way I See It

I came across this inspirational story written by Janine Allen that offers a thoughtful twist on pet adoption from a dog’s perspective.

I Rescued a Human Today

Her eyes met mine as she walked down the corridor, peering apprehensively into the kennels. I felt her need instantly and knew I had to help her.

I wagged my tail, not too exuberantly, so she wouldn’t be afraid. As she stopped at my kennel, I blocked her view from a little accident I had in the back of my cage. I didn’t want her to know that I hadn’t been walked today. Sometimes the overworked shelter keepers get too busy, and I didn’t want her to think poorly of them.

As she read my kennel card, I hoped that she wouldn’t feel sad about my past. I only have the future to look forward to and want to make a difference in someone’s life.

She got down on her knees and made little kissy sounds at me. I shoved my shoulder and side of my head up against the bars to comfort her. Gentle fingertips caressed my neck; she was desperate for companionship. A tear fell down her cheek, and I raised my paw to assure her that all would be well.

Soon my kennel door opened, and her smile was so bright that I instantly jumped into her arms. I would promise to keep her safe. I would promise to always be by her side. I would promise to do everything I could to see that radiant smile and sparkle in her eyes.

I was so fortunate that she came down my corridor. So many more are out there who haven’t walked the corridors. So many more to be saved. At least I could save one.

I rescued a human today.

Spirit Stickers

A GREAT WAY TO BOOST SCHOOL SPIRIT

Custom-designed school or organizational logo stickers are not only a great way to boost school spirit, but they can also be used as a fundraising tool for sports teams, clubs, tournaments, events, and other organizations.

Stickers are a fun way to spread spirit and pep almost anywhere, including notebooks, water bottles, laptops, helmets, and more. Not only are stickers affordable and unique, but they are also a great way to show pride for your organization.

Spirit stickers can be customized with your company’s logo or a school mascot, and are available in a variety of shapes, sizes, durability, and colors/finishes, such as square, circular, or die-cut, as well as embossed, laminated, or foil printed. They are also designed for easy handling and can be created as individually cut stickers or rolled stickers with a scored backing for easy distribution.

Let us know if you’d like help designing the perfect spirit stickers for your school or organization. Give us a call today at 856-429-0715 or visit http://www.sjprinter.com

The Way I See It

Most of us try to avoid hills, but what’s so good about that? Think about it… flat tires, flat hair, flat returns, and ultimately, flat-lining. Life happens on the hills.

They’re opportunities to prove to yourself that you’re stronger than you ever imagined. If you never attempt the ascent, you’ll never know the thrill of swooshing down the other side.

Here’s the way I see it: Life isn’t about finding yourself. It is about creating yourself. If you’d like help bringing your creative ideas to life in print, give us a call at 856-429-0715

And remember, other printers may be nearby, but nobody comes close.

Graduation Thank You Cards

SHOW YOUR APPRECIATION TO FAMILY AND FRIENDS

Customized graduation thank you cards are a thoughtful gesture to show your appreciation to family and friends.

Thank you designs can vary from postcards to folded note cards and can be fully customizable to include photos, custom messaging, and more. You can also customize the shape, size, fold, and paper, as well as finishing touches such as foil stamping, matching envelopes, return address labels, and even stickers for a coordinated look.

While handwritten thank you notes are a great gesture, you may also choose to print a thank you message on your card. Thank you etiquette doesn’t require a long message – three to five sentences is plenty. And they don’t need to be formally written. A sincere thank you from the heart is ideal.

If you’d like more great ideas to create the perfect customized graduation thank you card, we’d love to help! And remember, other printers may be nearby, but nobody comes close.

The Way I See It

I stumbled on these words of wisdom, and they got me thinking…

Just when we think we figured things out, the universe throws us a curveball, so we have to improvise. We find happiness in unexpected places. We find ourselves back to the things that matter the most. The universe is funny that way. Sometimes it just has a way of making sure we wind up exactly where we belong.

Here the way I see it: Karen Salmansohn said it best, “My new word: ‘Blesson.’ It’s when you’re able to view painful lessons as blessings. A blesson is what happens when you see the blessing in the lesson that your challenge taught you.”

Build a Logo That Evolves with Your Brand

TIMES CHANGE, SO SHOULD YOUR LOGO

Times change, people change, and brands change right along with them.

rethink, revise, rebrand – motivational handwriting in a spiral sketchbook, business or personal development concept

Change is reflected not only in the core values of your organization but also in your designs. And certain graphic elements age better than others. When shaping your visual identity, it’s essential to consider your logo’s life cycle because a logo is the front door of your brand image.

3 Question to Ask Before Your Rebrand

Does your logo need a refresh? Here are three areas to focus on as you process that question:

1. Graphics: Do the primary shapes and elements in your logo look dated? Can you make minor changes or simplify the artwork to modernize your logo?

2. Color: Is your logo’s color scheme old-fashioned or inconsistent with your branding? Can you refresh it by using different shades of the same color?

3. Typography: Do the logo fonts match your brand personality? Can you fix the design by choosing a more streamlined, timeless font?

If you are planning an update, a partial edit may be less risky than a full rebrand. 

But if you do go all in, make sure you carefully consider the life cycle of your new logo. Trends come and go. While it’s fun to be edgy, timeless designs are more likely to connect with your target customers for years to come. 

How to Create an Image that Lasts a Lifetime

To create an enduring image:

  • Go for colors and graphics that are simple, bold, and easily identifiable (think of the VW Volkswagon emblem, for example)
  • Stick to a classic font and make it the focal point of your image
  • Try monochrome formats if you’re using more intricate design details (like a tree with many branches)
  • Choose elements and fonts that work well across a variety of print and digital media 
  • Use grainy textures or vintage styles to give your logo a sense of maturity or a look that purposefully leans into the past
     

Establishing a strong logo may take some time, thought, and market research, but it is certainly worth it! Brand builders must look ahead to stay ahead because the most cohesive brands will last.

If you’re looking for ideas for your logo, our creative team would love to help! Give us a call or send us a message today: info@sjprinter.com or 856.429.0715.