The Way I See It

I came across this inspirational story written by Janine Allen that offers a thoughtful twist on pet adoption from a dog’s perspective.

I Rescued a Human Today

Her eyes met mine as she walked down the corridor, peering apprehensively into the kennels. I felt her need instantly and knew I had to help her.

I wagged my tail, not too exuberantly, so she wouldn’t be afraid. As she stopped at my kennel, I blocked her view from a little accident I had in the back of my cage. I didn’t want her to know that I hadn’t been walked today. Sometimes the overworked shelter keepers get too busy, and I didn’t want her to think poorly of them.

As she read my kennel card, I hoped that she wouldn’t feel sad about my past. I only have the future to look forward to and want to make a difference in someone’s life.

She got down on her knees and made little kissy sounds at me. I shoved my shoulder and side of my head up against the bars to comfort her. Gentle fingertips caressed my neck; she was desperate for companionship. A tear fell down her cheek, and I raised my paw to assure her that all would be well.

Soon my kennel door opened, and her smile was so bright that I instantly jumped into her arms. I would promise to keep her safe. I would promise to always be by her side. I would promise to do everything I could to see that radiant smile and sparkle in her eyes.

I was so fortunate that she came down my corridor. So many more are out there who haven’t walked the corridors. So many more to be saved. At least I could save one.

I rescued a human today.

Spirit Stickers

A GREAT WAY TO BOOST SCHOOL SPIRIT

Custom-designed school or organizational logo stickers are not only a great way to boost school spirit, but they can also be used as a fundraising tool for sports teams, clubs, tournaments, events, and other organizations.

Stickers are a fun way to spread spirit and pep almost anywhere, including notebooks, water bottles, laptops, helmets, and more. Not only are stickers affordable and unique, but they are also a great way to show pride for your organization.

Spirit stickers can be customized with your company’s logo or a school mascot, and are available in a variety of shapes, sizes, durability, and colors/finishes, such as square, circular, or die-cut, as well as embossed, laminated, or foil printed. They are also designed for easy handling and can be created as individually cut stickers or rolled stickers with a scored backing for easy distribution.

Let us know if you’d like help designing the perfect spirit stickers for your school or organization. Give us a call today at 856-429-0715 or visit http://www.sjprinter.com

The Way I See It

Most of us try to avoid hills, but what’s so good about that? Think about it… flat tires, flat hair, flat returns, and ultimately, flat-lining. Life happens on the hills.

They’re opportunities to prove to yourself that you’re stronger than you ever imagined. If you never attempt the ascent, you’ll never know the thrill of swooshing down the other side.

Here’s the way I see it: Life isn’t about finding yourself. It is about creating yourself. If you’d like help bringing your creative ideas to life in print, give us a call at 856-429-0715

And remember, other printers may be nearby, but nobody comes close.

Graduation Thank You Cards

SHOW YOUR APPRECIATION TO FAMILY AND FRIENDS

Customized graduation thank you cards are a thoughtful gesture to show your appreciation to family and friends.

Thank you designs can vary from postcards to folded note cards and can be fully customizable to include photos, custom messaging, and more. You can also customize the shape, size, fold, and paper, as well as finishing touches such as foil stamping, matching envelopes, return address labels, and even stickers for a coordinated look.

While handwritten thank you notes are a great gesture, you may also choose to print a thank you message on your card. Thank you etiquette doesn’t require a long message – three to five sentences is plenty. And they don’t need to be formally written. A sincere thank you from the heart is ideal.

If you’d like more great ideas to create the perfect customized graduation thank you card, we’d love to help! And remember, other printers may be nearby, but nobody comes close.

The Way I See It

I stumbled on these words of wisdom, and they got me thinking…

Just when we think we figured things out, the universe throws us a curveball, so we have to improvise. We find happiness in unexpected places. We find ourselves back to the things that matter the most. The universe is funny that way. Sometimes it just has a way of making sure we wind up exactly where we belong.

Here the way I see it: Karen Salmansohn said it best, “My new word: ‘Blesson.’ It’s when you’re able to view painful lessons as blessings. A blesson is what happens when you see the blessing in the lesson that your challenge taught you.”

Build a Logo That Evolves with Your Brand

TIMES CHANGE, SO SHOULD YOUR LOGO

Times change, people change, and brands change right along with them.

rethink, revise, rebrand – motivational handwriting in a spiral sketchbook, business or personal development concept

Change is reflected not only in the core values of your organization but also in your designs. And certain graphic elements age better than others. When shaping your visual identity, it’s essential to consider your logo’s life cycle because a logo is the front door of your brand image.

3 Question to Ask Before Your Rebrand

Does your logo need a refresh? Here are three areas to focus on as you process that question:

1. Graphics: Do the primary shapes and elements in your logo look dated? Can you make minor changes or simplify the artwork to modernize your logo?

2. Color: Is your logo’s color scheme old-fashioned or inconsistent with your branding? Can you refresh it by using different shades of the same color?

3. Typography: Do the logo fonts match your brand personality? Can you fix the design by choosing a more streamlined, timeless font?

If you are planning an update, a partial edit may be less risky than a full rebrand. 

But if you do go all in, make sure you carefully consider the life cycle of your new logo. Trends come and go. While it’s fun to be edgy, timeless designs are more likely to connect with your target customers for years to come. 

How to Create an Image that Lasts a Lifetime

To create an enduring image:

  • Go for colors and graphics that are simple, bold, and easily identifiable (think of the VW Volkswagon emblem, for example)
  • Stick to a classic font and make it the focal point of your image
  • Try monochrome formats if you’re using more intricate design details (like a tree with many branches)
  • Choose elements and fonts that work well across a variety of print and digital media 
  • Use grainy textures or vintage styles to give your logo a sense of maturity or a look that purposefully leans into the past
     

Establishing a strong logo may take some time, thought, and market research, but it is certainly worth it! Brand builders must look ahead to stay ahead because the most cohesive brands will last.

If you’re looking for ideas for your logo, our creative team would love to help! Give us a call or send us a message today: info@sjprinter.com or 856.429.0715.

The Way I See It

I came across this poem by Tina Trivett and thought you would enjoy it.

“The strings were tied, it was freshly washed, and maybe even pressed.
For Grandma, it was everyday to choose one when she dressed.
The simple apron that it was, you would never think about;
the things she used it for, that made it look worn out.

She may have used it to hold some wildflowers that she’d found.
Or to hide a crying child’s face when a stranger came around.
Imagine all the little tears that were wiped with just that cloth.
Or it became a potholder to serve some chicken broth.

She probably carried kindling to stoke the kitchen fire.
To hold a load of laundry, or to wipe the clothesline wire.
When canning all her vegetables, it was used to wipe her brow.
You never know, she might have used it to shoo flies from the cow.

She might have carried eggs in from the chicken coop outside.
Whatever chore she used it for, she did them all with pride.
When Grandma went to heaven, God said she now could rest.
I’m sure the apron that she chose, was her Sunday best.”

Extract Audio from Videos

PULL AUDIO YOU NEED FROM ANY VIDEO FORMAT

Extracting audio from a video can be useful in many situations, such as adding audio to a presentation, removing music from videos, gathering sound effects, or dubbing over voice narration in another language. Here are a couple of easy ways to pull audio from a video:

Whether you need to extract an audio file from a single clip or a whole video, Adobe Premiere Pro has the tools to create audio clips from any video file, including MP4, AVI, FLV, and MPEG. If you have access to Adobe Premiere Pro, click here (https://www.adobe.com/creativecloud/video/discover/extract-audio-from-video.html) for more information on extracting audio using Adobe Premiere Pro.

If you don’t have access to Adobe Premiere Pro, here is a free alternative: Audio Extractor is an online tool that allows you to extract audio from any video file. In addition to saving the file as MP3 or WAV, you can save it as an iPhone ringtone.

To extract audio using Audio Extractor, go to the Audio Extractor website (https://audio-extractor.net/) and open the video you wish to remove sound from. Note: the maximum size of a file you can open is 4000 MB. While the sound is being extracted, choose the format you want to convert the sound. If you are unsure about the format, select the default settings (MP3 with standard quality) and click Convert. After the file is converted, click Download, which will save the file to your computer.

If you need helpful suggestions for your next printing project, our team is only a phone call away! We look forward to hearing from you: 856-429-0715 or visit http://www.sjprinter.com

Boost ROI at Virtual Tradeshows

IMPROVE YOUR VIRTUAL TRADE SHOWS

Connecting to attendees beyond the screen at virtual trade shows takes effort and planning. While virtual shows offer a different experience than in-person presentations, they can be an effective prospecting and marketing tool. Here are a few ways to boost your return on investment at virtual trade shows:

  • Create a pre-show marketing campaign with invitations, reminders, and social media blasts, just as you would for an in-person tradeshow. Remember to promote a virtual meeting signup link on social channels for interested leads to sign themselves up with meetings for your team.
  • Promote an exclusive “show special” for attendees. This could include an exclusive discount, a free gift or free upgrade, bundled items together for more significant savings, or offer a tiered savings approach.
  • Consider offering incentives for attendees to respond to your messages or attend your sessions, such as an entry for a giveaway grand prize.
  • Organize and prepare your virtual booth with helpful resources, such as product videos, downloadable brochures and tech sheets, customer testimonials, website links, and case studies.
  • Consider hosting live Q&As where audiences can ask questions.
  • Include an enticing call to action before, during, and after the show.
  • After the show, use analytics gathered to reach out to each unique attendee. Mail them an info packet about your business with a handwritten thank-you note for visiting your virtual booth. Also, use social media and email campaigns for recaps and show highlights to keep your brand fresh in the minds of attendees.

If you’d like help creating the perfect follow-up print packet that is sure to get your business noticed and remembered, we’re here to help! Give us a call or send an email today at info@sjprinter.com

Social Distancing Table Tents

A PRACTICAL TOOL TO PROMOTE SOCIAL DISTANCING

While table tents are most popularly used as a marketing tool to promote a product, event, or special, they can also be used as a practical tool to promote social distancing.

Social distancing table tents can be displayed on counters or tables in offices, restaurants, meeting areas, and other public places. They can be used as a helpful reminder to encourage people to distance themselves from others and use hand sanitizer and wear a mask.

Table tents can offer messaging on both sides, and when placed in hard-to-miss locations, table tents are sure to get noticed and read. And because table tents are so affordable, they can be replaced often to ensure proper hygiene.

Let us know if you’d like help creating the perfect social distancing table tent for your organization! Call us today at 856-429-0715 or visit http://www.sjprinter.com

What Do You Make?

I read a story about a group of adults sitting around a table discussing life. One man, who happened to be a powerful CEO, started talking about the importance of teaching children to pursue a well-paid, successful career.

He said, “What’s a kid going to learn from someone who decided his best option in life was to become a teacher?” To stress his point, he looked at another guest and said, “You’re a teacher… be honest. What do you make?”

“You want to know what I make?” the teacher shockingly asked.

The teacher paused for a moment and then replied:

“Well, I make kids work harder than they ever thought they could. I make kids wonder. I make them question. I make them apologize and mean it. I make them have respect and take responsibility for their actions. I teach them how to write, and then I make them write since typing isn’t everything. I make them read, read, read. I make them show all their work in math. I make my classroom a place where all my students feel safe and secure. Finally, I make them understand that if they use the gifts they were given, work hard, and follow their hearts, they can succeed in life. Do you still want to know what I make? I make a difference in all your lives, educating your kids and preparing them to become CEOs, and doctors, and engineers… what do you make?”

Here’s the way I see it: Guy Kawasaki said it best, “If you have to put someone on a pedestal, put teachers. They are society’s heroes.”

Adding a Signature in Google Docs

PERSONALIZE A GOOGLE DOCS FILE WITH YOUR SIGNATURE

Man holding smart phone with blurred background. For Graphic display montage.

If you’d like to personalize a Google Docs file with your signature, here is a quick and easy solution using Google Docs built-in drawing tools.

First, open the Google document you want to insert a signature into. Click Insert at the top menu, and then click Drawing.

A drawing canvas will pop up, with the option to add lines, arrows, shapes, text, or import an image. To add your signature, click on the dropdown for the Line tool and choose Scribble. The Scribble tool allows you to draw in freeform, including signing your name.

When you start drawing, a series of tools will appear at the top right, enabling you to change the size, color, and line weight. Once you are satisfied with your signature, click Save and Close to insert your signature into your document.

If you’d like tips that will save you save you time on your next important printing project, we’d love to help! Give us a call today.

Four Gorgeous Color Schemes for Your Next Design

COLOR OUTSIDE THE LINES

Imagine a world without color.

It’s nearly impossible to visualize. Color lights our days and alters our moods. As the first thing you notice and the last thing you forget, color is a visual cue that engages our eye and connects us with the things we love.

When you want to add zest to your next design, taking a spin on the color wheel can bring inspiration to kickstart a new concept. Here are four ways to combine color in attractive, appealing ways.

Monochromatic

Monochromatic color schemes use only one color in varying tints, tones, and shades.

This scheme emphasizes a very specific color family (think blush, rose, fire engine red, and maroon), making it very effective for capturing the psychological impact of one hue. Monochromatic schemes can be dramatic in special settings, such as costuming a stage or making a design seem more spacious.

Monochrome color schemes have a calming effect, exuding a clean, timeless, elegant appearance.

Analagous

Because of their proximity on the color wheel, neighboring (or analogous) hues please the eye and bring harmony to the mix.

To use analogous colors, choose a primary, secondary, and tertiary combination from the same quarter of the color wheel. Or add flair by reaching just a bit outside of the compact triad and grabbing another adjoining color to bring contrast and intensity.

Complementary

Complementary colors are hues that lie directly across the color wheel from each other, and these colors complete each other in a visually satisfying way (like a lime green leaf on a ruby red strawberry).

Coupled complementary colors exhibit natural balances, like warm and cool, neutral and dynamic, or calm and bold. When these colors are placed together, they appear more intense, sophisticated, or vibrant.

Triads

A scheme of triads uses three equidistant hues on the wheel.

Try primary combos (such as red, blue, and yellow) or secondary tones (orange, green, and purple) to create an arresting focal point in your design. Lighten or gray triad tones to create graceful or unusual combinations like fuchsia, terra cotta, and deep lichen green.

Tetrads

Tetrads utilize four equidistant hues from the color wheel (or two sets of complementary colors) to produce an exceptional result.

In brighter versions, a lively paisley teardrop might take shape. In more subtle variations, a pastel floral quilt or a rich jewel-toned poster can bring motion and depth.

Color Outside the Lines

Color is an absolute powerhouse for print marketing, so don’t rush past the color selection process!

Climb out of your comfort zone and color outside the lines as you play with the possibilities.

Box Sleeves

A CREATIVE AND AFFORDABLE WAY TO TAILOR YOUR PRODUCT PACKAGING

Custom printed box sleeves are a creative and affordable way to tailor your product packaging.

Box sleeves offer unlimited creativity since nearly every aspect can be customized. They can be used over existing packaging as a way to grab attention or embellish your product packaging, or as a partial sleeve to draw attention to new products or customize packaging for holidays, anniversaries, or other celebrations.

Box sleeves can be designed in an endless variety of shapes, colors, and papers. They can also be customized with finishing touches, such as spot UV printing, foil stamping, embossing or debossing, as well as matte or glossy coating. Another popular option is die-cut windows, which offer a glimpse of the product without removing the sleeve. You may choose from many closure options, including peel and seal, glue, double-sided tape, or a customized label, such as a corporate anniversary seal.

If you’d like help creating the perfect box sleeve that will ensure your product demands attention, stop by or give us a call today 856-429-0715 or visit http://www.sjprinter.com!

Free Image Sources

FREE IMAGE RESOURCES TO CONSIDER

While it is recommended to use original, unique images rather than generic stock photos (especially on your website, since stock images can often negatively affect your search visibility), sometimes that isn’t possible, or you need imagery for non-website uses. Here are a few free image resources to consider:

  • Unsplash features two million free high-resolution images brought to you by the world’s most generous community of photographers.
  • Burst is a free stock photo platform that is powered by Shopify. Their image library includes thousands of high-resolution, royalty-free images taken by their global community of photographers.
  • Pixabay features copyright-free images, videos, and music that are safe to use without asking for permission or giving credit to the artist – even for commercial purposes.
  • Kaboom Pics not only provides free images, but it allows you to search by color, and images also include a complementary color palette with corresponding HEX colors.
  • Gratisography offers a unique, quirky collection of high-resolution free stock images, comprised of creative pictures you won’t find anywhere else.
  • Getty Images allows you to embed free images on non-commercial websites and blogs. When you embed an image, it keeps its own frame, share buttons, and branding.

If you need help choosing the perfect images for your print marketing materials, our creative team is here to help. We look forward to hearing from you!

The Way I See It

We convince ourselves that life will be better after getting married, having a baby, and then another. Then we are frustrated that the kids aren’t old enough and think we’ll be more content when they are. After that, we’re frustrated that we have teenagers to deal with. We will certainly be happy when they are out of that stage. We tell ourselves that our life will be complete when our spouse gets their act together, when we get a nicer car, when we can go on a nice vacation, or when we retire.

The truth is there’s no better time to be happy than right now. So, stop waiting…

Until your car or home is paid off.
Until your kids leave the house.
Until you go back to school.
Until you finish school.
Until you lose weight.
Until you get married.
Until you have kids.
Until you retire.
Until summer.
Until spring.
Until winter.
Until fall.
Until you die.

Here’s the way I see it: Time waits for no one. There is no better time than right now to be happy.

Easy Webpage Screenshots

SCREENSHOTS OF AN ENTIRE WEBSITE BROWSER WINDOW

If you’re looking for an easy way to take a full-page screen capture of an entire website browser window with one easy click, check out “GoFullPage,” which is a free Chrome extension.

Simply add the GoFullPage extension to Chrome, and click the extension icon, or press Alt+Shift+P. After the screenshot is completed, a new tab will open where you can download the screenshot as an image (JPG or PNG), various PDF sizes, or drag it to your desktop.

GoFullPage is an easy and convenient browser screenshot tool. There are no ads, bloatware, or extra permissions required. Simply add the extension and start taking screenshots. To learn more, visit GoFullPage.

If you need helpful tips for an upcoming printing project, we’d love to help. Contact us today at 856.4290715

Product Review Request Cards.

ENCOURAGE CUSTOMERS TO WRITE A REVIEW.

You may be surprised how many customers will write a product review if you simply ask them!

Product review request cards can be printed as simple or extravagant as you choose – ranging from the size of a business card or small postcard to a larger card with deluxe finishing touches, such as die-cut cut-outs or edging, foil stamping, or embossing to add an elegant feel.

Product review request cards can be inserted in the bag with purchases or added into the package with shipped products. When designing your card, remember to thank customers for their purchase, include a website address or link to leave a product review. You may also consider offering a discount on their next purchase as a thank you for taking the time to leave a review.

Here is an example of a simple message: Thank you for trusting us with your order. We appreciate your business and hope you enjoy your product. Please take some time to review your product, which helps customers like you to make an informed decision.

If you’d like help creating an eye-catching product review request card, look no further! Our creative team has some great ideas you and your customers are sure to love. Give us a call anytime at 856-429-0715 or visit: http://www.sjprinter.com

#sjprinter #reviewcards #customprint

6 InDesign Best Practices

BE THE BEST

There are some powerful software suites available today that will help you bring your idea to life, but few are as well-designed for print as Adobe InDesign.

At first glance, you might be a bit intimidated by the large number of buttons and gadgets you’ll see within the software. These InDesign best-practice tips will help you be successful when you’re ready to send your creation for printing. From starting with the end in mind to ensuring that all of your styles are correctly formatted for printing, you can leverage the power of InDesign to create print-ready pieces that you will be proud to share with your customers.

Begin at the End

InDesign has a fantastic feature called “Live Preflight.” This tool allows you to see any problems that your printer will find with the file before you send it. While designers traditionally would have to manually check their files for errors, or discover issues only after the output has been delivered for printing, Live Preflight helps catch things like missing fonts and images that are improperly linked upfront.

Thread That Text!

“Threading” your text allows you to flow content from frame to frame, making it much simpler to make changes to the size of text boxes and other page elements. Instead of being a bunch of disconnected paragraphs, this creates a more cohesive story that can evenly break across pages. Magazine designers use this cool functionality a great deal as they’re writing longer-form content, but it’s helpful even for smaller projects such as postcards or flyers, too.

Keep Your Formatting Consistent

If you’re not careful, you may find that your fonts, sizing, and colors are losing consistency throughout your printed piece. It can be pretty tough to see this before sending it for printing. The best way to maintain that consistency is through creating styles for all your formatting. If you’re used to highlighting a block of text and applying a different font or color – break that habit! Creating styles that represent the look that you’re trying to accomplish and then applying those styles to similar text blocks makes it easy to make global changes to text in the future.

One-Level High, Please

Stacking objects on top of one another may seem like an easy way to create advanced looks within your file, but this can cause some problems down the road. InDesign pros know that stacking objects is sometimes required, but should be avoided whenever possible to make it easier to shift items around on the page.

Here are two final (BONUS) tips:

  • Keep your design simple.
  • Keep your fonts embedded.

Eager for more InDesign tips and tricks? Contact us today at 856.429.0715!

The Benefits of Business Blogging

INCREASE AWARENESS AND DRIVE TRAFFIC TO YOUR WEBSITE

A business blog can be a great way to help your business stand out from the competition. Not only can blog content increase awareness and drive traffic to your website, but it can help boost sales. Here are a few more benefits of business blogging:

  • Blogging can be used to educate your audience not only about your business but also your industry. When you publish in-depth blogs with valuable information, you can build trust with readers and establish your organization as an industry leader.
  • Blogs are an easy way to regularly add new information to your website and keep your content fresh and current. Updated content also gives the search engine algorithms more reason to index your website more often, keeping it on their radar over time.
  • Blogs are a great way to target long-tail keywords (four words or longer) and searchable terms, such as “best winter boots for women.”
  • Blogs provide an excellent opportunity for internal linking, connecting visitors to other pages within your website.
  • Blog posts not only increase traffic to your website, but they also keep visitors on your website longer, which will increase your Google ranking.
  • Blogs allow you to be more conversational and show a personal side of your business that many won’t see through typical marketing efforts.
  • Blogs are easy for readers to share. Whether visitors link to your blog post, tweet it, or email it to others, it is free marketing and further validates your credibility.
  • Blogs can be a great way to gain critical data about your audience by analyzing their activity, such as what types of blog posts your audience prefers (how-to articles, videos, new product announcements), the day/time blogs are most active, and what topics are the most popular.

If you’d like help designing a print newsletter to stay in touch with your audience and promote your blog, our experienced team has lots of great ideas to help you get started. We look forward to hearing from you!

http://www.sjprinter.com

The Way I See It

I came across this post on social media, and it stopped me in my tracks. It got me thinking about how important it is to live life to its fullest every day.

Every minute someone leaves this world behind.
We are all in the “the line” without knowing it.
We never know how many people are before us.
We cannot move to the back of the line.
We cannot step out of the line.
We cannot avoid the line.

So while we wait in the line…
Make moments count.
Make priorities.
Make the time.
Make your gifts known.
Make a nobody feel like a somebody.
Make your voice heard.
Make the small things big.
Make someone smile.
Make the change.
Make love.
Make up.
Make peace.
Make sure to tell your people they are loved.
Make sure to have no regrets.
Make sure you are ready.

Here’s the way I see it: Mahatma Gandhi said it best, “Live as if you were to die tomorrow. Learn as if you were to live forever.”

Strut Cards.

TAKE YOUR POINT OF SALES PROMOTIONS TO THE NEXT LEVEL.

Strut cards are a great way to take your point-of-sales promotions to the next level. Strut cards offer a new twist on point-of-sale cards because they are printed on display board or mounted on foam core. Strut cards demand attention with eye-catching images and bold calls to action. They can be used to announce a new product, promote a sale or promotion, and drive traffic to your website or social media pages via a URL or QR code.

Strut cards are ideally displayed on checkout counters, product shelving, reception desks, and lounge tables. They can be printed in any variety of sizes. If you’d like help creating a strut card your audience will read and remember, give us a call today at 856.4290715 or visit http://www.sjprinter.com!

#graphicdesign #print #printmarketing #notepads #sjprinter #customprint #creativemarketing #customprinting #printing #advertising #branding #digitalmarketing

The Way I See It

One day, a turtle and a dog decided to compete in a running and swimming competition. In preparation, they both took private lessons and trained for long hours.

They began with the running race. The dog won easily, but eventually, the turtle also finished the race. It took him considerably longer, but he still achieved his goal to finish the race.

The competition to swim across the lake took place a few weeks later. And guess who won? The turtle. But the dog also achieved its goal: to complete the race.

Here’s the way I see it: Never give up on your dreams. It may take a little longer, but with determination and effort, everyone can achieve their goals.

If you need a little help in achieving your marketing goals, our creative team is here to help. Remember, other printers may be nearby, but nobody comes close.

Invitation Belly Bands

ADD CHARM AND CLASS TO ANY INVITATION

Invitation belly bands are a great way to add charm and class to any professional or personal invitation. An invitation belly band is a narrow strip of paper that wraps around the middle (or belly) of an invitation to group multiple stationery pieces in a neat bundle.

Invitation belly bands are ideal for award celebrations, fundraisers, anniversary parties, grand openings, weddings, and other exciting events. They can feature die-cut edging or shapes, as well as foil stamping, embossed or debossed logos, metallic ink, and much more to enhance the appearance.

Belly bands can be designed to close with a peel and seal closure, glue, double-sided tape, or a customized label, such as a corporate anniversary seal.

If you’d like help creating the perfect belly band for an important event, give us a call today at 856-429-0715!

Document Scanning Apps

TURN ANY SMART PHONE INTO A PORTABLE PDF SCANNER

Whether you are still working from home or on the road, document scanning apps allow you to turn any smartphone into a portable scanner, converting paperwork into PDFs for digital or online document storage.
Here are just a few popular scanning apps to consider:

  • Adobe Scan – Adobe Scan for iPhone & Android scans documents into PDFs, and automatically recognizes text. Easily capture and convert documents, forms, business cards, and whiteboards into high-quality Adobe PDFs.
  • Microsoft Office Lens – Office Lens is ideal for Office users, including a unique Office integration with (mostly) properly formatted OCR text results. Office Lens will convert images into Word and PowerPoint files, as well as PDF documents.
  • Scanbot – Scanbot allows you to scan, crop, and optimize documents, receipts, sketches, whiteboards, business cards, labels, QR codes, and barcodes in 200+ dpi.
  • Abbyy FineScanner – Abbyy FineScanner is a multilingual scanning app that scans text in 193 languages. Compatible with Android and iOS, the app lets you scan both printed and handwritten text with your mobile device.
  • Clear Scan – Clear Scan allows you to scan any text or image into a PDF file quickly, and includes an edge detection feature to prevent images from looking skewed.

If you need convenient time-saving ideas for your next print project, our team is here to help. And remember, other printers may be nearby, but nobody comes close.

Image Optimization Tips.

INCREASE YOUR SEO RANK AND BOOST YOUR ORGANIC TRAFFIC

Image optimization not only provides a better user experience with faster page load times, but it can also increase your SEO ranking and boost your organic traffic. Here are a few suggestions for optimizing images on your website:

-Use original, unique images rather than generic stock photos to create a better user experience and increase your search rank.

-Compress your images before uploading to your website to reduce the image file size without removing the quality, resulting in a faster page load.

-Customize your images with descriptive, straightforward file names to help Google understand your image and improve your SEO value.

-Add descriptive alt tags and captions. This not only provides Google with useful information about the image, but it also offers a text alternative if the image fails to load.

-Use responsive images that adjust to different resolutions and screen sizes.

-Organize multiple images. For example, if you are showcasing a series of images, index and label them in the logical order that the visitor should view them.

-Provide your image dimensions in the source code for a better user experience.

The Way I See It

While it is difficult to see the silver lining from the devastating Coronavirus pandemic, it has provided many valuable life lessons. Here are just a few:

  • We should always prioritize things that matter the most, such as family, friends, and health.
  • It’s good to slow down. Take time to relax and do things you genuinely enjoy, such as a hobby you haven’t had time for because you were always on the go.
  • Small acts of kindness make a big difference. Donate to a good cause, send a handwritten letter, shovel your neighbor’s sidewalk or mow their lawn, or simply wave and smile at people when walking outside.
  • The importance of saving money for unexpected events. Ideally, you should save three to six months’ worth of living expenses in an emergency fund.
  • It may be time to re-examine your health and wellness goals. Eating right, physical activity, and adequate rest not only improves our overall health and wellness, but it also makes us more resilient.
  • Disconnecting from electronics is an important way to give your mind a break from the news and social media, which can fuel anxiety and depression.
  • Times are changing, and more change is coming. Sometimes we have to let go of control and learn to adapt to whatever life throws our way.

Here’s the way I see it: We are all in this together, and we are stronger when we fight together rather than on our own. If you need printing advice or ideas for an upcoming project, we’re here to help!

Boost Your YouTube Efforts

INCREASE YOUR YOUTUBE VIEWS AND SUBSCRIBERS

Here are a few ways to increase your YouTube views and subscribers:

  • Improve your video’s search ranking by adding keywords in your video metadata (video title, tags, description text, subtitles). Consider words a person might use to search for your video topic. To view the metadata for your competitor’s most popular videos, right-click on the webpage and select “View Page Source.” Then CTRL-F “keywords” until you find the list.
  • Create eye-catching thumbnails for your videos to help them stand out. Consider using a unique graphic and bold descriptive text on your thumbnail.
  • Create and suggest video playlists, rather than a single video, which can help viewers stay on your channel longer and build more interest in subscribing to your videos. As soon as one video ends, another video in your playlist begins.
  • Add timestamps to call out key moments, which allow searchers to skip ahead to marked points of interest in your video. For example: 2:36 – How to XX; 3:42 – Create XX; 4:21 – Optimize XX
  • Create end screens at the end of your video which encourage views towards a next step, such as encouraging visitors to subscribe to your channel, visit your website, and/or promote other playlists or videos.
  • Promote your YouTube videos across all of your social channels. Instead of uploading your video on other channels, post a short teaser video to your social accounts, and include a link to the full video back on YouTube to ensure you can track your YouTube views.
  • Remember to ask viewers to subscribe. The more subscribers your channel has, the more views your videos will get right off the bat when you hit publish.

The Way I See It

Have you ever thought about what others will say about you after you’re gone? Although it may sound a little morbid, it doesn’t need to be depressing or sad. Rather, it can be an inspirational way to help you live life more fully and intentionally.

For example, these types of thoughts can be seen as an aspiration for achievement. What do you want your legacy to be? What goals do you want to achieve? What hobbies do you want to spend more time enjoying? What impact do you want to have on your community? Most importantly, how do you want to be remembered?

Here’s the way I see it: You may not be able to go back and make a brand-new start. But you can start now and make a brand-new end.

Importance of Safety Margins

ENSURE YOUR TEXT STAYS WITHIN THE PRINTED AREA

Regardless of whether your print piece has a bleed (text or images that extend to the edge of a finished page), safety margins are very important to ensure your text stays within the printed area.

Safety margins are guides that should be located at least 1/8″ inside the cut line, depending on the size of the final design. If text goes beyond your safety margins, it can fall outside the mechanical tolerances of paper-cutting equipment and may get cut off inadvertently.

Safety margins can help your design look more professional and help prevent images and text from falling off the page.

While we recommend a minimum of 1/8” safety margin, the amount of margin is a personal choice and may be dictated by the type of print product and size of the final design.

If you have questions about creating production-ready artwork, give us a call anytime. Our printing experts are eager to save you time and money in the printing process. Give us a call today to discuss your next printing project: 856-429-0715

We Are Open! LET YOUR AUDIENCE KNOW YOU ARE OPEN.

Here are a few ideas to remind your customers that you are open for business and are taking precautions to serve them during these trying times:

– “We miss you” direct mail postcards are a great way to welcome your customers back, share your business hours, and promote upcoming sales.

– Flexible “we care” promotions remind your customers that you are looking out for their best interests. Some examples include options for delayed payment, curbside pickup, exclusive discounts, and free shipping promotions.

– Custom posters and signs can be used to post updated business hours, mask requirements, seating limits, social distancing reminders, and more.

– Newsletter are a fun way to stay in touch and share updates about your company, introduce new employees or staff, and promote your products.

– Custom stickers grab attention and can be designed to encourage your audience to follow you on social media for updates and announcements.

Our experienced team is full of creative ideas to help promote your business in print. Give us a call today at 856.429.0715!

#sjprinter #customprint #customprinting #printmarketing #creativemarketing #print #print #printing #graphicdesign #socialmedia #envelopeprinting #notepads

The Way I See It

Sometimes metaphors can help us see things in a different light. Here’s a great example.

The next time you’re overwhelmed with distracting thoughts running through your head, picture yourself on a busy bus. You are the bus driver, and your passengers (or thoughts) are being critical, abusive, intrusive, shouting directions, and chattering nonsense.

It’s tough to stay focused on the road while listening to the passengers as they shout and chatter noisily. It may be time to tune some of the distractions out by moving your best passengers to the front of the bus.

Here’s the way I see it: Focus on the outcome, not the obstacle. If your print marketing materials need a refresh, our team is here to help make the transition smooth and exciting. And remember, other printers may be nearby, but nobody comes close. Stop by today to discuss your next printing project. We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ.

Is a Bleed Right For Your Print Project?

OVER THE EDGE PRINT

The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design.

If you’re unsure what exactly a bleed is, how and when you should use it, and the potential challenges with adding a bleed to your project, keep reading. We’ll dig into the bleed concept and provide some best practices to make your print project look amazing every time.

What is a Bleed in Print?

A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. It eliminates any unwanted white space or borders around the edge of your design.

To put it another way, have you ever seen a printed marketing piece where what’s printed runs all the way to the edges, while other printed pieces may have a white border where the printing stops? That’s a bleed.

The Pros and Cons of Bleeds in Print

Now that you understand what a bleed is, there are times that you may or may not want to go in this direction.

Here are some things to keep in mind when considering a bleed:

  • Bleeds work well if your design has a full-colored background.
  • If you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom.
  • A bleed can be slightly more expensive depending on the sheet size. (Remember, the image is printed larger and cut down to your desired finished size.)
  • If you’re printing a booklet or something that is going to be folded, you almost certainly want bleeds along interior borders, so it doesn’t look as though the project is unfinished. You want it to flow cleanly from one page to the next, and having the colors “meet in the middle” of the folded area is the best way to do that.
  • Bleeds are also great if you’re going to cut your project down to a smaller size, while you may want to skip the bleed if you’re creating a project with an exact border.

Understanding the Bleed Marks on Your Proof

Once you’ve decided to use bleeds in your print job, you’ll want to understand the markings on your proof when you receive it. The trim marks are generally seen as corner line markings just inside the printed content and ensure that when your pages are trimmed, you will see the full image on the page with no white border. Fold marks are generally dashed lines indicating where you fold an 11″ x 17″ sheet in half, for instance.

Fortunately, using the default values within your graphic design software often provides the best option. It is still helpful to understand how bleeds, trims and folds work to create the most professional print project possible.

If you’d like help creating your brochure, we’d love to help, give us a call at 856.429.0715!

Cropping YouTube Videos

EASILY TRIM VIDEOS IN YOUTUBE

Did you know that you can easily trim videos that you upload to YouTube (without having to re-upload the video)?

Log into YouTube Video Studio, and then select Videos from the navigation panel on the left. Click the video you would like to edit. After your video is selected, click Editor from the new navigation options on the left.

To trim the beginning or end of your video, select Trim. When a blue box appears in the editor, you can click and drag the sides to the portion of the video you’d like to keep. If you prefer, you may also manually type in specific times in the box next to the Trim button. Anything not in the box will be removed from the video. Preview your video edits and save.

You may also remove a specific section within the video. Once again, select Trim. Click in the blue box at the beginning of the section you’d like to remove, and then click Split. Drag the line to the end of the section you’d like to remove. Preview your video edits and save.If you’d like helpful tips to save time on your next printing project, give us a call or drop us an email anytime: info@sjprinter.com

Review us on Google!

LET YOUR CUSTOMERS DO THE TALKING FOR YOU

Google reviews not only increase your online reputation, make your business look more credible, and increase your SEO, but they are a great way to let your customers do the talking for you.

How can you get more Google reviews? Just ask! Customer milestones offer an excellent opportunity to reach out, such as when customers have used your product or service for a specific amount of time, or when customers receive a discount from a loyalty program.In addition to asking key customers, you should promote your Google review link liberally. Add it to your business card, email signatures, print and email campaigns, at the bottom of your receipts, on a poster or sign in your store, on your website, at the end of support calls, and more.

Many people may think writing a Google review is a daunting task, so remind customers they can leave a star rating without writing anything or leave a simple one or two sentence review. You may also consider phrasing such as “Leave us a review” or “Review us on Google,” which may seem less time consuming than “Write a review.”

Here are directions on how to create a short URL for customers to write reviews: How to Create a URL for Customers to Write Reviews

If you’d like help boosting your Google reviews in print, we’d love to help! Give us call today to discuss your next printing project: 856-429-0715.

The Way I See It

Did you know that your success and/or failure is largely determined by your self-talk, also known as your internal dialogue? Self-talk is influenced by your subconscious mind and can be positive or negative – revealing your thoughts, ideas, questions, and beliefs.

Your self-talk can be encouraging and uplifting, such as “I’m making really great progress,” or distressing and negative, such as “I’ll never be good at this.”

So, what’s going on inside your head? Are you thinking thoughts that empower you or defeat you?

Here’s the way I see it: Mahatma Gandhi once said it best, “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.”

Price Comparison Shopping

FIND THE BEST DEAL ON YOUR FAVORITE PRODUCTS

If you’d like to save time and money when shopping online, here are some of the most popular price comparison websites and tools to help you find the best deal on your favorite products.

  • Google Shopping allows you to search thousands of online stores and see options in one place, including prices, taxes, and shipping fees.
  • CamelCamelCamel is a free Amazon price tracker that monitors millions of products and alerts you when prices drop, helping you decide the best time to buy.
  • ShopSavvy is a mobile app that lets you scan any product’s barcode to compare all the best prices online and locally.
  • Shopbrain is designed to work on the web (using a Chrome or Safari extension), or on smartphones (iPhone and Android apps). It provides automatic price comparisons from Amazon, Walmart, Best Buy, and more, so you always find the best price and save while you shop.
  • Honey is not only a money-saving tool popular for its coupon service, but it also has a sophisticated price tracking tool built into its extension and on the website.

If you’d like to compare pricing on our printing services, we encourage you to request a custom quote today. And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project at 856-429-0715.

Cleaning Up Old Website Products

MAINTAIN YOUR SEO SITE RANKING AND KEEP CUSTOMERS HAPPY AND ENGAGED

Here are a few suggestions to maintain your search engine optimization (SEO) site ranking and keep your customers happy and engaged.

Many businesses face a dilemma when it comes to cleaning up old products on their website. On the one hand, the search demand for products might still exist. If you delete a product page, you will eliminate the organic rankings that that product page had generated for your site. This could result in your overall site being ranked lower. On the other hand, finding old product pages may frustrate users and create a negative user experience.

Instead of just deleting products off of your website, you may consider other options.

For example, you can remove the “Add to Cart” button and clearly post “Item Unavailable,” so visitors will understand they cannot purchase it. The page will not be removed from rankings, but your customers will immediately know that they cannot buy that item. You may also consider providing a “Related Products” link that shows similar available products.

If you’d like help promoting your product line in print, we offer many great products to boost sales, including product catalogs, flyers, direct mail, or individual sell sheets. Visit us online today: http://www.sjprinter.com

We are here to help you grow grow faster!

Call us today to discuss your next printing project: 856-429-0715

The Way I See It

If you’ve ever watched horse racing, you’ve probably noticed that the horses wear blinders on their bridles, so they don’t get distracted by what’s next to or behind them. The small shields around their eyes help keep them focused and calm without distractions, resulting in better overall performance.

In comparison, our daily distractions come in many forms. We may be distracted by our past failures. Or perhaps we are distracted by our environment or those around us. It is hard to eliminate the distractions from your life completely.

Here’s the way I see it: If you’re having a hard time staying focused, it may be time to put on your blinders, so you can better focus on your goals. And remember, we’d love to help if you need assistance with your print marketing goals! Give us a call today to discuss your next printing project: 856-429-0715 or visit http://www.sjprinter.com

Change the Date Postcards

UPDATE GUESTS ABOUT YOUR PLANS

2020 has been a roller coaster of a year. If the pandemic has forced you to rethink your plans or postpone an upcoming event, you’re not alone.

If you decide to postpone or reschedule an upcoming event, it’s important to let everyone know as soon as possible. Change the date postcards are a great way to update guests about your plans.

Depending on the event, change the date cards can include humor, such as “Let’s Try This Again…” Or, even simpler: “We changed the date and can’t wait to celebrate!” If you are rescheduling an event but don’t have a new date yet, your card could say something like, “It’s still happening – but at a later date. Details coming soon!”

While rescheduling a special event can be disappointing, our print technicians can make this process as painless as possible. 

We offer a wide variety of Change the Date cards. Please visit our ETSY store to see the current selection:

https://www.etsy.com/listing/778751093/change-date-or-save-date-cards-panel?ref=listings_manager_grid

The Way I See It

I came across this powerful poem by Erin Hanson, and I thought you would enjoy it as well. It is a great reminder in these crazy times that sometimes not everything you lose is bound to be a loss.

I was the type of person
that held onto things too tight,
unable to release my grip
when it no longer felt right.

And although it gave me blisters,
and my fingers would all ache,
I always thought that holding on
was worth the pain it takes.

I used to think in losing things
I’d lose a part of me too;
that slowly I’d become someone
my heart no longer knew.

Then one day something happened,
I dropped what I had once held dear;
but my soul became much lighter
instead of filled with fear.

And it taught my heart that some things
aren’t meant to last for long;
they arrive to teach you lessons,
and they continue on.

You don’t have to cling to people
who no longer make you smile,
or do something you’ve come to hate
if it isn’t worth your while.

That sometimes the thing you’re fighting for
isn’t worth the cost;
and not everything you ever lose,
Is bound to be a loss.

Here’s the way I see it: Hope is always on the horizon. If you need to re-ignite hope in your business, print marketing is an excellent choice. And remember, other printers may be nearby, but nobody comes close.

Marketing to the Smallest Viable Audience

NARROW YOUR FOCUS

If you are a marketer, you’re in the business of making things happen.

Whether you’re trying to get people to vote or buy your environmentally-friendly fertilizer, your goal is to grab attention and make people respond.

To do this well, you need to continually ask yourself, “who’s it for?” This simple question can guide the product you make, the story you tell, and where you share.

Narrowing Your Focus

If you have to choose 500 people to become your true fans, who should you choose? By selecting people based on their needs and dreams, you can group people based on psychographs instead of demographics.

For example, you might zero in on . . .

  • Bargain Bill, who’s playing a sport when he shops, while simultaneously wrestling with his internal narrative about money
  • Hurried Harry, who’s always looking for a shortcut and is rarely willing to wait in line, read directions, or weigh complex decisions
  • Paranoid Paula, who’s suspicious of the cab driver, is convinced she’s getting ripped off by the desk clerk, and would never drink out of a hotel minibar

To force your micro-focus, ask yourself questions like:

  1. What is the smallest market my business can survive on?
  2. If I could only change 30 people, who would be the ideal customers for my product or service?
  3. Who is in the greatest need of our idea?
  4. Who is most willing to pay me for the change I’m promoting?

The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them. That love leads to traction, and to attitudes and choices that become part of their identity.

And it certainly shapes the storyline you share. One template that can help craft that highly specific narrative is this:

My product is for people who believe _______________.

I will focus on people who want _____________.

I promise that engaging with what I make will help these people get _____________.

Ideas that Spread, Win

If you want to multiply your advertising impact, don’t hide behind “anyone” and “everyone.” Ruthlessly define your smallest possible audience and speak to their hopes, dreams, and needs.

Start with empathy to see a real need, and match your messaging to the worldview of the people being served. Here you will build momentum as you engage a tribe and make change a reality.

http://www.sjprinter.com

Thinking INSIDE the Envelope

MARKET OUTSIDE THE NORM.

If you’re looking for a unique and cost-effective way to boost your marketing efforts, consider printing on the inside of an envelope! Printing copy and design on the inside can offer a fun, unexpected surprise for the recipient, who will be more likely to investigate the content on the inside of the envelope. Not only does it grab attention, but it can also increase your marketing real estate without adding additional inserts in your existing mailing. It is a great way to maximize your resources.

The inside of your envelope is also an ideal place to increase your branding efforts. It can encourage your audience to visit your website, follow you on social, or enter to win a prize.

Let us know if you’d like other creative ideas to help your direct mail campaigns stand out and be remembered!

Use Zoom Like a Pro

ENHANCE YOUR VIRTUAL MEETING EXPERIENCE.

If you use Zoom for video meetings, here are a few tips to enhance your virtual meeting experience:

• Easily mute and unmute using the space bar on your keyboard. Simply press and hold the spacebar.

• Mute your audio and turn off your camera by default by going to Settings>Audio>Mute Microphone when joining a meeting, and then Settings>Video>Turn Off My Video when joining a meeting.

• If you are the meeting host, you can easily mute everyone on the call by clicking Alt+M (⌘Cmd+Ctrl+M).

• Click the tab that says “gallery view” to see everyone in the meeting, instead of just the person talking.

• To quickly invite people to join a current meeting, click Alt+I (⌘Cmd+I) to open the Invite window. Send to colleagues on your contact list, or copy the URL, and send it to anyone who you want to invite to the meeting.

• Easily record meetings while using the desktop app. Click Alt+R (⌘Cmd+Shift+R) to start recording any meeting. Or click Alt+P (⌘Cmd+Shift+P) to pause/resume recording.

• Change your background by clicking your profile in the top right corner, then click Settings. On the menu to the left, click Virtual Background. NOTE: your device must meet system requirements to change background: Zoom Support

The Way I See It

kirkHere’s a story I read about a father who was giving his son a special graduation gift.

The father said, “As a graduation gift, I’m going to give you my old car. But first, I’d like you to take it to a couple of used car lots and see how much they would offer you to sell it.”

After visiting a few car lots, the son said, “They only offered me $400 to $500 because it’s old and needs a lot of repairs.”

Then the father told him to take it to a local car show and see if anyone had a better offer. The son returned very excitedly and said someone offered him $5,000 and said they had been looking for that hard-to-find model.

The father smiled and said, “Just like cars, I wanted you to know that the right person will see value in you, and you should never stop looking until you find it.”

Here’s the way I see it: Your value does not decrease based on someone’s inability to see your worth.

Custom Notepads.

A MARKETING OPPORTUNITY ON EACH PAGE.

Product-396

Custom notepads are a useful promotional item that provide front-of-mind awareness of your business. Because notepads are used again and again, a notepad with 25, 50, or 100 sheets provides a marketing opportunity on each page.

 

Here are a few tips for printed notepads:

To increase usability, consider adding lines and designing as a shopping or to-do list.

1. Use as a stand-alone giveaway with purchases, at events, or include with packaged collateral materials, such as slipping into a pocket folder full of brochures or flyers.

2. Keep the design clean and simple with minimal marketing information, ensuring usefulness for the recipient.

3. While your paper choices are endless, we recommend 70 lb. uncoated paper for excellent writability.

4. Consider customizing your notepad with a die-cut shape, rounded edges, 3-hole drilling for easy organization, or adding a magnet to the back.

Check out Personalized Monogram Notepads on our Etsy store: https://www.etsy.com/listing/787347105/personalized-monogram-notepad-with?ref=listings_manager_grid

Let us know if you’d like help creating the perfect notepad your customers and prospects will enjoy using. Contact us today at 856.429.0715

 

A Frog’s Dilemma

kirkI heard a story about a frog that jumped into a large pot of water over a fire. At first, the water was cold, but then the water started to warm up. Instead of immediately jumping out of the pot, the frog stayed in the pot and enjoyed the rise in temperature, adjusting its body temperature accordingly. He couldn’t decide if he wanted to stay or go. As the water started to get hotter and hotter, the frog wasn’t able to bear it and did not survive.

Do you think the frog perished because of the hot water, or because of its indecisiveness?

Here’s the way I see it: Things in life don’t always happen the way we want them to. It’s important to know when to adjust to situations and take action sooner than later. If you’ve been considering an update to your marketing materials, our team is here to help whenever you’re ready! Give us a call to discuss your next printing project at 856.429.0715!

The Power of Press Releases

SHARE COMPANY NEWS AND ANNOUNCEMENTS.

While social media has transformed how many businesses communicate, the press release continues to be an essential way to share company news and announcements. Here are just a few reasons to use press releases:

Woman demonstrating modern smartphone with blank white screen

    • They can boost your company’s visibility and increase your chances of getting media coverage in newspapers, trade journals, magazines, blogs, podcasts, and other publications.
    • Press releases with industry and company-specific keywords give your SEO a boost and can increase your website traffic.
    • They allow you to control your story and highlight important details and quotes.
    • Press releases can help your organization build trust and credibility and help you be perceived as an expert in your industry.
    • They can be used for proactive reputation management, such as alerting the public to recalls, safety concerns, security breaches, and more.
    • There are many free and paid press release distribution services that can help your newsworthy updates spread across multiple channels, including traditional news outlets and blogs.
    • Published press releases are indexed and searchable, and provide a historical record of your important announcements.

If you’d like help promoting your business in print, remember, other printers may be nearby, but no one comes close. Give us a call today at 856.429.0715

Comparing Sticks

kirkHere’s a fable about a rich man who hired many workers at his estate. One day he started to notice valuable items disappearing from his home. He suspected that someone was stealing from him, but he trusted his staff and didn’t want to accuse anyone directly.

He decided to hold a staff meeting and told everyone that items have been disappearing from his home. He gave all of the workers a “magical stick” that measured the same length and asked them to bring it back the following day. He told the workers that the thief’s stick would grow by two inches before the next morning.

The next day, the staff gathered with their sticks. The employer noticed that one of the workers was holding a stick that was two inches shorter. With disappointment, the man told his employees, “Honest men wouldn’t worry about the growth of their stick.” The worker then admitted to cutting his stick shorter by two inches, fearing that his stick would’ve grown overnight.

Here’s the way I see it: The freest person in the world is the one who has nothing to hide.

Stepped Brochures

Product-394Stepped Brochures. IMPROVE THE NAVIGATION OF DETAILED BROCHURES. A stepped brochure design is a creative and thoughtful way to add impact, organize information, and improve the navigation of detailed brochures.

To create a stepped design, the brochure layout starts with narrow pages and gets wider the further you get into the brochure. Stepped brochures often feature a different colored tab for each section, enabling users to easily find information at their fingertips. They are a great way to categorize details and can be used for welcome packets, conference materials, user manuals, handbooks, warranty information, and much more.

If you’d like to see samples or need help creating the perfect stepped brochure, our team is here to help! We look forward to hearing from you. Give us a call today at 856.429.0715