But graphic design is an art that is anchored in the appropriate use of typography, composition, color, and images. Only after you have mastered some basics can you tease out variants or challenge the status quo.
Want some quick tips to add beauty to your page? Here are some design “dos” and “don’ts” from four world-renowned graphic artists.
DON’T limit yourself to just a handful of fonts
Many designers champion the theory that you need only 12 strong typefaces.
In the past, commercial options were limited, but now gorgeous alternatives hit the market daily! Build a catalog you favor, but keep adding to it, and never stop searching for perfection.
DO reward strong body typefaces with a long-term commitment
When you find a classy, confident body text, stick with it. These fonts create stability and design anchor points to build from. Commit to the best, and don’t waste time flirting with others.
DO choose colors for a reason
Everyone has favorite colors, but your design elements should reflect the brand and its personality – not your own. Pick colors with purpose, not just because you like them.
DON’T be afraid to be bold with your color choices
Bold color choices communicate power and confidence. Bold colors aren’t just neon but include anything unexpected (like combinations of avocado green with bright orange or deep brown with magenta).
DO check that all images have an effective 300ppi resolution
This creates sharp designs that won’t get distorted when resized. And never enlarge a 300ppi image beyond 100 percent within your layout.
DON’T import images with too high a resolution
If 300ppi is the industry standard, won’t 600ppi look twice as nice? Nope. A larger resolution will enlarge your file size and slow down prepress processing. Larger resolutions can also cause an uneven gradation of tone.
DO always apply some sharpening to digital images
Many photos shot with a digital camera will appear slightly blurred. Use Unsharp Mask or Smart Sharpen tools to bring a crisp finish to your image.
DON’T get sharp-happy
Oversharpened images look worse than “straight from the camera” shots, so take it easy. And remember to complete all other image adjustments before you apply sharpening. Sharpening should be your last imaging step before importing a photo into your layout.
These rules serve as a guide, but creative concepts are all yours. Keep things simple, clean, and uncluttered, and let the design speak for itself.
If you have any questions or wish to discuss your next print project, please contact us at 856-429-0715 or visit: http://www.sjprinter.com.
A FUN AND ENGAGING WAY FOR INDIVIDUALS OR TEAMS TO BUILD A FAN BASE.
Hero cards are a fun and engaging way for individuals or teams to build a fan base and showcase partners who support them. Bigger than a baseball card, hero cards are typically 6”x8” or 8”x10”. Hero cards are popularly used to promote and showcase race car drivers, statistics, and sponsors and are a fun marketing tool for fans of any age to collect and showcase. Hero cards can be given out at personal appearances and “meet and greets” and promoted through websites and social media. Many hero cards are designed as oversized business cards for autograph sessions, and teams often include hero cards in their media kits. If you’d like help creating the perfect hero card, we’re here to help! And remember, while other printers may be nearby, nobody comes close. Give a call today to discuss your next printing project: 856-429-0715 or visit: www.sjprinter.com #marketing#printing#sjprinter#printondemand#printshop#customprinting#customprint
I read a story about a farming father who told his children, “When you turn 12, I will tell you the secret of life.”
When the farmer’s oldest child turned 12, he anxiously asked his father the secret of life. The father said he would tell him, but only if he didn’t reveal the secret to his siblings yet. He agreed.
The father slowly said, “The secret of life is this: Cows do not give milk.”
The boy looked very confused and asked, “What does that mean?!” The father replied, “It simply means cows do not give milk. Rather, you have to milk them. You have to get up at four in the morning, bring the cows into the barn, sit on the stool, place the bucket, and do the work yourself. That is the secret of life; cows do not GIVE milk. You either go through the hard work and effort to milk them, or you don’t get milk.”
Here’s the way I see it: You get what you work for, not what you wish for.
KEYBOARD SHORTCUTS TO MAKE YOUR VIEWING EXPERIENCE MORE ENJOYABLE
If you frequently watch Netflix from your computer, here are some handy keyboard shortcuts to make your viewing experience more enjoyable:
Play/Pause = Enter or Space bar
Full-Screen = F
Exit Full-Screen = ESC
Rewind or Fast Forward = Left or right arrow
Volume Up or Down = Up or down arrow
Mute = M
Skip Intro = S
Toggle by Frame (SlowMo) = Space + Ctrl
If you’re looking for printing tips and tricks to save you time, check out our website today: http://www.sjprinter.com! Or feel free to reach out with a specific question. We look forward to hearing from you!
Mini brochures, also known as pocket brochures, are a high-impact, low-cost marketing tool that provides a great way to get your message into the hands of your audience.
While mini brochures feature a small and compact size, expandable panels offer spacious marketing real estate to entice your audience to visit your website, landing page, or social media to learn more about your products and services.
Mini brochures have all the same benefits as standard brochures, except they are created as a smaller, more flexible option that fits in pockets or wallets. After all, anything a brochure can do, minis can do smaller.
If you’d like to see samples of mini brochures or need a custom quote, our experienced team is here to help. Give us a call at 856.429.0715 or stop by today.
Many people work most of their lives to earn money and buy stuff. We even create attachments to inanimate objects, thinking they will bring us happiness. But eventually, all of the “stuff” that we work so hard to buy and accumulate won’t mean a thing.
One day, people will be cleaning out our “stuff,” going through our “stuff,” and figuring out what to do with all of this “stuff” we’ve accumulated in our life. The only things of real value that remain are the memories and joy we bring to others.
Here’s the way I see it: May we all learn to spend less time accumulating stuff and spend more time experiencing life and making lasting memories with others. After all, that is the “stuff” that matters.
Color psychology can be an important factor to consider when creating product labels and other marketing materials.
According to color experts, colors can impact consumer emotions and affect our decisions and behavior.
Here are a few of the most appealing colors to consider and the emotions they convey.
Green is warm and inviting and is often associated with health, happiness, and relaxation. Green has the potential to reduce blood pressure and is often used to relax customers and promote environmental issues.
Blue is the preferred color of men. It has a calming effect and is known to promote trust, intelligence, and reliability. It also mixes well with many complementary colors.
White is associated with feelings of cleanliness, purity, and safety. It also tends to make people feel secure.
Orange represents creativity, adventure, and enthusiasm. Orange is a great way to grab attention and evoke positive energy.
Red and yellow create a sense of urgency and are often used for sale or clearance promotions. They are associated with movement, excitement, and passion and appeal to impulse buyers.
Black is often used to portray sophistication and class and is often associated with authority, power, stability, and strength.
If you’d like help creating the perfect product label or other marketing materials, our creative team is here to help! So stop by or give us a call today at 856-4290715.
While Adobe Acrobat Pro DC reigns as the best PDF editor, here are some of the best free runner-up options that enable you to modify PDF files:
Smallpdf.com offers a free online plan that features 21 tools to easily convert, compress, and edit PDFs. In addition, their free plan enables you to process up to two documents per day.
Sejda offers a free option with limited usage and features, including documents up to 200 pages or 50 Mb and three tasks per hour. It features a user-friendly interface for adding text, links, images, and signatures to PDF documents.
PDFescape.com is a free online PDF editor and form filler. The online version allows you to edit PDFs, annotate and fill out PDF forms, create basic PDF forms, and more.
PDFsam Basic is a free and open-source solution for casual users to split, merge, extract pages, rotate, and mix PDF files.
If you need help creating new forms, documents, and other critical business materials, give us a call today at 856-429-0715, and we’ll take your worries away!
If you are the parent of a tween or teenager, it’s essential to know what apps and types of content are on their phones. Even if you review your child’s phone, they can hide apps and other content. Here are a few popular ways that kids can hide apps on a smartphone:
A simple way to hide apps is burying them in folders that are either mislabeled and/or dragged to pages on the far right, so they are not visible at first glance at a folder.
Many smartphones have a “hide applications” feature built-in. When “hidden,” the app is out of view and not available. Or the settings on apps can be changed to turn off “Show in Search,” and you can choose to toggle off “Show App” so they don’t appear as they typically would.
There are also many apps that hide apps. For example, the app “Calculator Lock” features a calculator which looks like and can be used exactly as the system calculator but actually hides private photos, videos, and files behind the calculator interface, requiring a password to view the content. Other examples include AppLocker, Hide It Pro, and Vault Hide.
When it comes to keeping your kids safe, it’s best to have an open dialogue about technology. And it doesn’t hurt to use parental controls and monitor their smartphone activity. Most kids are not malicious, but all kids need guidance on staying safe online.
Great art is experienced, not just seen, but often design is geared toward viewing only.
Consider how most design is caged by image – we “look” at design rather than sensing, feeling, or experiencing it. (Think of high-production, polished images flattened to social media, or framed artwork beneath sheets of glass in a gallery.)
What if you could change that, re-structuring your approach so that the primary aim of your designs was to engage or delight? Appealing to other senses can enliven your designs and shift your perspective toward a more immersive user experience.
Push Past Your Visually-Dominated Design Parameters
Here are three prompts to spark sensory engagement in your next piece.
1. Start with a Blindfold
Sometimes the visual so dominates our imagination that we need to shut down sight to allow our brain to explore other possibilities.
When you have a theme in mind (like coffee or hiking), try placing yourself in similar environments (like a coffee shop or the woods) while sitting blindfolded for five minutes. Because you only have one center of attention, blocking out sight can help you tune in to sensory and emotional cues you might otherwise miss.
2. Design for a Sense of Taste
Food is a deep and defining part of our culture, playing a central role in our celebrations, sacraments, and satisfaction.
Experiment with bright colors of vegetables, abstract candlelit plates, or foods that carry heavy scent cues to trigger pathways to memory and awaken viewer emotion.
3. Design the Feeling of an Idea
Neuroscience tells us we are emotional decision-makers, not rational spreadsheets.
How can you translate intellectual ideas into emotional realities for your audience? Incorporate visual cues to elicit strong reactions: shock, disgust, curiosity, intimidation, or a desire to touch, to name a few. Think of James Bond’s sleek Aston Martin or a heap of delicate moist bubbles floating in a luxurious hot bath. How do these visceral designs prompt a powerful gut reaction?
Before putting pen to paper, consider how you want your designs to make people feel, and build from there. As design professor Bruce Claxton once said, “people are seeking out products that are not just simple to use, but a joy to use.”
Living designs focus on the viewer’s experience, not just your message. Take responsibility for the story you want viewers to experience and incorporate sensory design to move your audience with beauty and delight!
If you’d like help designing your next promotional piece, our team can suggest various cost-effective and creative ideas. Give us a call today at 856-429-0715 or visit: http://www.sjprinter.com.
Here’s a humorous little story about the influence of social media that I thought you would enjoy:
Presently, I am trying to make friends outside of Facebook while applying the same principles.
Therefore, every day while I walk around, I tell everyone I meet what I have eaten, how I feel, what I have done the night before, and what I plan to do tomorrow night.
Then I give them lots of selfies of myself, as well as pictures of my family, my pets, foods that I ate, and photos of me gardening and relaxing in my pool. I also listen closely to their conversations, and I tell them I love them and frequently give them a thumbs up or a hug.
And believe it or not, it works! I already have three people following me: two police officers and a psychiatrist.
I came across this inspirational story written by Janine Allen that offers a thoughtful twist on pet adoption from a dog’s perspective.
I Rescued a Human Today
Her eyes met mine as she walked down the corridor, peering apprehensively into the kennels. I felt her need instantly and knew I had to help her.
I wagged my tail, not too exuberantly, so she wouldn’t be afraid. As she stopped at my kennel, I blocked her view from a little accident I had in the back of my cage. I didn’t want her to know that I hadn’t been walked today. Sometimes the overworked shelter keepers get too busy, and I didn’t want her to think poorly of them.
As she read my kennel card, I hoped that she wouldn’t feel sad about my past. I only have the future to look forward to and want to make a difference in someone’s life.
She got down on her knees and made little kissy sounds at me. I shoved my shoulder and side of my head up against the bars to comfort her. Gentle fingertips caressed my neck; she was desperate for companionship. A tear fell down her cheek, and I raised my paw to assure her that all would be well.
Soon my kennel door opened, and her smile was so bright that I instantly jumped into her arms. I would promise to keep her safe. I would promise to always be by her side. I would promise to do everything I could to see that radiant smile and sparkle in her eyes.
I was so fortunate that she came down my corridor. So many more are out there who haven’t walked the corridors. So many more to be saved. At least I could save one.
Custom-designed school or organizational logo stickers are not only a great way to boost school spirit, but they can also be used as a fundraising tool for sports teams, clubs, tournaments, events, and other organizations.
Stickers are a fun way to spread spirit and pep almost anywhere, including notebooks, water bottles, laptops, helmets, and more. Not only are stickers affordable and unique, but they are also a great way to show pride for your organization.
Spirit stickers can be customized with your company’s logo or a school mascot, and are available in a variety of shapes, sizes, durability, and colors/finishes, such as square, circular, or die-cut, as well as embossed, laminated, or foil printed. They are also designed for easy handling and can be created as individually cut stickers or rolled stickers with a scored backing for easy distribution.
Let us know if you’d like help designing the perfect spirit stickers for your school or organization. Give us a call today at 856-429-0715 or visit http://www.sjprinter.com
Customized graduation thank you cards are a thoughtful gesture to show your appreciation to family and friends.
Thank you designs can vary from postcards to folded note cards and can be fully customizable to include photos, custom messaging, and more. You can also customize the shape, size, fold, and paper, as well as finishing touches such as foil stamping, matching envelopes, return address labels, and even stickers for a coordinated look.
While handwritten thank you notes are a great gesture, you may also choose to print a thank you message on your card. Thank you etiquette doesn’t require a long message – three to five sentences is plenty. And they don’t need to be formally written. A sincere thank you from the heart is ideal.
If you’d like more great ideas to create the perfect customized graduation thank you card, we’d love to help! And remember, other printers may be nearby, but nobody comes close.
I stumbled on these words of wisdom, and they got me thinking…
Just when we think we figured things out, the universe throws us a curveball, so we have to improvise. We find happiness in unexpected places. We find ourselves back to the things that matter the most. The universe is funny that way. Sometimes it just has a way of making sure we wind up exactly where we belong.
Here the way I see it: Karen Salmansohn said it best, “My new word: ‘Blesson.’ It’s when you’re able to view painful lessons as blessings. A blesson is what happens when you see the blessing in the lesson that your challenge taught you.”
Times change, people change, and brands change right along with them.
Change is reflected not only in the core values of your organization but also in your designs. And certain graphic elements age better than others. When shaping your visual identity, it’s essential to consider your logo’s life cycle because a logo is the front door of your brand image.
3 Question to Ask Before Your Rebrand
Does your logo need a refresh? Here are three areas to focus on as you process that question:
1. Graphics: Do the primary shapes and elements in your logo look dated? Can you make minor changes or simplify the artwork to modernize your logo?
2. Color: Is your logo’s color scheme old-fashioned or inconsistent with your branding? Can you refresh it by using different shades of the same color?
3. Typography: Do the logo fonts match your brand personality? Can you fix the design by choosing a more streamlined, timeless font?
If you are planning an update, a partial edit may be less risky than a full rebrand.
But if you do go all in, make sure you carefully consider the life cycle of your new logo. Trends come and go. While it’s fun to be edgy, timeless designs are more likely to connect with your target customers for years to come.
How to Create an Image that Lasts a Lifetime
To create an enduring image:
Go for colors and graphics that are simple, bold, and easily identifiable (think of the VW Volkswagon emblem, for example)
Stick to a classic font and make it the focal point of your image
Try monochrome formats if you’re using more intricate design details (like a tree with many branches)
Choose elements and fonts that work well across a variety of print and digital media
Use grainy textures or vintage styles to give your logo a sense of maturity or a look that purposefully leans into the past
Establishing a strong logo may take some time, thought, and market research, but it is certainly worth it! Brand builders must look ahead to stay ahead because the most cohesive brands will last.
If you’re looking for ideas for your logo, our creative team would love to help! Give us a call or send us a message today: email@example.com or 856.429.0715.
I came across this poem by Tina Trivett and thought you would enjoy it.
“The strings were tied, it was freshly washed, and maybe even pressed. For Grandma, it was everyday to choose one when she dressed. The simple apron that it was, you would never think about; the things she used it for, that made it look worn out.
She may have used it to hold some wildflowers that she’d found. Or to hide a crying child’s face when a stranger came around. Imagine all the little tears that were wiped with just that cloth. Or it became a potholder to serve some chicken broth.
She probably carried kindling to stoke the kitchen fire. To hold a load of laundry, or to wipe the clothesline wire. When canning all her vegetables, it was used to wipe her brow. You never know, she might have used it to shoo flies from the cow.
She might have carried eggs in from the chicken coop outside. Whatever chore she used it for, she did them all with pride. When Grandma went to heaven, God said she now could rest. I’m sure the apron that she chose, was her Sunday best.”
Extracting audio from a video can be useful in many situations, such as adding audio to a presentation, removing music from videos, gathering sound effects, or dubbing over voice narration in another language. Here are a couple of easy ways to pull audio from a video:
If you don’t have access to Adobe Premiere Pro, here is a free alternative: Audio Extractor is an online tool that allows you to extract audio from any video file. In addition to saving the file as MP3 or WAV, you can save it as an iPhone ringtone.
To extract audio using Audio Extractor, go to the Audio Extractor website (https://audio-extractor.net/) and open the video you wish to remove sound from. Note: the maximum size of a file you can open is 4000 MB. While the sound is being extracted, choose the format you want to convert the sound. If you are unsure about the format, select the default settings (MP3 with standard quality) and click Convert. After the file is converted, click Download, which will save the file to your computer.
If you need helpful suggestions for your next printing project, our team is only a phone call away! We look forward to hearing from you: 856-429-0715 or visit http://www.sjprinter.com
Connecting to attendees beyond the screen at virtual trade shows takes effort and planning. While virtual shows offer a different experience than in-person presentations, they can be an effective prospecting and marketing tool. Here are a few ways to boost your return on investment at virtual trade shows:
Create a pre-show marketing campaign with invitations, reminders, and social media blasts, just as you would for an in-person tradeshow. Remember to promote a virtual meeting signup link on social channels for interested leads to sign themselves up with meetings for your team.
Promote an exclusive “show special” for attendees. This could include an exclusive discount, a free gift or free upgrade, bundled items together for more significant savings, or offer a tiered savings approach.
Consider offering incentives for attendees to respond to your messages or attend your sessions, such as an entry for a giveaway grand prize.
Organize and prepare your virtual booth with helpful resources, such as product videos, downloadable brochures and tech sheets, customer testimonials, website links, and case studies.
Consider hosting live Q&As where audiences can ask questions.
Include an enticing call to action before, during, and after the show.
After the show, use analytics gathered to reach out to each unique attendee. Mail them an info packet about your business with a handwritten thank-you note for visiting your virtual booth. Also, use social media and email campaigns for recaps and show highlights to keep your brand fresh in the minds of attendees.
If you’d like help creating the perfect follow-up print packet that is sure to get your business noticed and remembered, we’re here to help! Give us a call or send an email today at firstname.lastname@example.org
While table tents are most popularly used as a marketing tool to promote a product, event, or special, they can also be used as a practical tool to promote social distancing.
Social distancing table tents can be displayed on counters or tables in offices, restaurants, meeting areas, and other public places. They can be used as a helpful reminder to encourage people to distance themselves from others and use hand sanitizer and wear a mask.
Table tents can offer messaging on both sides, and when placed in hard-to-miss locations, table tents are sure to get noticed and read. And because table tents are so affordable, they can be replaced often to ensure proper hygiene.
Let us know if you’d like help creating the perfect social distancing table tent for your organization! Call us today at 856-429-0715 or visit http://www.sjprinter.com
I read a story about a group of adults sitting around a table discussing life. One man, who happened to be a powerful CEO, started talking about the importance of teaching children to pursue a well-paid, successful career.
He said, “What’s a kid going to learn from someone who decided his best option in life was to become a teacher?” To stress his point, he looked at another guest and said, “You’re a teacher… be honest. What do you make?”
“You want to know what I make?” the teacher shockingly asked.
The teacher paused for a moment and then replied:
“Well, I make kids work harder than they ever thought they could. I make kids wonder. I make them question. I make them apologize and mean it. I make them have respect and take responsibility for their actions. I teach them how to write, and then I make them write since typing isn’t everything. I make them read, read, read. I make them show all their work in math. I make my classroom a place where all my students feel safe and secure. Finally, I make them understand that if they use the gifts they were given, work hard, and follow their hearts, they can succeed in life. Do you still want to know what I make? I make a difference in all your lives, educating your kids and preparing them to become CEOs, and doctors, and engineers… what do you make?”
Here’s the way I see it: Guy Kawasaki said it best, “If you have to put someone on a pedestal, put teachers. They are society’s heroes.”
PERSONALIZE A GOOGLE DOCS FILE WITH YOUR SIGNATURE
If you’d like to personalize a Google Docs file with your signature, here is a quick and easy solution using Google Docs built-in drawing tools.
First, open the Google document you want to insert a signature into. Click Insert at the top menu, and then click Drawing.
A drawing canvas will pop up, with the option to add lines, arrows, shapes, text, or import an image. To add your signature, click on the dropdown for the Line tool and choose Scribble. The Scribble tool allows you to draw in freeform, including signing your name.
When you start drawing, a series of tools will appear at the top right, enabling you to change the size, color, and line weight. Once you are satisfied with your signature, click Save and Close to insert your signature into your document.
If you’d like tips that will save you save you time on your next important printing project, we’d love to help! Give us a call today.
It’s nearly impossible to visualize. Color lights our days and alters our moods. As the first thing you notice and the last thing you forget, color is a visual cue that engages our eye and connects us with the things we love.
When you want to add zest to your next design, taking a spin on the color wheel can bring inspiration to kickstart a new concept. Here are four ways to combine color in attractive, appealing ways.
Monochromatic color schemes use only one color in varying tints, tones, and shades.
This scheme emphasizes a very specific color family (think blush, rose, fire engine red, and maroon), making it very effective for capturing the psychological impact of one hue. Monochromatic schemes can be dramatic in special settings, such as costuming a stage or making a design seem more spacious.
Monochrome color schemes have a calming effect, exuding a clean, timeless, elegant appearance.
Because of their proximity on the color wheel, neighboring (or analogous) hues please the eye and bring harmony to the mix.
To use analogous colors, choose a primary, secondary, and tertiary combination from the same quarter of the color wheel. Or add flair by reaching just a bit outside of the compact triad and grabbing another adjoining color to bring contrast and intensity.
Complementary colors are hues that lie directly across the color wheel from each other, and these colors complete each other in a visually satisfying way (like a lime green leaf on a ruby red strawberry).
Coupled complementary colors exhibit natural balances, like warm and cool, neutral and dynamic, or calm and bold. When these colors are placed together, they appear more intense, sophisticated, or vibrant.
A scheme of triads uses three equidistant hues on the wheel.
Try primary combos (such as red, blue, and yellow) or secondary tones (orange, green, and purple) to create an arresting focal point in your design. Lighten or gray triad tones to create graceful or unusual combinations like fuchsia, terra cotta, and deep lichen green.
Tetrads utilize four equidistant hues from the color wheel (or two sets of complementary colors) to produce an exceptional result.
In brighter versions, a lively paisley teardrop might take shape. In more subtle variations, a pastel floral quilt or a rich jewel-toned poster can bring motion and depth.
Color Outside the Lines
Color is an absolute powerhouse for print marketing, so don’t rush past the color selection process!
Climb out of your comfort zone and color outside the lines as you play with the possibilities.
A CREATIVE AND AFFORDABLE WAY TO TAILOR YOUR PRODUCT PACKAGING
Custom printed box sleeves are a creative and affordable way to tailor your product packaging.
Box sleeves offer unlimited creativity since nearly every aspect can be customized. They can be used over existing packaging as a way to grab attention or embellish your product packaging, or as a partial sleeve to draw attention to new products or customize packaging for holidays, anniversaries, or other celebrations.
Box sleeves can be designed in an endless variety of shapes, colors, and papers. They can also be customized with finishing touches, such as spot UV printing, foil stamping, embossing or debossing, as well as matte or glossy coating. Another popular option is die-cut windows, which offer a glimpse of the product without removing the sleeve. You may choose from many closure options, including peel and seal, glue, double-sided tape, or a customized label, such as a corporate anniversary seal.
If you’d like help creating the perfect box sleeve that will ensure your product demands attention, stop by or give us a call today 856-429-0715 or visit http://www.sjprinter.com!
While it is recommended to use original, unique images rather than generic stock photos (especially on your website, since stock images can often negatively affect your search visibility), sometimes that isn’t possible, or you need imagery for non-website uses. Here are a few free image resources to consider:
Unsplash features two million free high-resolution images brought to you by the world’s most generous community of photographers.
Burst is a free stock photo platform that is powered by Shopify. Their image library includes thousands of high-resolution, royalty-free images taken by their global community of photographers.
Pixabay features copyright-free images, videos, and music that are safe to use without asking for permission or giving credit to the artist – even for commercial purposes.
Kaboom Pics not only provides free images, but it allows you to search by color, and images also include a complementary color palette with corresponding HEX colors.
Gratisography offers a unique, quirky collection of high-resolution free stock images, comprised of creative pictures you won’t find anywhere else.
Getty Images allows you to embed free images on non-commercial websites and blogs. When you embed an image, it keeps its own frame, share buttons, and branding.
If you need help choosing the perfect images for your print marketing materials, our creative team is here to help. We look forward to hearing from you!
We convince ourselves that life will be better after getting married, having a baby, and then another. Then we are frustrated that the kids aren’t old enough and think we’ll be more content when they are. After that, we’re frustrated that we have teenagers to deal with. We will certainly be happy when they are out of that stage. We tell ourselves that our life will be complete when our spouse gets their act together, when we get a nicer car, when we can go on a nice vacation, or when we retire.
The truth is there’s no better time to be happy than right now. So, stop waiting…
Until your car or home is paid off. Until your kids leave the house. Until you go back to school. Until you finish school. Until you lose weight. Until you get married. Until you have kids. Until you retire. Until summer. Until spring. Until winter. Until fall. Until you die.
Here’s the way I see it: Time waits for no one. There is no better time than right now to be happy.
If you’re looking for an easy way to take a full-page screen capture of an entire website browser window with one easy click, check out “GoFullPage,” which is a free Chrome extension.
Simply add the GoFullPage extension to Chrome, and click the extension icon, or press Alt+Shift+P. After the screenshot is completed, a new tab will open where you can download the screenshot as an image (JPG or PNG), various PDF sizes, or drag it to your desktop.
GoFullPage is an easy and convenient browser screenshot tool. There are no ads, bloatware, or extra permissions required. Simply add the extension and start taking screenshots. To learn more, visit GoFullPage.
If you need helpful tips for an upcoming printing project, we’d love to help. Contact us today at 856.4290715
You may be surprised how many customers will write a product review if you simply ask them!
Product review request cards can be printed as simple or extravagant as you choose – ranging from the size of a business card or small postcard to a larger card with deluxe finishing touches, such as die-cut cut-outs or edging, foil stamping, or embossing to add an elegant feel.
Product review request cards can be inserted in the bag with purchases or added into the package with shipped products. When designing your card, remember to thank customers for their purchase, include a website address or link to leave a product review. You may also consider offering a discount on their next purchase as a thank you for taking the time to leave a review.
Here is an example of a simple message: Thank you for trusting us with your order. We appreciate your business and hope you enjoy your product. Please take some time to review your product, which helps customers like you to make an informed decision.
If you’d like help creating an eye-catching product review request card, look no further! Our creative team has some great ideas you and your customers are sure to love. Give us a call anytime at 856-429-0715 or visit: http://www.sjprinter.com
There are some powerful software suites available today that will help you bring your idea to life, but few are as well-designed for print as Adobe InDesign.
At first glance, you might be a bit intimidated by the large number of buttons and gadgets you’ll see within the software. These InDesign best-practice tips will help you be successful when you’re ready to send your creation for printing. From starting with the end in mind to ensuring that all of your styles are correctly formatted for printing, you can leverage the power of InDesign to create print-ready pieces that you will be proud to share with your customers.
Begin at the End
InDesign has a fantastic feature called “Live Preflight.” This tool allows you to see any problems that your printer will find with the file before you send it. While designers traditionally would have to manually check their files for errors, or discover issues only after the output has been delivered for printing, Live Preflight helps catch things like missing fonts and images that are improperly linked upfront.
Thread That Text!
“Threading” your text allows you to flow content from frame to frame, making it much simpler to make changes to the size of text boxes and other page elements. Instead of being a bunch of disconnected paragraphs, this creates a more cohesive story that can evenly break across pages. Magazine designers use this cool functionality a great deal as they’re writing longer-form content, but it’s helpful even for smaller projects such as postcards or flyers, too.
Keep Your Formatting Consistent
If you’re not careful, you may find that your fonts, sizing, and colors are losing consistency throughout your printed piece. It can be pretty tough to see this before sending it for printing. The best way to maintain that consistency is through creating styles for all your formatting. If you’re used to highlighting a block of text and applying a different font or color – break that habit! Creating styles that represent the look that you’re trying to accomplish and then applying those styles to similar text blocks makes it easy to make global changes to text in the future.
One-Level High, Please
Stacking objects on top of one another may seem like an easy way to create advanced looks within your file, but this can cause some problems down the road. InDesign pros know that stacking objects is sometimes required, but should be avoided whenever possible to make it easier to shift items around on the page.
Here are two final (BONUS) tips:
Keep your design simple.
Keep your fonts embedded.
Eager for more InDesign tips and tricks? Contact us today at 856.429.0715!
INCREASE AWARENESS AND DRIVE TRAFFIC TO YOUR WEBSITE
A business blog can be a great way to help your business stand out from the competition. Not only can blog content increase awareness and drive traffic to your website, but it can help boost sales. Here are a few more benefits of business blogging:
Blogging can be used to educate your audience not only about your business but also your industry. When you publish in-depth blogs with valuable information, you can build trust with readers and establish your organization as an industry leader.
Blogs are an easy way to regularly add new information to your website and keep your content fresh and current. Updated content also gives the search engine algorithms more reason to index your website more often, keeping it on their radar over time.
Blogs are a great way to target long-tail keywords (four words or longer) and searchable terms, such as “best winter boots for women.”
Blogs provide an excellent opportunity for internal linking, connecting visitors to other pages within your website.
Blog posts not only increase traffic to your website, but they also keep visitors on your website longer, which will increase your Google ranking.
Blogs allow you to be more conversational and show a personal side of your business that many won’t see through typical marketing efforts.
Blogs are easy for readers to share. Whether visitors link to your blog post, tweet it, or email it to others, it is free marketing and further validates your credibility.
Blogs can be a great way to gain critical data about your audience by analyzing their activity, such as what types of blog posts your audience prefers (how-to articles, videos, new product announcements), the day/time blogs are most active, and what topics are the most popular.
If you’d like help designing a print newsletter to stay in touch with your audience and promote your blog, our experienced team has lots of great ideas to help you get started. We look forward to hearing from you!
I came across this post on social media, and it stopped me in my tracks. It got me thinking about how important it is to live life to its fullest every day.
Every minute someone leaves this world behind. We are all in the “the line” without knowing it. We never know how many people are before us. We cannot move to the back of the line. We cannot step out of the line. We cannot avoid the line.
So while we wait in the line… Make moments count. Make priorities. Make the time. Make your gifts known. Make a nobody feel like a somebody. Make your voice heard. Make the small things big. Make someone smile. Make the change. Make love. Make up. Make peace. Make sure to tell your people they are loved. Make sure to have no regrets. Make sure you are ready.
Here’s the way I see it: Mahatma Gandhi said it best, “Live as if you were to die tomorrow. Learn as if you were to live forever.”
TAKE YOUR POINT OF SALES PROMOTIONS TO THE NEXT LEVEL.
Strut cards are a great way to take your point-of-sales promotions to the next level. Strut cards offer a new twist on point-of-sale cards because they are printed on display board or mounted on foam core. Strut cards demand attention with eye-catching images and bold calls to action. They can be used to announce a new product, promote a sale or promotion, and drive traffic to your website or social media pages via a URL or QR code.
Strut cards are ideally displayed on checkout counters, product shelving, reception desks, and lounge tables. They can be printed in any variety of sizes. If you’d like help creating a strut card your audience will read and remember, give us a call today at 856.4290715 or visit http://www.sjprinter.com!
Invitation belly bands are a great way to add charm and class to any professional or personal invitation. An invitation belly band is a narrow strip of paper that wraps around the middle (or belly) of an invitation to group multiple stationery pieces in a neat bundle.
Invitation belly bands are ideal for award celebrations, fundraisers, anniversary parties, grand openings, weddings, and other exciting events. They can feature die-cut edging or shapes, as well as foil stamping, embossed or debossed logos, metallic ink, and much more to enhance the appearance.
Belly bands can be designed to close with a peel and seal closure, glue, double-sided tape, or a customized label, such as a corporate anniversary seal.
If you’d like help creating the perfect belly band for an important event, give us a call today at 856-429-0715!
Whether you are still working from home or on the road, document scanning apps allow you to turn any smartphone into a portable scanner, converting paperwork into PDFs for digital or online document storage. Here are just a few popular scanning apps to consider:
Adobe Scan – Adobe Scan for iPhone & Android scans documents into PDFs, and automatically recognizes text. Easily capture and convert documents, forms, business cards, and whiteboards into high-quality Adobe PDFs.
Microsoft Office Lens – Office Lens is ideal for Office users, including a unique Office integration with (mostly) properly formatted OCR text results. Office Lens will convert images into Word and PowerPoint files, as well as PDF documents.
Scanbot – Scanbot allows you to scan, crop, and optimize documents, receipts, sketches, whiteboards, business cards, labels, QR codes, and barcodes in 200+ dpi.
Abbyy FineScanner – Abbyy FineScanner is a multilingual scanning app that scans text in 193 languages. Compatible with Android and iOS, the app lets you scan both printed and handwritten text with your mobile device.
Clear Scan – Clear Scan allows you to scan any text or image into a PDF file quickly, and includes an edge detection feature to prevent images from looking skewed.
If you need convenient time-saving ideas for your next print project, our team is here to help. And remember, other printers may be nearby, but nobody comes close.
INCREASE YOUR SEO RANK AND BOOST YOUR ORGANIC TRAFFIC
Image optimization not only provides a better user experience with faster page load times, but it can also increase your SEO ranking and boost your organic traffic. Here are a few suggestions for optimizing images on your website:
-Use original, unique images rather than generic stock photos to create a better user experience and increase your search rank.
-Compress your images before uploading to your website to reduce the image file size without removing the quality, resulting in a faster page load.
-Customize your images with descriptive, straightforward file names to help Google understand your image and improve your SEO value.
-Add descriptive alt tags and captions. This not only provides Google with useful information about the image, but it also offers a text alternative if the image fails to load.
-Use responsive images that adjust to different resolutions and screen sizes.
-Organize multiple images. For example, if you are showcasing a series of images, index and label them in the logical order that the visitor should view them.
-Provide your image dimensions in the source code for a better user experience.
While it is difficult to see the silver lining from the devastating Coronavirus pandemic, it has provided many valuable life lessons. Here are just a few:
We should always prioritize things that matter the most, such as family, friends, and health.
It’s good to slow down. Take time to relax and do things you genuinely enjoy, such as a hobby you haven’t had time for because you were always on the go.
Small acts of kindness make a big difference. Donate to a good cause, send a handwritten letter, shovel your neighbor’s sidewalk or mow their lawn, or simply wave and smile at people when walking outside.
The importance of saving money for unexpected events. Ideally, you should save three to six months’ worth of living expenses in an emergency fund.
It may be time to re-examine your health and wellness goals. Eating right, physical activity, and adequate rest not only improves our overall health and wellness, but it also makes us more resilient.
Disconnecting from electronics is an important way to give your mind a break from the news and social media, which can fuel anxiety and depression.
Times are changing, and more change is coming. Sometimes we have to let go of control and learn to adapt to whatever life throws our way.
Here’s the way I see it: We are all in this together, and we are stronger when we fight together rather than on our own. If you need printing advice or ideas for an upcoming project, we’re here to help!
Here are a few ways to increase your YouTube views and subscribers:
Improve your video’s search ranking by adding keywords in your video metadata (video title, tags, description text, subtitles). Consider words a person might use to search for your video topic. To view the metadata for your competitor’s most popular videos, right-click on the webpage and select “View Page Source.” Then CTRL-F “keywords” until you find the list.
Create eye-catching thumbnails for your videos to help them stand out. Consider using a unique graphic and bold descriptive text on your thumbnail.
Create and suggest video playlists, rather than a single video, which can help viewers stay on your channel longer and build more interest in subscribing to your videos. As soon as one video ends, another video in your playlist begins.
Add timestamps to call out key moments, which allow searchers to skip ahead to marked points of interest in your video. For example: 2:36 – How to XX; 3:42 – Create XX; 4:21 – Optimize XX
Create end screens at the end of your video which encourage views towards a next step, such as encouraging visitors to subscribe to your channel, visit your website, and/or promote other playlists or videos.
Promote your YouTube videos across all of your social channels. Instead of uploading your video on other channels, post a short teaser video to your social accounts, and include a link to the full video back on YouTube to ensure you can track your YouTube views.
Remember to ask viewers to subscribe. The more subscribers your channel has, the more views your videos will get right off the bat when you hit publish.
Have you ever thought about what others will say about you after you’re gone? Although it may sound a little morbid, it doesn’t need to be depressing or sad. Rather, it can be an inspirational way to help you live life more fully and intentionally.
For example, these types of thoughts can be seen as an aspiration for achievement. What do you want your legacy to be? What goals do you want to achieve? What hobbies do you want to spend more time enjoying? What impact do you want to have on your community? Most importantly, how do you want to be remembered?
Here’s the way I see it: You may not be able to go back and make a brand-new start. But you can start now and make a brand-new end.
Regardless of whether your print piece has a bleed (text or images that extend to the edge of a finished page), safety margins are very important to ensure your text stays within the printed area.
Safety margins are guides that should be located at least 1/8″ inside the cut line, depending on the size of the final design. If text goes beyond your safety margins, it can fall outside the mechanical tolerances of paper-cutting equipment and may get cut off inadvertently.
Safety margins can help your design look more professional and help prevent images and text from falling off the page.
While we recommend a minimum of 1/8” safety margin, the amount of margin is a personal choice and may be dictated by the type of print product and size of the final design.
If you have questions about creating production-ready artwork, give us a call anytime. Our printing experts are eager to save you time and money in the printing process. Give us a call today to discuss your next printing project: 856-429-0715
Here are a few ideas to remind your customers that you are open for business and are taking precautions to serve them during these trying times:
– “We miss you” direct mail postcards are a great way to welcome your customers back, share your business hours, and promote upcoming sales.
– Flexible “we care” promotions remind your customers that you are looking out for their best interests. Some examples include options for delayed payment, curbside pickup, exclusive discounts, and free shipping promotions.
– Custom posters and signs can be used to post updated business hours, mask requirements, seating limits, social distancing reminders, and more.
– Newsletter are a fun way to stay in touch and share updates about your company, introduce new employees or staff, and promote your products.
– Custom stickers grab attention and can be designed to encourage your audience to follow you on social media for updates and announcements.
Our experienced team is full of creative ideas to help promote your business in print. Give us a call today at 856.429.0715!
Sometimes metaphors can help us see things in a different light. Here’s a great example.
The next time you’re overwhelmed with distracting thoughts running through your head, picture yourself on a busy bus. You are the bus driver, and your passengers (or thoughts) are being critical, abusive, intrusive, shouting directions, and chattering nonsense.
It’s tough to stay focused on the road while listening to the passengers as they shout and chatter noisily. It may be time to tune some of the distractions out by moving your best passengers to the front of the bus.
Here’s the way I see it: Focus on the outcome, not the obstacle. If your print marketing materials need a refresh, our team is here to help make the transition smooth and exciting. And remember, other printers may be nearby, but nobody comes close. Stop by today to discuss your next printing project. We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ.
The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design.
If you’re unsure what exactly a bleed is, how and when you should use it, and the potential challenges with adding a bleed to your project, keep reading. We’ll dig into the bleed concept and provide some best practices to make your print project look amazing every time.
What is a Bleed in Print?
A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. It eliminates any unwanted white space or borders around the edge of your design.
To put it another way, have you ever seen a printed marketing piece where what’s printed runs all the way to the edges, while other printed pieces may have a white border where the printing stops? That’s a bleed.
The Pros and Cons of Bleeds in Print
Now that you understand what a bleed is, there are times that you may or may not want to go in this direction.
Here are some things to keep in mind when considering a bleed:
Bleeds work well if your design has a full-colored background.
If you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom.
A bleed can be slightly more expensive depending on the sheet size. (Remember, the image is printed larger and cut down to your desired finished size.)
If you’re printing a booklet or something that is going to be folded, you almost certainly want bleeds along interior borders, so it doesn’t look as though the project is unfinished. You want it to flow cleanly from one page to the next, and having the colors “meet in the middle” of the folded area is the best way to do that.
Bleeds are also great if you’re going to cut your project down to a smaller size, while you may want to skip the bleed if you’re creating a project with an exact border.
Understanding the Bleed Marks on Your Proof
Once you’ve decided to use bleeds in your print job, you’ll want to understand the markings on your proof when you receive it. The trim marks are generally seen as corner line markings just inside the printed content and ensure that when your pages are trimmed, you will see the full image on the page with no white border. Fold marks are generally dashed lines indicating where you fold an 11″ x 17″ sheet in half, for instance.
Fortunately, using the default values within your graphic design software often provides the best option. It is still helpful to understand how bleeds, trims and folds work to create the most professional print project possible.
If you’d like help creating your brochure, we’d love to help, give us a call at 856.429.0715!
Did you know that you can easily trim videos that you upload to YouTube (without having to re-upload the video)?
Log into YouTube Video Studio, and then select Videos from the navigation panel on the left. Click the video you would like to edit. After your video is selected, click Editor from the new navigation options on the left.
To trim the beginning or end of your video, select Trim. When a blue box appears in the editor, you can click and drag the sides to the portion of the video you’d like to keep. If you prefer, you may also manually type in specific times in the box next to the Trim button. Anything not in the box will be removed from the video. Preview your video edits and save.
You may also remove a specific section within the video. Once again, select Trim. Click in the blue box at the beginning of the section you’d like to remove, and then click Split. Drag the line to the end of the section you’d like to remove. Preview your video edits and save.If you’d like helpful tips to save time on your next printing project, give us a call or drop us an email anytime: email@example.com
Google reviews not only increase your online reputation, make your business look more credible, and increase your SEO, but they are a great way to let your customers do the talking for you.
How can you get more Google reviews? Just ask! Customer milestones offer an excellent opportunity to reach out, such as when customers have used your product or service for a specific amount of time, or when customers receive a discount from a loyalty program.In addition to asking key customers, you should promote your Google review link liberally. Add it to your business card, email signatures, print and email campaigns, at the bottom of your receipts, on a poster or sign in your store, on your website, at the end of support calls, and more.
Many people may think writing a Google review is a daunting task, so remind customers they can leave a star rating without writing anything or leave a simple one or two sentence review. You may also consider phrasing such as “Leave us a review” or “Review us on Google,” which may seem less time consuming than “Write a review.”
Did you know that your success and/or failure is largely determined by your self-talk, also known as your internal dialogue? Self-talk is influenced by your subconscious mind and can be positive or negative – revealing your thoughts, ideas, questions, and beliefs.
Your self-talk can be encouraging and uplifting, such as “I’m making really great progress,” or distressing and negative, such as “I’ll never be good at this.”
So, what’s going on inside your head? Are you thinking thoughts that empower you or defeat you?
Here’s the way I see it: Mahatma Gandhi once said it best, “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.”
If you’d like to save time and money when shopping online, here are some of the most popular price comparison websites and tools to help you find the best deal on your favorite products.
Google Shopping allows you to search thousands of online stores and see options in one place, including prices, taxes, and shipping fees.
CamelCamelCamel is a free Amazon price tracker that monitors millions of products and alerts you when prices drop, helping you decide the best time to buy.
ShopSavvy is a mobile app that lets you scan any product’s barcode to compare all the best prices online and locally.
Shopbrain is designed to work on the web (using a Chrome or Safari extension), or on smartphones (iPhone and Android apps). It provides automatic price comparisons from Amazon, Walmart, Best Buy, and more, so you always find the best price and save while you shop.
Honey is not only a money-saving tool popular for its coupon service, but it also has a sophisticated price tracking tool built into its extension and on the website.
If you’d like to compare pricing on our printing services, we encourage you to request a custom quote today. And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project at 856-429-0715.
NEATLY ORGANIZE DOCUMENTS INCLUDED WITH A PURCHASE
A pocket sleeve is typically designed as a small folder sealed on two or three sides and is a popular way for businesses to neatly organize documents included with a purchase. For example, pocket sleeves can be used to hold receipts, product guarantees, coupons, and custom messaging, as well as social marketing requests, such as a card to encourage customers to post product photos on social media.
The pocket sleeve itself can also feature printed messaging on the outside, such as a thank you message, social media handles, contact information, and more.
Practical uses for a custom pocket sleeve are virtually endless. In addition to including pocket sleeves with purchases, they can be designed to fit invoices, gift cards, loyalty cards, business cards, informational flyers or brochures, and much more.
If you’d like help creating the perfect pocket sleeve for your business, our creative team is here to help! Ask us for examples or a custom quote today at 856-4290715 or visit: http://www.sjprinter.com.