Remember This Feeling

I came across this sentiment by Whitney Fleming Writes and thought you would enjoy it. While the message was intended for daughters, these words of wisdom can apply to everyone.

Remember this time when you were part of something special.

Remember when others cheered you on for doing your best, despite that they desperately wanted what you had.

Remember who carried you when you fell short, when you struggled, when you felt like you disappointed others.

This is what life is supposed to look like – supporting one another, holding each other up, screaming the loudest for someone else’s success. Even when you weren’t successful. Especially when you weren’t as successful.

Remember that success is not a limited commodity. There is enough room at the top for all of us in our own unique ways.

Remember that someone else’s journey can look different than your own, and that’s not an affront to you.

Remember that you can set the tone for how others see victory, and you can set the tone for how others see defeat.

Always use competition to be your best self instead of how you judge yourself against others.

Always be gracious when you lose, but be even more gracious when you win.

Always know that you can’t control what others do, but you can always control how you react to it.

And remember, dear daughter, that sometimes the fastest way to the top is by reaching back for the hand of the person behind you and pulling them up, too.

Here’s the way I see it: Howard Schultz said it best, “Victory is best when it’s shared.”

Sticker Marketing.

SPREAD YOUR MESSAGE BY STICKING THEM ANYWHERE.

Why are stickers an excellent marketing tool? Because you can spread your message by sticking them anywhere! Stickers can boost your marketing efforts on flyers, postcards, packages, business cards, envelopes, receipts, and anything you can think of!

While many businesses use stickers to promote their brand image, stickers can also be a great way to advertise a last-minute promotion, event, or announce a new product. Whether you hand out stickers by themselves or stick them on something else to grab attention, stickers are meant to get noticed!

In addition to boosting your overall marketing efforts, stickers can also provide important information about a product and help draw the customer’s eye to these details. For example, you could use stickers for advertising messages such as 50% Off, Gluten-Free, or Made with Recycled Materials.

Looking for sticker inspiration? Give us a call or send an email to request sticker samples today. We are looking forward to the opportunity to help your message stick! http://www.sjprinter.com

Finding Your Purpose

The razor blade is sharp, but it can’t cut a tree. The ax is strong, but it can’t cut hair. Everyone is important according to their own purpose. Never look down on anyone unless you are admiring their shoes.

Here’s the way I see it: Pablo Picasso once said it best, “The meaning of life is to find your gift.

The purpose of life is to give it away.”

Tradeshow Incentives

Tradeshow Incentives

When it comes to tradeshows and industry events, there are often dozens of vendors vying for attention from attendees. Here are just a couple of ways to incentivize attendees to visit your booth at your next tradeshow or industry event:

A message like “Visit us at Booth #42” isn’t very motivating to tradeshow attendees. Instead, think of creative opportunities to add value that can only be received at the tradeshow event.

For example, “Visit Booth #42 for live product demos on XZY” or “Visit Booth #42 to check out our exclusive XX discount available only to show attendees.”

If you’re looking for a great way to cut through digital marketing clutter, direct mail postcards are a great way to get your message in the hands of your prospects and customers. You can also consider linking to a landing page with more information about whatever you will be promoting at the show (live demo, exclusive promotion, etc.).

If you’d like help creating the perfect postcard or direct mailer to draw attendees to your booth, our team is here to help! And let us know if you’d like to see preshow marketing samples.Give us a call at 856-429-0715 or visit: http://www.sjprinter.com

The Way I see It

Here’s a humorous story about a couple that shares everything…

An older man ordered one hamburger, fries, and a soda. He carefully cut the hamburger in half, placing one half in front of his wife, and then he divided the fries into two even piles. They both took a sip of the soda and set it down between them.

As the man began to eat a few bites, a young man came over to the table and politely offered to buy another meal for the couple. The man thanked him but explained how they were used to sharing everything. After noticing the man eating and the woman sitting quietly after several minutes went by, the man came over again and begged to let him buy another meal for them. The older woman said, “No, thank you, we are used to sharing everything.”

Finally, as the older man finished eating and was wiping his face neatly with the napkin, the young man came over one last time. He said to the woman, “I noticed you haven’t eaten anything yet… your food is going to get cold. What are you waiting for?” She answered, “The teeth.”

Here’s the way I see it: Tony Gaskins said it best: “To be content doesn’t mean you don’t desire more; it means you’re thankful for what you have and patient for what’s to come.”

Career-Focused Marketing.

PROMOTE JOB OPENINGS.

In today’s competitive job market, you’ll likely need to promote job openings on more than just career websites. Here are a few creative marketing ideas to help fill your positions.

Consider creating an on-site job fair with walk-in interview times and tours of your location. Offer convenient times for your prospects with a welcoming atmosphere.

Send postcards or other direct mail campaigns to residents in desired ZIP codes promoting your job openings.

Consider distributing door hangers in local neighborhoods.

Include statement stuffers in your mailing campaigns to increase awareness of your open positions.

Create flyers and posters to distribute at local non-competing businesses, such as gyms, grocery stores, and colleges.

Include an easy-to-use QR code on all promotional materials to access an online application.

If you’d like help creating marketing materials to spread the word about your career openings, we’d love to help! Stop by today or visit: http://www.sjprinter.com.

#sjprinter #printmarketing #printondemand #printing #printmaking #printdesign

5 Opacity Tips You Should Know

Opacity isn’t a word that’s tossed around often, but it is a topic you should consider when printing your next project.

What is Opacity?

Opacity means no light is going through the paper, which means you can print on both sides and not have it show through.

A high opacity in printed paper allows people to read the front side of the page without being distracted by print images on the backside. This will enable you to be creative with colors and images without the fear of bleeding through.

Depending on your desired results, opacity will play a part in creative projects.

5 Opacity Tips You Should Know

While you don’t need to be an expert on opacity, there are some essential tips you should know if you’re looking to print on both sides of the paper.

  • Thicker papers are more opaque than thinner ones.
  • Papers made of ground wood pulp are more opaque than free sheets.
  • Coated papers are more opaque than uncoated papers.
  • When looking for more opaque papers, look for one with a rough finish rather than one with a smooth surface.
  • Colored papers, especially dark-colored pages, are more opaque than white sheets.

When looking to add elegance to your project, papers that appear to be translucent are thought to be superior. But opaque papers have their own sophistication. You can combine both in a project and enhance your image.

“Opaque papers that exhibit show-through are fit only for the bottoms of bird cages,” says author Constance Sidles in her book Graphic Designer’s Digital Printing and Prepress Handbook.

Rather than looking for paper that has show-through, look for ones that don’t show ink through the page. If you plan to print only on one side, it’s okay. But if you are looking to add sophistication and print on both sides, you will want to pick an opaque paper. You don’t want text showing through to the opposite side of the paper when you print.

To determine opacity, printing mills use a black sheet behind a particular paper and measure how much brightness the paper loses. Then the percentage is calibrated. You can use this to order the type of paper you want.

When you use the right paper, opacity can elevate your project quite a bit. Need help? We’ll be happy to show you the correct type of opaque paper options to fit your project. Reach out today to learn more! http://www.sjprinter.com

The Way I See It

Here’s a little inspiration to remember when you’re going thru challenging times.

Grapes must be crushed to make wine. Diamonds form under pressure, and olives are pressed to release oil. Seeds grow in darkness.

Here’s the way I see it: Lalah Delia said it best, “Whenever you feel crushed, under pressure, pressed, or in darkness, you’re in a powerful place of transformation.”

If you’re feeling under pressure and need ideas to revitalize your marketing materials, our creative team is here to help.

Giant Pumpkin Coloring Poster

Giant Pumpkin Coloring Poster

Introducing the newest addition to our line of coloring posters!

This pumpkin coloring poster is perfect for getting into the autumn spirit. With intricate patterns and fun holiday-themed images, it’s sure to be a hit with kids and adults alike.

https://sjprintstore.com/collections/huge-coloring-posters/products/pumpkin-30-x-30?variant=43510970745054

Order Now and Save $15.00 (SALE – $24.99 – MSRP $39.99). Limited Time Offer!

The Way I See It

Here’s a story about a man who had four sons. He wanted his sons to learn not to judge things too quickly, so he sent them each to look at a pear tree that was a great distance away. The first son went in the winter, the second in the spring, the third in summer, and the youngest son in the fall.

After the four seasons passed, he asked his sons to describe what they had seen. The first son said the tree was ugly, bent, and twisted. The second son said it was growing green buds and full of promise. The third son said it was covered in blossoms and was the most graceful thing he had ever seen. The youngest son said it was ripe and drooping with fruit.

The man then explained to his sons that they were all right because they had only seen one season in the tree’s life. He told them that you could not judge a tree, or a person, by only one season.

Here’s the way I see it: Don’t waste the season of life you are in now because you want the next one to come.

Care Cards

HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE

Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.

For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.

Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today at 856-429-0715 or visit: http://www.sjprinter.com!

The Way I See It

Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole

Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.

The Way I See It

Here’s an oldie but a goodie that will hopefully make you smile today.

An elderly man thought his wife was losing her hearing, so he stood about 20 feet behind her and asked, “Can you hear me, sweetheart?” No reply. Then he moved about 10 feet behind her and asked again, and no response. He moved up about five feet behind her, and not a word. He got very close and loudly asked her, “Can you hear me now, honey?” Annoyed, his wife turned around and said, “For the fourth time, yes, I can hear you!”

Here’s the way I see it: When you are wrong, admit it. When you are right, be quiet.

The benefits of coloring posters for parents

Coloring is FUN! 

It may seem like a simple activity, but coloring can have some surprising benefits for parents. Coloring can help improve hand-eye coordination, fine motor skills, and problem solving skills. It can also help reduce stress and anxiety, and promote relaxation.

There are a few things that coloring can do for parents that may not be immediately obvious. For one, it can help improve hand-eye coordination. This is because coloring requires precise movements of the hands and fingers to color within the lines of the poster. This precision helps to improve hand-eye coordination overall.

Fine motor skills are another area where coloring can be beneficial for parents. Fine motor skills refer to the ability to make small, precise movements with the hands and fingers. Coloring requires making small strokes with a pencil or crayon, which can help to improve fine motor skills over time.

Problem solving skills are also developed through coloring. In order to color within the lines of the poster, parents must be able to solve problems such as how to stay within the lines while still achieving their desired effect. This process of problem solving helps to develop critical thinking skills.

In addition to these cognitive benefits, coloring can also help to reduce stress and anxiety. The act of coloring is soothing and relaxing, which can help to lower stress levels. Coloring can also promote positive emotions and feelings of well-being.

Coloring may seem like a simple activity, but it can actually have a number of benefits for parents. Coloring can help improve hand-eye coordination, fine motor skills, and problem solving skills. It can also help reduce stress and anxiety, and promote relaxation. So next time you need a break, try reaching for a coloring poster instead of your phone or TV remote! Check out our specials below: http://www.sjprintstore.com

Birthday Campaigns.

BUILD TRUST AND LOYALTY TO A BRAND. Birthday direct mail marketing campaigns are a creative tool for client nurturing. Not only can a birthday campaign help build trust and loyalty to a brand, but it shows that a brand cares about its customers.

The goal of birthday marketing campaigns is to strengthen customer relationships, not to show an immediate boost in sales. It is an excellent opportunity to thank customers for their business and wish them well on their special day.

Some examples of birthday marketing gifts could include a “We hope you have a great birthday! Enjoy 25% off your favorite item,” or “We’re thinking of you on your big day! Treat yourself to $10 off any purchase.”

If you need ideas for creating the perfect birthday postcard, folded card, coupon, or statement stuffer, we’d love to help! Contact us today at 856.4290715 or visit: http://www.sjprinter.com

#business #marketing #sjprinter #printondemand #customprinting #printdesign

The Way I See It

Here’s a comical little story about saying the wrong thing at the wrong time.

An elderly woman walked into a church. A friendly usher greeted her at the door and asked, “Where would you like to sit, ma’am?”

Without hesitation, she replied, “I’d like to sit in the front row.”

“I don’t think you want to do that,” the usher said, “The pastor can be really long-winded and boring.”

“Do you happen to know who I am?” the woman inquired. He said no. “I’m the pastor’s mother,” she replied indignantly.

“Well, do you know who I am?” he asked. She shook her head no. “Good,” he answered.

Here’s the way I see it: Make mistakes. Learn from them. Move on.

Boost Your Conversion Rates.

Boost Your Conversion Rates. TIPS TO INCREASE YOUR CONVERSION RATE.

How is your website performing? Whether your goal is to have visitors request a quote, purchase a product, or download a case study, here are a few tips to increase your conversion rate:

Create specific landing pages focused on relevant content or promotions featured in an ad, email, or direct mailer.

Offer live chat as a simple, fast way for your audience to engage and ask questions.

Offer a coupon or discount because everyone loves a deal! Coupons draw in new and repeat customers and are a persuasive tool that encourages conversions.

Add social proof, such as customer reviews, influencer endorsements, and case studies that show how your product has improved their lives.

Offer free shipping. Customers frequently back out of purchases, not expecting to pay shipping costs.

Promote your guarantee. A product or service guarantee is a great way to remove any doubt or lingering questions that could prevent a conversion.

Educate your audience by featuring an FAQ. A list of frequently asked questions can help your audience understand your products, services, return policies, and more.

If you’d like help creating print marketing that will drive traffic to your website, give us a call today at 856.4290715! We look forward to watching your sales soar!

#sjprinter #sjprintstore #marketingdesign #printondemand #customprinting

Find Your Phone with Your Fitbit

A BACKUP METHOD TO HELP FIND YOUR PHONE

Did you know that many Fitbit devices can be used as a backup method to help find your phone? Fitbit smartwatches (such as the Fitbit Sense and Versa series) include support for the Find Phone app.

For Find Phone to work, your Fitbit must be paired with the phone you wish to find. The phone you want to find also needs to be switched on, connected to Bluetooth, and located within 30 feet (or 10 meters) of your smartwatch. This is ideal when you drop your phone somewhere nearby, such as between cushions on the couch or behind your bed (not if you forgot your phone at a restaurant or on the bus miles away).

If you click Find Phone on your Fitbit smartwatch, a loud tone will emit from your phone, even if your phone is on silent or vibrate only. Although, if your phone is connected to Bluetooth headphones, it will beep into the headphones.

If you’d like other helpful tips to save you time on your next printing project, give us a call today!

Countdown Timers

CREATE URGENCY WHILE VISUALLY SHOWING HOW MUCH TIME IS LEFT.

Countdown timers are a great way to increase conversions on emails, social media posts, landing pages, and more. Countdown timers create urgency while visually showing how much time is left.

Countdown timers can highlight deadlines and boost urgency, getting customers to act quickly. They are a creative way to show limited sales and special offers, the time left before exciting events start, the deadline before giveaways end, and seasonal deadlines. They can even be used to build anticipation for upcoming events, open houses, launch parties, and more.

If you’re looking for ways to promote urgency in print, our team is full of lots of great ideas to help boost your sales. Give us a call today at 856-429-0715 or visit: http://www.sjprinter.com

#creative #team #socialmedia #sjprinter #sjprintstore #printondemand #customprinting #copyshop #cherryhillprinter

The Way I See It

Are you having a rough day or simply looking for an excuse to smile? Here is a fun experience you are sure to enjoy:

Call Peptoc at (707) 998-8410 and enjoy pre-recorded words of encouragement from kindergartners.

We promise you won’t regret it!

  • If you’re feeling mad, frustrated, or nervous, press 1.
  • If you need words of encouragement and life advice, press 2.
  • If you need a pep talk from kindergartners, press 3.
  • If you need to hear kids laughing with delight, press 4.
  • For encouragement in Spanish, press 5.
  • To hear how awesome you look, press 6.
  • For bonus pep talks, press 7.

Peptoc, a name based on one of the students’ (adorable) misspelling of pep talk, is a wonderful art project created by educators Jessica Martin and Asherah Weiss and the students of West Side Elementary in Healdsburg, California. Martin said they created the hotline with hopes of giving callers a little respite from whatever it is they’re going through, and judging from the thousands of calls the hotline gets each day, it is a lot!

Here’s the way I see it: As Mark Twain said, “Never regret anything that made you smile.”

DISCOUNT CARDS

GET YOUR NAME IN FRONT OF PROSPECTIVE CUSTOMERS.

Discount cards can be a great way to promote your business, create brand recognition, and get your name in front of prospective customers.

While discount cards can be printed in any size or shape, they are commonly created in a size similar to a business card or a square card. They are often printed on heavy, cardstock paper and can be customized with any finishing touches, such as metallic ink, embossing, debossing, or die-cut edges and cut-outs.

Discount cards are popularly added to existing direct mailings and purchases and are even provided with partnering brands and mailings. An example is coupon cards from Hello Fresh, which includes a promo code and directs recipients to visit their website to redeem.

If you’d like help creating the perfect discount card to boost sales and promote your business, visit our website or call us today at 856-429-0715 or visit http://www.sjprinter.com

#printondemand #cherryhillprinter #customprinting #customprinting #copyprintdesign #sjprinter #cardprinting

Perfect Your Proofing.

MAKE IT RIGHT THE FIRST TIME THROUGH.

It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a list to perfect your proofing strategy:

Proof the text.

The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. Making changes to text later in the production process will only slow things down, so make sure that everything is perfect before moving on to the next step.

Proof the images.

Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment so you can get a better idea of the true color of the piece.

Proof the pages.

Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds.

The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run.

If you have any questions or wish to discuss your next print project, please do not hesitate to contact us at 856-429-0715 or visit: http://www.sjprinter.com

#sjprinter #printondemand #cherryhillprinter #customprinting #customprintdesign #proofreadingservices

The Way I See It

Here’s a great reminder about the impact we have on others:

“You never really know the true impact you have on those around you. You never know how much someone needed that smile you gave them. You never know how much your kindness turned someone’s entire life around. You never know how much someone needed that long hug or deep talk. So don’t wait to be kind. Don’t wait for someone else to be kind first. Don’t wait for better circumstances or for someone to change. Just be kind, because you never know how much someone needs it.”

– Nikki Banas

Packaging Inserts

Packaging Inserts. A MEMORABLE IMPRESSION WHEN OPENING YOUR PRODUCT.

First impressions when opening a package can make or break a customer experience. Creative packaging inserts can be a great way to make a memorable impression when opening your product and provide an opportunity to show your brand’s personality.

A great example of a creative packaging insert is from BarkBox. Their subscriptions include a new theme every month, and each box features a custom packaging insert with creative design and witty copywriting. Product descriptions are written for the dog’s benefit but always include a bit of fun for the humans, too. Their clever packaging inserts expand upon the monthly theme, creating an entire world for you to imagine your dog within. Their packaging inserts are very detailed, colorful, and entertaining.

In addition to offering fun, upbeat content, they also encourage their audience to engage with them on social, by email, text, or by visiting their website to continue the fun.

If you’re interested in creating unique packaging inserts that your audience will look forward to receiving, our team would love to help! We look forward to making you and your customers smile!

Visit us at http://www.sjprinter.com

#sjprinter #packaging #customprinting #printondemand #cherryhillprintshop #copyprintdesign #printshop

Different Logo Types

POPULAR LOGO VARIATIONS TO CONSIDER

Depending on your marketing and promotional needs, it is a good idea to have multiple variations of your logo to present your brand across different marketing mediums. In addition to creating logo options ranging in colors, sizes, and file formats, here are a few popular logo variations to consider:

  • Primary logo – as you’d expect, this is the main logo used to represent your brand. All other brand logos should be based on your primary logo design.
  • Secondary logo – an alternate design, which can be vertical or horizontal. Alternate secondary logos tend to be stripped down, stacked versions of your primary logo.
  • Submark logo or icon – a simple, mini-me version of your primary logo, which is typically limited to an abbreviation of your business name or small illustration/mark. These are usually used as favicons to identify your website’s internet browser tab.
  • Wordmark logo – focuses solely on your business name, customized by your font. A great example of an effective wordmark logo is Google.

If you need help creating variations of your logo or even redesigning a new logo, our design team would love to help! Give us a call today at 856-429-0715 or visit: http://www.sjprinter.com

The Way I see It

I came upon this story about Albert Einstein the other day and thought you’d enjoy it. Whether or not it’s a true story, the sentiment remains the same.

One day, Albert Einstein was writing math problems on a blackboard:

9 x 1 = 9
9 x 2 = 18
9 x 3 = 27
9 x 4 = 36
9 x 5 = 45
9 x 6 = 54
9 x 7 = 63
9 x 8 = 72
9 x 9 = 81
9 x 10 = 91

Suddenly, the classroom broke out in chaos because their teacher made a mistake. His students began laughing.

Obviously, the correct answer to 9 x 10 is 90, not 91. Einstein waited for everyone to remain silent and said, “Despite the fact that I correctly solved nine problems, no one congratulated me. But when I made a mistake, everyone started laughing. This means that even if a person is successful, society will likely only notice their mistakes.”

Here’s the way I see it: Don’t let criticism destroy your dreams. Adam Osborne said it best, “The most valuable thing you can make is a mistake – you can’t learn anything from being perfect.”

Add Logos on YouTube Videos

DRIVE SUBSCRIBERSHIP TO YOUR CHANNEL

Adding a logo to your YouTube channel is a great way to brand your videos and drive subscribership to your channel. Here’s how to add your logo to videos on your YouTube channel:

  • Log into your YouTube account and open the Studio dashboard.
  • Go to Customization on the left menu, and click the Branding tab.
  • Scroll down to Video Watermark.
  • Choose an image of your logo that is preferably one color (such as all white) and has transparency.
  • Customize the display time by choosing from the following options: end of video, custom start time, or entire video. The logo watermark will appear on your videos in the right-hand corner of the video player.

If you’d like helpful tips for branding your print projects, we’d love to help! Give us a call or stop by anytime. We are conveniently located in Woodcrest Shopping Ctr, Cherry Hill, NJ 08003

http://www.sjprinter.com or http://www.sjprintstore.com

Retail Packaging

ADD A CREATIVE TOUCH TO YOUR PACKAGING

Hot off the press: bottle labels for Ziggels Famous All-Purpose Sauce!

After many months of designing, adding creative touch and tweaking, labels are finally ready to see the world!

Branding your products doesn’t have to be complicated or expensive. Here are a few ways to add a creative touch to your packaging:

-Hang tags can be a great way to differentiate products and increase perceived value. As the name suggests, hang tags are essentially a custom printed tag that hangs off of a product. While hang tags are typically associated with clothing retailers, they are great for any type of product or packaging.

-Custom printed bag toppers are ideal for loose items or multiple pieces and feature a custom printed fold-over header card attached to a polybag using staples, tape, or glue. Bag toppers can be printed on both sides and include a hole for hanging and easy display.

-Product labels and stickers can be stuck to just about anything, including packaging, shipping boxes, etc.

-Packaging sleeves (or belly bands) can be wrapped around a box, book, or directly around a product, improving shelf appeal with branding and product identification.

If you’d like other creative ideas to ensure your products are noticed and recognized, give us a call today or email: info@sjprinter.com! We look forward to the opportunity to help your business succeed.

#sjprinter #customprinting #printing #printmarketing #printondemand # #branding #cherryhillprinter #winelabels #bottlelabels

Building Your Direct Mail List

GET YOUR MESSAGE IN THEIR HAND

Direct mail offers an engaging customer experience and is the preferred advertising method for many consumers. But how do you get your message into the hands of your ideal prospects?

Here are a few strategies to consider when building your direct mail address list:

  • Exchange customer and prospect databases with non-competitive industry partners and create co-branded direct mail campaigns as an introduction.
  • Request recipient addresses when offering content marketing, such as when downloading white papers, case studies, blogs, and informational newsletters that offer industry resources and helpful tips.
  • Create an enticing giveaway or drawing, gathering addresses during signups.
  • Request addresses when offering exclusive discounts or coupons, which is a win-win for customers and businesses.
  • Gather addresses from public trade directories, association directories, chamber of commerce directories, and news articles and stories about people and businesses in your target community.
  • Consider purchasing attendee lists from trade shows in your vertical market, as well as subscriber lists from trade magazines and specialty magazines.

If you’d like direct mail campaign ideas that can help ensure your business is noticed and remembered, our creative team would love to help. Stop by or send us an email today: info@sjprinter!

The Importance of Typography

EXPRESS EMOTION AND COMMUNICATE WITH YOUR AUDIENCE

Typography is more than just choosing a font for your website or print documents. Type is a powerful design tool that can attract readers, express emotion, and communicate with your audience. Here are a few typography tips to consider:

  • Typography can grab the readers’ attention and control where the eyes move across text according to their importance. A consistent hierarchy of typefaces should be used for headers, sub-headers, and call-outs.
  • While fonts can be used to evoke emotion and convey a mood or feeling, avoid using more than two or three fonts per document, and keep decorative fonts to a minimum.
  • Typography can build brand recognition and enhance your brand’s personality. Choose a font appropriate for your business, such as modern, informal, professional, or elegant. For example, Comic Sans font may be a great choice for a daycare center, but not for most businesses.
  • Your choice of fonts can help you gain trust and provide your audience with an excellent user experience. For example, large, sans serif fonts (like Arial or Helvetica) are best for elderly audiences.
  • Avoid typographical speed bumps that slow down reading. Common examples include italic text, all caps, acronyms and abbreviations, and long quotations.

Our creative team is available if you’d like help designing the perfect marketing materials for your audience. Let us know if you’d like to see some examples.

The Way I See It

I read a story about a famous tightrope walker named Charles Blondin and thought you’d enjoy it.

In 1859, Blondin became the first man to walk on a tightrope across Niagara Falls. More than 25,000 people gathered to watch him and cheered loudly with excitement as he safely reached the Canadian side.

In the days that followed, he walked across the tightrope on stilts and even took a chair and stove, sat down midway, cooked an omelet, and ate it. He also pushed a wheelbarrow across and asked the crowd if they thought he could push a man across sitting in a wheelbarrow. The crowd roared in approval. But when he asked if anyone would get in his wheelbarrow, the crowd got quiet, and he had no takers.

Here’s the way I see it: It’s one thing to believe something is possible, but it’s another thing to put all your trust in someone else. When it comes to printing, you can trust us for quality printing you can look back on and enjoy years later. Give us a call today to discuss your next printing project: 856-429-0715

Creating Print-Ready PDFs

Creating Print-Ready PDFs. ENSURE YOUR PDF IS READY FOR PRINT.

PDFs are a great way to share files without losing important information in the process. However, creating print-ready PDFs is not foolproof. Here are a few ways to ensure your PDF is ready for print:

Ensure the page size (size after trimming) is correct.

Export your document as single pages, not “spreads.”

Choose the Adobe preset “Press Quality,” or ask what print preset is preferred.

All fonts should be embedded or converted to outlines in your PDF file. This streamlines opening your files without needing to load the proper fonts first.

Use high-resolution JPG, TIFF, or EPS images of at least 300 dpi. Avoid grabbing images from websites, which typically have a low resolution of 72 DPI and are too blurry for print materials. Convert RGB images to CMYK before printing.

Be aware that converting colors from RGB to CMYK can change the colors slightly. If printing with spot colors, the correct PMS (Pantone Matching System) spot colors should be included in the file for an exact color match.

Ensure that any artwork you want to print to the edge of your finished print extends past the edge of your page and into the bleed area. And use the document bleed settings with crop marks when converting to a PDF.

If you have any questions about creating a print-ready PDF, our team of printing experts is just a phone call away. And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project at 856-429-0715 or visit: http://www.sjprinter.com

#sjprinter #printing #artwork #pdfconversion #customprinting #printondemand

Moving Announcement Cards

KEEP YOUR CUSTOMERS INFORMED

If your business is considering a move or is adding a new location, an announcement card can be a great way to keep your customers informed.

Moving cards can be designed as postcards that can be mailed, distributed at your front counter, given out with purchases, or added to existing mailings.

Another creative way to spread the word to new prospects is by distributing “new to the neighborhood” door hanger cards. These can be distributed to local businesses as well as residential neighborhoods. This is an excellent opportunity to promote an exclusive offer, provide a coupon, and invite locals to an open house or re-opening celebration at your new location.

If you’re looking for other ideas on how to increase business traffic at a new or existing location, we’d love to help! Give us a call at 856-429-0715 or email: info@sjprinter.com

The Way I see It

I came across this inspirational message and thought you would also enjoy it.

Rivers do not drink their own water; trees do not eat their own fruit; the sun does not shine on itself, and flowers do not spread their fragrance for themselves. Living for others is a rule of nature. We are all born to help each other. No matter how difficult it is, life is good when you are happy but much better when others are happy because of you.

Here’s the way I see it: As Nishan Panwar said, “Don’t try to figure out where you will find true happiness. Just try to make others happy, and happiness will find you.”

The Way I See It

I came across this beautiful story about butterflies and thought you would also enjoy it.

One day, a young girl was playing outside when she noticed some butterfly chrysalides getting ready to open. She watched as the first butterfly struggled and took a long time to come out. By the time the butterfly got out, it was exhausted and had to lay on the tree branch and rest a while before it flew off into the sky.

When the little girl saw the second chrysalis getting ready to open, she didn’t want it to go through the same struggle, so she opened the chrysalis herself, took the butterfly out, and laid him on the branch.

Shortly after, the second butterfly died.

Distraught, the little girl ran to her grandma and told her what had happened. Her grandmother explained that butterflies have a liquid in the core of their body, and as they struggle to get out, that liquid is pushed into the veins in the butterfly wings, where it hardens and makes the wings strong. If the butterfly doesn’t push and pull and fight to get out, its wings won’t be strong enough to fly, and the butterfly dies.

Here’s the way I see it: Butterflies offer a great reminder that struggles make us stronger. Maya Angelou said it best, “We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”

Print Reminders

BOOST SALES AND CUSTOMER LOYALTY

Print reminders can be a great way to increase sales and customer loyalty. Just because a customer buys from you once or twice doesn’t mean they will immediately think of or remember your business again. Print reminders ensure customers think of your business first and can also highlight your contact information, business hours, and other products and services the customer may be interested in.

Here are a few examples of print reminders to keep your business top of mind:

  • Appointment reminder cards not only keep patients on track for regular exams and appointments, but they also increase the likelihood of customers returning to your business rather than a competitor.
  • Postcards or statement stuffers can offer a friendly reminder to schedule appointments or order additional supplies.
  • Reminder stickers can easily be placed on the outside of envelopes and can even be created for customers to remove and stick on their calendars as a handy reminder.
  • Event or promotion reminders can not only build excitement but can offer a boost in attendance and sales.
  • Reorder forms in the last shipment box can offer a helpful reminder and include information to reorder the same products easily.

If you’d like help creating print reminders that will make your customers’ lives easier and your business more profitable, stop by today. We’ll help you create a reminder they’ll never forget!

Give us a call today or visit: http://www.sjprinter.com

Thank You Coasters

ADD FLAIR TO YOUR CELEBRATION DECOR

Custom printed thank you coasters are a fun and creative way to add flair to your celebration decor while showing appreciation and protecting table surfaces.

Thank you coasters on tables at celebrations, such as corporate anniversaries, weddings, and birthday parties can be thoughtful souvenirs for guests to keep. Custom-designed coasters can include a heartfelt thank you message, as well as a photo, fun fact, and highlight the date to make it more memorable.

While the most popular size for cardstock paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. If you’d like design ideas for a coaster that shows your appreciation, give us a call today at 856.429.0715!

The Way I See It

How often do you say “I have to…” when you could be saying, “I get to…”? For example, I get to go to work. I get to clean my house. I get to make supper for my family. I get to take care of the people I love. One simple change of a word can remind you to think positively and give you an attitude of gratitude.

Here’s the way I see it: It’s a real game-changer when you change your mindset and start thinking of your obligations as opportunities. What do you GET to do today?

The Way I See It

Have you ever been so disappointed and overwhelmed that you wanted to give up on a dream? We encounter frustrating situations we don’t understand regularly, and it’s easy to become discouraged and sour. We may also wonder why these things keep happening. However, in times like these, we need to step back and remember that a seed cannot grow without dirt. If a seed is not exposed to the elements (such as dirt and darkness), it will never become what it was created to be.

Here’s the way I see it: Sandra Kring said it best, “The tiny seed knew that in order to grow it needed to be dropped in dirt, covered in darkness, and struggle to reach the light.”

The Way I See It

A bottle of water in the supermarket is worth about 50 cents. The same bottle in a restaurant can easily cost two dollars. In a nice hotel or airport, it can be worth up to five dollars. The bottle and brand may be exactly the same – the only thing that changed is the place. Each place gives a different value to the same product.

Here’s the way I see it: If you ever feel like you are worth nothing, change places and do not stay there. Have the courage to go somewhere you are given the value you deserve. Surround yourself with people who really appreciate your worth.

Mirror Android Phone to TV

INSTEAD OF HUDDLING AROUND YOUR PHONE.

Did you know you can easily mirror the content from your Android phone to your smart TV? This can be a handy way to show family or friends photos from a recent vacation instead of huddling around your phone.

To find the screencast feature on an Android phone:

  1. Swipe down from the top and click the “Smart View” option.
  2. Make sure your phone is connected to the same Wi-Fi as your TV.
  3. Choose your TV from the list, and after a few seconds, your TV should mirror your phone’s display.

If your phone doesn’t have a screencast button in the quick settings options, or you’re having issues with native casting, you may also download free or paid screen mirroring apps. Note: You will need to download the app on both your phone and smart TV.

Remember, whenever you’re mirroring your screen, anything and everything that shows up on your phone’s display will show up on the TV. This means that texts, alerts, and other notifications will be visible for all to see. Using your “Do Not Disturb” feature on your phone can help keep the disruptions at a minimum.

Over-sized Booklets.

A THOUGHTFUL MARKETING TOOL FOR OLDER AUDIENCES.

Over-sized booklets can be a very thoughtful marketing tool for older audiences. The extra space is ideal for large text and images, and a larger booklet also makes it easier to flip pages.

Welcome Booklets are an excellent example. They can be used to build trust and form a strong relationship with new members or customers and are ideal for non-profits, businesses, churches, banks, and other types of organizations. In addition to a friendly welcome message, these handy booklets can include contact details, historic information or a timeline, frequently asked questions, helpful tips, and more.

If you’d like to see examples or get a custom quote for oversized booklets, we’re here to help! Give us a call at 856.429.0715 or stop by today. We areconveniently located in Woodcrest Shopping Center, Cherry Hill, NJ.

#marketing #sjprinter #printmarketing #printondemand #brochureprinting #cherryhillprinter #printing

Pinning a Facebook Post

MAKE SURE YOUR POST STAYS VISIBLE

If you’ve ever created an important post on Facebook and wanted to make sure your post stays visible to your followers or Facebook group, you can simply pin it to the top of your page. It will remain pinned to the top of your page or group until you choose to unpin it or pin another post.

To pin Page posts, you need to be an admin or editor of the account you are accessing. Simply open the Facebook profile or business page and find the post you want to pin. Then click the three dots (More) in the upper right corner of the post and click “Pin Post.” If you are pinning a post on a Group page, you will see the option “Mark As Announcement” (instead of Pin Post).

To unpin a post, tap the three dots (More) next to the post again, and select “Unpin Post.” To unpin an announcement, tap “Remove Announcement.”

After you unpin a post or remove an announcement, it will restore its original position on the page.

The Way I see It

As the year winds down, we find ourselves with time to reflect. The past 12 months have been challenging, to say the least. Navigating though “Covid” restrictions we have been more fortunate than most. We never missed a day of “bricks & mortar” business and our two-year-old online store packed and shipped a whopping 11,680 orders!!! Phew! Tired and Happy while dancing in the Isles with bloodshot eyes! When not packing and shipping, we are creating, designing and printing new items to bring you on a consistent basis.

Kudos to everyone who supported us thru these difficult times. To everyone who contributed to our success, placed orders thru our online stores or in person, everyone who took time to leave a review! Your support means the world to us! Thank you for your business. We hope to work with you again in the future. We know you have many printers to choose from, and we thank you for choosing us. We wish you a safe and Happy Holiday season and a peaceful and prosperous New Year.

Saving the world – One budding artist at a time!  

www.sjprintstore.com

Pet Rescue Stickers.

ALERT EMERGENCY RESPONDERS ABOUT PETS IN YOUR HOME.

Animal lovers will agree that pets are family, too. In the unfortunate case of an emergency, pet rescue stickers can alert emergency responders about how many dogs, cats, birds, etc., are inside a home. Pet rescue stickers can be applied to entry doors, windows, and more.

Pet rescue stickers can also be reassuring for elderly pet owners who live alone. If anything happens to the pet owner, the pet rescue stickers will make others aware of their pet(s) to locate and care for them.

Pet rescue stickers can be an invaluable tool that offers peace of mind for many pet owners. They are also a thoughtful and inexpensive gift that veterinarians can provide as a creative addition to holiday or pet birthday cards, as well as new patient welcome packets.

If you’d like a quote for pet rescue stickers, give us a call today at 856-42-0715 or visit: http://www.sjprinter.com

#sjprinter #printondemand #cherryhillprinter #customprinting #stickerprinting

The Way I See It 

Ships do not sink because of the water around them. Ships sink because of the water that gets into them. Don’t let what’s happening around you get inside you and weigh you down.

Here’s the way I see it: Steve Maraboli said it best: “Let go of the people who dull your shine, poison your spirit, and bring you drama. Cancel your subscription to their issues.”

USPS Delivers for Marketers

USPS Delivers for Marketers. CUT THROUGH THE DIGITAL CLUTTER WITH POSTCARDS.

Did you know the United States Postal Service (USPS) increased the maximum size of a presorted or automated First-Class postcard from 4.24”x6” to 6”x9”? This offers a considerable increase in marketing real estate while still receiving the preferred rate.

Because the larger-sized postcard now falls under a First-Class postcard, you receive the speed of First-Class Mail, plus added features like return to sender, free forwarding, and address correction.

Postcards have become a popular way for many businesses to cut through the digital clutter. They are an effective marketing tool for boosting customer engagement and sharing information. A larger-sized postcard not only grabs attention in a pile of mail but also offers more room to communicate, promote, and inform effectively.

If you have any questions regarding mailing sizes or USPS requirements or would like a custom quote, please contact us today at 856-429-0715 or visit: http://www.sjprinter.com

#marketing #postcarddesign #postcards #sjprinter #customprinting #customprint #printondemand

The Way I See It

As we get ready to celebrate Thanksgiving, here is an inspirational quote about gratitude and how it makes everything better.

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.

Here’s the way I see it: William Arthur Ward said it best, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”

We want to offer our sincerest appreciation for your business, and we are grateful for the trust you’ve placed in us. We know you have many printers to choose from, and we thank you for choosing us.

Profitable Postcard Marketing: Finding the Right Frequency

If you haven’t tried postcard marketing yet, you are missing a golden opportunity.

Stats in 2019 show that direct mail advertisements have a better reputation among modern consumers: 73% of consumers claim to prefer direct mail over other channels for brand communications, and 40% of consumers claim they will try new services and products if they receive direct mail from the business that offers them.

According to recent research, direct mail has a response rate of 5.1%. That may not sound like much, but when you compare it to 0.2% from online ads, 0.4% from social media, 0.6% from paid search, and 0.6% from email campaigns, you see how significant that number is.

Why You Should Increase Your Mailing Frequency

You can bump the response rate even higher by increasing your mailing frequency.

After you’ve invested time and money to design a postcard or purchase a mailing list, it’s essential that you mail to the same prospects more than once. In fact, experienced direct mail strategists recommend mailing to the same customers every 2-3 weeks for the entire year.

1.     Timing is Everything.

You never know when someone will need your product or service.

Maybe today is the day someone has a back injury and has decided to permanently hand over their lawn care to a professional service – BINGO, that’s you!

2.     Frequency Breeds Familiarity.

Postcards build up over time.

You can mail people every month for three years and have someone call and say, “I have all the postcards you sent me, but I just now found a reason to use you.” Conversely, someone might call and say they just received your postcard for the first time. Although this is not true, here you see that consistent mailings build a subconscious connection that pays off when a prospect is finally ready to pay attention.

If you have a list of 2000 people you want to send your postcard to, it isn’t enough to mail 200 and consider it a failure. At a minimum, you should mail 500-1000 of these people before determining the success of your efforts. Or try directing a different card to each group of 500 to see which one worked best. Later you can mail the highest-performing card to the other 1500 people on your list.

Mail more, sell more. Regular and frequent contact is the name of the game!

Give us a call if you have any questions at all or wish to discuss your next printing project: 856-429-0715 or visit http://www.sjprintstore.com

The Way I See It


I came across this quote by Danielle Doby, and I thought you would also enjoy it:

“When you create a difference in someone’s life, you not only impact their life, you impact everyone influenced by them throughout their entire lifetime. No act is ever too small. One by one, that is how to make an ocean rise.”

Here’s the way I see it: We may not ever know how acts of kindness can impact another person. In a world where you can be anything, be kind