Press On

kirkI read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was very ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. If you need help reaching the finish line with your next big printing project, our team is here to help!

WordPress Image Optimization

IMPROVE SPEED, ENHANCE USER EXPERIENCE, AND SUPPLEMENT SEO EFFORTS

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Website image optimization is essential for many reasons. Optimized images improve your website page speed, enhance user experience, and supplement your other SEO efforts. Here are a few examples of WordPress plugins that not only optimize images as you upload them but also optimize images you’ve already uploaded:

    • Optimole automatically reduces image size without visually altering them. Once Optimole is installed, it will do its job without you needing to do extra work.
    • Imagify has a bulk optimization feature and allows users to choose between three different levels of compression: normal, aggressive, and ultra. It has a restore feature, so if you want to change the quality, you can restore the image(s) and re-compress at a more suitable level.
    • ShortPixel will compress 100 images per month and will compress multiple types of files, including PNG, JPG, GIF, WebP, and PDF files.
    • Smush scans and strips unneeded data from the images, compresses them, and even resizes them if necessary.

While these are helpful imager optimization tools, you shouldn’t solely rely on the plugins themselves. The best method is to resize images before uploading to your website, and use one of the following plugins to optimize them further. If you ever have questions about image size requirements for print, our team is here to help! Remember, other printers may be nearby, but nobody comes close.

Tri-Fold Announcements

SHOWCASE DETAILS FOR AN UPCOMING EVENT

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Exciting events deserve special announcement cards to honor the occasion. Tri-fold announcements and invitations are a high-impact way to showcase details for an upcoming event, whether personal or professional.

When printed front and back, tri-folds offer six panels of display area for photos, event details, achievements, maps, inspirational quotes, scripture, and other relevant information. The tri-fold design provides organized sections and makes it easy to display a memorable announcement on a table or shelf.

Tri-fold announcements can be designed to fit USPS mailing guidelines as a convenient self-mailing, all-in-one card. Another creative option is adding a perforated tearaway panel, which can be great for an RSVP card or even a coupon.

You can also customize your tri-fold announcements with embossing, foil stamping, custom die-cuts, and more. If you’d like more ideas or samples of announcement cards, our print professionals are here to help! We look forward to hearing from you. Visit us ar http://www.sjprinter.com or call: 856-429-0715

Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

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By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

Social Distance Signs – Symptoms and Prevention Posters for Public Safety

Over 3300 orders shipped through our Amazon store since we started a year ago! Our store currently offers over 110 printed items: from pretend kids passports to notebooks, from inspirational notepads to giant coloring posters!

New this week: social distancing signs!

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Infographic style signs provides clear guidelines for social and physical distancing to prevent the spread of illness. Available in two sizes: 8.5×11 and 11×17, with and without lamination! Prices start at $9.99 for pack of 5. Free Shipping! Custom orders always welcome!

Available on our Amazon or Etsy store: www.sjprinter.com.

Welcome Visitors sign order here: https://www.amazon.com/dp/B08BXHS7YQ?ref=myi_title_dp

Mockup tablet with blank white screen and bath towel with soap o

Keep Distance sign, order here: https://www.amazon.com/dp/B08BXH56G8?ref=myi_title_dp

Stand Mock up Menu frame tent card blurred background design key

Social Distancing sign, order here: https://www.amazon.com/dp/B08BXGTZ43?ref=myi_title_dp

Mock up wooden frame with green books  on white table

 

 

The Way I See It

kirkTwo cat friends were out prowling the neighborhood together when they stumbled upon a big, delicious-looking piece of cake and started fighting over it. The first cat said, “It is my cake because I saw it first.” The second cat said, “No, it is my cake because I picked it up first.”

A monkey came along and overheard the cats fighting over the cake. The monkey said, “I can help by dividing the cake into two pieces so you can share it equally.” The cats agreed and handed the cake over to the monkey.

The monkey split the cake into two parts, but quickly shook his head and said, “Oh no! One piece is bigger.” So, he took a bite of the bigger one. Then he said, “Oh no! Now that piece is bigger…” and he continued taking bites in an attempt to make them equal until the cake was gone, leaving both cats disappointed.

Here’s the way I see it: When you quarrel amongst friends, someone else is most likely to gain from it.

Maximize Your Wi-Fi When Working Remotely

GET THE MOST OUT OF YOUR WI-FI

Home internet router on desk.

Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

    • Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.
    • If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.
    • Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.
    • Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.
    • Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).
    • If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.
    • Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today at 856.429.0715!

5 Reasons to Consider a Rebrand for Your Business

TIME FOR A WHOLE NEW LOOK?

Rebrand Strategy, Marketing and Brand Management Concept.

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?

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Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded

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Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today! Visit us online: http://www.sjprinter.com or stop by: 1400 Berlin Road, Cherry Hill, NJ 08003

Save-the-Date Card Calendar

A FUN AND MEMORABLE WAY TO SPREAD THE WORD

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Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close. Give us a call to discuss your next printing project: 856-429-0715

Sourcing Images Online

POPULAR REVERSE IMAGE SEARCH ENGINES

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While there are a plethora of images available online, you should confirm that you can use an image before using it in your marketing materials or sharing on social media, since images can be copyrighted or have a license with specific guidelines for usage.

Another benefit of locating the original source is that you may find alternate sizes (perhaps in a higher resolution) or different orientations of the image.

Instead of searching with keywords, here are three popular reverse image search engines to consider:

    • Google – easily upload an image or search by image URL.
    • Bing – allows you to find similar images, pinpoint locations, identify dog breeds, and much more.
    • Tin Eye – find out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.

If you have questions about recommended image resolution sizes for printing, give us a call today – we’d be happy to help: 856.429.0715

Tri-Fold or Bi-Fold Business Cards

PROVIDE MORE VALUE THAN JUST YOUR CONTACT DETAILS

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Have you ever wished your business card could provide more value than just your contact details? The good news is it can!

A folded business card can provide the professional appearance of a traditional business card, plus an extra panel or two for added value and useful information.

When designing a folded business card, consider using the extra space to offer something useful that your recipients will use often, such as a list of helpful resources, an events schedule, frequent customer discounts, or even a loyalty punch card.

A third panel can turn your business card into a mini-billboard advertisement, or it can be designed as a convenient tear-away coupon.

Another unique way to grab attention is by designing your card with an uneven folded panel, which allows you to showcase information without opening the front of the card. This can be a fun way to offer a teaser or showcase important information.

If you’d like help designing the perfect folded business card that will help you stand apart from the competition, visit us online today: http://www.sjprinter.com

The Way I See It

kirkI came across this story and thought it was a powerful reminder about the impact of teachers.

Years after graduating from high school, a man visited his hometown.  Recognizing an older gentleman, he asked, “Do you remember me?” The older man said he looked familiar, but he couldn’t remember why. The young man explained he was his student many years ago, and he was the reason he decided to become a teacher. He then told him the following story:

One day, a kid came to school with a fancy, new watch. I really wanted the watch, so I stole it. The kid complained to you, our teacher, who said, “Whoever stole his watch, please return it.” When no one returned the watch, you asked everyone to stand up in a line and close our eyes because you were going to search our pockets one by one until the watch was found. Even though you found the watch in my pocket, you kept searching everyone’s pockets and then said, “Open your eyes, we have found the watch.” You didn’t scold me or tell the class who stole the watch. It was the most shameful day of my life, but you saved my dignity, and it changed my outlook on life.

Smiling, the older man replied, “Yes, I remember that day, but I didn’t know it was you because I also closed my eyes.”

Here’s the way I see it: Every kid is just one caring adult away from being a success story.

Marketing S.W.O.T. Analysis

IMPROVE YOUR MARKETING STRATEGY AND MESSAGING

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If you’re looking for a way to gain a better understanding of your business and marketing strategy, conduct a S.W.O.T. analysis.

S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By recognizing both positive and negative factors that affect your business, you can compare your business to the competition and use the results to improve your marketing strategy and messaging.

Here are a few guides to keep in mind when creating your S.W.O.T. analysis:

    • S. – Strengths describe the positive attributes to your organization, such as an experienced team, reputation, patented products, lifetime warranty, and established customer base.
    • W. – Weaknesses are factors that are within your control that reduce your competitive edge, such as poor location, inferior products, lack of technology, or limited resources.
    • O. – Opportunities refer to external chances for your business to grow and prosper. Opportunities can include market growth, lifestyle changes, or the ability to offer greater value that will create a demand for your services.
    • T. – Threats include external factors beyond your control, such as competition, political decisions, economic downturns, consumer trends, or government regulations.

After completing your S.W.O.T. analysis, you should not only work to improve your weaknesses but also ensure your marketing materials highlight your strengths.

If your marketing materials need a facelift, our creative team would love to help! Remember, other printers may be nearby, but nobody comes close. Call us today to discuss your next printing project: 856-429-0715

The Way I See It

kirkHere’s a story about the importance of being careful with your words. One day, a teacher brought two apples to school. Before the children arrived to class, the teacher repeatedly dropped one of the apples on the floor, although it wasn’t visible, and both apples looked perfect.

The teacher asked the children to talk about the apples and describe them. Many children said they looked the same: both were red, they were of similar size, and they looked delicious enough to eat.

Then the teacher picked up the apple that he dropped earlier and told the children how he disliked that apple. He said it was disgusting and ugly, and he asked the children to start calling the apple names. The children were hesitant at first, but quickly passed the apple around the circle calling it names and telling the apple it was smelly, gross, ugly, and other unkind words.

Then the teacher passed around the other apple and asked everyone to say kind words to it. The kids called it beautiful, delicious, and tasty.When the teacher cut the apples open, the apple they were nice to was crispy, fresh, and juicy inside.

However, the apple they were unkind to was bruised, brown, and mushy inside. The children quickly realized that this is what happens inside us when someone mistreats us with unkind words.

Here’s the way I see it: Always be careful with your words. Once they are said, they can only be forgiven, not forgotten.

Mini Envelopes

SOMETIMES GOOD THINGS COME IN SMALL PACKAGES

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Sometimes good things come in small packages. Mini envelopes are a great example! Not only can mini envelopes be custom designed for any use, but they also feature a wide variety of colors, sizes, paper choices, and finishing touches.

Mini envelopes are the perfect size for gift cards, wedding placeholders, name cards, business cards, thank you notes, gift tags, key cards, and other small items. They can also be used to keep track of small items, such as jewelry repairs or collectible coins and postage stamps, or as a discrete way to give donations and gratuities.

While mini envelopes are adorable, keep in mind that not all envelope sizes are mailable via USPS guidelines. Please let us know if you have questions or would like help creating the perfect mini envelope for your organization. And remember, while other printers may be nearby, nobody comes close. Call us today to discuss your next printing project at 856.429.0715 or visit http://www.sjprinter.com

Put Google Alerts to Work for Your Business

AUTOMATED UPDATES BY EMAIL OR WEB FEED

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Google Alerts is a free online service that can help support your marketing strategy and give your organization a competitive edge. Google Alerts can be used to monitor your own company online, as well as gather ideas for content marketing, stay current on industry trends or news stories, and help you keep an eye on what’s new with your competition and key customers.

Google Alerts allow you to receive automated updates by email or web feed of the latest relevant Google results available regarding topics or keywords you choose.

To create your own Google Alerts, visit www.google.com/alerts. Make sure you’re logged in with a Google account. Enter unique keywords that you want to monitor, such as a business name or topic. If you are searching for a phrase or set of words, use quotes (such as “Grand Opening Denver”) to ensure your words will be searched together as a phrase. To make your alerts more effective, avoid generic or common keywords. You may also consider including common misspellings of your business name or keywords.

Google Alerts can also help you stay aware of compliments or complaints. For example, create alerts that include your company name and keywords, such as “company name + terrible” or “company name + amazing.”

Select the type of results you are looking for (news, blogs, videos, discussions, groups, or everything) and choose how often you want to receive notifications (as it happens, once a day, or once a week).

Love Your Planet with Eco-Friendly Print Practices

ECO-PRINT LOVE

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As technology has progressed, so has the need to reduce waste.

Sustainable solutions are not new to our industry, and environmentally-friendly practices are something to greatly value. Design, first and foremost, is concerned with solving problems, and that includes the way we partner with you to create sustainable print solutions for the future.

Here are a few real-life of examples of how you can reduce your environmental impact with your print project:

1. Paper Preferences

Want to reduce your personal or corporate waste? The range of paper options has substantially increased in recent years. From recycled wood pulp to “tree-free” papers (made from bamboo, sugarcane, and mango, to name a few), you can now choose from an array of possibilities. If you are interested in knowing more about recycled paper options, we’d be happy to share them with you.

2. Ink Selection

As companies have worked to create eco-friendly products, printing processes and types of ink have been part of that experiment. Non-toxic toners and both soy and vegetable-based inks have matured in quality, continuing to improve in saturation, density, and brilliance. A 2005 Earth Day ad perfectly demonstrated this message, speaking out against chlorine-processed paper on an exceptional-quality poster that employed soy-based inks and recycled paper.

3. Products and Packaging

Environmental improvements in print also include finishes and packaging techniques. Consider simple options for reducing waste, increasing the longevity of a product, or using organic materials to reduce your footprint.

For example, adhesive labels offer you an efficient method for delivering product information without coating an entire packaging surface. Hangtags (versus boxes or containers) significantly reduce the quantity of disposed material you produce. Biodegradable or 100 percent recycled materials can be used for boxes, bags, and more. Even the choice to print a fold-over flyer (versus traditional letter and envelope format) can reduce unnecessary waste.

Keep the Creativity Flowing

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While we don’t know for sure what the future holds, everyday choices can make a collective impact. Remember, you can make a difference, even in your design and print decisions!

Identifying Fraudulent Requests

KNOW IF EMAILS ARE LEGIT OR FRAUDULENT

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The number of phishing and fraudulent emails have continued to rise in the midst of the pandemic, and sometimes, it’s not easy to know which emails are legit and which ones aren’t. If you’re ever in doubt, here are a few ways to verify:

    • Do NOT click their link or attachment. Instead, look up contact information for the person or company who is contacting you and call them directly and tell them about the message you received. Use the contact information you know to be correct – do not use the information provided in the email.
    • Look at the email address – not just the name of the sender. Beware of messages sent from a public email domain. No legitimate organization will contact you from an address that ends in @gmail.com.
    • Look up the website domain (the information after the @ symbol in a website address) using ICann. This will tell you when a domain was created. If it was recently created, it is very likely fraud.
    • Check if the domain is misspelled. Since anyone can buy a domain name, many spammers will purchase similar domain names hoping recipients won’t notice.
    • Scam emails often contain grammatical mistakes, which include words spelled correctly, but not necessarily in the right context.

If you receive a phishing email, forward it to spam@uce.gov and reportphishing@apwg.org

Senior Rep Cards

A FUN TWIST ON TRADITIONAL LOYALTY CARDS

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Customized rep cards can be an excellent tool for any business that is looking for an easy and inexpensive way to get their name and brand seen by more people.

Senior rep cards offer a fun twist on traditional loyalty marketing when promoting a business or service, such as senior photo shoots. For example, a photographer can enlist a handful of high school seniors to distribute customized rep cards featuring their own photos to close friends and other students.

The senior receives a discount off their photo package for distributing the rep cards, and the recipients receive a discount off their photo package when using the rep card. Not only do senior rep cards enable photographers to show off their best images, but they also combine powerful word-of-mouth advertising.

Loyalty cards can be created in any size or shape, ranging from skinny business cards to oversized postcards. If you’re looking for a way to make your rep card stand out, consider printing on extra-thick stock paper, choosing a custom die-cut shape, or adding a custom finish such as UV printing or metallic foil embossed text.

If you’d like more creative marketing ideas for your business, our team would love to help. Visit our website today: http://www.sjprinter.com

Marketing with GIFs

A FUN AND CREATIVE WAY TO ENGAGE WITH YOUR AUDIENCE

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In this crazy time of social distancing, GIFs are a fun and creative way to engage with your audience online and make your brand more relatable. While there are endless GIFs to choose from online, creating your own custom GIFs for your business or organization can be a great way to show off your brand’s personality.

Here are a few ideas for creating your own corporate GIF library:

    • Use two photos in a seamless, morphing image to show before and after results.
    • Create a GIF to teach or show something step by step, such as “4 Ways to Tie a Silk Scarf.” Visuals can be a great way for people to learn and remember easier.
    • Create GIFs to convey emotion and humor. Sometimes words can’t say what you would with a GIF.
    • Use GIFs to offer an exciting peek at new products or color variations. For example, use a GIF to flash between different color options of the same product.
    • Showcase product features easily and quickly.
    • Consider using GIFs to create a full 360-degree view of your product, which is more cost-effective than an HD marketing video.

If you’re looking for creative ways to promote your business and engage with your audience in print, we’re here to help! Visit us online to learn more: http://www.sjprinter.com

The Way I See It

IMG_2206Life has certainly thrown all of us a curveball with the current coronavirus pandemic. Here are four simple words to help guide your way during this time: pause, ponder, pray, and proceed.

These four Ps are a good roadmap for handling life’s surprises and confusing twists. They can help with significant decisions, such as navigating your business through the current COVID-19 crisis, as well as with small upsets, such as a thoughtless word from a friend, family member, or coworker. They can help you gather wisdom, understanding, and compassion.

Here’s the way I see it: Things can go sideways when we act without thinking, or we keep thinking without acting. Next time you have an important printing project, our team would love to help you with both to ensure your business successfully continues to move forward.

We installed a large sneeze guard on Friday to keep germs at bay!
As we are approved as an essential business, we are open for business Monday through Friday, 9am to 5pm.
We do however restrict our in store capacity to one person at a time to reduce possible Covid transmission.
We also have cleaning protocols in place after anyone leaves our shop.
Door handles, pens, self serve copiers and counter tops are cleaned and disinfected. We also can provide pick-up and delivery of your project to further eliminate contact.
Be Well and Safe.

Home School Timetables

What will a daily schedule during Covid-19 look like?

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During this pandemic, with millions of kids out of school, life is going to look significantly different than it did just a month ago.

What we need is a solid daily routine – a schedule – to help us find our footing. Offer your kids to create their own schedule and fill out their own timetables. Include pretend math with animals, tea party with cars or reading time with teddy bears.

 

Use colorful templates and change themes weekly to keep their days more interesting.

We offer 17 different themed templates on our Etsy shop. Check out our homeschool supplies and materials: Shop here 

Portfolio Woodgrain Background

 

Be the Person

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I recently read these inspiring words of wisdom by Lori Deschene, and I thought you would enjoy it as well:

“Be the person who breaks the cycle. If you were judged, choose understanding. If you were rejected, choose acceptance. If you were shamed, choose compassion. Be the person you needed when you were hurting, not the person who hurt you. Vow to be better than what broke you—to heal instead of becoming bitter so you can act from your heart, not your pain.”

Here’s the way I see it: Every morning, we get a chance to be different. A chance to change. A chance to be better. Don’t miss your chance!

 

Folded Self-Mailers

STRETCH YOUR MARKETING DOLLARS AND REACH MORE PROSPECTS

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If your business is looking for an inexpensive yet creative way to increase awareness and boost sales, folded self-mailers are a great choice. Not only is there no extra cost for an envelope, but they are easier to assemble (no need to match addressee on letter with envelope or reply card) and require less handling (no inserting costs). Stretch your marketing dollars and reach more prospects with a creative self-mailer!

Folded self-mailers can be used in an endless variety of ways, such as invitations, sales promotions, and new product announcements. They can include perforated tear-away coupons, business cards, directions, reply or RSVP cards, and more.

Here are a few important details to consider when creating your folded self-mailer:

    • Size: Minimum size is 3.5”x5” folded. Maximum size is 6” x 10.5” folded.
    • Weight: The maximum weight is 3 oz. regardless of the number of folds or paper weight.
    • Folds: Final fold must be on the bottom.
    • Seals: The folding configuration of your mailer will determine the location and quantity of seals required. If required, you must use a minimum of two seals, and the seal size is based on mailer weight.

If you’re considering a folded self-mailer for your next campaign, we’d be happy to provide creative ideas, as well as our expertise in postal regulations and rates. Stop by or give us a call today at 856.4290715!

Google My Business

MANAGE YOUR BUSINESS PROFILE ON GOOGLE

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Google My Business (GMB) is a great free resource for small businesses. Not only does it allow you to create a business profile on the world’s top search engine, but it can also increase your chances of appearing as a search result when a potential customer searches for a specific business, product, or service “near me.”

If you haven’t already, you will want to manage your business profile on Google by visiting: Google My Business

After creating your free GMB profile, remember it will only be as powerful as you allow it to be. Here are a few tips to optimize your account and get the best results:

    • Download the Google My Business app and use it like any other social media account. Having the app will make it easier to add pictures, post status updates, exchange direct messages with customers, and respond to reviews.
    • Add images and photos to make your listing more engaging, including a cover photo, your company logo, and multiple photos and videos that show potential customers what your business has to offer.
    • Add relevant keywords and search phrases to your business listing.
    • Sign up to get notified of new followers of your GMB page and send them welcome offers to encourage them to visit your location or website to take advantage of a special deal or discount.
    • Encourage and manage customer reviews. Enable prospects to learn more about your business from a customer perspective, and show customers you value their input and care about their experiences with your brand.
    • Use Google Posts to provide useful information, promote sales, engage with your customers, and create a call to action, such as Learn More, Call, or Buy Now.
    • Monitor your GMB listing insights, which include analytical data about how customers find your listings, where customers find you on Google, customer actions, direction requests, and more.

If you’re looking for creative ways to promote your business in print, our team would love to help! We can provide a variety of print samples, creative resources, and ideas for any project. We look forward to hearing from you: http://www.sjprinter.com or call: 856.429.0715.

The Important Things

kirk

I came across this list of 10 truths about

life the other day and thought they are worth repeating.

 

  1. Being busy does not equal being productive.
  2. Great success is often preceded by failure.
  3. Fear is the number one source of regret.
  4. Your self-worth must come from within.
  5. You’re only as good as those you associate with.
  6. Life is short, and tomorrow is not guaranteed.
  7. You don’t have to wait for an apology to forgive.
  8. You’re living the life YOU have created.
  9. You can’t reach your full potential until you learn to live your life in the present.
  10. Change is inevitable – embrace it.

Next time you have a big project, keep us in mind so you can let go of your worries and spend your time enjoying the more important things in life. After all, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com.

Visit our Etsy store for custom printed products: https://www.etsy.com/shop/SJPrinter?ref=simple-shop-header-name&listing_id=784865785

 

Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

Hand hold discount card template with rounded corners

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

Creative Placeholder Text

REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

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If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

If you have any questions or wish to discuss your next printing project give us a call, we would love to help: 856-429-0715 or visit http://www.sjprinter.com.

 

Rally Support with Custom Campaign Printing

BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

top view wooden office desk with computer and supplies

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close! Call us today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com

Digital or Printed Easter Egg Hunt Invitations and Labels for Gift Baskets

These cute Easter labels stickers are perfect to add a special touch to your gift baskets. goodies bags and packages!

Easter Labels

Digital or Printed Easter Egg Hunt Invitations 5″ x 7″ with Envelopes

Graphic_179_Easter_39_PARTY

Print

Visit our Etsy store to see current selection. Shop Now

We do offer custom Easter signs and banners. Please contact us today at 856.4290715.

The Way I See It

Make the Leap

kirk

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps

Kids Activity Worksheet

A GREAT WAY FOR BUSINESSES TO EDUCATE CHILDREN ABOUT THEIR INDUSTRY

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Custom printed activity worksheets are an excellent way for businesses to educate children about their industry. For example, a dentist could create custom activity worksheets that provide a mix of educational tips for dental care, as well as fun facts, trivia questions, and a challenging maze or other game.

While activity worksheets are often designed to educate and entertain children waiting for an appointment, they can also include important information for parents, such as stats and facts about why dental care is essential for children, a guide to dental care, and your contact information.

Activity worksheets can range from a simple handout to a folded brochure or multi-page booklet and can be customized with endless varieties of information. Do you have a “No Cavity Club” that features monthly give-away prizes that you’d like to promote? An activity worksheet would be a great place to mention this!

Activity worksheets can also be a fun way to distribute your newsletter, providing a mix of news updates with fun facts and industry tips.If you’d like help creating the perfect kids activity worksheet for your business, our team would love to help!

Demystifying the Paper Selection Process

Hand opening blank white booklet mockupPaper is essential in the design and cost of your publications.

And while paper seems like a basic element, often the print terminology and project specs can be confusing. That’s ok! You don’t have to be an expert to make smart decisions, because we’re here to guide you.

Perhaps a peek at these frequently asked questions can help you understand materials, compare costs, and weigh options for your next project.

Frequently Asked Questions Regarding Paper

1. How does the “grade” of a paper affect its appearance?

Coated paper is categorized by grade levels, with a premium being at the top. Grade levels are determined by brightness, and here are several basic grades (or types) of commercial printing papers:

BOND OR WRITING = Typically used for letterheads, business forms, and copiers. Typical base weights are 16# for forms, 20# for copying, and 24# for stationery.

BOOK = The most commonly used coated and uncoated papers for printing. Ranging between 30#-110# depending on coatings.

TEXT = High-quality sheets in a variety of surfaces and colors. Used for quality printings with a lot of surface texture.

COVER = Used when greater bulk/thickness is required, such as book covers, postcards, business cards, or inserts. Available in a wide variety of surfaces and colors, typically ranging from 60# to 100#.

TAG, BRISTOL, AND INDEX = Smooth surface papers mostly uncoated, except for bristols. Often used for displays, file folders, and tickets.

Remember, paper products come with three specifications: brightness, gloss, and opacity. Typically, the higher the grade level, the higher the brightness and gloss will be.

2. Why does the paper “weight” matter?

The higher the weight, the heavier the paper.

In general, heavier papers are bulkier and sturdier, allowing fewer pages per inch. They also have greater opacity (i.e., less show-through), which offers a higher quality but also an increased mailing expense.

3. When is lighter weight helpful?

Publications with larger page count (like magazines, booklets, or projects using a significant amount of paper) can use lightweight stocks to reduce bulk, weight, and cost.

Lighter weights can also bring a more playful, casual feel to your brochure or booklet.

4. What is the difference between coated and uncoated paper?

Uncoated paper is porous, cost-effective, and is typically used for such applications as newspaper print and basic black-and-white copying.

Coated stock paper, by contrast, is made of higher-quality paper with a smooth, glossy finish. Coated paper works well for reproducing sharp text and vivid colors.

5. What finishing options are available for my project?

A paper’s finish can have a considerable impact on the final appearance of your printing.

Gloss finishes are sophisticated and eye-catching, with a smooth surface that allows for more precise reproduction. Matte (or dull) papers have a softer, subtle feel, and can be easier to read. Spot or foil varnishes are also available if you want to highlight some aspects on your page.

How to Choose the Right Paper for Your Next Printing

Print is beautiful, tactile, and memorable.

More than just ink on a page, the weight, texture, and sheen of your printing can tell an emotional story. Paper plays a significant role in the tone you want to communicate, but also in your bottom line. When you increase the grade or weight, you will improve quality but increase expense, so choosing between paper selections is a delicate balance between image, functionality, and cost.

Want to chat more? Give us a call to see some paper examples or discuss your options today!

Avoid “Grammatical Embarrassment” by Sidestepping 3 Common Errors

Can you spot the mistakes in this paragraph?

Always Check For Spelling Mistakes Typewriter Concept

Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all ready the fastest swimmer in the pool”!

Grammar can be painful.

Make A Fresh Start

Even after years of writing, there are grammatical errors that impede us all. For some, it’s punctuation. For others, it’s word selection. And when you repeat the same mistakes, bad habits get harder to break.

This year, make a mental note to dodge those potholes! Here are three mistakes to avoid in your writing:

1. Incorrect Apostrophes

Apostrophes indicate possession for nouns and letter omissions in contractions.

Generally, singular possessive apostrophes come before the ‘s’ and plural possessives apostrophes come afterward, like this:

Singular Possessive: Jim’s hat or Mike’s coat

Plural Possessive: Several years’ work or many students’ books

Apostrophes do not indicate possession for personal pronouns, so it is incorrect to add an apostrophe to “it” or “who” when designating ownership.

  • Incorrect: Who’s bike is this?
  • Correct: Whose bike is this?
  • Incorrect: The flower lost it’s petals
  • Correct: The flower lost its petals

When contractions are used, apostrophes replace the missing letters. For example:

  • Correct: “It’s looking like great weather for planting flowers.”
  • Incorrect: “Its looking like great weather for planting flowers.”
  • Correct: “Who’s going to help me prep the soil?”
  • Incorrect: “Whose going to help me prep the soil?”

Punctuation and Quotation Marks

Do punctuation marks go inside or outside quotation marks?

This one can be tricky because British and American English have different rules (which is why you sometimes see discrepancies). Here are two basic American guidelines:

1. Sentence-ending commas and periods always go inside quotation marks.

Remember, if you are INSIDE the U.S., commas and periods go INSIDE the quotation marks. Like this:

  •  “I fell asleep,” Paul said.
  • Paul awoke and complained, “I had a bad dream.”

2. Question marks and exclamation marks can vary.

If they apply to the quoted material, these marks belong inside the quotation marks. If they apply to the whole sentence, they go outside.

Each of these sentences is correct:

  • Mary asked them, “Where should we eat?”
  • Do you think Mary is hungry enough for the “Impossible Whopper”?
  • Chandra texted Michael, “Should I bring dinner?”
  • Chandra looked in her purse and exclaimed, “I have a $50 gift card!”
  • The dog leaped off the couch when he heard Chandra say, “I’m bringing pizza”!

Words That Are Easily Confused

Words that are commonly misused include these pairs:

Affect/Effect

Rule of Thumb: “Effect” is usually a noun, while “affect” is typically a verb.

  • Incorrect: The text had a negative affect on my mood.
  • Correct: The test had a positive effect on my grade. This positively affected my mood!

They/Their

Rule of Thumb: “There” refers to a place, while “their” indicates possession.

Example: We’re going to love it there—I heard their breadsticks are the best!

Accept/Except

Rule of Thumb: “Accept” typically includes, while “except” usually excludes.

Example: I was proud to accept an award (though everyone except the dog received one).

Assure/Ensure

Rule of Thumb: To “assure” is to make someone confident of something; to “ensure” is to guarantee that something actually happens.

Example: Though Mike assured me that the dog would not escape, I locked Scout’s kennel to ensure he stayed put.

Farther/Further

Rule of Thumb: “Farther” refers to physical distance and “further” denotes metaphorical (or figurative) lengths or advancement.

Example: I want to run farther next time, but need to progress further in my training to grow my endurance.

While grammar debates can make your head spin, hopefully, these tips can alleviate confusion. Do small things with excellence, and you’ll make big strides!

4 Irresistible Hooks for Your Next Ad

FishingWant to catch a fish?

Then use the right bait!

If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.

Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.

Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:

1. Paint an Incredible Vision

Human beings are selfish, and they are never satisfied with their present situation.

Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.

Here are a few samples:

  •    Save $500 a month and buy your next car with cash
  •    Own your own little piece of paradise
  •    Rock that bikini this July

2. Press the Pain Point

It’s true. People make buying decisions based on emotions.

Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.

How do these examples impact you?

  •    Three million children die of hunger each year. Be part of a simple solution.
  •    You can never outrun your fork. We have a better way.
  •    Put a stop to this before it puts a stop to YOU.

3. Demand a Response

Sometimes the best approach in sales is an aggressive stance.

Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:

  •    Hackers steal 75 records every second. Build a security wall around your future!
  •    Stop wasting money on hearing aids that STINK.
  •    Recycle. Because there is no “Planet B.”

4. Let Others Brag About You

A testimonial headline is one of the best ways to grab attention.

Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.

Here are some easy taglines to plug into your print and photo testimonials:

My money’s on _______________

My ________________ guarantee

I was there when ____________

I’m obsessed with my new ________________

I chose _____________ because _____________

I discovered _____________ that _______________

I made an extra _________________ because _______________

Here’s how I ______________ in just ________________

They laughed when ________________. Until I _______________

Here’s what it feels like to __________________

Here’s how I beat _______________ by _____________

Appeal to Their Unique Interests

When you want to connect with your target audience, appealing to their unique interests is key.

Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.

Personalized Children’s Book, Ebook or Softcover, Sea theme – Aquarium Adventure

Personalized Children’s Book, Custom book, birthday gift for kids, Unique Gift Girl or Boy for all occasions, Ebook or Softcover, sea theme.

WGirlCoverCharacterA unique, truly personalized fairy tale for boys and girls!
Give your child a colorful illustrated story, where he or she becomes the main character.
This is an unforgettable gift!
Your child’s name is creatively placed throughout the book.
Children grow out of their toys but this book will remain cherished for life!

Recommended age: 4 to 10

Book size: 8.5″ x 11″

Unique Custom Birthday Gift. Perfect for any occasion!
Book available as ebook (.pdf) or as soft cover.
If you choose ebook, .pdf file will be emailed to you for easy reading on the computer, phone, kindle or tablet.
Softcover books are printed on gloss high quality paper with steel durable binding.

Instructions:
1. Please choose character for your book (Caucasian Boy, Caucasian Girl, Hispanic Boy, Hispanic Girl, African American Boy, African American Girl).
2. Type Name.
3. Type Dedication.

Contact with any questions or concerns: 856-429-0715 or info@sjprinter.com

Order here: https://www.etsy.com/listing/778751093/personalized-childrens-book-custom-book?ref=listings_manager_grid

 

Attract Clients You Love with Consistent, Stylish Marketing

Confident female designer working on a digital tablet in redIn building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.

Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.

What does that look like in real life?

3 Examples of Brand-Building Marketing

Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.

1. Charity: Water

Charity: Water” is a non-profit organization that provides drinking water to people in developing nations.

As of 2019, the organization has raised $370 million, funding 44,000 water projects in 28 countries.

Charity: Water gives 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. The organization’s logo is a goldfinch jerry can that keeps the branding present across all platforms and keeps the charity’s focus top of mind.

Charity: Water has mastered the art of getting people to form personal connections with their brand, including online fundraising campaigns where people can link to personal events like birthdays, marathons, or life milestones. Their highly sharable content always connects incredible impact stories and graphics, including the jerry can logo.

Whether launching a campaign or publishing an annual report, Charity: Water is always on brand.

Takeaways: Build powerful connections with people through relatable stories, engaging participatory campaigns, and on-brand imaging in all you print and share.

2. FedEx

When it absolutely, positively has to be there overnight . . . count on FedEx.

FedEx provides people worldwide with transportation, e-commerce, and business services. Offering “The World On Time,” FedEx has created a strong corporate identity for its professionalism and efficiency.

In addition to reliable service, the brand garnered trust through its “We Understand” campaign, which communicates the pricelessness of people’s treasures, livelihoods, and futures. Packages mean a lot to people, and FedEx hammers this home through story-based marketing, reward programs, and regular social media interactions.

Takeaways: Find slogans and campaigns that get to the heart of what people truly desire: to be heard, understood, and valued. When you think of people as a person – not just a number – they respond.

3. Target

Do people see Target as a discount store?

Probably not. With trendy campaigns and high-end designers, Target delivers more than just products, but an experience.

Beyond quality merchandise at reasonable prices, Target offers easy-to-maneuver layouts, stunning branded displays, and contemporary styles aimed directly at a specific customer persona (higher-income shoppers ages 55 and younger). Target customers appreciate the brand’s sophisticated, affordable merchandise, including an ever-changing array of trendy clothing and home accessories.

Takeaways: Solidify customer personas and identify key themes that bring a fresh, consistent viewpoint through your products and marketing. Match the theme of your marketing with the personal experience people have doing business with you.

An Artful Tapestry

The heart of consistent marketing is your brand message.

Identify personable, engaging themes, and share them through your products, in-store displays, and print pieces. Weave these elements into a beautiful tapestry, and the benefits will last well beyond any savvy marketing campaign!

Remove Third-Party Access on Social

STOP THIRD-PARTY APPS FROM ACCESSING YOUR PRIVATE DATA

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When signing up for something online, it may be tempting to click “Sign in with Facebook” rather than fill out a form. However, when you choose this option, you are giving third-party apps access to your account data, such as your profile information, status, location, contacts, and shared content.

If you have ever used your social media or Google accounts to sign into a website or online service, here are easy instructions on how to stop third-party apps from accessing your private data:

    • Facebook: Go to Settings > Apps & Websites. To revoke access, click the X to remove.
    • Gmail or Google: Go to My Account > Sign-in & Security > Connected Apps & Sites > Manage Apps. Click on apps you want to remove and click the Remove button.
    • Twitter: Go to Settings > Apps. Click the Revoke Access button on the apps you want to disconnect.
    • Instagram: Go to Settings > Authorized Applications. Click the Revoke Access button to disconnect the apps.
    • Pinterest: Go to Settings > Apps. Click Revoke Access to remove them.

We know the importance of keeping private data confidential. When you work with our print shop, we promise that if you need copies or reproductions of confidential documents, your sensitive files will be in secure hands.

4 Ways to Cultivate Talent in Your Teams

Selecting person and building team. Business people relationship concept.AT&T helps millions of customers connect with entertainment, mobile, high-speed Internet, and voice services.

Employing nearly 300,000 people worldwide, AT&T is committed to both hiring and shaping talent. AT&T University, an executive-taught leadership development program in the company’s Dallas headquarters, trains emerging leaders through in-house and satellite campuses across the U.S.

But AT&T needs more than just training; it needs innovation. So, in partnership with Georgia Tech and Udacity, Inc., AT&T created the first-ever Online Master of Science in Computer Science degree and self-paced, fast-track technical credentials called Nanodegrees across web and mobile development, data analytics, and tech entrepreneurship.

“We can’t depend on just hiring and the traditional educational system as sources for retooling or finding new talent,” said corporate communications manager Marty Richter. “We’re focused on aligning company leaders to strategic business innovation and results, skilling and re-skilling our 280,000 employees and inspiring a culture of continuous learning.”

Great managers are organized, courageous, and encouraging. But to maximize the team potential, they need another critical skill: finding and developing talent.

Strategy, Soft Skills, and Coaching

The ability to see and unlock talent is crucial to running a top-notch team.

But growing talent is not always easy. It may fly in the face of traditional hiring practices or may require you to go against your gut when evaluating current employees.

As you look to maximize the impact of your team, here are four steps to consider:

1. Plan Strategically

 

While individual employees are often asked where they see themselves in five years, few leaders project how they’d like to build their team in that same time-frame.

Most leaders are good at recognizing potential, but they rarely think ahead on long-term staffing. If you know the areas of your organization that need the most help, focus efforts on strategic long-term staffing to make it happen.

What skills, abilities, or experiences will your next employees need? Dream it today so you can hire it tomorrow!

2. Focus on Soft Skills, Not Expertise

 

Did you know that the World Economic Forum predicts 65% of today’s jobs will no longer exist in 15 years?

Often when people look for talent (either in or outside our company), they put too much emphasis on performance or expertise. But since we can’t know what tomorrow’s challenges will be, the most important skills aren’t technical abilities. Emotional intelligence, a passion for learning, and the ability to relate with others are essential traits for future success.

3. Develop Talent Through Coaching

 

Good managers are invested coaches.

No matter how skilled your team is, continually look for ways to help them grow. This may mean offering on-going training opportunities, mentorships, or “baby steps” toward leadership. Do your leaders delegate parts of their job to younger professionals so people can learn side-by-side? Hands-on leadership training can increase employee engagement while infusing passion into your organizational DNA.

4. Evaluate as You Go

 

Often managers are the cap that reduces growth and creativity.

Does this sound like you? If so, why?

Perhaps you’re not sharing the load or challenging team members to grow. Provide employees with tools to assess professional goals and offer critical feedback to address poor performance or new responsibilities. Meet with other managers to assess progress regarding developing talent. And keep the dialogue flowing about business strategies and people’s individual roles within this vision.

Become the Chief Talent Agent

Great managers are also great talent agents.

The most important factor in your company’s future is your ability to recognize and develop potential. No other factor will make such a significant impact in shaping high performing teams!

Tackle Big-Picture Projects Using a Cost-Benefit Analysis

Cost Benefits Matrix Graph ConceptStart at the bottom.

That’s what legendary basketball coach John Wooden did every year. Wooden did not start with layups or defensive strategy – he started with shoelaces.

Coach Wooden, who won 10 championships in 12 years with U.C.L.A., had a reputation for fortifying the fundamentals before moving forward. Before his athletes played, they had to practice pulling up their socks, leaving no loose flaps in the sneakers, and pull laces tight to avoid ankle sprains.

“He didn’t want blisters,” said former player Rich Levin. “I mean, that’s not a serious illness, but you could miss a game or two.”

Whether you’re a new business owner or a seasoned veteran, sometimes we all need to start at the bottom.

Have you refreshed the fundamentals of your business plan lately? Managing finances is essential to success, and one tool of the trade is a cost-benefit analysis. Whether you’re considering a new venture or weighing a staffing decision, a cost-benefit analysis can help you decide which projects to tackle and what resources are needed.

The Basics of a Cost-Benefit Analysis

When you perform a cost-benefit analysis (CBA), you make a comparative assessment of all the benefits you anticipate from your project and all the costs needed to implement and support the changes this brings.

Here are four steps to account for revenue and expenses in your CBA:

1. Prepare a Balance Sheet

Begin by carefully examining your costs and expenses (or money-in, money-out).

After you categorize expenses in your balance sheet, you are ready to weigh upcoming business decisions with a rubric that puts potential benefits and costs in context.

2. Give Dollar Values to Anticipated Costs & Benefits

A CBA, in a nutshell, means adding money in benefits plus money in costs over a set period of time.

A functional CBA seeks to express benefits and costs in monetary equivalents. Some CBA’s are easy to quantify. For example, adding new seating to your restaurant might incur a one-time expense of $60,000, but result in $7,000 of extra sales each month.

Clearly, those benefits outweigh the costs.

Some CBAs are more complex. Perhaps hiring a team member will cost $40,000, but the increased sales and productivity are hard to estimate. In this case, do your best to express benefits and costs in monetary terms to facilitate the assessment of a project’s net value.

3. Weigh Future Values or Expenses

As you build your CBA, remember to make projections for all phases of the project.

Some of your costs may occur only once (like capital investment, equipment purchases, etc.), and others will be recurring (like staffing, maintenance, or increased utility bills). The farther into the future you look, the more important it is to convert the net value (of benefits over costs) into today’s dollars. As you refine your CBA, consider inflation, interest rates, and even opportunity costs (the potential benefits that might be lost by passing on a different project in favor of this one).

Here you may want to run a sensitivity analysis, which is a “what if” analysis that goes back to your CBA and plays around with assumptions. For example, if you had uncertainty about sales projections, you could vary projections by several percentage points before re-running the analysis.

4. Make an Informed Decision

Now it’s time to compare total costs to total benefits and make a decision.

Do benefits outweigh costs? Do they do so significantly? In this case, you should green-light the project. If more capital is needed, you’ll need to rethink your goals or form a new strategy.

No matter what the decision, a CBA can be critical to the success of any project, allowing you to make non-critical choices and keep your business running smoothly!

The Importance of Teamwork

kirkI came across this little fable the other day, and I thought you might enjoy it.

One day, the Mayor of a small town decided to take a walk through their local park. He ran into a young boy who was flying the biggest and most beautiful kite he had ever seen. It soared high and gently across the sky, drawing attention from miles away.

The Mayor was so impressed that he decided to award a “key to the city” to the one responsible for such a beautiful thing. “Who is responsible for flying this kite?” the Mayor asked.

“I am,” said the little boy holding the big, beautiful kite. “I made this huge kite myself, and I painted all of the colorful pictures on it, and I fly it!”

Just then, the wind interrupted and said, “I am. It is my breeze that enables the kite to fly so big and beautiful. Without wind, the kite will not fly at all.”

And then the kite’s tail chimed in, “I make the kite sail and give it stability against the wind’s blowing gusts. Without me, the kite would spin out of control, and not even the boy could save it from crashing to the earth. I fly the kite!”

The Mayor thought about it and decided they are all responsible for flying the kite. After all, without teamwork, none of them would be successful!

Here’s the way I see it: Great things are accomplished with less me, and more we. Our team would love to help your sales soar with professional printing. Give us a call today at 856.429.0715 to see how we can become a great team!

4 Keys for Bringing Your Professional Goals to Life

2020 new year goal,plan,action text on notepad with office accessories.Business motivation,inspiration conceptsIf you were given a magic formula for reducing stress or frustration, would you use it?

Many of us set New Year’s resolutions on something we “wish” would happen instead of giving thought to what caused us tension or joy in previous years. As you consider new business goals for the future, first you need to know where you’ve been.

Before you look ahead, it’s important to look back.

Build Business Goals from Self-Reflection

When business coach Darlene Hawley first started her company, she was laser-focused on the future, visualizing where she wanted to be ten years down the road.

“I wasn’t spending the time looking at what went really well for the year I was just finishing,” Hawley says.

Hawley later realized that spending more time debriefing the past could better position and motivate her for the future.

“Adding that [past reflection] to the strategic planning process was huge, because we need to celebrate,” Hawley says. “When we celebrate those wins, that’s what inspires us to take action going forward.”

Hawley is doing this herself as she prepares for a new year:

“Right now, I’m looking at what 2019 looked like—what went well, what didn’t go so great . . . what would I change to make it better for 2020?” she said.

As you consider a new year and a new decade, do you want to see measurable progress in your professional life? Here are four strategies for building that momentum.

1. Set Goals that Motivate You

As you work from reflection, build goals based on what was most rewarding or painful last year.

Goals should have meaningful outcomes because 93 percent of people struggle to turn goals into tangible action steps if the destination is not personally motivating.

Start with goals that are high on your priority list. Then, break your master list into the top 3-5 overall objectives. Write down why goals are important to you, how you will measure progress, and what strategies you will use to achieve them.

2. Put A Plan in Action

Once you’ve planned the work, it’s time to work the plan.

Sometimes we get so focused on outcomes that we forget the individual steps in the process. When drafting long-term goals, assign specific, time-bound “mini-wins” to achieve along the way. This is your road map to executing a plan as smoothly as possible.

3. Empower a Support Team

Whether it’s a book club or a cardio-training group, humans are much more likely to achieve goals in community.

Working toward professional goals in isolation lowers accountability and drains your energy. It’s important to share your goals with others, to find a mentor or peer group to meet with frequently, or to give everyone on your team a blueprint so you can track progress collectively.

Tell people why your goals are personally motivating and look for opportunities to solicit the feedback, advice, or encouragement of others.

4. Visualize Success

Finally, while you are looking back, take time to visualize what it would be like to succeed in the future.

What pain point would you like to alleviate? What benefits would you enjoy with your family, your finances, or in achieving a life-long dream?

Whether you put pictures of vacation destinations in your closet or select a “splurge item” you would buy if you hit a sales goal, visualizing positive outcomes can raise energy levels and build your confidence.

In fact, numerous sports studies have shown that mental practice (through visualization) can be as effective as real practice. In other words, you can develop and reinforce real skills by visualizing yourself practicing them!

2020 is a year of possibilities. With reflection, teamwork, and visualization, you can be motivated by creative solutions and do the work necessary to bring your professional goals to life!

Paper Coasters

A FUN AND COST-EFFECTIVE MARKETING TOOL

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Custom printed paper coasters are a fun and cost-effective marketing tool that can be used in a variety of creative ways. In addition to placing them in areas such as restaurants and bars, paper coasters can add a personalized touch to corporate anniversary parties, tradeshows, and conferences, as well as waiting rooms and lobbies. They can also be a popular event souvenir.

Promotional paper coasters offer a unique way to share timely information, such as exclusive discounts, new product announcements, happy hour specials, and much more. Customized coasters can also be a great conversation piece. For example, you can customize them with trivia questions, interesting facts, tips and tricks, or much more. Don’t forget to include a call to action. For example, ask your audience to like your Facebook page, enter a contest online, or mention the coaster for an exclusive discount.

Paper coasters provide an affordable option on cardstock with protective lamination on both sides. While the most common size for paper coasters is 3.5” round or square, they can be created in a variety of sizes and shapes. You may also print artwork on both sides or only the front.

If you’d like creative ideas for a coaster your audience will love, give us a call today at 856.429.0715. We’d love to help!

Preshow Event Marketing

Preshow Event Marketing

PROMOTE YOUR ORGANIZATION AND BOOST ATTENDANCE

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Here are a few creative ways to promote your organization and boost attendance at your next conference or tradeshow:

    • Build excitement by promoting any giveaways, prizes, and contests and encouraging attendees to visit your booth via direct mail postcards, email campaigns, and social posts.
    • Request a pre-show attendance list, so you market directly to show attendees.
    • Announce exclusive specials and discounts that will be available only to event attendees.
    • Publish live demo times or highlighted speaker sessions, so attendees don’t miss out.
    • Offer an invite-only sneak peek at new products or services that are coming soon.
    • Create table tents, flyers, and other customized marketing materials that are specific for your audience.
    • Distribute a press release about your tradeshow attendance, and any new product reveals or demonstrations you plan for the event.
    • Link your marketing materials to a website landing page so attendees can learn more about specific products or services promoted at your show. Be sure this site is mobile/tablet friendly.
    • Get hashtags for the tradeshow and tweet them ahead of time to let people know where to find your booth and what types of products or prizes you have to share.
    • Invite customers to attend an upcoming show, and consider offering them a paid or discounted admission.

If you need unique marketing materials for an upcoming event, stop by today! We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ 08003.

Our creative experts are here to help.

6 Ways to Speed Up Your Next Print Project

modern printing houseDo you have a print deadline that needs the fastest possible turn-around time?

If speed is of utmost importance, here are several ways you can improve efficiency as you take your project to print:

1. Plot Your Course and Communicate Early

Early planning and communication are vital when starting a print project.

When possible, get your printer’s input early regarding design, project checkpoints, and final editing. Setting a schedule with your printer regarding design, estimated turnaround, and print presets can directly impact the speed with which your project is finished.

As soon as you coordinate these details, you’ll establish a timely framework that both parties can stick to.

2. Ask Questions Upfront

When partnering with a design professional, be sure to clarify the contract at the get-go.

Will you be paying a project fee or an hourly rate? What services are included in this fee? Clarify how long the project will take, how often you’ll review the work, and how many revisions are allowed in this agreement.

3. Allow for More Margin on Larger Projects

Professional printers are very efficient, but big projects still take time.

Designing one piece can be quick, but re-branding or crafting large-scale exhibit pieces can take a significant amount of time, especially if there is confusion about the parameters or design presets for a particular project. One costly mistake can disrupt an entire campaign, so allow extra time for big projects, and both parties will have leeway to handle hiccups in the most efficient, cost-effective way.

4. Assemble All the Elements

Attend to the precise details of copy, timeline, and photography at the get-go, and be sure those in authority have given these elements the green light before the task proceeds.

Your project will involve many pieces, and when they are aligned from the start, it will allow your design dollars to be maximized with fewer delays. While you may not have precise details ironed out, clarifying project parameters is key to finishing on time and on budget!

5. Err on the Side of Simplicity

Creativity is cool, but if swiftness is your goal, you should keep designs simple.

Don’t go overboard. If you’re short on time, design something that is easy on the eyes and uses very basic graphics, fonts, and materials. If you have templates on hand (from previous projects), consider whether you can adapt or edit these for the fastest possible output.

If you are pressed for time, consider using an online design tool. Or your professional print specialist may be willing to combine a pre-ordered template with the custom design you want. This may be the simplest (and cheapest!) way for everyone to get a project across the finish line.

6. Avoid Alterations Once a Design Has Been Sent

Check your design before sending it to the printer.

Proof everything with multiple editors before it leaves your office. Every alteration or edit can cost you valuable time. Once the design has already been received by the printing company, there should be no need to make changes unless it is vital to do so.

Better Together

Want to save on time, labor, or unnecessary stress?

Whether you need high-level graphic design or full-service printing, our capable team is dedicated to providing you with prompt, knowledgeable, one-on-one service, and bringing you carefully printed materials you can be proud of.

We’re here to make things flow as smoothly as possible! Call us today to discuss your next printing project: 856.429.0715 or visit http://www.sjprinter.com

Beyond Fitness: 5 Ways to Foster Well-Being in Your Workplace

Busy woman doing gymnastics for body relaxing

According to the World Health Organization, health is central to human happiness and well-being.

Healthy populations live longer, are more productive, save resources, and make important contributions to sustainability, a better world, and economic progress.

But well-being involves more than just fitness. It includes physical comfort, mental stability, and emotional connectivity. In short, well-being is the “feel-good factor.”

5 Workplace Well-Being Factors

Companies that prioritize safety, work environment, and the emotional well-being of employees will improve morale, reduce absenteeism, and be more productive in the long run.

Aside from fitness incentives, here are five factors that contribute to well-being in the workplace.

1. Physical Comfort and Safety

Do you do your best work when you are shivering or dripping with sweat?

The physical comfort of employees has a significant effect on company outputs each year. The design and “unwritten rules” of a workspace are key factors in meeting employees’ most basic needs – including everything from temperature control, air quality, access to daylight, ergonomics, noise control, and safety risks.

Allowing for discussions about problem areas and individual control for the adjustment of conditions can be critical to overall well-being.

2. Autonomy

Difficult co-workers are hard, but micro-managing bosses can be harder.

When managers are too controlling, employees fail to excel in their collaborative environments. This disengagement has high costs over time: studies show that apathetic workers have rates of absenteeism 37% higher than average, and they work with a dampened sense of creativity. Strategic leaders need to keep a close eye on how company managers are encouraging or squashing employee morale.

3. Remote Work Options

When autonomy is given full expression, there is a permissiveness for working off-site.

This may seem insignificant, but allowing employees to flex their schedule, work around a sick child, or extend family vacations with remote work days can do wonders to keep people motivated. When there is a greater balance between office and domestic life, conflict is reduced, and productivity grows.

4. Positive Culture

Do you work well when you’re having more fun?

Workplace well-being spikes when social connections are strong. The Harvard Business Review found this so necessary that they identified six characteristics of a supportive work culture:

  1. Caring for colleagues as you would friends
  2. Providing support and compassion
  3. Avoiding blame and forgiving mistakes
  4. Inspiring one another
  5. Emphasizing the meaningfulness of the work
  6. Instilling trust, integrity, and gratitude across all levels of the organization.

Whether it’s monthly lunch cookouts or goofy employee awards, strong companies prioritize transparent relationships from the top down.

5. Collaborative Competition

Why are shows like The Amazing Race or Dancing with the Stars so engaging?

Maybe it’s because watching teams work toward a common goal fosters community – even between reality TV stars and their audience!

When companies encourage supportive competition, it can build bridges between employees, generate untapped creativity, and spark engagement or support that wouldn’t exist otherwise. Whether you post department “step counting” challenges or have people compete for the best new marketing hook, collaborative competition is one of the easiest ways to boost the physical, mental, and social environment at work.

The Long View of Well-Being

The core of every strong well-being program is behavior change.

If you launch a well-being initiative, identify a long-term impact that you are targeting as well. The best programs are good at helping people adopt AND maintain healthy behaviors, including how they feel about work, and if they’re giving their best each day.

Addressing all levels of well-being optimizing company potential and allows each individual to be personally fulfilled.

4 FAQs on Prepping Your InDesign Document for Printing

YOUR SHORTCUT TO SUCCESSFUL PRINTING!

Preparing your InDesign project for print can be a daunting task, especially if you’re new to the program.

Print errors can be costly and confusing — but have no fear! Here are answers to four frequently asked questions to save on time and stress.

How Do I Find and Change a Missing Font?

By default, any type that is using a missing font will be highlighted in pink.

If you open a document and realize a font is missing (e.g., inactivated or not yet installed), select the highlighted section and go to Type>Find Font. InDesign will display a small warning triangle next to the problem font.

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o replace the missing font, go to the “Replace With” section. Select a new “Font Family” and “Font Style” from the respective menus, then click “Change All.” Creative Cloud accounts will update documents for you if you log into your Adobe Fonts account and activate the missing font.

How Do I Find and Change a Missing Link?

If any of the image files linked to your document are moved to a new location, the link between the document and image is broken.

InDesign will notify you by displaying a red “?” icon on the offending images. To resolve this, open the Window>Links panel, and the broken image link will appear with the same symbol. To relink items, Right-click on the filename in the “Links” panel, choose “Relink,” and select the image from its new location.

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How Do I Check Image Resolution for Printing?

To print high-quality pieces, it is best to place images at a minimum of 300PPI.

When you don’t use high-res images, InDesign will alert you. Once you’ve placed an image, you can go into the “Info” panel or the “Links” panel to see the PPI settings for the selected image.

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Low-res images can still be used if you reduce the size, as effective PPI will increase. If you absolutely must use low-res images, aim for a PPI greater than 240PPI. To display larger poor-quality images, always return to the source of the original image and request a higher resolution file.

How Do I Save Time with Print Templates?

Many printers supply free templates for business cards, letterhead, and flyers so you can easily build documents to their exact specifications.

These are available through InDesign download links, which will typically arrive in IDML format. Click on the link then open the download in your version of InDesign.

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Templates include layers that display the bleed, trim, and safe areas in which to create your artwork, along with instructions on how to use the template and upload files. IDML files can also be saved as an InDesign Template File (.indt) for future use.

See more great ideas like this!
Click here to visit the SJ Printer (Formerly Triangle of Cherry Hill) – Ideas Collection.