Thinking INSIDE the Envelope

MARKET OUTSIDE THE NORM.

If you’re looking for a unique and cost-effective way to boost your marketing efforts, consider printing on the inside of an envelope! Printing copy and design on the inside can offer a fun, unexpected surprise for the recipient, who will be more likely to investigate the content on the inside of the envelope. Not only does it grab attention, but it can also increase your marketing real estate without adding additional inserts in your existing mailing. It is a great way to maximize your resources.

The inside of your envelope is also an ideal place to increase your branding efforts. It can encourage your audience to visit your website, follow you on social, or enter to win a prize.

Let us know if you’d like other creative ideas to help your direct mail campaigns stand out and be remembered!

Use Zoom Like a Pro

ENHANCE YOUR VIRTUAL MEETING EXPERIENCE.

If you use Zoom for video meetings, here are a few tips to enhance your virtual meeting experience:

• Easily mute and unmute using the space bar on your keyboard. Simply press and hold the spacebar.

• Mute your audio and turn off your camera by default by going to Settings>Audio>Mute Microphone when joining a meeting, and then Settings>Video>Turn Off My Video when joining a meeting.

• If you are the meeting host, you can easily mute everyone on the call by clicking Alt+M (⌘Cmd+Ctrl+M).

• Click the tab that says “gallery view” to see everyone in the meeting, instead of just the person talking.

• To quickly invite people to join a current meeting, click Alt+I (⌘Cmd+I) to open the Invite window. Send to colleagues on your contact list, or copy the URL, and send it to anyone who you want to invite to the meeting.

• Easily record meetings while using the desktop app. Click Alt+R (⌘Cmd+Shift+R) to start recording any meeting. Or click Alt+P (⌘Cmd+Shift+P) to pause/resume recording.

• Change your background by clicking your profile in the top right corner, then click Settings. On the menu to the left, click Virtual Background. NOTE: your device must meet system requirements to change background: Zoom Support

The Way I See It

kirkHere’s a story I read about a father who was giving his son a special graduation gift.

The father said, “As a graduation gift, I’m going to give you my old car. But first, I’d like you to take it to a couple of used car lots and see how much they would offer you to sell it.”

After visiting a few car lots, the son said, “They only offered me $400 to $500 because it’s old and needs a lot of repairs.”

Then the father told him to take it to a local car show and see if anyone had a better offer. The son returned very excitedly and said someone offered him $5,000 and said they had been looking for that hard-to-find model.

The father smiled and said, “Just like cars, I wanted you to know that the right person will see value in you, and you should never stop looking until you find it.”

Here’s the way I see it: Your value does not decrease based on someone’s inability to see your worth.

Custom Notepads.

A MARKETING OPPORTUNITY ON EACH PAGE.

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Custom notepads are a useful promotional item that provide front-of-mind awareness of your business. Because notepads are used again and again, a notepad with 25, 50, or 100 sheets provides a marketing opportunity on each page.

 

Here are a few tips for printed notepads:

To increase usability, consider adding lines and designing as a shopping or to-do list.

1. Use as a stand-alone giveaway with purchases, at events, or include with packaged collateral materials, such as slipping into a pocket folder full of brochures or flyers.

2. Keep the design clean and simple with minimal marketing information, ensuring usefulness for the recipient.

3. While your paper choices are endless, we recommend 70 lb. uncoated paper for excellent writability.

4. Consider customizing your notepad with a die-cut shape, rounded edges, 3-hole drilling for easy organization, or adding a magnet to the back.

Check out Personalized Monogram Notepads on our Etsy store: https://www.etsy.com/listing/787347105/personalized-monogram-notepad-with?ref=listings_manager_grid

Let us know if you’d like help creating the perfect notepad your customers and prospects will enjoy using. Contact us today at 856.429.0715

 

A Frog’s Dilemma

kirkI heard a story about a frog that jumped into a large pot of water over a fire. At first, the water was cold, but then the water started to warm up. Instead of immediately jumping out of the pot, the frog stayed in the pot and enjoyed the rise in temperature, adjusting its body temperature accordingly. He couldn’t decide if he wanted to stay or go. As the water started to get hotter and hotter, the frog wasn’t able to bear it and did not survive.

Do you think the frog perished because of the hot water, or because of its indecisiveness?

Here’s the way I see it: Things in life don’t always happen the way we want them to. It’s important to know when to adjust to situations and take action sooner than later. If you’ve been considering an update to your marketing materials, our team is here to help whenever you’re ready! Give us a call to discuss your next printing project at 856.429.0715!

The Power of Press Releases

SHARE COMPANY NEWS AND ANNOUNCEMENTS.

While social media has transformed how many businesses communicate, the press release continues to be an essential way to share company news and announcements. Here are just a few reasons to use press releases:

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    • They can boost your company’s visibility and increase your chances of getting media coverage in newspapers, trade journals, magazines, blogs, podcasts, and other publications.
    • Press releases with industry and company-specific keywords give your SEO a boost and can increase your website traffic.
    • They allow you to control your story and highlight important details and quotes.
    • Press releases can help your organization build trust and credibility and help you be perceived as an expert in your industry.
    • They can be used for proactive reputation management, such as alerting the public to recalls, safety concerns, security breaches, and more.
    • There are many free and paid press release distribution services that can help your newsworthy updates spread across multiple channels, including traditional news outlets and blogs.
    • Published press releases are indexed and searchable, and provide a historical record of your important announcements.

If you’d like help promoting your business in print, remember, other printers may be nearby, but no one comes close. Give us a call today at 856.429.0715

Comparing Sticks

kirkHere’s a fable about a rich man who hired many workers at his estate. One day he started to notice valuable items disappearing from his home. He suspected that someone was stealing from him, but he trusted his staff and didn’t want to accuse anyone directly.

He decided to hold a staff meeting and told everyone that items have been disappearing from his home. He gave all of the workers a “magical stick” that measured the same length and asked them to bring it back the following day. He told the workers that the thief’s stick would grow by two inches before the next morning.

The next day, the staff gathered with their sticks. The employer noticed that one of the workers was holding a stick that was two inches shorter. With disappointment, the man told his employees, “Honest men wouldn’t worry about the growth of their stick.” The worker then admitted to cutting his stick shorter by two inches, fearing that his stick would’ve grown overnight.

Here’s the way I see it: The freest person in the world is the one who has nothing to hide.

Stepped Brochures

Product-394Stepped Brochures. IMPROVE THE NAVIGATION OF DETAILED BROCHURES. A stepped brochure design is a creative and thoughtful way to add impact, organize information, and improve the navigation of detailed brochures.

To create a stepped design, the brochure layout starts with narrow pages and gets wider the further you get into the brochure. Stepped brochures often feature a different colored tab for each section, enabling users to easily find information at their fingertips. They are a great way to categorize details and can be used for welcome packets, conference materials, user manuals, handbooks, warranty information, and much more.

If you’d like to see samples or need help creating the perfect stepped brochure, our team is here to help! We look forward to hearing from you. Give us a call today at 856.429.0715

 

Link Excel into Word

MAKE YOUR MICROSOFT WORD REPORTS MORE POWERFUL AND PROFESSIONAL

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Did you know that you can make your Microsoft Word reports more powerful and professional by linking Excel data into your Word document?
Here are easy instructions on how to link Excel data in a Word document:

    1. Open your Word document and place your cursor where you want the data to display.
    2. Then open Excel and copy the cells you want to include. If you plan to expand columns or rows, select the entire worksheet by clicking the triangle in the upper left corner where the rows and columns meet.
    3. Return to Word and click Home>Paste>choose the dropdown options, and select “Link & Use Destination Styles” or “Link & Keep Source Formatting.”

Because you are linking the spreadsheet, data editing must be done in the original Excel worksheet. This info will automatically update in Word every time you change data in Excel. If the Excel file is moved, the link to the Word document needs to be re-established. And if you plan to transport the Word file or use it on another computer, the Excel file must be transported along with it.

If you’re looking for helpful tips to save time on your next printing project, we’re just a click away! Call us today at 856.429.0715

A Helping Hand

kirkOne day, a first-grade teacher asked her students to draw a picture of something they were thankful for. The teacher quietly walked around the room and watched as most students drew pictures of their pets, toys, or favorite food. One young boy caught her attention, as he drew a simple picture of a hand. Curious, the teacher asked the boy whose hand this was. The boy looked up and replied, “It’s your hand.” With a heartwarming smile, she recalled the many times she offered her hand to teach him how to hold his pencil, help him with his homework, help him when he fell, or help him tie his shoes.

Here’s the way I see it: Even though people may not always say thank you, they’ll never forget a helping hand. Our team is always available if you need help with an upcoming print project. Remember, other printers may be nearby, but no one comes close.

Themes of Thinking: Communicating Design Ideas Efficiently

EASY-TO-READ DESIGNS

Designers often face the challenge of fitting large quantities of information into formats with limited space.

If you have that problem, there are practical tools that can help. Three “themes of thinking” can be used to inform this process and overcome its challenges.

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1. Ockham’s Razor

Ockham’s razor is a principle attributed to a fourteenth-century English logician, William of Ockham.

Ockham’s razor (sometimes referred to as the law of economy) is based on the idea that the simplest solution is always the best. In using this principle, elements that are not needed should be pared back to produce something simpler.

When evaluating your designs, analyze each element and “shave away” as many as possible, without compromising the overall function. This will minimize inconsistency and redundancy as much as possible while retaining features that still work perfectly.

Want to take it a step further? Ask another artist to critique your work and to identify spots that aren’t clear or effective

2. KISS

KISS is a design acronym for “Keep It Short and Simple.”

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Similar to Ockham’s razor, the idea is to pare back a design, so it is as easy as possible to understand and interpret. KISS means keeping layouts clean, text basic and easy to read, and your graphic flow a breeze to navigate.

Beyond just minimalism, KISS requires a sharp understanding of the message that must be communicated and the mindset of the audience you’re targeting.

3. Focus

A company may have many products or projects, but focused designs should accentuate only the most important.

The principle of focus demands you ask one question: what is the first piece of information people should encounter? To employ the principle of focus, accentuate key graphics or headlines, and avoid featuring equally weighted objects on one page. When several objects are a similar size, it forces competition among them and fatigues the reader.

Focus also requires you to streamline content. Information about non-focal points of the product or company can be distributed via other print materials, brochures, or your website.

Activate Empty Space to Stretch Your Designs

In the flatness of 2D screens, it is easy to forget that a third, spatial dimension is available to you.

Graphic artists who activate space-savvy designs have the ability to reach into the paper and stretch the depth of their space. Try these three principles to craft aesthetically compelling, easy-to-read designs! If you need help with your next design project, please give a call at 856-429-0715. We would love to help!

Social Distancing Floor Decals

Round shape 12″ circle floor social distancing decal – Please Keep Social Distance – Stand Here sign/floor sticker

floor decals
-Peel and stick – easy to install
-Removable and waterproof
-Durable, Made for retail facilities
-Protective gloss laminate.

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Super fast shipping! Most orders shipped same or next business day!

Check them out on our Etsy store: https://www.etsy.com/listing/822791720/social-distancing-floor-decals-12-circle?ref=listings_manager_grid

 

Fundraiser Flyers

SPREAD THE WORD AND PROMOTE A FUNDRAISING EVENT

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Printed flyers are a great way to spread the word and promote a fundraising event. Here are a few reasons why you should consider fundraiser flyers:

    • Flyers are affordable and can be printed on low-cost paper. The more you order, the cheaper they are!
    • Most fundraiser flyers are single-sided and have a speedy turnaround to print.
    • Fundraiser flyers are easy to distribute. Flyers can be handed out in person, folded and mailed as a self-mailer, or posted on bulletin boards. Flyers can also be left at the check-out counter of local businesses and be folded and added to existing mailings to save postage
    • Physical flyers have staying power because they give people a tangible object to hold and look at. This is an important experience for many people (especially an older audience).
    • Fundraiser flyers can act as a teaser that encourages people to visit your website or social media page for additional details and information.
    • For added exposure, digital versions of your flyers can be shared on social media or posted on your website to boost marketing efforts.

If you’d like help designing a fundraiser flyer that is sure to get noticed and remembered, give us a call today at 856.429.0715 or visit http://www.sjprinter.com

Press On

kirkI read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was very ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. If you need help reaching the finish line with your next big printing project, our team is here to help!

WordPress Image Optimization

IMPROVE SPEED, ENHANCE USER EXPERIENCE, AND SUPPLEMENT SEO EFFORTS

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Website image optimization is essential for many reasons. Optimized images improve your website page speed, enhance user experience, and supplement your other SEO efforts. Here are a few examples of WordPress plugins that not only optimize images as you upload them but also optimize images you’ve already uploaded:

    • Optimole automatically reduces image size without visually altering them. Once Optimole is installed, it will do its job without you needing to do extra work.
    • Imagify has a bulk optimization feature and allows users to choose between three different levels of compression: normal, aggressive, and ultra. It has a restore feature, so if you want to change the quality, you can restore the image(s) and re-compress at a more suitable level.
    • ShortPixel will compress 100 images per month and will compress multiple types of files, including PNG, JPG, GIF, WebP, and PDF files.
    • Smush scans and strips unneeded data from the images, compresses them, and even resizes them if necessary.

While these are helpful imager optimization tools, you shouldn’t solely rely on the plugins themselves. The best method is to resize images before uploading to your website, and use one of the following plugins to optimize them further. If you ever have questions about image size requirements for print, our team is here to help! Remember, other printers may be nearby, but nobody comes close.

Tri-Fold Announcements

SHOWCASE DETAILS FOR AN UPCOMING EVENT

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Exciting events deserve special announcement cards to honor the occasion. Tri-fold announcements and invitations are a high-impact way to showcase details for an upcoming event, whether personal or professional.

When printed front and back, tri-folds offer six panels of display area for photos, event details, achievements, maps, inspirational quotes, scripture, and other relevant information. The tri-fold design provides organized sections and makes it easy to display a memorable announcement on a table or shelf.

Tri-fold announcements can be designed to fit USPS mailing guidelines as a convenient self-mailing, all-in-one card. Another creative option is adding a perforated tearaway panel, which can be great for an RSVP card or even a coupon.

You can also customize your tri-fold announcements with embossing, foil stamping, custom die-cuts, and more. If you’d like more ideas or samples of announcement cards, our print professionals are here to help! We look forward to hearing from you. Visit us ar http://www.sjprinter.com or call: 856-429-0715

Track Competitor Marketing

IDENTIFY COMPETITOR STRENGTHS AND WEAKNESSES

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By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

Social Distance Signs – Symptoms and Prevention Posters for Public Safety

Over 3300 orders shipped through our Amazon store since we started a year ago! Our store currently offers over 110 printed items: from pretend kids passports to notebooks, from inspirational notepads to giant coloring posters!

New this week: social distancing signs!

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Infographic style signs provides clear guidelines for social and physical distancing to prevent the spread of illness. Available in two sizes: 8.5×11 and 11×17, with and without lamination! Prices start at $9.99 for pack of 5. Free Shipping! Custom orders always welcome!

Available on our Amazon or Etsy store: www.sjprinter.com.

Welcome Visitors sign order here: https://www.amazon.com/dp/B08BXHS7YQ?ref=myi_title_dp

Mockup tablet with blank white screen and bath towel with soap o

Keep Distance sign, order here: https://www.amazon.com/dp/B08BXH56G8?ref=myi_title_dp

Stand Mock up Menu frame tent card blurred background design key

Social Distancing sign, order here: https://www.amazon.com/dp/B08BXGTZ43?ref=myi_title_dp

Mock up wooden frame with green books  on white table

 

 

The Way I See It

kirkTwo cat friends were out prowling the neighborhood together when they stumbled upon a big, delicious-looking piece of cake and started fighting over it. The first cat said, “It is my cake because I saw it first.” The second cat said, “No, it is my cake because I picked it up first.”

A monkey came along and overheard the cats fighting over the cake. The monkey said, “I can help by dividing the cake into two pieces so you can share it equally.” The cats agreed and handed the cake over to the monkey.

The monkey split the cake into two parts, but quickly shook his head and said, “Oh no! One piece is bigger.” So, he took a bite of the bigger one. Then he said, “Oh no! Now that piece is bigger…” and he continued taking bites in an attempt to make them equal until the cake was gone, leaving both cats disappointed.

Here’s the way I see it: When you quarrel amongst friends, someone else is most likely to gain from it.

Maximize Your Wi-Fi When Working Remotely

GET THE MOST OUT OF YOUR WI-FI

Home internet router on desk.

Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

    • Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.
    • If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.
    • Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.
    • Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.
    • Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).
    • If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.
    • Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today at 856.429.0715!

5 Reasons to Consider a Rebrand for Your Business

TIME FOR A WHOLE NEW LOOK?

Rebrand Strategy, Marketing and Brand Management Concept.

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?

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Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded

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Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today! Visit us online: http://www.sjprinter.com or stop by: 1400 Berlin Road, Cherry Hill, NJ 08003

Save-the-Date Card Calendar

A FUN AND MEMORABLE WAY TO SPREAD THE WORD

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Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close. Give us a call to discuss your next printing project: 856-429-0715

Sourcing Images Online

POPULAR REVERSE IMAGE SEARCH ENGINES

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While there are a plethora of images available online, you should confirm that you can use an image before using it in your marketing materials or sharing on social media, since images can be copyrighted or have a license with specific guidelines for usage.

Another benefit of locating the original source is that you may find alternate sizes (perhaps in a higher resolution) or different orientations of the image.

Instead of searching with keywords, here are three popular reverse image search engines to consider:

    • Google – easily upload an image or search by image URL.
    • Bing – allows you to find similar images, pinpoint locations, identify dog breeds, and much more.
    • Tin Eye – find out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.

If you have questions about recommended image resolution sizes for printing, give us a call today – we’d be happy to help: 856.429.0715

Tri-Fold or Bi-Fold Business Cards

PROVIDE MORE VALUE THAN JUST YOUR CONTACT DETAILS

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Have you ever wished your business card could provide more value than just your contact details? The good news is it can!

A folded business card can provide the professional appearance of a traditional business card, plus an extra panel or two for added value and useful information.

When designing a folded business card, consider using the extra space to offer something useful that your recipients will use often, such as a list of helpful resources, an events schedule, frequent customer discounts, or even a loyalty punch card.

A third panel can turn your business card into a mini-billboard advertisement, or it can be designed as a convenient tear-away coupon.

Another unique way to grab attention is by designing your card with an uneven folded panel, which allows you to showcase information without opening the front of the card. This can be a fun way to offer a teaser or showcase important information.

If you’d like help designing the perfect folded business card that will help you stand apart from the competition, visit us online today: http://www.sjprinter.com

The Way I See It

kirkI came across this story and thought it was a powerful reminder about the impact of teachers.

Years after graduating from high school, a man visited his hometown.  Recognizing an older gentleman, he asked, “Do you remember me?” The older man said he looked familiar, but he couldn’t remember why. The young man explained he was his student many years ago, and he was the reason he decided to become a teacher. He then told him the following story:

One day, a kid came to school with a fancy, new watch. I really wanted the watch, so I stole it. The kid complained to you, our teacher, who said, “Whoever stole his watch, please return it.” When no one returned the watch, you asked everyone to stand up in a line and close our eyes because you were going to search our pockets one by one until the watch was found. Even though you found the watch in my pocket, you kept searching everyone’s pockets and then said, “Open your eyes, we have found the watch.” You didn’t scold me or tell the class who stole the watch. It was the most shameful day of my life, but you saved my dignity, and it changed my outlook on life.

Smiling, the older man replied, “Yes, I remember that day, but I didn’t know it was you because I also closed my eyes.”

Here’s the way I see it: Every kid is just one caring adult away from being a success story.

Marketing S.W.O.T. Analysis

IMPROVE YOUR MARKETING STRATEGY AND MESSAGING

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If you’re looking for a way to gain a better understanding of your business and marketing strategy, conduct a S.W.O.T. analysis.

S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By recognizing both positive and negative factors that affect your business, you can compare your business to the competition and use the results to improve your marketing strategy and messaging.

Here are a few guides to keep in mind when creating your S.W.O.T. analysis:

    • S. – Strengths describe the positive attributes to your organization, such as an experienced team, reputation, patented products, lifetime warranty, and established customer base.
    • W. – Weaknesses are factors that are within your control that reduce your competitive edge, such as poor location, inferior products, lack of technology, or limited resources.
    • O. – Opportunities refer to external chances for your business to grow and prosper. Opportunities can include market growth, lifestyle changes, or the ability to offer greater value that will create a demand for your services.
    • T. – Threats include external factors beyond your control, such as competition, political decisions, economic downturns, consumer trends, or government regulations.

After completing your S.W.O.T. analysis, you should not only work to improve your weaknesses but also ensure your marketing materials highlight your strengths.

If your marketing materials need a facelift, our creative team would love to help! Remember, other printers may be nearby, but nobody comes close. Call us today to discuss your next printing project: 856-429-0715

The Way I See It

kirkHere’s a story about the importance of being careful with your words. One day, a teacher brought two apples to school. Before the children arrived to class, the teacher repeatedly dropped one of the apples on the floor, although it wasn’t visible, and both apples looked perfect.

The teacher asked the children to talk about the apples and describe them. Many children said they looked the same: both were red, they were of similar size, and they looked delicious enough to eat.

Then the teacher picked up the apple that he dropped earlier and told the children how he disliked that apple. He said it was disgusting and ugly, and he asked the children to start calling the apple names. The children were hesitant at first, but quickly passed the apple around the circle calling it names and telling the apple it was smelly, gross, ugly, and other unkind words.

Then the teacher passed around the other apple and asked everyone to say kind words to it. The kids called it beautiful, delicious, and tasty.When the teacher cut the apples open, the apple they were nice to was crispy, fresh, and juicy inside.

However, the apple they were unkind to was bruised, brown, and mushy inside. The children quickly realized that this is what happens inside us when someone mistreats us with unkind words.

Here’s the way I see it: Always be careful with your words. Once they are said, they can only be forgiven, not forgotten.

Mini Envelopes

SOMETIMES GOOD THINGS COME IN SMALL PACKAGES

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Sometimes good things come in small packages. Mini envelopes are a great example! Not only can mini envelopes be custom designed for any use, but they also feature a wide variety of colors, sizes, paper choices, and finishing touches.

Mini envelopes are the perfect size for gift cards, wedding placeholders, name cards, business cards, thank you notes, gift tags, key cards, and other small items. They can also be used to keep track of small items, such as jewelry repairs or collectible coins and postage stamps, or as a discrete way to give donations and gratuities.

While mini envelopes are adorable, keep in mind that not all envelope sizes are mailable via USPS guidelines. Please let us know if you have questions or would like help creating the perfect mini envelope for your organization. And remember, while other printers may be nearby, nobody comes close. Call us today to discuss your next printing project at 856.429.0715 or visit http://www.sjprinter.com

Put Google Alerts to Work for Your Business

AUTOMATED UPDATES BY EMAIL OR WEB FEED

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Google Alerts is a free online service that can help support your marketing strategy and give your organization a competitive edge. Google Alerts can be used to monitor your own company online, as well as gather ideas for content marketing, stay current on industry trends or news stories, and help you keep an eye on what’s new with your competition and key customers.

Google Alerts allow you to receive automated updates by email or web feed of the latest relevant Google results available regarding topics or keywords you choose.

To create your own Google Alerts, visit www.google.com/alerts. Make sure you’re logged in with a Google account. Enter unique keywords that you want to monitor, such as a business name or topic. If you are searching for a phrase or set of words, use quotes (such as “Grand Opening Denver”) to ensure your words will be searched together as a phrase. To make your alerts more effective, avoid generic or common keywords. You may also consider including common misspellings of your business name or keywords.

Google Alerts can also help you stay aware of compliments or complaints. For example, create alerts that include your company name and keywords, such as “company name + terrible” or “company name + amazing.”

Select the type of results you are looking for (news, blogs, videos, discussions, groups, or everything) and choose how often you want to receive notifications (as it happens, once a day, or once a week).

Love Your Planet with Eco-Friendly Print Practices

ECO-PRINT LOVE

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As technology has progressed, so has the need to reduce waste.

Sustainable solutions are not new to our industry, and environmentally-friendly practices are something to greatly value. Design, first and foremost, is concerned with solving problems, and that includes the way we partner with you to create sustainable print solutions for the future.

Here are a few real-life of examples of how you can reduce your environmental impact with your print project:

1. Paper Preferences

Want to reduce your personal or corporate waste? The range of paper options has substantially increased in recent years. From recycled wood pulp to “tree-free” papers (made from bamboo, sugarcane, and mango, to name a few), you can now choose from an array of possibilities. If you are interested in knowing more about recycled paper options, we’d be happy to share them with you.

2. Ink Selection

As companies have worked to create eco-friendly products, printing processes and types of ink have been part of that experiment. Non-toxic toners and both soy and vegetable-based inks have matured in quality, continuing to improve in saturation, density, and brilliance. A 2005 Earth Day ad perfectly demonstrated this message, speaking out against chlorine-processed paper on an exceptional-quality poster that employed soy-based inks and recycled paper.

3. Products and Packaging

Environmental improvements in print also include finishes and packaging techniques. Consider simple options for reducing waste, increasing the longevity of a product, or using organic materials to reduce your footprint.

For example, adhesive labels offer you an efficient method for delivering product information without coating an entire packaging surface. Hangtags (versus boxes or containers) significantly reduce the quantity of disposed material you produce. Biodegradable or 100 percent recycled materials can be used for boxes, bags, and more. Even the choice to print a fold-over flyer (versus traditional letter and envelope format) can reduce unnecessary waste.

Keep the Creativity Flowing

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While we don’t know for sure what the future holds, everyday choices can make a collective impact. Remember, you can make a difference, even in your design and print decisions!

Identifying Fraudulent Requests

KNOW IF EMAILS ARE LEGIT OR FRAUDULENT

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The number of phishing and fraudulent emails have continued to rise in the midst of the pandemic, and sometimes, it’s not easy to know which emails are legit and which ones aren’t. If you’re ever in doubt, here are a few ways to verify:

    • Do NOT click their link or attachment. Instead, look up contact information for the person or company who is contacting you and call them directly and tell them about the message you received. Use the contact information you know to be correct – do not use the information provided in the email.
    • Look at the email address – not just the name of the sender. Beware of messages sent from a public email domain. No legitimate organization will contact you from an address that ends in @gmail.com.
    • Look up the website domain (the information after the @ symbol in a website address) using ICann. This will tell you when a domain was created. If it was recently created, it is very likely fraud.
    • Check if the domain is misspelled. Since anyone can buy a domain name, many spammers will purchase similar domain names hoping recipients won’t notice.
    • Scam emails often contain grammatical mistakes, which include words spelled correctly, but not necessarily in the right context.

If you receive a phishing email, forward it to spam@uce.gov and reportphishing@apwg.org

Senior Rep Cards

A FUN TWIST ON TRADITIONAL LOYALTY CARDS

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Customized rep cards can be an excellent tool for any business that is looking for an easy and inexpensive way to get their name and brand seen by more people.

Senior rep cards offer a fun twist on traditional loyalty marketing when promoting a business or service, such as senior photo shoots. For example, a photographer can enlist a handful of high school seniors to distribute customized rep cards featuring their own photos to close friends and other students.

The senior receives a discount off their photo package for distributing the rep cards, and the recipients receive a discount off their photo package when using the rep card. Not only do senior rep cards enable photographers to show off their best images, but they also combine powerful word-of-mouth advertising.

Loyalty cards can be created in any size or shape, ranging from skinny business cards to oversized postcards. If you’re looking for a way to make your rep card stand out, consider printing on extra-thick stock paper, choosing a custom die-cut shape, or adding a custom finish such as UV printing or metallic foil embossed text.

If you’d like more creative marketing ideas for your business, our team would love to help. Visit our website today: http://www.sjprinter.com

Marketing with GIFs

A FUN AND CREATIVE WAY TO ENGAGE WITH YOUR AUDIENCE

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In this crazy time of social distancing, GIFs are a fun and creative way to engage with your audience online and make your brand more relatable. While there are endless GIFs to choose from online, creating your own custom GIFs for your business or organization can be a great way to show off your brand’s personality.

Here are a few ideas for creating your own corporate GIF library:

    • Use two photos in a seamless, morphing image to show before and after results.
    • Create a GIF to teach or show something step by step, such as “4 Ways to Tie a Silk Scarf.” Visuals can be a great way for people to learn and remember easier.
    • Create GIFs to convey emotion and humor. Sometimes words can’t say what you would with a GIF.
    • Use GIFs to offer an exciting peek at new products or color variations. For example, use a GIF to flash between different color options of the same product.
    • Showcase product features easily and quickly.
    • Consider using GIFs to create a full 360-degree view of your product, which is more cost-effective than an HD marketing video.

If you’re looking for creative ways to promote your business and engage with your audience in print, we’re here to help! Visit us online to learn more: http://www.sjprinter.com

The Way I See It

IMG_2206Life has certainly thrown all of us a curveball with the current coronavirus pandemic. Here are four simple words to help guide your way during this time: pause, ponder, pray, and proceed.

These four Ps are a good roadmap for handling life’s surprises and confusing twists. They can help with significant decisions, such as navigating your business through the current COVID-19 crisis, as well as with small upsets, such as a thoughtless word from a friend, family member, or coworker. They can help you gather wisdom, understanding, and compassion.

Here’s the way I see it: Things can go sideways when we act without thinking, or we keep thinking without acting. Next time you have an important printing project, our team would love to help you with both to ensure your business successfully continues to move forward.

We installed a large sneeze guard on Friday to keep germs at bay!
As we are approved as an essential business, we are open for business Monday through Friday, 9am to 5pm.
We do however restrict our in store capacity to one person at a time to reduce possible Covid transmission.
We also have cleaning protocols in place after anyone leaves our shop.
Door handles, pens, self serve copiers and counter tops are cleaned and disinfected. We also can provide pick-up and delivery of your project to further eliminate contact.
Be Well and Safe.

Home School Timetables

What will a daily schedule during Covid-19 look like?

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During this pandemic, with millions of kids out of school, life is going to look significantly different than it did just a month ago.

What we need is a solid daily routine – a schedule – to help us find our footing. Offer your kids to create their own schedule and fill out their own timetables. Include pretend math with animals, tea party with cars or reading time with teddy bears.

 

Use colorful templates and change themes weekly to keep their days more interesting.

We offer 17 different themed templates on our Etsy shop. Check out our homeschool supplies and materials: Shop here 

Portfolio Woodgrain Background

 

Be the Person

kirk

I recently read these inspiring words of wisdom by Lori Deschene, and I thought you would enjoy it as well:

“Be the person who breaks the cycle. If you were judged, choose understanding. If you were rejected, choose acceptance. If you were shamed, choose compassion. Be the person you needed when you were hurting, not the person who hurt you. Vow to be better than what broke you—to heal instead of becoming bitter so you can act from your heart, not your pain.”

Here’s the way I see it: Every morning, we get a chance to be different. A chance to change. A chance to be better. Don’t miss your chance!

 

Folded Self-Mailers

STRETCH YOUR MARKETING DOLLARS AND REACH MORE PROSPECTS

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If your business is looking for an inexpensive yet creative way to increase awareness and boost sales, folded self-mailers are a great choice. Not only is there no extra cost for an envelope, but they are easier to assemble (no need to match addressee on letter with envelope or reply card) and require less handling (no inserting costs). Stretch your marketing dollars and reach more prospects with a creative self-mailer!

Folded self-mailers can be used in an endless variety of ways, such as invitations, sales promotions, and new product announcements. They can include perforated tear-away coupons, business cards, directions, reply or RSVP cards, and more.

Here are a few important details to consider when creating your folded self-mailer:

    • Size: Minimum size is 3.5”x5” folded. Maximum size is 6” x 10.5” folded.
    • Weight: The maximum weight is 3 oz. regardless of the number of folds or paper weight.
    • Folds: Final fold must be on the bottom.
    • Seals: The folding configuration of your mailer will determine the location and quantity of seals required. If required, you must use a minimum of two seals, and the seal size is based on mailer weight.

If you’re considering a folded self-mailer for your next campaign, we’d be happy to provide creative ideas, as well as our expertise in postal regulations and rates. Stop by or give us a call today at 856.4290715!

Google My Business

MANAGE YOUR BUSINESS PROFILE ON GOOGLE

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Google My Business (GMB) is a great free resource for small businesses. Not only does it allow you to create a business profile on the world’s top search engine, but it can also increase your chances of appearing as a search result when a potential customer searches for a specific business, product, or service “near me.”

If you haven’t already, you will want to manage your business profile on Google by visiting: Google My Business

After creating your free GMB profile, remember it will only be as powerful as you allow it to be. Here are a few tips to optimize your account and get the best results:

    • Download the Google My Business app and use it like any other social media account. Having the app will make it easier to add pictures, post status updates, exchange direct messages with customers, and respond to reviews.
    • Add images and photos to make your listing more engaging, including a cover photo, your company logo, and multiple photos and videos that show potential customers what your business has to offer.
    • Add relevant keywords and search phrases to your business listing.
    • Sign up to get notified of new followers of your GMB page and send them welcome offers to encourage them to visit your location or website to take advantage of a special deal or discount.
    • Encourage and manage customer reviews. Enable prospects to learn more about your business from a customer perspective, and show customers you value their input and care about their experiences with your brand.
    • Use Google Posts to provide useful information, promote sales, engage with your customers, and create a call to action, such as Learn More, Call, or Buy Now.
    • Monitor your GMB listing insights, which include analytical data about how customers find your listings, where customers find you on Google, customer actions, direction requests, and more.

If you’re looking for creative ways to promote your business in print, our team would love to help! We can provide a variety of print samples, creative resources, and ideas for any project. We look forward to hearing from you: http://www.sjprinter.com or call: 856.429.0715.

The Important Things

kirk

I came across this list of 10 truths about

life the other day and thought they are worth repeating.

 

  1. Being busy does not equal being productive.
  2. Great success is often preceded by failure.
  3. Fear is the number one source of regret.
  4. Your self-worth must come from within.
  5. You’re only as good as those you associate with.
  6. Life is short, and tomorrow is not guaranteed.
  7. You don’t have to wait for an apology to forgive.
  8. You’re living the life YOU have created.
  9. You can’t reach your full potential until you learn to live your life in the present.
  10. Change is inevitable – embrace it.

Next time you have a big project, keep us in mind so you can let go of your worries and spend your time enjoying the more important things in life. After all, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com.

Visit our Etsy store for custom printed products: https://www.etsy.com/shop/SJPrinter?ref=simple-shop-header-name&listing_id=784865785

 

Forget-Me-Not Marketing

STAY IN FRONT OF YOUR AUDIENCE

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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

    • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
    • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
    • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
    • Create a customer loyalty program to reward visitors for repeat purchases.
    • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
    • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
    • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
    • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
    • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today at 856-429-0715!

Creative Placeholder Text

REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

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If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

If you have any questions or wish to discuss your next printing project give us a call, we would love to help: 856-429-0715 or visit http://www.sjprinter.com.

 

Rally Support with Custom Campaign Printing

BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

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Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close! Call us today to discuss your next printing project: 856-429-0715 or visit: http://www.sjprinter.com

Digital or Printed Easter Egg Hunt Invitations and Labels for Gift Baskets

These cute Easter labels stickers are perfect to add a special touch to your gift baskets. goodies bags and packages!

Easter Labels

Digital or Printed Easter Egg Hunt Invitations 5″ x 7″ with Envelopes

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Print

Visit our Etsy store to see current selection. Shop Now

We do offer custom Easter signs and banners. Please contact us today at 856.4290715.

The Way I See It

Make the Leap

kirk

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps

Kids Activity Worksheet

A GREAT WAY FOR BUSINESSES TO EDUCATE CHILDREN ABOUT THEIR INDUSTRY

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Custom printed activity worksheets are an excellent way for businesses to educate children about their industry. For example, a dentist could create custom activity worksheets that provide a mix of educational tips for dental care, as well as fun facts, trivia questions, and a challenging maze or other game.

While activity worksheets are often designed to educate and entertain children waiting for an appointment, they can also include important information for parents, such as stats and facts about why dental care is essential for children, a guide to dental care, and your contact information.

Activity worksheets can range from a simple handout to a folded brochure or multi-page booklet and can be customized with endless varieties of information. Do you have a “No Cavity Club” that features monthly give-away prizes that you’d like to promote? An activity worksheet would be a great place to mention this!

Activity worksheets can also be a fun way to distribute your newsletter, providing a mix of news updates with fun facts and industry tips.If you’d like help creating the perfect kids activity worksheet for your business, our team would love to help!

Demystifying the Paper Selection Process

Hand opening blank white booklet mockupPaper is essential in the design and cost of your publications.

And while paper seems like a basic element, often the print terminology and project specs can be confusing. That’s ok! You don’t have to be an expert to make smart decisions, because we’re here to guide you.

Perhaps a peek at these frequently asked questions can help you understand materials, compare costs, and weigh options for your next project.

Frequently Asked Questions Regarding Paper

1. How does the “grade” of a paper affect its appearance?

Coated paper is categorized by grade levels, with a premium being at the top. Grade levels are determined by brightness, and here are several basic grades (or types) of commercial printing papers:

BOND OR WRITING = Typically used for letterheads, business forms, and copiers. Typical base weights are 16# for forms, 20# for copying, and 24# for stationery.

BOOK = The most commonly used coated and uncoated papers for printing. Ranging between 30#-110# depending on coatings.

TEXT = High-quality sheets in a variety of surfaces and colors. Used for quality printings with a lot of surface texture.

COVER = Used when greater bulk/thickness is required, such as book covers, postcards, business cards, or inserts. Available in a wide variety of surfaces and colors, typically ranging from 60# to 100#.

TAG, BRISTOL, AND INDEX = Smooth surface papers mostly uncoated, except for bristols. Often used for displays, file folders, and tickets.

Remember, paper products come with three specifications: brightness, gloss, and opacity. Typically, the higher the grade level, the higher the brightness and gloss will be.

2. Why does the paper “weight” matter?

The higher the weight, the heavier the paper.

In general, heavier papers are bulkier and sturdier, allowing fewer pages per inch. They also have greater opacity (i.e., less show-through), which offers a higher quality but also an increased mailing expense.

3. When is lighter weight helpful?

Publications with larger page count (like magazines, booklets, or projects using a significant amount of paper) can use lightweight stocks to reduce bulk, weight, and cost.

Lighter weights can also bring a more playful, casual feel to your brochure or booklet.

4. What is the difference between coated and uncoated paper?

Uncoated paper is porous, cost-effective, and is typically used for such applications as newspaper print and basic black-and-white copying.

Coated stock paper, by contrast, is made of higher-quality paper with a smooth, glossy finish. Coated paper works well for reproducing sharp text and vivid colors.

5. What finishing options are available for my project?

A paper’s finish can have a considerable impact on the final appearance of your printing.

Gloss finishes are sophisticated and eye-catching, with a smooth surface that allows for more precise reproduction. Matte (or dull) papers have a softer, subtle feel, and can be easier to read. Spot or foil varnishes are also available if you want to highlight some aspects on your page.

How to Choose the Right Paper for Your Next Printing

Print is beautiful, tactile, and memorable.

More than just ink on a page, the weight, texture, and sheen of your printing can tell an emotional story. Paper plays a significant role in the tone you want to communicate, but also in your bottom line. When you increase the grade or weight, you will improve quality but increase expense, so choosing between paper selections is a delicate balance between image, functionality, and cost.

Want to chat more? Give us a call to see some paper examples or discuss your options today!

The Way I See It

For all the parents out there, here is an oldie but a goodie from Erma Bombeck, published in 1975:

Someday, when my children are old enough to understand the logic that motivates a mother, I’ll tell them . . .

I loved you enough to bug you about where you were going, with whom, and what time you would get home.

I loved you enough to insist you buy a bike with your own money, which we could afford, and you couldn’t.

I loved you enough to be silent and let you discover your hand-picked friend was a creep.

I loved you enough to stand over you for two hours while you cleaned your bedroom, a job that would have taken me 15 minutes.

I loved you enough to say, “Yes, you can go to Disney World on Mother’s Day.”

I loved you enough to let you see anger, disappointment, disgust, and tears in my eyes.

I loved you enough not to make excuses for your lack of respect or your bad manners.

I loved you enough to admit that I was wrong and ask for your forgiveness.

I loved you enough to ignore “what every other mother” did or said.

I loved you enough to let you stumble, fall, hurt, and fail.

I loved you enough to let you assume the responsibility for your own actions, at six, 10, or 16.

I loved you enough to figure you would lie about the party being chaperoned, but forgave you for it . . . after discovering I was right.

I loved you enough to shove you off my lap, let go of your hand, be mute to your pleas and insensitive to your demands . . . so that you had to stand alone.

I loved you enough to accept you for what you are, and not what I wanted you to be.

But most of all, I loved you enough to say no when you hated me for it. That was the hardest part of all.