The Way I See It

While it is difficult to see the silver lining from the devastating Coronavirus pandemic, it has provided many valuable life lessons. Here are just a few:

  • We should always prioritize things that matter the most, such as family, friends, and health.
  • It’s good to slow down. Take time to relax and do things you genuinely enjoy, such as a hobby you haven’t had time for because you were always on the go.
  • Small acts of kindness make a big difference. Donate to a good cause, send a handwritten letter, shovel your neighbor’s sidewalk or mow their lawn, or simply wave and smile at people when walking outside.
  • The importance of saving money for unexpected events. Ideally, you should save three to six months’ worth of living expenses in an emergency fund.
  • It may be time to re-examine your health and wellness goals. Eating right, physical activity, and adequate rest not only improves our overall health and wellness, but it also makes us more resilient.
  • Disconnecting from electronics is an important way to give your mind a break from the news and social media, which can fuel anxiety and depression.
  • Times are changing, and more change is coming. Sometimes we have to let go of control and learn to adapt to whatever life throws our way.

Here’s the way I see it: We are all in this together, and we are stronger when we fight together rather than on our own. If you need printing advice or ideas for an upcoming project, we’re here to help!

Boost Your YouTube Efforts


Here are a few ways to increase your YouTube views and subscribers:

  • Improve your video’s search ranking by adding keywords in your video metadata (video title, tags, description text, subtitles). Consider words a person might use to search for your video topic. To view the metadata for your competitor’s most popular videos, right-click on the webpage and select “View Page Source.” Then CTRL-F “keywords” until you find the list.
  • Create eye-catching thumbnails for your videos to help them stand out. Consider using a unique graphic and bold descriptive text on your thumbnail.
  • Create and suggest video playlists, rather than a single video, which can help viewers stay on your channel longer and build more interest in subscribing to your videos. As soon as one video ends, another video in your playlist begins.
  • Add timestamps to call out key moments, which allow searchers to skip ahead to marked points of interest in your video. For example: 2:36 – How to XX; 3:42 – Create XX; 4:21 – Optimize XX
  • Create end screens at the end of your video which encourage views towards a next step, such as encouraging visitors to subscribe to your channel, visit your website, and/or promote other playlists or videos.
  • Promote your YouTube videos across all of your social channels. Instead of uploading your video on other channels, post a short teaser video to your social accounts, and include a link to the full video back on YouTube to ensure you can track your YouTube views.
  • Remember to ask viewers to subscribe. The more subscribers your channel has, the more views your videos will get right off the bat when you hit publish.

The Way I See It

Have you ever thought about what others will say about you after you’re gone? Although it may sound a little morbid, it doesn’t need to be depressing or sad. Rather, it can be an inspirational way to help you live life more fully and intentionally.

For example, these types of thoughts can be seen as an aspiration for achievement. What do you want your legacy to be? What goals do you want to achieve? What hobbies do you want to spend more time enjoying? What impact do you want to have on your community? Most importantly, how do you want to be remembered?

Here’s the way I see it: You may not be able to go back and make a brand-new start. But you can start now and make a brand-new end.

Importance of Safety Margins


Regardless of whether your print piece has a bleed (text or images that extend to the edge of a finished page), safety margins are very important to ensure your text stays within the printed area.

Safety margins are guides that should be located at least 1/8″ inside the cut line, depending on the size of the final design. If text goes beyond your safety margins, it can fall outside the mechanical tolerances of paper-cutting equipment and may get cut off inadvertently.

Safety margins can help your design look more professional and help prevent images and text from falling off the page.

While we recommend a minimum of 1/8” safety margin, the amount of margin is a personal choice and may be dictated by the type of print product and size of the final design.

If you have questions about creating production-ready artwork, give us a call anytime. Our printing experts are eager to save you time and money in the printing process. Give us a call today to discuss your next printing project: 856-429-0715


Here are a few ideas to remind your customers that you are open for business and are taking precautions to serve them during these trying times:

– “We miss you” direct mail postcards are a great way to welcome your customers back, share your business hours, and promote upcoming sales.

– Flexible “we care” promotions remind your customers that you are looking out for their best interests. Some examples include options for delayed payment, curbside pickup, exclusive discounts, and free shipping promotions.

– Custom posters and signs can be used to post updated business hours, mask requirements, seating limits, social distancing reminders, and more.

– Newsletter are a fun way to stay in touch and share updates about your company, introduce new employees or staff, and promote your products.

– Custom stickers grab attention and can be designed to encourage your audience to follow you on social media for updates and announcements.

Our experienced team is full of creative ideas to help promote your business in print. Give us a call today at 856.429.0715!

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The Way I See It

Sometimes metaphors can help us see things in a different light. Here’s a great example.

The next time you’re overwhelmed with distracting thoughts running through your head, picture yourself on a busy bus. You are the bus driver, and your passengers (or thoughts) are being critical, abusive, intrusive, shouting directions, and chattering nonsense.

It’s tough to stay focused on the road while listening to the passengers as they shout and chatter noisily. It may be time to tune some of the distractions out by moving your best passengers to the front of the bus.

Here’s the way I see it: Focus on the outcome, not the obstacle. If your print marketing materials need a refresh, our team is here to help make the transition smooth and exciting. And remember, other printers may be nearby, but nobody comes close. Stop by today to discuss your next printing project. We are conveniently located in Woodcrest Shopping Center in Cherry Hill, NJ.

Is a Bleed Right For Your Print Project?


The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design.

If you’re unsure what exactly a bleed is, how and when you should use it, and the potential challenges with adding a bleed to your project, keep reading. We’ll dig into the bleed concept and provide some best practices to make your print project look amazing every time.

What is a Bleed in Print?

A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. It eliminates any unwanted white space or borders around the edge of your design.

To put it another way, have you ever seen a printed marketing piece where what’s printed runs all the way to the edges, while other printed pieces may have a white border where the printing stops? That’s a bleed.

The Pros and Cons of Bleeds in Print

Now that you understand what a bleed is, there are times that you may or may not want to go in this direction.

Here are some things to keep in mind when considering a bleed:

  • Bleeds work well if your design has a full-colored background.
  • If you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom.
  • A bleed can be slightly more expensive depending on the sheet size. (Remember, the image is printed larger and cut down to your desired finished size.)
  • If you’re printing a booklet or something that is going to be folded, you almost certainly want bleeds along interior borders, so it doesn’t look as though the project is unfinished. You want it to flow cleanly from one page to the next, and having the colors “meet in the middle” of the folded area is the best way to do that.
  • Bleeds are also great if you’re going to cut your project down to a smaller size, while you may want to skip the bleed if you’re creating a project with an exact border.

Understanding the Bleed Marks on Your Proof

Once you’ve decided to use bleeds in your print job, you’ll want to understand the markings on your proof when you receive it. The trim marks are generally seen as corner line markings just inside the printed content and ensure that when your pages are trimmed, you will see the full image on the page with no white border. Fold marks are generally dashed lines indicating where you fold an 11″ x 17″ sheet in half, for instance.

Fortunately, using the default values within your graphic design software often provides the best option. It is still helpful to understand how bleeds, trims and folds work to create the most professional print project possible.

If you’d like help creating your brochure, we’d love to help, give us a call at 856.429.0715!

Cropping YouTube Videos


Did you know that you can easily trim videos that you upload to YouTube (without having to re-upload the video)?

Log into YouTube Video Studio, and then select Videos from the navigation panel on the left. Click the video you would like to edit. After your video is selected, click Editor from the new navigation options on the left.

To trim the beginning or end of your video, select Trim. When a blue box appears in the editor, you can click and drag the sides to the portion of the video you’d like to keep. If you prefer, you may also manually type in specific times in the box next to the Trim button. Anything not in the box will be removed from the video. Preview your video edits and save.

You may also remove a specific section within the video. Once again, select Trim. Click in the blue box at the beginning of the section you’d like to remove, and then click Split. Drag the line to the end of the section you’d like to remove. Preview your video edits and save.If you’d like helpful tips to save time on your next printing project, give us a call or drop us an email anytime:

Review us on Google!


Google reviews not only increase your online reputation, make your business look more credible, and increase your SEO, but they are a great way to let your customers do the talking for you.

How can you get more Google reviews? Just ask! Customer milestones offer an excellent opportunity to reach out, such as when customers have used your product or service for a specific amount of time, or when customers receive a discount from a loyalty program.In addition to asking key customers, you should promote your Google review link liberally. Add it to your business card, email signatures, print and email campaigns, at the bottom of your receipts, on a poster or sign in your store, on your website, at the end of support calls, and more.

Many people may think writing a Google review is a daunting task, so remind customers they can leave a star rating without writing anything or leave a simple one or two sentence review. You may also consider phrasing such as “Leave us a review” or “Review us on Google,” which may seem less time consuming than “Write a review.”

Here are directions on how to create a short URL for customers to write reviews: How to Create a URL for Customers to Write Reviews

If you’d like help boosting your Google reviews in print, we’d love to help! Give us call today to discuss your next printing project: 856-429-0715.

The Way I See It

Did you know that your success and/or failure is largely determined by your self-talk, also known as your internal dialogue? Self-talk is influenced by your subconscious mind and can be positive or negative – revealing your thoughts, ideas, questions, and beliefs.

Your self-talk can be encouraging and uplifting, such as “I’m making really great progress,” or distressing and negative, such as “I’ll never be good at this.”

So, what’s going on inside your head? Are you thinking thoughts that empower you or defeat you?

Here’s the way I see it: Mahatma Gandhi once said it best, “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.”

Price Comparison Shopping


If you’d like to save time and money when shopping online, here are some of the most popular price comparison websites and tools to help you find the best deal on your favorite products.

  • Google Shopping allows you to search thousands of online stores and see options in one place, including prices, taxes, and shipping fees.
  • CamelCamelCamel is a free Amazon price tracker that monitors millions of products and alerts you when prices drop, helping you decide the best time to buy.
  • ShopSavvy is a mobile app that lets you scan any product’s barcode to compare all the best prices online and locally.
  • Shopbrain is designed to work on the web (using a Chrome or Safari extension), or on smartphones (iPhone and Android apps). It provides automatic price comparisons from Amazon, Walmart, Best Buy, and more, so you always find the best price and save while you shop.
  • Honey is not only a money-saving tool popular for its coupon service, but it also has a sophisticated price tracking tool built into its extension and on the website.

If you’d like to compare pricing on our printing services, we encourage you to request a custom quote today. And remember, other printers may be nearby, but nobody comes close. Give us a call today to discuss your next printing project at 856-429-0715.

Cleaning Up Old Website Products


Here are a few suggestions to maintain your search engine optimization (SEO) site ranking and keep your customers happy and engaged.

Many businesses face a dilemma when it comes to cleaning up old products on their website. On the one hand, the search demand for products might still exist. If you delete a product page, you will eliminate the organic rankings that that product page had generated for your site. This could result in your overall site being ranked lower. On the other hand, finding old product pages may frustrate users and create a negative user experience.

Instead of just deleting products off of your website, you may consider other options.

For example, you can remove the “Add to Cart” button and clearly post “Item Unavailable,” so visitors will understand they cannot purchase it. The page will not be removed from rankings, but your customers will immediately know that they cannot buy that item. You may also consider providing a “Related Products” link that shows similar available products.

If you’d like help promoting your product line in print, we offer many great products to boost sales, including product catalogs, flyers, direct mail, or individual sell sheets. Visit us online today:

We are here to help you grow grow faster!

Call us today to discuss your next printing project: 856-429-0715

The Way I See It

If you’ve ever watched horse racing, you’ve probably noticed that the horses wear blinders on their bridles, so they don’t get distracted by what’s next to or behind them. The small shields around their eyes help keep them focused and calm without distractions, resulting in better overall performance.

In comparison, our daily distractions come in many forms. We may be distracted by our past failures. Or perhaps we are distracted by our environment or those around us. It is hard to eliminate the distractions from your life completely.

Here’s the way I see it: If you’re having a hard time staying focused, it may be time to put on your blinders, so you can better focus on your goals. And remember, we’d love to help if you need assistance with your print marketing goals! Give us a call today to discuss your next printing project: 856-429-0715 or visit

Change the Date Postcards


2020 has been a roller coaster of a year. If the pandemic has forced you to rethink your plans or postpone an upcoming event, you’re not alone.

If you decide to postpone or reschedule an upcoming event, it’s important to let everyone know as soon as possible. Change the date postcards are a great way to update guests about your plans.

Depending on the event, change the date cards can include humor, such as “Let’s Try This Again…” Or, even simpler: “We changed the date and can’t wait to celebrate!” If you are rescheduling an event but don’t have a new date yet, your card could say something like, “It’s still happening – but at a later date. Details coming soon!”

While rescheduling a special event can be disappointing, our print technicians can make this process as painless as possible. 

We offer a wide variety of Change the Date cards. Please visit our ETSY store to see the current selection:

The Way I See It

I came across this powerful poem by Erin Hanson, and I thought you would enjoy it as well. It is a great reminder in these crazy times that sometimes not everything you lose is bound to be a loss.

I was the type of person
that held onto things too tight,
unable to release my grip
when it no longer felt right.

And although it gave me blisters,
and my fingers would all ache,
I always thought that holding on
was worth the pain it takes.

I used to think in losing things
I’d lose a part of me too;
that slowly I’d become someone
my heart no longer knew.

Then one day something happened,
I dropped what I had once held dear;
but my soul became much lighter
instead of filled with fear.

And it taught my heart that some things
aren’t meant to last for long;
they arrive to teach you lessons,
and they continue on.

You don’t have to cling to people
who no longer make you smile,
or do something you’ve come to hate
if it isn’t worth your while.

That sometimes the thing you’re fighting for
isn’t worth the cost;
and not everything you ever lose,
Is bound to be a loss.

Here’s the way I see it: Hope is always on the horizon. If you need to re-ignite hope in your business, print marketing is an excellent choice. And remember, other printers may be nearby, but nobody comes close.

Marketing to the Smallest Viable Audience


If you are a marketer, you’re in the business of making things happen.

Whether you’re trying to get people to vote or buy your environmentally-friendly fertilizer, your goal is to grab attention and make people respond.

To do this well, you need to continually ask yourself, “who’s it for?” This simple question can guide the product you make, the story you tell, and where you share.

Narrowing Your Focus

If you have to choose 500 people to become your true fans, who should you choose? By selecting people based on their needs and dreams, you can group people based on psychographs instead of demographics.

For example, you might zero in on . . .

  • Bargain Bill, who’s playing a sport when he shops, while simultaneously wrestling with his internal narrative about money
  • Hurried Harry, who’s always looking for a shortcut and is rarely willing to wait in line, read directions, or weigh complex decisions
  • Paranoid Paula, who’s suspicious of the cab driver, is convinced she’s getting ripped off by the desk clerk, and would never drink out of a hotel minibar

To force your micro-focus, ask yourself questions like:

  1. What is the smallest market my business can survive on?
  2. If I could only change 30 people, who would be the ideal customers for my product or service?
  3. Who is in the greatest need of our idea?
  4. Who is most willing to pay me for the change I’m promoting?

The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them. That love leads to traction, and to attitudes and choices that become part of their identity.

And it certainly shapes the storyline you share. One template that can help craft that highly specific narrative is this:

My product is for people who believe _______________.

I will focus on people who want _____________.

I promise that engaging with what I make will help these people get _____________.

Ideas that Spread, Win

If you want to multiply your advertising impact, don’t hide behind “anyone” and “everyone.” Ruthlessly define your smallest possible audience and speak to their hopes, dreams, and needs.

Start with empathy to see a real need, and match your messaging to the worldview of the people being served. Here you will build momentum as you engage a tribe and make change a reality.

Thinking INSIDE the Envelope


If you’re looking for a unique and cost-effective way to boost your marketing efforts, consider printing on the inside of an envelope! Printing copy and design on the inside can offer a fun, unexpected surprise for the recipient, who will be more likely to investigate the content on the inside of the envelope. Not only does it grab attention, but it can also increase your marketing real estate without adding additional inserts in your existing mailing. It is a great way to maximize your resources.

The inside of your envelope is also an ideal place to increase your branding efforts. It can encourage your audience to visit your website, follow you on social, or enter to win a prize.

Let us know if you’d like other creative ideas to help your direct mail campaigns stand out and be remembered!

Use Zoom Like a Pro


If you use Zoom for video meetings, here are a few tips to enhance your virtual meeting experience:

• Easily mute and unmute using the space bar on your keyboard. Simply press and hold the spacebar.

• Mute your audio and turn off your camera by default by going to Settings>Audio>Mute Microphone when joining a meeting, and then Settings>Video>Turn Off My Video when joining a meeting.

• If you are the meeting host, you can easily mute everyone on the call by clicking Alt+M (⌘Cmd+Ctrl+M).

• Click the tab that says “gallery view” to see everyone in the meeting, instead of just the person talking.

• To quickly invite people to join a current meeting, click Alt+I (⌘Cmd+I) to open the Invite window. Send to colleagues on your contact list, or copy the URL, and send it to anyone who you want to invite to the meeting.

• Easily record meetings while using the desktop app. Click Alt+R (⌘Cmd+Shift+R) to start recording any meeting. Or click Alt+P (⌘Cmd+Shift+P) to pause/resume recording.

• Change your background by clicking your profile in the top right corner, then click Settings. On the menu to the left, click Virtual Background. NOTE: your device must meet system requirements to change background: Zoom Support

The Way I See It

kirkHere’s a story I read about a father who was giving his son a special graduation gift.

The father said, “As a graduation gift, I’m going to give you my old car. But first, I’d like you to take it to a couple of used car lots and see how much they would offer you to sell it.”

After visiting a few car lots, the son said, “They only offered me $400 to $500 because it’s old and needs a lot of repairs.”

Then the father told him to take it to a local car show and see if anyone had a better offer. The son returned very excitedly and said someone offered him $5,000 and said they had been looking for that hard-to-find model.

The father smiled and said, “Just like cars, I wanted you to know that the right person will see value in you, and you should never stop looking until you find it.”

Here’s the way I see it: Your value does not decrease based on someone’s inability to see your worth.

Custom Notepads.



Custom notepads are a useful promotional item that provide front-of-mind awareness of your business. Because notepads are used again and again, a notepad with 25, 50, or 100 sheets provides a marketing opportunity on each page.


Here are a few tips for printed notepads:

To increase usability, consider adding lines and designing as a shopping or to-do list.

1. Use as a stand-alone giveaway with purchases, at events, or include with packaged collateral materials, such as slipping into a pocket folder full of brochures or flyers.

2. Keep the design clean and simple with minimal marketing information, ensuring usefulness for the recipient.

3. While your paper choices are endless, we recommend 70 lb. uncoated paper for excellent writability.

4. Consider customizing your notepad with a die-cut shape, rounded edges, 3-hole drilling for easy organization, or adding a magnet to the back.

Check out Personalized Monogram Notepads on our Etsy store:

Let us know if you’d like help creating the perfect notepad your customers and prospects will enjoy using. Contact us today at 856.429.0715


A Frog’s Dilemma

kirkI heard a story about a frog that jumped into a large pot of water over a fire. At first, the water was cold, but then the water started to warm up. Instead of immediately jumping out of the pot, the frog stayed in the pot and enjoyed the rise in temperature, adjusting its body temperature accordingly. He couldn’t decide if he wanted to stay or go. As the water started to get hotter and hotter, the frog wasn’t able to bear it and did not survive.

Do you think the frog perished because of the hot water, or because of its indecisiveness?

Here’s the way I see it: Things in life don’t always happen the way we want them to. It’s important to know when to adjust to situations and take action sooner than later. If you’ve been considering an update to your marketing materials, our team is here to help whenever you’re ready! Give us a call to discuss your next printing project at 856.429.0715!

The Power of Press Releases


While social media has transformed how many businesses communicate, the press release continues to be an essential way to share company news and announcements. Here are just a few reasons to use press releases:

Woman demonstrating modern smartphone with blank white screen

    • They can boost your company’s visibility and increase your chances of getting media coverage in newspapers, trade journals, magazines, blogs, podcasts, and other publications.
    • Press releases with industry and company-specific keywords give your SEO a boost and can increase your website traffic.
    • They allow you to control your story and highlight important details and quotes.
    • Press releases can help your organization build trust and credibility and help you be perceived as an expert in your industry.
    • They can be used for proactive reputation management, such as alerting the public to recalls, safety concerns, security breaches, and more.
    • There are many free and paid press release distribution services that can help your newsworthy updates spread across multiple channels, including traditional news outlets and blogs.
    • Published press releases are indexed and searchable, and provide a historical record of your important announcements.

If you’d like help promoting your business in print, remember, other printers may be nearby, but no one comes close. Give us a call today at 856.429.0715

Comparing Sticks

kirkHere’s a fable about a rich man who hired many workers at his estate. One day he started to notice valuable items disappearing from his home. He suspected that someone was stealing from him, but he trusted his staff and didn’t want to accuse anyone directly.

He decided to hold a staff meeting and told everyone that items have been disappearing from his home. He gave all of the workers a “magical stick” that measured the same length and asked them to bring it back the following day. He told the workers that the thief’s stick would grow by two inches before the next morning.

The next day, the staff gathered with their sticks. The employer noticed that one of the workers was holding a stick that was two inches shorter. With disappointment, the man told his employees, “Honest men wouldn’t worry about the growth of their stick.” The worker then admitted to cutting his stick shorter by two inches, fearing that his stick would’ve grown overnight.

Here’s the way I see it: The freest person in the world is the one who has nothing to hide.

Stepped Brochures

Product-394Stepped Brochures. IMPROVE THE NAVIGATION OF DETAILED BROCHURES. A stepped brochure design is a creative and thoughtful way to add impact, organize information, and improve the navigation of detailed brochures.

To create a stepped design, the brochure layout starts with narrow pages and gets wider the further you get into the brochure. Stepped brochures often feature a different colored tab for each section, enabling users to easily find information at their fingertips. They are a great way to categorize details and can be used for welcome packets, conference materials, user manuals, handbooks, warranty information, and much more.

If you’d like to see samples or need help creating the perfect stepped brochure, our team is here to help! We look forward to hearing from you. Give us a call today at 856.429.0715


Link Excel into Word



Did you know that you can make your Microsoft Word reports more powerful and professional by linking Excel data into your Word document?
Here are easy instructions on how to link Excel data in a Word document:

    1. Open your Word document and place your cursor where you want the data to display.
    2. Then open Excel and copy the cells you want to include. If you plan to expand columns or rows, select the entire worksheet by clicking the triangle in the upper left corner where the rows and columns meet.
    3. Return to Word and click Home>Paste>choose the dropdown options, and select “Link & Use Destination Styles” or “Link & Keep Source Formatting.”

Because you are linking the spreadsheet, data editing must be done in the original Excel worksheet. This info will automatically update in Word every time you change data in Excel. If the Excel file is moved, the link to the Word document needs to be re-established. And if you plan to transport the Word file or use it on another computer, the Excel file must be transported along with it.

If you’re looking for helpful tips to save time on your next printing project, we’re just a click away! Call us today at 856.429.0715

A Helping Hand

kirkOne day, a first-grade teacher asked her students to draw a picture of something they were thankful for. The teacher quietly walked around the room and watched as most students drew pictures of their pets, toys, or favorite food. One young boy caught her attention, as he drew a simple picture of a hand. Curious, the teacher asked the boy whose hand this was. The boy looked up and replied, “It’s your hand.” With a heartwarming smile, she recalled the many times she offered her hand to teach him how to hold his pencil, help him with his homework, help him when he fell, or help him tie his shoes.

Here’s the way I see it: Even though people may not always say thank you, they’ll never forget a helping hand. Our team is always available if you need help with an upcoming print project. Remember, other printers may be nearby, but no one comes close.

Themes of Thinking: Communicating Design Ideas Efficiently


Designers often face the challenge of fitting large quantities of information into formats with limited space.

If you have that problem, there are practical tools that can help. Three “themes of thinking” can be used to inform this process and overcome its challenges.

426-Hands (1)

1. Ockham’s Razor

Ockham’s razor is a principle attributed to a fourteenth-century English logician, William of Ockham.

Ockham’s razor (sometimes referred to as the law of economy) is based on the idea that the simplest solution is always the best. In using this principle, elements that are not needed should be pared back to produce something simpler.

When evaluating your designs, analyze each element and “shave away” as many as possible, without compromising the overall function. This will minimize inconsistency and redundancy as much as possible while retaining features that still work perfectly.

Want to take it a step further? Ask another artist to critique your work and to identify spots that aren’t clear or effective


KISS is a design acronym for “Keep It Short and Simple.”


Similar to Ockham’s razor, the idea is to pare back a design, so it is as easy as possible to understand and interpret. KISS means keeping layouts clean, text basic and easy to read, and your graphic flow a breeze to navigate.

Beyond just minimalism, KISS requires a sharp understanding of the message that must be communicated and the mindset of the audience you’re targeting.

3. Focus

A company may have many products or projects, but focused designs should accentuate only the most important.

The principle of focus demands you ask one question: what is the first piece of information people should encounter? To employ the principle of focus, accentuate key graphics or headlines, and avoid featuring equally weighted objects on one page. When several objects are a similar size, it forces competition among them and fatigues the reader.

Focus also requires you to streamline content. Information about non-focal points of the product or company can be distributed via other print materials, brochures, or your website.

Activate Empty Space to Stretch Your Designs

In the flatness of 2D screens, it is easy to forget that a third, spatial dimension is available to you.

Graphic artists who activate space-savvy designs have the ability to reach into the paper and stretch the depth of their space. Try these three principles to craft aesthetically compelling, easy-to-read designs! If you need help with your next design project, please give a call at 856-429-0715. We would love to help!

Social Distancing Floor Decals

Round shape 12″ circle floor social distancing decal – Please Keep Social Distance – Stand Here sign/floor sticker

floor decals
-Peel and stick – easy to install
-Removable and waterproof
-Durable, Made for retail facilities
-Protective gloss laminate.

social distance

Super fast shipping! Most orders shipped same or next business day!

Check them out on our Etsy store:


Fundraiser Flyers



Printed flyers are a great way to spread the word and promote a fundraising event. Here are a few reasons why you should consider fundraiser flyers:

    • Flyers are affordable and can be printed on low-cost paper. The more you order, the cheaper they are!
    • Most fundraiser flyers are single-sided and have a speedy turnaround to print.
    • Fundraiser flyers are easy to distribute. Flyers can be handed out in person, folded and mailed as a self-mailer, or posted on bulletin boards. Flyers can also be left at the check-out counter of local businesses and be folded and added to existing mailings to save postage
    • Physical flyers have staying power because they give people a tangible object to hold and look at. This is an important experience for many people (especially an older audience).
    • Fundraiser flyers can act as a teaser that encourages people to visit your website or social media page for additional details and information.
    • For added exposure, digital versions of your flyers can be shared on social media or posted on your website to boost marketing efforts.

If you’d like help designing a fundraiser flyer that is sure to get noticed and remembered, give us a call today at 856.429.0715 or visit

Press On

kirkI read a story about a man who was looking for an easy way to strike it rich during the gold rush. He purchased some equipment with hopes to mine gold. After a few days without finding any gold, he became frustrated and tired. He sold his equipment to another man who resumed mining where he left off. This man was very ambitious and determined to succeed. He worked tirelessly for days on end and struck gold a few weeks after taking over, not far from where the first miner stopped digging.

Here’s the way I see it: J. Calvin Coolidge said it best, “The slogan ‘press on’ has solved and will always solve the problems of the human race.”

As printers, this slogan has a special place in our hearts, but it holds true regardless of industry or task at hand. If you need help reaching the finish line with your next big printing project, our team is here to help!

WordPress Image Optimization



Website image optimization is essential for many reasons. Optimized images improve your website page speed, enhance user experience, and supplement your other SEO efforts. Here are a few examples of WordPress plugins that not only optimize images as you upload them but also optimize images you’ve already uploaded:

    • Optimole automatically reduces image size without visually altering them. Once Optimole is installed, it will do its job without you needing to do extra work.
    • Imagify has a bulk optimization feature and allows users to choose between three different levels of compression: normal, aggressive, and ultra. It has a restore feature, so if you want to change the quality, you can restore the image(s) and re-compress at a more suitable level.
    • ShortPixel will compress 100 images per month and will compress multiple types of files, including PNG, JPG, GIF, WebP, and PDF files.
    • Smush scans and strips unneeded data from the images, compresses them, and even resizes them if necessary.

While these are helpful imager optimization tools, you shouldn’t solely rely on the plugins themselves. The best method is to resize images before uploading to your website, and use one of the following plugins to optimize them further. If you ever have questions about image size requirements for print, our team is here to help! Remember, other printers may be nearby, but nobody comes close.

Tri-Fold Announcements



Exciting events deserve special announcement cards to honor the occasion. Tri-fold announcements and invitations are a high-impact way to showcase details for an upcoming event, whether personal or professional.

When printed front and back, tri-folds offer six panels of display area for photos, event details, achievements, maps, inspirational quotes, scripture, and other relevant information. The tri-fold design provides organized sections and makes it easy to display a memorable announcement on a table or shelf.

Tri-fold announcements can be designed to fit USPS mailing guidelines as a convenient self-mailing, all-in-one card. Another creative option is adding a perforated tearaway panel, which can be great for an RSVP card or even a coupon.

You can also customize your tri-fold announcements with embossing, foil stamping, custom die-cuts, and more. If you’d like more ideas or samples of announcement cards, our print professionals are here to help! We look forward to hearing from you. Visit us ar or call: 856-429-0715

Track Competitor Marketing


Woman demonstrating modern smartphone with blank white screen

By keeping an eye on your competition’s marketing efforts, you can learn more about them from a customer’s point of view and identify their strengths and weaknesses. You can also see how their marketing materials, promotions, engagement, and prices compare.

Here are a few ways to gain insight on your competition:

    • Explore competitor websites and take notes on ideas for improving your website.
    • Attend competitor webinars. Be sure to stick around until the Q&A session at the end to hear questions from the audience.
    • Sign up for competitor newsletters and follow them on social media. This is an easy way to learn more about their new products and services, promotions, and events they are attending.
    • Consider Hootsuite Streams to track keywords, competitors, and hashtags across every social network on an easy-to-use dashboard.
    • Visit competitor booths and pick up their literature. See how your booth design, marketing materials, products, and customer engagement strategies compare.
    • Inquire about a product or request a quote so you can become a lead. You will receive targeted emails and phone calls, allowing you to see how they handle the customer journey.
    • Subscribe to competitor YouTube channels to get alerts for new videos.
    • Set up free Google Alerts to track competitor products and announcements that appear on Google.
    • Learn about areas that need improvement on your website, as well as your competitor’s website by visiting Website Grader.
    • Consider a paid service such as Mention, which enables you to monitor the web and listen to your audience talk about your business/industry, as well as your competition.

If you decide your marketing materials could use a facelift, we would love to help! Visit our website or give us a call today at 856.429.0715.

Social Distance Signs – Symptoms and Prevention Posters for Public Safety

Over 3300 orders shipped through our Amazon store since we started a year ago! Our store currently offers over 110 printed items: from pretend kids passports to notebooks, from inspirational notepads to giant coloring posters!

New this week: social distancing signs!

corona virus signs

Infographic style signs provides clear guidelines for social and physical distancing to prevent the spread of illness. Available in two sizes: 8.5×11 and 11×17, with and without lamination! Prices start at $9.99 for pack of 5. Free Shipping! Custom orders always welcome!

Available on our Amazon or Etsy store:

Welcome Visitors sign order here:

Mockup tablet with blank white screen and bath towel with soap o

Keep Distance sign, order here:

Stand Mock up Menu frame tent card blurred background design key

Social Distancing sign, order here:

Mock up wooden frame with green books  on white table



The Way I See It

kirkTwo cat friends were out prowling the neighborhood together when they stumbled upon a big, delicious-looking piece of cake and started fighting over it. The first cat said, “It is my cake because I saw it first.” The second cat said, “No, it is my cake because I picked it up first.”

A monkey came along and overheard the cats fighting over the cake. The monkey said, “I can help by dividing the cake into two pieces so you can share it equally.” The cats agreed and handed the cake over to the monkey.

The monkey split the cake into two parts, but quickly shook his head and said, “Oh no! One piece is bigger.” So, he took a bite of the bigger one. Then he said, “Oh no! Now that piece is bigger…” and he continued taking bites in an attempt to make them equal until the cake was gone, leaving both cats disappointed.

Here’s the way I see it: When you quarrel amongst friends, someone else is most likely to gain from it.

Maximize Your Wi-Fi When Working Remotely


Home internet router on desk.

Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

    • Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.
    • If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.
    • Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.
    • Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.
    • Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).
    • If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.
    • Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today at 856.429.0715!

5 Reasons to Consider a Rebrand for Your Business


Rebrand Strategy, Marketing and Brand Management Concept.

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle.

You may want to think again.

The truth is, everything changes over time, even some of our most treasured cultural icons. Think how far St. Nicholas has come: from a “patron saint of children” to the lovable “Coca- Cola Claus” who dominates our economy each winter!

In the right hands (and done well), rebranding can raise millions in donations or billions on the stock market. Rebranding your business can increase sales, bring a more relevant message, or create a new niche for your products and services.

Is Now the Right Time to Rebrand Your Business?


Considering a professional update? Here are several reasons rebranding may be a wise investment:

1. A Corporate Change or a Structural Realignment

At times, companies need to differentiate between one part of themselves and another.

Google re-organized its structure under a newly created umbrella brand (called Alphabet), while a different brand (called PRODUCT) allowed for multiple members of the PRODUCT brand family. Whether a company splits or wants to differentiate between departments, rebranding can be the easiest way to communicate change.

2. In Response to the Competition or to Present a New Approach
In competitive markets, rebranding can provide an extra edge on the store shelf, in your ad campaigns, or propel fundraising efforts. Highlight core values and shine the spotlight on new products!

3. To Save a Failing Brand or Change Public Perceptions

Why do some cities or countries develop themselves as a “destination” tourism brand?

To build excitement and present themselves in a fresh light! Whether a product line is failing, or your company needs a boost, clearing the slate can provide the jumpstart you need.

4. To Highlight a New Product or Fill a Gap in the Market

Sometimes rebrands are timed to reveal an innovation or to create a new market.

Some of the greatest products created markets for items people didn’t even know they needed, such as the Walkman and the iPod.

5. To Simplify or to Signal the End of a Product Lifecycle

At times an idea or a product reaches the end of its useful life.

Whether you abandon it or reshape it into something new, change is inevitable. If you are merely simplifying, make small tweaks by eliminating colors, updating fonts, or even shortening words. What happened when Federal Express and Pan American Airways wanted a refresh? FedEx and Pan Am were born!

Relevant, Relatable, Rebranded


Whether you’re revealing a structure change or creating a more flexible identity, rebrands and design updates show the public you are relevant and relatable.

Ready to get started? We’re here to help! Reach out to us and get started with your fresh, new look today! Visit us online: or stop by: 1400 Berlin Road, Cherry Hill, NJ 08003

Save-the-Date Card Calendar



Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close. Give us a call to discuss your next printing project: 856-429-0715

Sourcing Images Online



While there are a plethora of images available online, you should confirm that you can use an image before using it in your marketing materials or sharing on social media, since images can be copyrighted or have a license with specific guidelines for usage.

Another benefit of locating the original source is that you may find alternate sizes (perhaps in a higher resolution) or different orientations of the image.

Instead of searching with keywords, here are three popular reverse image search engines to consider:

    • Google – easily upload an image or search by image URL.
    • Bing – allows you to find similar images, pinpoint locations, identify dog breeds, and much more.
    • Tin Eye – find out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version.

If you have questions about recommended image resolution sizes for printing, give us a call today – we’d be happy to help: 856.429.0715

Tri-Fold or Bi-Fold Business Cards



Have you ever wished your business card could provide more value than just your contact details? The good news is it can!

A folded business card can provide the professional appearance of a traditional business card, plus an extra panel or two for added value and useful information.

When designing a folded business card, consider using the extra space to offer something useful that your recipients will use often, such as a list of helpful resources, an events schedule, frequent customer discounts, or even a loyalty punch card.

A third panel can turn your business card into a mini-billboard advertisement, or it can be designed as a convenient tear-away coupon.

Another unique way to grab attention is by designing your card with an uneven folded panel, which allows you to showcase information without opening the front of the card. This can be a fun way to offer a teaser or showcase important information.

If you’d like help designing the perfect folded business card that will help you stand apart from the competition, visit us online today:

The Way I See It

kirkI came across this story and thought it was a powerful reminder about the impact of teachers.

Years after graduating from high school, a man visited his hometown.  Recognizing an older gentleman, he asked, “Do you remember me?” The older man said he looked familiar, but he couldn’t remember why. The young man explained he was his student many years ago, and he was the reason he decided to become a teacher. He then told him the following story:

One day, a kid came to school with a fancy, new watch. I really wanted the watch, so I stole it. The kid complained to you, our teacher, who said, “Whoever stole his watch, please return it.” When no one returned the watch, you asked everyone to stand up in a line and close our eyes because you were going to search our pockets one by one until the watch was found. Even though you found the watch in my pocket, you kept searching everyone’s pockets and then said, “Open your eyes, we have found the watch.” You didn’t scold me or tell the class who stole the watch. It was the most shameful day of my life, but you saved my dignity, and it changed my outlook on life.

Smiling, the older man replied, “Yes, I remember that day, but I didn’t know it was you because I also closed my eyes.”

Here’s the way I see it: Every kid is just one caring adult away from being a success story.

Marketing S.W.O.T. Analysis



If you’re looking for a way to gain a better understanding of your business and marketing strategy, conduct a S.W.O.T. analysis.

S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By recognizing both positive and negative factors that affect your business, you can compare your business to the competition and use the results to improve your marketing strategy and messaging.

Here are a few guides to keep in mind when creating your S.W.O.T. analysis:

    • S. – Strengths describe the positive attributes to your organization, such as an experienced team, reputation, patented products, lifetime warranty, and established customer base.
    • W. – Weaknesses are factors that are within your control that reduce your competitive edge, such as poor location, inferior products, lack of technology, or limited resources.
    • O. – Opportunities refer to external chances for your business to grow and prosper. Opportunities can include market growth, lifestyle changes, or the ability to offer greater value that will create a demand for your services.
    • T. – Threats include external factors beyond your control, such as competition, political decisions, economic downturns, consumer trends, or government regulations.

After completing your S.W.O.T. analysis, you should not only work to improve your weaknesses but also ensure your marketing materials highlight your strengths.

If your marketing materials need a facelift, our creative team would love to help! Remember, other printers may be nearby, but nobody comes close. Call us today to discuss your next printing project: 856-429-0715

The Way I See It

kirkHere’s a story about the importance of being careful with your words. One day, a teacher brought two apples to school. Before the children arrived to class, the teacher repeatedly dropped one of the apples on the floor, although it wasn’t visible, and both apples looked perfect.

The teacher asked the children to talk about the apples and describe them. Many children said they looked the same: both were red, they were of similar size, and they looked delicious enough to eat.

Then the teacher picked up the apple that he dropped earlier and told the children how he disliked that apple. He said it was disgusting and ugly, and he asked the children to start calling the apple names. The children were hesitant at first, but quickly passed the apple around the circle calling it names and telling the apple it was smelly, gross, ugly, and other unkind words.

Then the teacher passed around the other apple and asked everyone to say kind words to it. The kids called it beautiful, delicious, and tasty.When the teacher cut the apples open, the apple they were nice to was crispy, fresh, and juicy inside.

However, the apple they were unkind to was bruised, brown, and mushy inside. The children quickly realized that this is what happens inside us when someone mistreats us with unkind words.

Here’s the way I see it: Always be careful with your words. Once they are said, they can only be forgiven, not forgotten.

Mini Envelopes



Sometimes good things come in small packages. Mini envelopes are a great example! Not only can mini envelopes be custom designed for any use, but they also feature a wide variety of colors, sizes, paper choices, and finishing touches.

Mini envelopes are the perfect size for gift cards, wedding placeholders, name cards, business cards, thank you notes, gift tags, key cards, and other small items. They can also be used to keep track of small items, such as jewelry repairs or collectible coins and postage stamps, or as a discrete way to give donations and gratuities.

While mini envelopes are adorable, keep in mind that not all envelope sizes are mailable via USPS guidelines. Please let us know if you have questions or would like help creating the perfect mini envelope for your organization. And remember, while other printers may be nearby, nobody comes close. Call us today to discuss your next printing project at 856.429.0715 or visit

Put Google Alerts to Work for Your Business



Google Alerts is a free online service that can help support your marketing strategy and give your organization a competitive edge. Google Alerts can be used to monitor your own company online, as well as gather ideas for content marketing, stay current on industry trends or news stories, and help you keep an eye on what’s new with your competition and key customers.

Google Alerts allow you to receive automated updates by email or web feed of the latest relevant Google results available regarding topics or keywords you choose.

To create your own Google Alerts, visit Make sure you’re logged in with a Google account. Enter unique keywords that you want to monitor, such as a business name or topic. If you are searching for a phrase or set of words, use quotes (such as “Grand Opening Denver”) to ensure your words will be searched together as a phrase. To make your alerts more effective, avoid generic or common keywords. You may also consider including common misspellings of your business name or keywords.

Google Alerts can also help you stay aware of compliments or complaints. For example, create alerts that include your company name and keywords, such as “company name + terrible” or “company name + amazing.”

Select the type of results you are looking for (news, blogs, videos, discussions, groups, or everything) and choose how often you want to receive notifications (as it happens, once a day, or once a week).

Love Your Planet with Eco-Friendly Print Practices



As technology has progressed, so has the need to reduce waste.

Sustainable solutions are not new to our industry, and environmentally-friendly practices are something to greatly value. Design, first and foremost, is concerned with solving problems, and that includes the way we partner with you to create sustainable print solutions for the future.

Here are a few real-life of examples of how you can reduce your environmental impact with your print project:

1. Paper Preferences

Want to reduce your personal or corporate waste? The range of paper options has substantially increased in recent years. From recycled wood pulp to “tree-free” papers (made from bamboo, sugarcane, and mango, to name a few), you can now choose from an array of possibilities. If you are interested in knowing more about recycled paper options, we’d be happy to share them with you.

2. Ink Selection

As companies have worked to create eco-friendly products, printing processes and types of ink have been part of that experiment. Non-toxic toners and both soy and vegetable-based inks have matured in quality, continuing to improve in saturation, density, and brilliance. A 2005 Earth Day ad perfectly demonstrated this message, speaking out against chlorine-processed paper on an exceptional-quality poster that employed soy-based inks and recycled paper.

3. Products and Packaging

Environmental improvements in print also include finishes and packaging techniques. Consider simple options for reducing waste, increasing the longevity of a product, or using organic materials to reduce your footprint.

For example, adhesive labels offer you an efficient method for delivering product information without coating an entire packaging surface. Hangtags (versus boxes or containers) significantly reduce the quantity of disposed material you produce. Biodegradable or 100 percent recycled materials can be used for boxes, bags, and more. Even the choice to print a fold-over flyer (versus traditional letter and envelope format) can reduce unnecessary waste.

Keep the Creativity Flowing


While we don’t know for sure what the future holds, everyday choices can make a collective impact. Remember, you can make a difference, even in your design and print decisions!

Identifying Fraudulent Requests



The number of phishing and fraudulent emails have continued to rise in the midst of the pandemic, and sometimes, it’s not easy to know which emails are legit and which ones aren’t. If you’re ever in doubt, here are a few ways to verify:

    • Do NOT click their link or attachment. Instead, look up contact information for the person or company who is contacting you and call them directly and tell them about the message you received. Use the contact information you know to be correct – do not use the information provided in the email.
    • Look at the email address – not just the name of the sender. Beware of messages sent from a public email domain. No legitimate organization will contact you from an address that ends in
    • Look up the website domain (the information after the @ symbol in a website address) using ICann. This will tell you when a domain was created. If it was recently created, it is very likely fraud.
    • Check if the domain is misspelled. Since anyone can buy a domain name, many spammers will purchase similar domain names hoping recipients won’t notice.
    • Scam emails often contain grammatical mistakes, which include words spelled correctly, but not necessarily in the right context.

If you receive a phishing email, forward it to and

Senior Rep Cards



Customized rep cards can be an excellent tool for any business that is looking for an easy and inexpensive way to get their name and brand seen by more people.

Senior rep cards offer a fun twist on traditional loyalty marketing when promoting a business or service, such as senior photo shoots. For example, a photographer can enlist a handful of high school seniors to distribute customized rep cards featuring their own photos to close friends and other students.

The senior receives a discount off their photo package for distributing the rep cards, and the recipients receive a discount off their photo package when using the rep card. Not only do senior rep cards enable photographers to show off their best images, but they also combine powerful word-of-mouth advertising.

Loyalty cards can be created in any size or shape, ranging from skinny business cards to oversized postcards. If you’re looking for a way to make your rep card stand out, consider printing on extra-thick stock paper, choosing a custom die-cut shape, or adding a custom finish such as UV printing or metallic foil embossed text.

If you’d like more creative marketing ideas for your business, our team would love to help. Visit our website today:

Free Advertising Online and Offline.

Free Advertising Online and Offline. CREATIVE WAYS TO PROMOTE YOUR BUSINESS.

Here are a few creative ways to promote your business for free online and offline.

1. Optimize your Google My Business profile. Write a detailed company description, including business hours, location, and contact information.

2. Post frequently on social media. Increase your followers by promoting your social accounts on your website, business cards, email signature, newsletters .etc..

3. Offer webinars and how-to videos to educate your audience, answer questions, and provide demonstrations of your products.

4. Ask customers to write a review for your business, which will also boost your credibility and make your business more visible. Review sites may depend on your industry. Examples include: Google, Amazon, Facebook, Yelp, and BBB.

5. Become active in online groups and user communities by offering industry-related knowledge and tips.

6. Write handwritten, personalized thank you notes, which can help boost your brand loyalty and repeat sales.

If you’d like help promoting your business in print, look no further! Our creative team is full of cost-effective ideas to make your business shine! Call us today at 856-429-0715

#customprinting #customprint #sjprinter #printmarketing